Action Indoor Sports

Name

Action Indoor Sports

Legal name

Box Hill Action Indoor Sports Stadium

Website

https://actionindoorsports.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Ownership category

akta.pro rank

Product category

Indoor Sports Facility

NAICS

Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Recreational & Intramural Sports Programs (MPAKACAG), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor sports facility
• Social sports leagues
• Court hire services
• Birthday party venue
• Junior sports coaching

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Season Competitions: Social sports competitions for Indoor Cricket, Futsal, Netball, Volleyball, Basketball, Dodgeball and Badminton with seasonal leagues for men's, ladies and mixed teams
2. Court Hire: Casual court bookings for practice sessions, social games, and team training across all sports including Pickleball and Badminton
3. Birthday Parties: Fully supervised and catered action-packed birthday parties with options for court sports, inflatables, bubble soccer and nerf wars
4. Junior Coaching Programs: Action Kidz Coaching programs for kids featuring skills, drills and modified games
5. Pumped Up Inflatables: Inflatable adventure park with pop-up theme park featuring climbing, jumping and bouncing activities for parties
6. Function Room Hire: Private function space hire for work functions, team events, presentations, community events, and social gatherings with optional sports activities
7. Bubble Soccer: Bubble soccer experiences for work functions, parties and group events
8. School Holiday Programs: Supervised school holiday programs with games, sports, activities and FREE Gatorade included at $45 per child

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Action Indoor Sports operates a multi-sport indoor stadium venue in Box Hill, Melbourne's Eastern Suburbs, offering seasonal competitive leagues and casual court hire across 11 sports including Indoor Cricket, Futsal, Netball, Volleyball, Basketball, Dodgeball, Badminton, Table Tennis, Pickleball and Bubble Soccer. The venue also provides fully supervised and catered children's birthday parties, junior coaching programs, school holiday programs, an inflatable adventure park, and private function room hire for corporate and community events.

Product overview

Action Indoor Sports (also trading as Box Hill Indoor Sports) is an indoor sports stadium facility established since 1984, located in Melbourne's Eastern Suburbs. The company operates as a multi-sport venue offering structured competitive leagues and casual court hire across 11 different sports. The core product portfolio centers on indoor court sports (Indoor Cricket, Action Futsal/Indoor Soccer, Netball, Volleyball, Basketball, Badminton, Table Tennis, Pickleball, and Dodgeball), supplemented by recreational activities (Bubble Soccer, Inflatable Parties). Additional revenue streams include youth development programs (Action Kidz Coaching, School Holiday Programs), event services (Birthday Parties, Function Room Hire), and facility rental (Court Hire, Social Pickleball Sessions). The sports programs run in seasonal competition formats, while recreational services operate on a booking-per-event basis.

Differentiator

Problem solved

Functional benefit

Brands

• Action Futsal: Indoor soccer/futsal competitions for social and competitive men's, ladies, and mixed teams
• Action Kidz Coaching
• Pumped Up Inflatables Parties

Products and services

• Action Futsal (Indoor Soccer) Seasonal indoor soccer competitions for social and competitive men's, ladies and mixed teams, featuring non-stop rebound action on indoor courts.
• Indoor Cricket Soft-ball indoor cricket played on netted courts in a format where everyone bats, bowls and participates in social games.
• Netball Indoor version of netball providing fast, aerobic workout for all players, offered as seasonal competition for teams.
• Volleyball Non-contact indoor volleyball offered as a team sport suitable for family, friends and work teams.
• Badminton Three international-sized badminton courts with recently installed Taraflex surface available for booking and league play.
• Basketball Indoor basketball court hire for practice sessions or social games, with 3-on-3 competitions available.
• Dodgeball Dodgeball using soft (no sting) balls, offered as a fun and active alternative for all participants.
• Bubble Soccer Bubble soccer experience where players are enclosed in inflatable bubble bubbles, suitable for work functions, parties and get-togethers.
• Table Tennis Table tennis facilities with court/table hire available for play.
• Pickleball Indoor pickleball available for social sessions and court hire at the venue.
• Court Hire Flexible court hire services including booking for pickleball, badminton, and general court reservations for practice, social games or team training.
• Social Pickleball Sessions Organized social pickleball sessions for participants to join and play at scheduled times.
• Birthday Parties Fully supervised and fully catered action-packed birthday party experiences including court sports, inflatables, bubble soccer and nerf wars.
• Pumped Up Inflatables Parties Pop-up inflatable theme park for parties where kids can climb, jump, bounce and flip.
• Action Kidz Coaching Junior coaching programs featuring fun activities, skills, drills and mini modified games to develop children's sports skills and tactics.
• School Holiday Program Supervised school holiday program for ages 5-12 with games, sports and activities, including free Gatorade at $45 per child.
• Function Room Hire Private function space available for work functions, team events, presentations, community events, birthday celebrations and social gatherings, with optional sports activities.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bounce Inc: Australia-wide chain of indoor trampoline and active entertainment centers targeting families and children, overlapping directly with Action Indoor Sports' Pumped Up Inflatables adventure park and family birthday party segments.
• Flip Out: Australian trampoline and indoor active entertainment chain serving the same family/kids birthday party and active entertainment use cases as Action's inflatable offerings, with overlapping suburban venue footprint.

Broad incumbents

• Timezone: Family entertainment center chain with arcade games and rides, comparable to Action's family entertainment and birthday party segments as a competing destination for household leisure spend and kids' parties.
• Funlab: Parent company of Strike Bowling, Holey Moley, and Archie Brothers Cirque Electriq, operating a portfolio of indoor entertainment venues across Australia that compete for the same social, group, and corporate function occasion spend that Action Indoor Sports targets.
• Strike Bowling: Funlab-owned chain of bowling-based entertainment venues offering social and corporate event packages, comparable to Action's corporate function room hire and group social offerings, though focused on bowling rather than multi-sport leagues.
• Holey Moley: Funlab-owned mini golf entertainment venue chain targeting the same social group and corporate leisure occasions as Action's function room and party segments, though in a different activity category (mini golf).

Regional players

• Latitude Melbourne: Indoor entertainment complex in Melbourne offering multiple activities under one roof, comparable in the multi-activity under-one-roof positioning and group function/event hosting use case, though focused on broader entertainment rather than organized sports leagues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/boxhillindoorsports
• Xx.com/AndrewVerness
• LinkedInlinkedin.com/company/action-indoor-sports-stadiums

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Indoor Sports