Roofing Alliance

What Roofing Alliance does

Roofing Alliance is a 501(c)(3) nonprofit foundation and the charitable arm of the National Roofing Contractors Association (NRCA), founded in 1996 and headquartered in Rosemont, Illinois. The foundation unites more than 200 roofing contractors, manufacturers, suppliers, and industry professionals through tiered membership commitments (Silver Supporting at $25,000 to Visionary Founder at $1,000,000) over 5-10 year pledge periods, deploying those funds into industry-wide research, education, scholarships, and philanthropy. To date, members have invested over $16 million, funding 56 research projects and distributing more than $1 million in scholarships to 160 students.

The foundation's core 'products' are programs rather than commercial offerings: the Melvin Kruger Endowed Scholarship Program (up to $5,000/year university scholarships and up to $3,000 CTE scholarships); the Clemson Roofing Alliance Training Program (three online courses, 9 credit hours, distributed to 8+ universities); the Construction Management Student Competition (annual, 17+ schools); the MVP Awards and Bennett Award recognition programs; the Ronald McDonald House Charities partnership (covering 165 houses nationwide); the Helping Our Own charitable assistance program; and the Center for Roofing Innovation and Leadership (launched 2023 with Clemson University).

Operationally, the foundation runs with a small professional staff of two (Executive Director Alison LaValley and Director Jessica Priske) supported by a 210-member volunteer Board of Trustees. Revenue mechanics are nonprofit-style: pledge commitments, tuition for training courses ($495-$795 per course depending on membership tier), donations, and planned giving (wills, charitable trusts, life insurance, real estate). The organization does not pursue traditional sales motions; its go-to-market is community-led, leveraging industry publications, podcasts, the International Roofing Expo, and university partnerships to drive member engagement and program participation.

Name

Roofing Alliance

Legal name

Roofing Alliance

Website

https://roofingalliance.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Roofing Alliance is a 501(c)(3) nonprofit foundation of the NRCA that unites 200+ roofing contractors, manufacturers, and suppliers through multi-year pledge commitments, deploying over $16M into industry research, scholarships, training programs, and philanthropy including the Clemson roofing curriculum and Ronald McDonald House partnership.

Ownership category

akta.pro rank

Product category

Trade Association Foundation Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industries

College Access, Scholarships & Student Success Nonprofits (BPAGADAE), After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

Keywords

• Roofing industry education
• Construction workforce development
• Industry research funding
• Scholarship program administration
• Nonprofit foundation services

Headquarters

HQ city

Rosamond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues and Commitments: Roofing Alliance generates revenue through tiered membership commitment pledges from roofing contractors, manufacturers, suppliers, and service providers. Commitments span 5-10 year periods at various investment levels.
2. Donations and Planned Giving: The 501(c)(3) foundation accepts donations, bequests, and planned gifts including wills, charitable lead/remainder trusts, life insurance, and real estate to fund scholarships and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Roofing Alliance is a 501(c)(3) nonprofit foundation that operates as the charitable arm of the National Roofing Contractors Association (NRCA), uniting 200+ roofing contractors, manufacturers, suppliers, and industry professionals to fund and deliver education, research, scholarship, and philanthropy programs for the roofing industry. It administers the Melvin Kruger Scholarship Program, the Clemson Training Program (three online courses yielding a Roofing Professional Management Certificate), the Construction Management Student Competition, the MVP and Bennett Awards, the Ronald McDonald House Partnership, and the Center for Roofing Innovation and Leadership, having cumulatively invested more than $16 million across 56 research projects and over $1 million in scholarships to 160 students.

Product overview

The Roofing Alliance is a 501(c)(3) foundation and the Foundation of the National Roofing Contractors Association (NRCA) that serves as a catalyst for progress and innovation within the roofing industry. Rather than offering a unified technology product, the organization delivers a portfolio of programs including: the Melvin Kruger Endowed Scholarship Program (offering university and CTE scholarships); the Construction Management Student Competition (annual competitive event for construction management students); the Clemson Training Program (three online professional development courses leading to a Roofing Professional Management Certificate); the Most Valuable Player (MVP) Awards Program; the Bennett Award; the Ronald McDonald House Partnership; the Helping Our Own Program; and the Center for Roofing Innovation and Leadership. The organization also funds research projects and provides educational initiatives through university partnerships with Clemson, Arizona State, and others. Funded through membership contributions from contractors, manufacturers, suppliers, and industry professionals, the Alliance has invested over $16 million in transformative research, educational initiatives, and scholarships.

Differentiator

Problem solved

Functional benefit

Brands

• Melvin Kruger Scholarship Program: Scholarship program offering Accredited University Scholarship (up to $5,000/year for 4 years) and John S. Gooding Accredited CTE Scholarship (up to $3,000) for roofing industry employees, their families, and construction management students.
• The Bennett Award
• Most Valuable Player (MVP) Awards
• Helping Our Own Program
• Center for Roofing Innovation and Leadership

Products and services

• Melvin Kruger Endowed Scholarship Program

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Ronald McDonald House Charities (RMHC)flagshipStrategic or Co-development Partner · 1 April 2017Commitment to inspect, maintain, repair and replace roofs on all 165 standalone Ronald McDonald House programs throughout the U.S. EagleView provides aerial roof reports. Manufacturers and distributors donate materials. Members conduct inspections and provide roofing services.
• Clemson University - Nieri Department of Construction, Development and PlanningflagshipStrategic or Co-development PartnerLaunched the Center for Roofing Innovation and Leadership, a first-of-its-kind initiative for the roofing industry. Developed three roofing courses (9 credit hours) available at Clemson and distributed to 8+ partner universities. Courses taught by Clemson faculty with industry guest lecturers. Over 100 students enrolled since inception.
• Arizona State UniversitycoreStrategic or Co-development PartnerFunded roofing industry fellowship for Ph.D. research aligned with roofing and building envelope. Research includes analysis of roof system maintenance cost dynamics and their impact on lifespans and replacement costs. Task force includes ASU faculty and Arizona roofing contractors.
• American Council for Construction Education (ACCE)coreStrategic or Co-development PartnerACCE is the key accrediting body for construction management schools (90 schools nationwide). Roofing Alliance Senior Advisor Bill Good serves on ACCE Board of Trustees and chairs the Construction Workforce Education Committee. Curriculum materials shared with all ACCE-accredited programs.
• Arizona State University - Faculty RetreatscoreStrategic or Co-development PartnerSince 2022, hosted three Faculty Retreats on Roofing at ASU, educating 45 construction management professors about the roofing industry. Retreats feature workshops on the nine-credit-hour roofing certificate program developed by Clemson.
• National Roofing Contractors Association (NRCA)flagshipStrategic or Co-development PartnerThe Roofing Alliance is the foundation/endowment of NRCA. Provides funding for ProCertification program, shares staff resources, and collaborates on events including the International Roofing Expo and Industry Awards Ceremony.
• National Women in Roofing (NWIR)minorGTM or Marketing PartnerThe Roofing Alliance provided sponsorship funds for NWIR, an association committed to creating career opportunities for women in the roofing industry.
• EagleView Technologies Inc.coreStrategic or Co-development PartnerEagleView provided aerial roof reports on each of the Ronald McDonald Houses as part of the partnership to inspect and maintain all 165 houses.
• Scholarship AmericacoreOthersThird-party administrator for the Melvin Kruger Scholarship Program. Manages application process, award distribution, and ensures compliance with nondiscrimination policies.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• National Roofing Contractors Association (NRCA): Direct parent organization of the Roofing Alliance; comparable in that both serve the U.S. roofing industry with overlapping membership and shared staff, though NRCA is the broader trade association and the Roofing Alliance is its charitable foundation.
• Associated Builders and Contractors (ABC): National construction industry trade association with a foundation arm offering workforce development, apprenticeship, and education programs. Comparable as a membership-funded industry association foundation serving construction contractors.
• National Association of Home Builders (NAHB) / Home Builders Foundation: Trade association foundation for residential construction offering scholarships, education, and workforce development programs. Comparable as an industry-funded nonprofit foundation serving construction professionals.
• Associated General Contractors of America (AGC) Education and Research Foundation: Foundation arm of the AGC trade association offering scholarships, workforce development, and industry research funding. Closely comparable to Roofing Alliance in structure, mission, and member-funded nonprofit foundation model.

Direct peers

• SkillsUSA: Nonprofit serving middle school, high school, and college students preparing for careers in trade, technical, and skilled service occupations including construction. Comparable as an industry-funded education nonprofit with scholarships, competitions, and workforce pipeline programs.
• National Center for Construction Education and Research (NCCER): Nonprofit foundation delivering standardized craft training, curriculum, and credentialing for construction trades. Highly comparable as an industry-funded education and certification nonprofit targeting workforce development in construction.
• Home Builders Institute (HBI): National nonprofit providing skills training and education for residential construction careers. Comparable mission around workforce development and trade education, with similar industry-funded model.

Others

• American Institute of Architects (AIA) Foundation: Foundation arm of the AIA providing scholarships, research, and workforce development for the architecture profession. Comparable structure (association + foundation + scholarship + research) though serving a different construction vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/alliancenrca
• YouTubeyoutube.com/watch?v=Q5M_jjEAelg&t=1s
• LinkedInlinkedin.com/company/roofingalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roofing Alliance