Sbanken ASA

What Sbanken ASA does

Sbanken ASA is a Norwegian digital banking concept wholly owned and delivered by DNB Bank ASA, serving Norwegian retail consumers exclusively through a mobile-first, branchless platform. Originally launched in April 2000 as Skandiabanken, the brand was acquired by DNB in 2022 and formally merged into DNB on May 2, 2023, continuing as a self-service digital customer concept within the DNB group. All banking services — including mortgages, car loans, savings, fund investing, and stock trading — are legally delivered by DNB Bank ASA, with Sbanken operating as the digital front-end and brand.

The product suite spans lending (Boliglan mortgages from 4.90% effective rate, Rammelan revolving credit from 5.15%, Billan car loans from 6.79%), savings (Sparekonto with tiered rates up to 4.09% for balances over 500,000 NOK, BSU at 6.35% nominal for under-34s with tax advantages capped at 300,000 NOK), and investments (a fund platform with approximately 200 funds at 0.10% platform fee for index funds, plus stock trading on Oslo Bors and international exchanges). The underlying technology is a mobile app on iOS and Android, using BankID for identification and onboarding without any physical branch interaction. Differentiating features include Rentesjekk (quarterly automatic mortgage rate review) and Sparemal (automated savings goals with rules-based saving including a Norway World Cup goal trigger). Educational content is delivered through the Spareskolen platform, covering savings, funds, and investing.

Sbanken's revenue is generated primarily through net interest income on lending products (mortgages, car loans, revolving credit), platform fees on fund holdings (0.10-0.30% depending on fund type), credit/debit card interchange, and stock trading commissions (tiered from 0.04% to 0.12%). The go-to-market is direct-to-consumer and product-led: customers download the app, identify with BankID, and onboard digitally, with no sales staff or branches involved. Acquisition is supported by content marketing through Spareskolen and organic social channels (Facebook, X, Instagram, YouTube, LinkedIn), while DNB's existing customer base provides cross-sell referral into the Sbanken concept. Travel insurance bundled with the credit card is delivered through a partnership with Fremtind.

Name

Sbanken ASA

Legal name

DNB Bank ASA

Website

https://sbanken.no

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Sbanken is a Norwegian digital banking concept delivered by DNB Bank ASA, offering fee-free mortgages, loans, savings accounts, fund investing, and stock trading exclusively via a mobile app to Norwegian retail consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest income from lending: Sbanken earns interest income from mortgage loans (boliglån), frame loans (rammelån), and car loans (billån). Interest rates are publicly listed, with mortgages from 4.90% effective rate and car loans from 6.79%. This is the primary revenue driver.
2. Interest on savings deposits: Sbanken pays interest on customer savings deposits (sparekonto). While this is a cost to the bank, the spread between lending rates and deposit rates contributes to net interest income.
3. Fund platform fees: Sbanken charges platform fees for fund savings. Index funds are charged at 0.10% platform fee, active funds at 0.30%, and funds with digital advisor at 0.20%. In addition, fund management fees from external fund managers apply. The bank is among the cheapest on fund platforms in Norway according to a November 2024 survey by Finanstilsynet.
4. Credit and debit card transaction income: Sbanken offers fee-free cards (bank cards and credit cards). Transaction-based income likely derives from interchange fees on card transactions processed through the network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Sbanken is a Norwegian digital-only retail banking concept operated by DNB Bank ASA that offers fee-free everyday banking, mortgages, car loans, savings accounts, BSU, fund investments, and stock trading to individual Norwegian consumers through a mobile-first and online platform with no physical branches. It was founded in 2000 as Skandiabanken, acquired by DNB in 2022, and merged into DNB on May 2, 2023.

Product overview

Sbanken ASA is a Norwegian digital banking concept delivered by DNB Bank ASA, offering a comprehensive suite of banking products through its mobile app and website. The core offering centers on fee-free banking services including savings accounts (Sparekonto with tiered rates, BSU for youth housing savings), investment products (fund investments with access to ~200 funds, stock trading on Oslo Børs), and lending products (home loans, car loans, revolving credit). The Sbanken-app serves as the primary interface for all banking activities, supporting automated savings features like savings goals (Sparemål) with card-based savings, bill rounding, and periodic transfers. The platform also includes educational content through Spareskolen and the Framgang sammen ethical fund that supports youth social inclusion projects. Originally launched in 2000 as Skandiabanken, the service was acquired by DNB in 2022 and fully fused in May 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgages
• Car Loans
• Savings Accounts
• Fund Investments
• Stock Trading
• Bank Cards and Current Accounts

Quantifiable outcome

• Among the cheapest fund platforms in Norway according to Finanstilsynet November 2024 survey
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• FremtindminorOthersFremtind provides free travel insurance to Sbanken credit card holders. When customers with Sbanken credit cards travel, they receive complimentary travel insurance through this partnership. For insurance questions or claims, customers contact Fremtind directly.
• DNB Bank ASAcoreStrategic or Co-development PartnerDNB Bank ASA is the parent company and sole provider of all banking services within the Sbanken concept. DNB acquired Sbanken in 2022 and completed a merger on 2 May 2023. All mortgages, loans, accounts, and investment services are legally delivered by DNB Bank ASA. Sbanken operates as a self-service digital customer concept within the DNB ecosystem.
• Framgang sammen FoundationminorOthersThe Framgang sammen foundation is Sbanken's own social impact initiative. The foundation supports projects that help children and youth experiencing social exclusion. The Sbanken Framgang sammen equity fund donates 1.5% of its value annually to the foundation. Projects supported include KIL fond, KABRASU in Møhlenpris idrettslag, Gatekokkene in Magneten frivilligsentral, and Åpen for alle.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sparebank 1: Norwegian banking alliance offering full-service retail and corporate banking including savings, mortgages, and funds; competes with Sbanken on deposits and mortgages but serves a much broader customer base with branches and advisory.
• DNB Bank ASA: Norway's largest bank and parent of the Sbanken concept; offers the full retail and corporate product suite including branches, advisory, and wealth management against which Sbanken's pure self-service proposition is positioned.

Direct peers

• Nordnet Bank: Nordic digital investment and savings platform serving Norwegian retail customers with stocks, funds, and savings products; competes directly with Sbanken's fund and stock trading offerings.
• Komplett Bank: Norwegian digital bank offering loans, credit cards, and savings accounts to Norwegian retail consumers via a mobile-first model; directly comparable to Sbanken's product set and target segment.
• Resurs Bank: Nordic consumer finance bank offering retail loans, credit cards, and savings across Norway, Sweden, Denmark, and Finland; overlaps with Sbanken's lending and savings offerings.
• Nordax Bank: Nordic consumer lender offering personal loans, mortgages, and savings across Scandinavia; competes with Sbanken's lending and savings products in the Norwegian retail market.
• Lunar Bank: Nordic challenger bank with mobile-first consumer accounts, savings, and investing serving Denmark, Sweden, and Norway; comparable to Sbanken as a digital-only Nordic retail bank.
• Bank Norwegian: Norwegian digital consumer bank offering credit cards, loans, and savings accounts directly to Norwegian retail consumers, mirroring Sbanken's branchless, app-based model and customer segment.
• Instabank: Norwegian digital-only bank offering consumer loans, credit cards, and savings to Norwegian retail customers; competes in the same branchless, self-service segment as Sbanken.

Emerging players

• Klarna: European fintech providing consumer payments, credit, and banking products via a mobile app; intersects with Sbanken's digital consumer finance category but focuses more on point-of-sale credit than deposits and mortgages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sbanken
• YouTubeyoutube.com/channel/UCE3EM4CBXL6yPT_pbkF0kxQ
• Facebookfacebook.com/sbanken.fra.DNB
• LinkedInlinkedin.com/company/sbanken
• Instagraminstagram.com/sbanken

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sbanken ASA