Wavytalk
Wavytalk is a private consumer beauty hardware brand founded in 2021 that designs and sells affordable thermal brushes, steam straighteners, curling tools, and beauty-tech devices (FDA-cleared IPL, LED masks) primarily to mass-market individual consumers aged for at-home salon-quality styling through DTC, TikTok Shop, Amazon, Target, and Ulta.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wavytalk does
Wavytalk is a private consumer beauty hardware brand founded in 2021 that designs and sells affordable hair styling tools and, more recently, beauty-tech devices through direct-to-consumer e-commerce, social commerce, and major retail channels. The core product portfolio spans thermal brushes, steam-powered straighteners, curling wands, crimping irons, hair dryers, and hot air brush sets priced between $39 and $99, with a premium Airshape Pro line at $219-$299 featuring patent-pending Coanda AirGrip Auto-Wrapping Roller Technology. Differentiated proprietary features include Hydro-Infusion steam technology, Dual-Channel Negative Ion Technology, and 360-degree anti-scald safety design. The brand expanded into skincare-tech in January 2026 with the FDA 510(k)-cleared Bare It IPL Hair Removal device and the Glow Time LED Therapy Mask.
The business model is hardware sales across four revenue streams: core hair styling tools ($39-$99), beauty-tech devices ($179-$259), bundles and accessories ($12-$119), and a B2B bulk-order program offering 25-48% volume discounts. Distribution runs through the wavytalk.com DTC storefront, TikTok Shop (where Wavytalk ranks #1 in Beauty & Personal Care as of October 2025), Amazon (leadership in the hair dryer category with 3,000-6,000 daily units), Target (450 stores + Target.com since November 2025), Ulta.com (February 2026), and a B2B bulk program shipping worldwide.
Customer acquisition is driven by a product-led social commerce strategy built on early TikTok Shop entry (August 2023), creator co-ownership via the Talk Your Beauty (TYB) community, celebrity stylist partnerships (Andrew Fitzsimons, Scott King, Marc Mena), and cultural-event activations including the Coachella 2026 Official Hair Tools Partnership. The brand claims 5M+ global customers, 33.8 billion PR impressions, and $1.53M in single-month TikTok Shop revenue (October 2025), with no disclosed external funding, parent company, or acquisition activity.
Wavytalk firmographics
Firmographics- Name
- Wavytalk
- Website
- https://wavytalk.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wavytalk is a private consumer beauty hardware brand founded in 2021 that designs and sells affordable thermal brushes, steam straighteners, curling tools, and beauty-tech devices (FDA-cleared IPL, LED masks) primarily to mass-market individual consumers aged for at-home salon-quality styling through DTC, TikTok Shop, Amazon, Target, and Ulta.
- Ownership category
- akta.pro rank
Wavytalk industry classification
Industry- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG)
- akta.pro secondary industries
- Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Hair Brushes, Combs & Detangling Tools (CRABAKAG)
Keywords
Where Wavytalk is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Wavytalk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Hair Styling Tools Sales: Primary revenue stream from selling hair styling tools including thermal brushes, steam straighteners, curling wands, hair dryers, and crimping irons at price points ranging from $39 to $99 for individual products.
- Beauty Tech Devices: Revenue from LED therapy masks ($179) and IPL hair removal devices ($259), representing Wavytalk's expansion beyond hair care into skincare technology.
- Bundles and Accessories: Sale of curated product bundles (e.g., festival bundles at $89-$119, duos at $63-$115) and hair care accessories including heat protectant spray ($29), detangling brush ($19), and folding mirror brush ($15).
- Bulk/Corporate Orders: B2B bulk order program for salons, retailers, corporate gifting, and event organizers with tiered volume discounts ranging from 25% off for 10-49 units to 48% off for 50+ units on beauty tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Thermal Brushes ($46-$68) |
| One time/ perpetual license | Pay-as-you-go | Hair Straighteners ($54-$68) |
| One time/ perpetual license | Pay-as-you-go | Hair Curlers & Wavers ($31-$55) |
| One time/ perpetual license | Pay-as-you-go | Hair Dryers ($48-$99) |
| One time/ perpetual license | Pay-as-you-go | Beauty Tools ($110-$259) |
| One time/ perpetual license | Pay-as-you-go | Hair Care & Accessories ($12-$29) |
| One time/ perpetual license | Pay-as-you-go | Festival Bundles ($89-$119) |
| One time/ perpetual license | Pay-as-you-go | Airshape Pro Sets ($219-$299) |
| Unit Pricing | Multi-year contract | Bulk Order Discounts (25-48% off MSRP) |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Wavytalk product offering
Product offeringCore offering
Wavytalk designs, manufactures, and sells consumer hair styling tools (thermal brushes, steam straighteners, curling wands, hair crimpers, hair dryers, hot air brush sets) and beauty tech devices (LED therapy masks, IPL hair removal). Products are sold at accessible price points of $39–$299 through DTC e-commerce, TikTok Shop, Amazon, Target, Ulta, and Sephora, leveraging proprietary technologies such as Hydro-Infusion steam, Coanda AirGrip airflow, and dual-channel negative ion systems.
Product overview
Wavytalk is a tech-powered haircare and beauty tools brand offering a comprehensive portfolio of hair styling tools and skincare devices. The product line spans hair tools (thermal brushes, steam straighteners, curling wands, hair crimpers, hair dryers, and hot air brush sets), beauty tools (LED therapy masks and IPL hair removal devices), and hair care products (heat protectant sprays). Key products include the Steamline Pro steam straightener with Hydro-Infusion Technology, Blowout Boost ionic thermal brush, Power Wave hair crimping iron, Cool Curl Pencil for short hair styling, and the Glow Time LED therapy mask. The brand has expanded into beauty tech with products like Bare It (IPL hair removal) and recently launched the Airshape Pro line featuring innovative auto-wrapping roller technology with Coanda airflow. Wavytalk positions itself between everyday consumer tools and professional-grade salon equipment, offering salon-quality results at accessible price points.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 81.5% reduction in acne breakouts with Glow Time LED Mask after 28 days (Intertek clinical study)
- +5 more outcomes
Companies that use Wavytalk
Customer profileNamed customers4 records
Segments3 records
Wavytalk technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Wavytalk partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Coachella Valley Music & Arts FestivalcoreWavytalk named Official Hair Tools Partner of Coachella Valley Music & Arts Festival 2026, marking the brand's largest festival activation. The partnership launched the 'Spotlight Hair' 360-degree campaign featuring on-site activations across both festival weekends (April 10-12 and April 17-19, 2026), creator partnerships, social content, and three limited-edition festival bundles. The Power Wave tool was positioned as the hero product. On-site activations included free professional hairstyling, self-styling stations, and a masterclass with stylist @mattloveshair.
- Ulta BeautymajorWavytalk launched on Ulta.com in February 2026 with six styling tools and haircare products, marking its debut at one of the nation's leading beauty retailers. Ulta-exclusive products set to launch later in 2026.
- CES 2026 Tech FestivalminorWavytalk participated in the CES 2026 Tech Festival in Las Vegas, Nevada (January 6), offering live product demonstrations and interactive testing as part of the beauty tech showcase category. This positions Wavytalk as a technology brand, not just a beauty brand.
- Target CorporationmajorWavytalk launched on Target.com and in 450 Target stores nationwide ahead of the 2025 holiday shopping season, with an exclusive holiday bundle featuring the Blowout Boost heated thermal brush. Full product lineup including Steamline Pro, Whirlwind Pro, Heatwave Pro, Blown Away, and Airsculpt 5-in-1 made available through Target.
- Andrew Fitzsimons (Celebrity Hairstylist)coreCelebrity hairstylist Andrew Fitzsimons partnered as Wavytalk's first celebrity ambassador for its Pro Collection of hair tools. He collaborated with the brand after trying the Pro Fast Drying Hair Dryer and Thermal Brush, and has a vision for future product collaborations. His professional credibility provides co-development input and marketing reach.
- Scott King (Celebrity Stylist)majorScott King is listed as one of the celebrity stylist partnerships contributing to Wavytalk's growth engine alongside creator co-ownership and cultural event activations.
- Marc Mena (Celebrity Stylist)majorMarc Mena is listed as one of the celebrity stylist partnerships contributing to Wavytalk's growth engine alongside creator co-ownership and cultural event activations.
- 5WPRmajor5WPR, a New York-based PR and digital marketing agency, coordinated Wavytalk's Coachella festival campaign combining influencer partnerships, on-site activations, and content creation, generating press coverage across Adweek, WWD, and Fashionista. The agency was named finalist in 2025 PRNEWS Platinum Awards for its Wavytalk campaign.
- TikTok ShopcoreTikTok Shop is Wavytalk's primary social commerce channel. Wavytalk joined in August 2023 before most beauty brands and became #1 in Beauty & Personal Care on the platform, generating $1.53M in October 2025 revenue and $1.5M per Superbrand Day event. The platform enables creator-driven commerce and viral content amplification.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
Wavytalk competitors and assessment
Company assessmentBroad incumbents
- Conair:
- Revlon: Established mass-market beauty company offering hair styling tools alongside cosmetics, providing direct competition in the affordable consumer hair tool category through retail distribution and broad brand recognition.
Direct peers
- Shark Beauty (SharkNinja): SharkNinja's Shark Beauty division is a direct competitor offering affordable, viral-friendly hair tools (FlexStyle, SpeedStyle) on TikTok Shop and Amazon with similar mass-market positioning and Dyson-disrupting price strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Wavytalk social profiles
Digital presenceWavytalk compliance and trust
Trust signalCompliance1 record
Wavytalk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wavytalk leadership team
Management profileNumber of profiles
Wavytalk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wavytalk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wavytalk
What does Wavytalk do?
Wavytalk designs, manufactures, and sells consumer hair styling tools (thermal brushes, steam straighteners, curling wands, hair crimpers, hair dryers, hot air brush sets) and beauty tech devices (LED therapy masks, IPL hair removal). Products are sold at accessible price points of $39–$299 through DTC e-commerce, TikTok Shop, Amazon, Target, Ulta, and Sephora, leveraging proprietary technologies such as Hydro-Infusion steam, Coanda AirGrip airflow, and dual-channel negative ion systems.
Is Wavytalk a public or private company?
Wavytalk is a private company. It is currently operating.
When was Wavytalk founded?
Wavytalk was founded in 2021. It employs 11 to 50 people.
Where is Wavytalk based?
Wavytalk is headquartered in New York, United Kingdom, in the Europe region.
How does Wavytalk make money?
Four revenue lines are on record. Hair Styling Tools Sales are the primary driver. The others are beauty Tech Devices, bundles and Accessories and bulk/Corporate Orders.
Who are Wavytalk's main competitors?
Broad incumbents on record are Conair and Revlon. Shark Beauty (SharkNinja) is listed as a direct peer.
Does Wavytalk have an API?
No public API is recorded for Wavytalk.
What industry is Wavytalk in?
Its primary akta.pro industry code is CRABABAG, Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes), with a secondary code of CRABAKAF, Hair Styling Tools (Dryers, Straighteners, Curlers). Its NAICS code is 456120 and its SIC code is 2840.