What Vidal does

Vidal (Видаль), formally АО «Видаль Рус» (INN 7728043605), is a Russian pharmaceutical reference directory founded in 1914 and headquartered in Moscow. The company operates vidal.ru, an online drug reference platform covering medications registered in Russia, parapharmaceuticals (dietary supplements, medical devices, therapeutic nutrition, pharmacy cosmetics), and veterinary products. The platform serves two distinct user audiences: free end-users (physicians, pharmacists, patients, and veterinary professionals use it for drug information, interaction checking, and medical encyclopedia content) and paying B2B customers (pharmaceutical manufacturers who buy banner advertising, targeted email newsletter placements, and Vidal BOX brand-content placements). The underlying technology is an online directory platform organized across multiple taxonomies — alphabetical Russian (А–Я) and Latin indexes, ATC classification, ICD-10 and ICD-11 (МКБ-11), clinical-pharmacological groups, and pharmacotherapeutic groups — supplemented by a medical encyclopedia, drug interaction checker, drug analogue search, medical calculators, and a recently introduced AI implementation layer.

The company is structured as a private Russian joint-stock company with 11–50 employees and no disclosed parent, institutional investors, or public listing. Revenue is generated exclusively from advertising and sponsored content placements rather than user subscriptions; specific pricing is not publicly disclosed and is provided on request through the commercial department. Vidal BOX, launched in 2016, is the principal productized B2B monetization channel, allowing manufacturers to publish detailed product information, clinical study results, articles, and videos in dedicated brand sections. The platform has no public API, no mobile app, and no disclosed international expansion beyond Russia and CIS.

Name

Vidal

Legal name

АО «Видаль Рус»

Website

https://vidal.ru

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

Vidal (Видаль) is a Russian online pharmaceutical reference directory founded in 1914 that serves physicians, pharmacists, patients, and veterinary professionals with drug, parapharmaceutical, and veterinary product information, monetizing exclusively through banner advertising, email newsletters, and Vidal BOX content placements sold to pharmaceutical manufacturers.

Ownership category

akta.pro rank

Product category

Pharmaceutical Information Services

NAICS

Directory and Mailing List Publishers (51314), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Medication Pricing, Copay Assistance & Patient Financial Support Tools (HLACAKAN)

akta.pro secondary industries

Healthcare/Pharma Creative Agencies (MPAAAAAJ), Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Pharmaceutical reference directory
• Drug information database
• Medical encyclopedia
• Drug interaction checker
• Healthcare information services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Banner Advertising: Display advertising placements on the vidal.ru website in various formats (970x120, 520x100, 200x400, 160x600 pixels). Ads are targeted to specific drug pages, ATC classifications, and ICD codes to reach relevant healthcare professionals and patients.
2. Email Newsletter Distribution: Paid email distribution services to the specialist subscriber base. Offers simple and complex layout options for pharmaceutical marketing campaigns. Text format from 1,500 to 15,000 characters with up to 10 images and 10 links.
3. Vidal BOX Premium Content: Extended content placement service for pharmaceutical manufacturers featuring product descriptions, clinical research articles, and video materials in dedicated brand sections.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vidal operates an online pharmaceutical reference directory at vidal.ru, providing a comprehensive drug database of medications registered in Russia along with a medical encyclopedia, drug interaction checker, and analogue search tools. The platform is freely accessible to healthcare professionals and patients. Revenue is generated through advertising services (banner ads, email newsletters, Vidal BOX extended content placements) sold to pharmaceutical manufacturers seeking to reach Russian healthcare professionals.

Product overview

Vidal is a comprehensive electronic pharmaceutical reference platform providing a drug directory of medications registered in Russia, along with a medical encyclopedia, drug analogue search, and veterinary products section. The core offering is the Справочник лекарственных препаратов (Drug Reference Directory), which allows browsing by multiple classification systems (АТХ, МКБ-10, КФГ, ФТГ) and alphabetical search. Additional modules include the Медицинская энциклопедия (Medical Encyclopedia) with professional-reviewed articles, and Видаль БОКС — brand extensions created since 2016 for pharmaceutical manufacturers to showcase detailed product information. The platform also covers Парафармацевтика (parapharmaceuticals including dietary supplements, medical devices, therapeutic nutrition, and pharmacy cosmetics), Ветеринария (veterinary products), and offers advertising services targeting medical specialists. No public API is available.

Differentiator

Problem solved

Functional benefit

Brands

• Видаль БОКС: Extended options section created in 2016 for manufacturers to place diverse product information including descriptions, articles, clinical study results, and videos about their pharmaceutical products

Products and services

• Drug Reference Directory (Справочник лекарственных препаратов Видаль) A comprehensive electronic reference directory of medications registered in Russia, providing drug descriptions, instructions, classifications (ATC, MKB-10), and manufacturer information for healthcare professionals and patients.
• Medical Encyclopedia (Медицинская энциклопедия)
• Drug Analogue Search (Поиск аналогов)
• Vidal BOX (Видаль БОКС) Extended content sections created for pharmaceutical manufacturers to provide detailed product information, clinical study results, articles, and video materials in dedicated brand sections.
• Parapharmaceuticals Section (Парафармацевтика)
• Veterinary Products (Видаль Ветеринария)
• Medical Calculators (Калькуляторы)
• Classifiers (Классификаторы: АТХ, МКБ, КФГ, ФТГ)
• Advertising Services (Реклама на сайте)

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Pharmaceutical Manufacturers (Various)coreGTM or Marketing PartnerVidal lists pharmaceutical products from numerous manufacturers including Grindex (Latvia), Sandoz (Slovenia), Bionorica (Germany), Pierre Fabre (France), Evalar (Russia), and many others. These companies use Vidal for advertising placement and Vidal BOX content to reach Russian healthcare professionals and patients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Drugs.com: One of the largest English-language drug information directories globally, offering prescription drug information, interaction checkers, and consumer/physician reference content. Highly comparable business model and product surface to Vidal.
• RLSNET.ru (Регистр лекарственных средств России): Russia's other leading online drug reference directory. Directly comparable to Vidal as a Russian-language pharmaceutical information platform serving physicians, pharmacists and patients with searchable drug databases.
• Epocrates (athenahealth): Mobile-first drug reference application used by clinicians in the US for prescribing, interaction checking, and formulary lookups. Comparable to Vidal as a vertical HCP drug reference tool with advertising-supported monetization.

Peers

• Medscape Drug Reference:

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vidal-ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidal