goTandem

What goTandem does

goTandem is a digital platform operated by Back to the Bible, a religious ministry based in Lincoln, Nebraska, founded in 2005. The platform delivers personalized, Bible-based content to individual Christians seeking spiritual growth, structured around a "daily spiritual workout" metaphor. Users can select topics they wish to overcome (e.g., anger, fear, pride, lust, greed) or virtues they wish to cultivate (e.g., faithfulness, joy, peace, self-control), and receive corresponding content via YouTube playlists and online articles. The site also offers a 4-step group workout program designed to enable community accountability in faith-based practice.

The underlying technology is a relatively simple digital publishing stack built on Wix (as indicated by the wixstatic.com asset hosting), distributing pre-produced video and written content rather than operating a custom platform. Content is organized into topic-based playlists and accompanied by a weekly newsletter for ongoing engagement. The organization maintains a broad social presence across Facebook, Instagram, YouTube, TikTok, LinkedIn, and X, functioning as a content distribution network rather than a software product. Sub-brands include "Spiritually Fit Today," a podcast/episode series hosted by Arnie Cole, and "Back to the Bible Daily," a recurring devotional series.

The business model appears to be that of a religious ministry rather than a commercial enterprise. No pricing is disclosed, revenue is not reported, and the prominent "Give Now" call-to-action and donor link (bttb.org/site-donor-link) suggest donations are the primary funding mechanism. With 1-10 employees and no disclosed funding, no parent company, and no enterprise or B2B contracts, the operation is structured as a small, donation-supported ministry serving individual consumers of faith-based content.

Name

goTandem

Legal name

Back to the Bible

Website

https://www.gotandem.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

goTandem, operated by Back to the Bible, is a Lincoln, Nebraska-based religious ministry that delivers personalized, Bible-based "daily spiritual workouts" via YouTube playlists, articles, and podcasts to individual Christians seeking spiritual growth and accountability.

Ownership category

akta.pro rank

Product category

Religious / Faith-Based Digital Content

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious Organizations (813110)

akta.pro primary industry

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)

akta.pro secondary industries

Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH), Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons) (MPAJAHAL), Religious Fundraising / Telethon & Ministry Support Channels (MPABALAO)

Keywords

• Daily devotional content
• Bible study resources
• Christian spiritual growth
• Faith-based video content
• Spiritual fitness program

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels3 records

Marketing channels7 records

Core offering

goTandem delivers free, personalized, biblical spiritual-fitness content to individual Christians through topic-based YouTube playlists, daily written devotional articles, and podcast episodes organized as a 4-step group workout. Users select a personal struggle (e.g., anger, fear, pride, lust) or a virtue to grow in (e.g., faithfulness, joy, peace, self-control) and receive structured content framed around a Receive-Reflect-Respond Bible-study methodology, distributed primarily via the backtothebible.org website, YouTube, and social media channels.

Differentiator

Problem solved

Functional benefit

Brands

• Spiritually Fit Today: A podcast/episode series featuring Arnie Cole and guests discussing spiritual growth and transformation
• Back to the Bible Daily

Products and services

• Daily Spiritual Workout

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• YouVersion (Life.Church): The dominant Bible app offering daily devotionals, reading plans, and personalized Bible study — directly comparable to goTandem's daily devotional and Bible study offering, but at vastly greater scale and with a proprietary mobile platform.
• Our Daily Bread: Long-running daily devotional ministry distributing written and audio devotional content — closely comparable to goTandem's daily spiritual workout articles and devotional cadence.
• Bible Gateway: Leading online Bible study resource with commentaries, devotionals, and reading plans — comparable to goTandem's Receive-Reflect-Respond Bible study framework and topic-organized content.
• Crosswalk.com: Faith-based content site publishing daily devotionals, Bible study, and Christian living articles — a direct overlap with goTandem's article-driven daily content distribution.
• Proverbs 31 Ministries: Devotional and Bible study ministry producing daily content, podcasts, and small-group resources — comparable in mission, audience (Christian believers), and content format mix to goTandem.
• Ligonier Ministries: Reformed theological teaching ministry producing devotionals, video teaching, and Bible study resources — overlaps with goTandem's topic-organized Bible teaching and video distribution.
• iDisciple: Christian devotional and discipleship app aggregating daily content from multiple ministries — directly comparable to goTandem's devotional content distribution model but on a proprietary mobile platform.
• RightNow Media: Faith-based video streaming library for churches and small groups — overlaps with goTandem's video playlist distribution and 4-step group workout model, though more institutionally focused.

Emerging players

• Hallow: Catholic prayer and meditation app with daily devotional content and guided sessions — an emerging direct competitor in the daily-spiritual-content mobile app category that goTandem currently lacks.

Broad incumbents

• Christianity Today: Established Christian media organization publishing articles, devotionals, and Bible study content at scale — a broad incumbent comparable to goTandem's article/video content engine but with much larger reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/gotandem
• YouTubeyoutube.com/@BacktotheBible_us
• Facebookfacebook.com/gotandem
• LinkedInlinkedin.com/company/back-to-the-bible
• Instagraminstagram.com/backtothebible_us
• TikToktiktok.com/@backtothebible_us

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goTandem