What Zero em Comportamento does

Zero em Comportamento is a Portuguese independent film distribution company headquartered in Lisbon, founded in 2000, specializing in documentary, cultural, and children's cinema. The company operates a multi-channel distribution model spanning theatrical releases at municipal theaters and cultural venues across Portugal, the 'Filme do Mês' retail program with FNAC stores, the Videoclube subscription streaming platform (6-month and annual plans), DVD and merchandise sales, the educational 'Serviço Educativo' program for schools, and a touring 'Filminhos Infantis à Solta Pelo País' children's short film circuit. Programming is curated and centered on cultural and pedagogical value, with active titles including recent music documentaries on Mogwai, Led Zeppelin, and Shane MacGowan, plus festival-recognized works such as 'Entre Ilhas'.

The company's core technology is the Videoclube streaming platform, accessible on any device, which extends the curated film catalog beyond physical venues and is also distributed through the video-on-demand platforms of Portuguese telecom operators NOS, Vodafone, and Nowo. The Videoclube platform operates on third-party OTT infrastructure (uscreen, per CDN URL signals) rather than proprietary streaming technology, with the company's differentiation rooted in content curation and rights ownership rather than platform technology.

Revenue is generated across five streams: cinema ticket sales (€3–€5 per session, with discounts applied), Videoclube subscriptions (6-month and annual tiers), DVD compilation and poster sales via an online store, FNAC store programming partnerships, and fee-based school screenings and workshops. Customer segments are diversified across families with children, schools, individual subscribers, cultural venues, and municipal partners. The company operates as a private, founder-led (Rui Miguel Pereira) entity with 1–10 employees, no external funding, and no parent company. Geographic operations cover mainland Portugal, the Azores, and Cabo Verde.

Name

Zero em Comportamento

Legal name

Zero em Comportamento

Website

https://zeroemcomportamento.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Zero em Comportamento is a Lisbon-based, founder-led independent film distributor founded in 2000 that curates and distributes documentary, cultural, and children's cinema across Portugal through theatrical screenings, the FNAC retail channel, the Videoclube streaming platform, school programs, and DVD sales.

Ownership category

akta.pro rank

Product category

Independent Film Distribution

NAICS

Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Non-Theatrical Distribution (Educational, Airlines, Cruise, Community) (MPADAJAJ)

akta.pro secondary industries

Home Entertainment Distribution (Digital: TVOD/EST) (MPADAJAE), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Short-Form Documentaries (MPADADAC)

Keywords

• Independent film distribution
• Documentary cinema
• Children's short films
• Educational cinema programs
• Video streaming platform

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Cinema Ticket Sales: Revenue generated from cinema screenings across Portugal, including tickets for general public sessions, school screenings, and special events at cultural venues and outdoor cinema.
2. Videoclube Subscription: Monthly and annual subscription plans for streaming access to the company's film catalog. Subscribers access films across all devices without geographic restriction.
3. DVD and Merchandise Sales: Sale of DVD editions of films, including curated compilations (e.g., '10 Curtas Metragens Portuguesas', 'IndieJúnior Escolas') and movie posters (cartazes) in various sizes.
4. Filminhos Program Sales to FNAC: Partnership with FNAC stores for 'Filme do Mês' (Film of the Month) programs and family-friendly 'Filminhos' children's short film screenings in FNAC locations nationwide.
5. Educational Screenings and Services: Fee-based school screenings and educational cinema programs (Serviço Educativo) including workshops and film education services for schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Zero em Comportamento is a Portuguese independent film distribution company that distributes documentary, cultural, and children's short films through national cinema screenings, a proprietary subscription streaming platform (Videoclube), DVD editions, and educational programs for schools. The company curates programming across theaters, FNAC retail stores, libraries, and cultural venues throughout Portugal, with a particular focus on family-friendly and educational cinema content.

Product overview

Zero em Comportamento is a Portuguese independent film distribution company operating a multi-platform cinema distribution model. The company offers film distribution services (theatrical releases, video-on-demand), operates the Videoclube Zero em Comportamento subscription streaming platform for films and children's shorts (filminhos), and provides educational cinema services through its Serviço Educativo program. Key programs include the monthly Filme do Mês promotion with FNAC, the Filminhos Infantis à Solta Pelo País children's short film circuit, the O Cinema Ajuda-nos a Crescer school program, and the Cultura ao Virar da Esquina neighborhood screening series. The company also produces DVD editions and organizes cinema cycles and events across Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• Videoclube Zero em Comportamento A subscription-based video streaming platform offered by Zero em Comportamento, providing access to Portuguese and international films, documentaries, and children's short films. The service is targeted at families, schools, and individual subscribers in Portugal, accessible across devices with 6-month and annual subscription plans.
• Filminhos Infantis à Solta Pelo País A recurring children's short film circuit program featuring animated shorts distributed to cinemas, libraries, and cultural venues across Portugal. Targeted at families with children and schools, with sessions held nationwide.
• O Cinema Ajuda-nos a Crescer An educational cinema program for schools that brings curated documentary and children's films to young audiences, accompanied by educational activities and resources for classroom use. Targeted at primary and secondary schools across Portugal.
• Serviço Educativo An educational services offering for schools providing film screenings, workshops (oficinas), and curriculum-aligned cinema activities for students from primary to secondary level. Includes long-duration summer cinema workshops (oficinas de cinema de longa duração para as férias de Verão).
• Filme do Mês nas Lojas FNAC A monthly film promotion program in partnership with FNAC retail stores, featuring selected films with special screenings and family-oriented short film programs (Filminhos) hosted in-store. Targeted at FNAC customers and families across Portugal.
• Cultura ao Virar da Esquina A neighborhood cultural screening program bringing documentary films to local venues such as the Hub Criativo da Mouraria, featuring music and arts documentaries. Targeted at neighborhood audiences in Lisbon and other communities.
• Distribuição de Filmes / Cinema Programs Film distribution services including theatrical releases, video-on-demand, and DVD/Blu-ray editions of Portuguese and international independent films. Includes distribution through major video operators NOS, Vodafone, and Nowo. Targeted at cinemas, video operators, and Portuguese film audiences.
• Edição DVD (DVD Edition Line) Physical DVD publishing line producing curated compilations of Portuguese short films, including '10 Curtas Metragens Portuguesas' and 'IndieJúnior Escolas'. Sold directly through the company's online store (lojazeroemcomportamento.company.site) and distributed to consumers, schools, and educational institutions.

Quantifiable outcome

• Montado documentary reached over 2,000 spectators and continued on a nationwide tour.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• FNAC PortugalcoreChannel Partner/ Reseller/ DistributorZero em Comportamento partners with FNAC stores nationwide for 'Filme do Mês' (Film of the Month) screenings and 'Filminhos' family children's short film programs. FNAC locations host regular screenings, with Zero em Comportamento providing the film programming and content curation.
• Casa do ComumcoreStrategic or Co-development PartnerCasa do Comum in Bairro Alto, Lisbon, serves as Zero em Comportamento's primary cultural venue for regular film screenings, cycles, and events. The company programs and curates cultural cinema events at this venue.
• ICA - Instituto do Cinema e AudiovisualminorGTM or Marketing PartnerICA (Institute of Cinema and Audiovisual) is referenced as a supporting body for film distribution, particularly for children's short films ('Filminhos Infantis Apoiados pelo ICA').
• Video Operators (NOS, Vodafone, Nowo)coreChannel Partner/ Reseller/ DistributorZero em Comportamento distributes films through the videoclubes of major Portuguese operators NOS, Vodafone, and Nowo, making content available through their TV and online platforms.
• Film Festivals (IndieLisboa, CineEco, Curtas Vila do Conde, and others)minorGTM or Marketing PartnerZero em Comportamento participates in and partners with various Portuguese film festivals including IndieLisboa, CineEco (Seia), and Curtas Vila do Conde, for film premieres, screenings, and cultural programming.
• Portuguese Municipalities and Cultural VenuesminorChannel Partner/ Reseller/ DistributorVarious Portuguese municipalities and cultural venues (Teatro de Vila Real, Teatro Miguel Franco/Leiria, Auditório Municipal de Sines, Museu do Dinheiro, and many others) host Zero em Comportamento film screenings and cultural programming.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• IndieJunior Festival: Portuguese international film festival dedicated to children and youth cinema based in Porto. Directly overlaps with Zero em Comportamento's Filminhos and educational programming focus on children's cinema, with shared audience and potential distribution synergies (note: their 'IndieJúnior Escolas' DVD is already in ZeC's catalog).

Broad incumbents

• MUBI: Global subscription streaming platform dedicated to independent, classic, and documentary cinema with theatrical distribution arm. Comparable to the Videoclube concept but at significantly larger scale and broader geographic reach, representing the international benchmark for curated indie streaming.
• NOS Audiovisuais: Major Portuguese pay-TV and telecommunications operator that distributes video content via cable/IPTV platforms. Relevant as both a channel partner (Zero em Comportamento distributes through NOS videoclube) and a broader incumbent in Portuguese audiovisual distribution.

Direct peers

• Midas Filmes: Portuguese independent film distributor with theatrical, home video, and festival distribution. Directly comparable to Zero em Comportamento as a Lisbon-based independent distributor curating Portuguese and international auteur/documentary content for the domestic market.
• Leopardo Filmes: Portuguese independent film distribution and production company operating in Lisbon. Comparable to Zero em Comportamento in distributing independent and auteur cinema across theatrical, home entertainment, and festival channels in Portugal.
• Filmin: Spanish subscription VOD platform specialized in independent, documentary, and auteur cinema. Closely comparable to Zero em Comportamento's Videoclube model with similar content curation philosophy and target audience of cinephile consumers seeking non-mainstream content.
• Alambique Filmes: Portuguese independent film distributor focused on documentary and arthouse cinema. Directly comparable as a Portuguese distributor operating in similar niche categories (documentary, independent, cultural cinema) across theatrical and home entertainment.

Others

• Cinemateca Portuguesa: Portuguese national film archive and cultural institution preserving and exhibiting cinema heritage. Comparable as a Portuguese cultural cinema institution operating programming, retrospectives, and educational initiatives that overlap with Zero em Comportamento's cultural mission and audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwL7aqVyH2t4sTp_RNk25FA
• Facebookfacebook.com/ZeroemComportamento
• Instagraminstagram.com/zeroemcomportamento
• Xx.com/zeroemcomportam
• LinkedInlinkedin.com/company/zero-em-comportamento

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero em Comportamento