Shamir Optical Industry
Shamir Optical Industry is an Israel-domiciled ophthalmic lens manufacturer that designs progressive, single-vision, occupational, and sport lenses using proprietary AI-driven platforms, distributing through eye care professionals and optical retailers across 20+ countries.
- Company typePrivate
- Founded2005
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Shamir Optical Industry does
Shamir Optical Industry (legal entity Shamir Ltd., Israel) is an ophthalmic lens manufacturer focused on the progressive and single-vision prescription lens segment, serving eye care professionals (ECPs), optical retailers, and end-consumers across more than 20 countries. The company's product portfolio is organized into Everyday Lenses (progressives such as Autograph Intelligence, Autograph II+, InTouch, Relax, FirstPAL), Play Lenses (Sun Intelligence, Driver Intelligence, Golf, Attitude III Sport/Fashion), and Work Lenses (Computer, WorkSpace, Autograph II Office), supplemented by a line of Glacier anti-reflective coatings, Blue Zero blue-light filtering material, and Transitions photochromic lens variants delivered through a strategic partnership.
Underlying the product line is a stack of proprietary, trademarked design platforms — including Eye-point Technology AI and the Visual AI Engine, which the company states leverage over one million real-life data points to personalize lens geometry — alongside supporting technologies such as Continuous Design Technology, Intellicorridor, As-worn Quadro, and Natural Posture. These platforms are positioned as the core differentiator versus commodity lens manufacturers and are sold under the Shamir Lens Technologies brand.
Shamir operates a B2B-first go-to-market through ECP-direct sales and a multi-tier distribution network (regional distributors, optical retail chains), with consumer pull-through via a store locator and a personal.shamir.com engagement portal. Pricing is quote-based and set by the prescribing ECP, with selection driven by prescription, lens type, and coating add-ons. Distribution is supported by localized websites in roughly two dozen markets, presence at major optical trade events including Silmo Paris, and practitioner tools such as Spark 4W and the RCPV rewards program. The company is no longer publicly listed on NASDAQ (former ticker SHMR) and does not disclose revenue or headcount beyond a 51–100 employee range; co-founder Giora Ben-Zeev serves as Vice Chairman, and the firm is ranked among the top 10 global ophthalmic lens brands.
Shamir Optical Industry firmographics
Firmographics- Name
- Shamir Optical Industry
- Legal name
- Shamir Ltd.
- Website
- https://shamirlens.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shamir Optical Industry is an Israel-domiciled ophthalmic lens manufacturer that designs progressive, single-vision, occupational, and sport lenses using proprietary AI-driven platforms, distributing through eye care professionals and optical retailers across 20+ countries.
- Ownership category
- akta.pro rank
Shamir Optical Industry industry classification
Industry- Product category
- Ophthalmic Lens Manufacturing
- NAICS
- Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (423460)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Shamir Optical Industry is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shamir Optical Industry business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ophthalmic Lens Sales: Shamir manufactures and sells ophthalmic lenses including progressive lenses, single vision lenses, occupational lenses, and specialty lenses (sports, driving, computer/work). The company sells through eye care professionals, optical retailers, and direct-to-consumer channels.
- Lens Coatings and Materials: Sale of proprietary coatings (Glacier PLUS, Glacier Expression, Glacier SUN) and specialized materials (Blue Zero) as add-ons or standalone products for ophthalmic lenses.
- Transitions Light-Adaptive Lenses: Partnership with Transitions Optical offering photochromic light-adaptive lenses including Transitions XTRActive and Gen S products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing through optical professionals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Shamir Optical Industry product offering
Product offeringCore offering
Shamir Optical Industry manufactures and sells prescription ophthalmic lenses, including progressive lenses, single vision lenses, occupational lenses, and specialty lenses for sports, driving, and computer use, sold under the Shamir brand to eye care professionals and optical retailers worldwide. The company also offers proprietary anti-reflective coatings (Glacier family), blue light filtering materials, and photochromic Transitions lenses, supported by AI-driven lens design technology such as Eye-point Technology AI and the Visual AI Engine.
Product overview
Shamir Optical Industry is an ophthalmic lens manufacturer offering a comprehensive portfolio of progressive lenses, single vision lenses, occupational/work lenses, and sunglass/play lenses, along with proprietary coating technologies (Glacier PLUS, Glacier Expression, Glacier SUN) and blue light filtering materials (Blue Zero). The company also offers Transitions® photochromic lenses through a partnership. The product line is organized into three main categories: Everyday Lenses (progressive and single vision for daily use), Play Lenses (sunglasses and sports-specific lenses like Golf and Driver Intelligence), and Work Lenses (occupational lenses for computer and office use). Underlying these products are Shamir's proprietary technology platforms including Eye-point Technology AI™ (using over one million real-life data points), Visual AI Engine™, and various lens design technologies.
Differentiator
Problem solved
Functional benefit
Brands
- Shamir Lens Technologies: The company's branded optical lens technology division featuring products like Shamir Autograph Intelligence, Shamir Glacier coatings, and various progressive and single-vision lens product lines.
Products and services
- Shamir Autograph Intelligence® Premium progressive lens incorporating AI-based design for visual clarity and flexibility across all viewing distances, intended for eye care professionals prescribing everyday multifocal lenses.
- Shamir Autograph® II+ Advanced progressive lens designed for everyday use with enhanced visual clarity, sold to optical retailers and ECPs.
- Shamir Autograph III™ Third-generation premium progressive lens with improved peripheral vision and smooth transitions between viewing zones.
- Shamir Autograph® III – SV Single vision version of the Autograph III lens design.
- Shamir InTouch™ Progressive lens optimized for digital device usage and intermediate viewing distances.
- Shamir Relax™ Progressive lens designed to reduce eye strain from prolonged digital screen usage.
- Shamir Spectrum+™ Everyday progressive lens with enhanced visual performance.
- Shamir Autograph II – SV™ Single vision lens with premium optical design from the Autograph product family.
- Shamir Element™ Entry-level progressive lens offering quality vision correction.
- Shamir FirstPAL™ Progressive lens designed specifically for first-time progressive lens wearers.
- Shamir Genesis HD High-definition progressive lens for enhanced visual clarity.
- Shamir Spectrum SV™ Single vision lens within the Spectrum product line.
- Shamir Duo™ Progressive lens offering dual functionality for different viewing needs.
- Shamir Sun Intelligence™ Adaptive lens for sunglass frames with intelligent light management.
- Shamir Driver Intelligence™ Specialized lens designed to enhance visual performance while driving, reducing glare and improving contrast.
- Shamir Attitude III SV™ Single vision sunglass lens for wraparound and sport frames.
- Shamir Attitude® III Fashion Fashion-oriented sunglass lens with stylish aesthetics.
- Shamir Attitude® III Sport High-performance sport lens for athletic activities and sports eyewear.
- Shamir Golf™ Specialized lens optimized for golf with enhanced contrast and depth perception.
- Shamir Autograph II Attitude™ Premium sunglass lens incorporating Autograph design for sport frames.
- Shamir Computer™ Occupational lens designed for computer and digital device usage at arm's length.
- Shamir WorkSpace™ Occupational lens optimized for office and workspace environments with wide intermediate and near zones.
- Shamir Autograph II Office™ Premium occupational lens with Autograph design for office professionals.
- Shamir Glacier PLUS™ Anti-reflective (AR) coating providing superior clarity, durability, and smudge resistance.
- Shamir Glacier Expression™ Premium AR coating with enhanced aesthetics and performance features.
- Shamir Glacier PLUS™ Metaform™ Combination of Glacier PLUS coating with Metaform material technology for enhanced lens durability.
- Shamir Glacier SUN™ Sun-specific coating providing UV protection and enhanced sun lens performance.
- Shamir Blue Zero™ Blue light filtering lens material that blocks harmful blue light from digital devices.
- Transitions® XTRActive® New Generation Photochromic lens with extra-dark tint in bright conditions and rapid light adaptation, offered through the Transitions Optical partnership.
- Transitions® XTRActive® Polarized™ Photochromic lens with polarized technology for glare reduction, offered through the Transitions Optical partnership.
- Transitions® Gen S™ Latest-generation Transitions photochromic lens with ultra-responsive light adaptation and enhanced UV protection, offered through the Transitions Optical partnership.
- Spark™ 4W Professional tool for eye care professionals to assist with lens selection and fitting.
Quantifiable outcome
- Reduced adaptation failures with progressive lenses through AI-optimized design
Companies that use Shamir Optical Industry
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Shamir Optical Industry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Shamir Optical Industry partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Essilor InstrumentsminorShamir Optical products were showcased alongside Essilor Instruments at Silmo 2023 optical trade fair in Paris. Both are part of the broader EssilorLuxottica group. The companies shared exhibition space demonstrating complementary product portfolios in optical instruments and lenses.
- Transitions OpticalcoreShamir offers Transitions photochromic lens products including Transitions XTRActive New Generation, Transitions XTRActive Polarized, and Transitions Gen S. This is a key product partnership for light-adaptive lens offerings.
- Swarovski EyewearminorShamir was mentioned in context of the Swarovski Eyewear collaboration featured at Silmo 2023, where premium glasses featuring Swarovski crystals were showcased. Shamir likely supplies lenses for these premium eyewear products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Shamir Optical Industry competitors and assessment
Company assessmentDirect peers
- Rodenstock GmbH: German premium ophthalmic lens manufacturer with progressive, single-vision, and specialty lens products sold through opticians. Direct peer to Shamir in technology-driven lens design and European optical retail distribution.
- ZEISS Vision Care: Carl Zeiss's vision care division manufactures premium ophthalmic lenses including progressive and single-vision designs, and competes head-to-head with Shamir in the ECP and optical retail channel worldwide. Direct competitor in lens technology, brand positioning, and product breadth.
- Nikon-Essilor Co., Ltd. (Nikon Lenswear): Joint venture between Nikon and Essilor producing premium ophthalmic lenses for the global market. Directly comparable to Shamir in progressive lens technology and ECP distribution model.
- Vision Ease (Briot / Vision Ease / Aoyama): Manufacturer of ophthalmic lenses including progressives and photochromics distributed to optical retailers and ECPs. Comparable to Shamir in lens product portfolio and channel-based distribution model.
- HOYA Corporation: HOYA's vision care segment produces progressive, single-vision, and specialty ophthalmic lenses sold through ECPs globally. Directly comparable to Shamir in product category, B2B go-to-market, and premium lens positioning.
- Tokai Optical Co., Ltd. Japanese ophthalmic lens manufacturer producing progressive and specialty lenses for global ECP channels. Comparable to Shamir in progressive lens R&D and B2B optical distribution, particularly across Asian markets.
- Seiko Optical Products: Manufacturer of premium progressive and single-vision ophthalmic lenses sold through ECPs in Europe, Asia, and the Americas. Comparable to Shamir in product mix and B2B distribution through optical professionals.
Regional players
- Indo Optical (Indo): European ophthalmic lens manufacturer producing progressive and single-vision lenses primarily for the Spanish and Iberian market. Comparable in product category to Shamir but with a more geographically concentrated distribution footprint.
Broad incumbents
- EssilorLuxottica: Global eyewear and lens conglomerate that owns Shamir and competing lens brands (Varilux, Crizal) as well as the largest optical retail footprint. Directly comparable as a manufacturer of ophthalmic lenses with a similar B2B/retail distribution model and overlapping product portfolio.
Others
- Transitions Optical: Photochromic lens technology provider partnered with Shamir and other lens manufacturers to deliver light-adaptive products. Comparable as a complementary technology partner and adjacent supplier within the same lens ecosystem rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shamir Optical Industry social profiles
Digital presenceShamir Optical Industry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shamir Optical Industry leadership team
Management profileNumber of profiles
Profiles1 record
Shamir Optical Industry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shamir Optical Industry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shamir Optical Industry
What does Shamir Optical Industry do?
Shamir Optical Industry manufactures and sells prescription ophthalmic lenses, including progressive lenses, single vision lenses, occupational lenses, and specialty lenses for sports, driving, and computer use, sold under the Shamir brand to eye care professionals and optical retailers worldwide. The company also offers proprietary anti-reflective coatings (Glacier family), blue light filtering materials, and photochromic Transitions lenses, supported by AI-driven lens design technology such as Eye-point Technology AI and the Visual AI Engine.
When was Shamir Optical Industry founded?
Shamir Optical Industry was founded in 2005. It employs 51 to 100 people.
Where is Shamir Optical Industry based?
Shamir Optical Industry is headquartered in San Diego, United States, in the North America region.
How does Shamir Optical Industry make money?
Three revenue lines are on record. Ophthalmic Lens Sales are the primary driver. The others are lens Coatings and Materials and transitions Light-Adaptive Lenses.
Who are Shamir Optical Industry's main competitors?
Direct peers on record are Rodenstock GmbH, ZEISS Vision Care, Nikon-Essilor Co., Ltd. (Nikon Lenswear), Vision Ease (Briot / Vision Ease / Aoyama), HOYA Corporation, Tokai Optical Co., Ltd. and Seiko Optical Products. Indo Optical (Indo) is listed as a regional player. EssilorLuxottica is listed as a broad incumbent. Transitions Optical is listed as an others.
Does Shamir Optical Industry have an API?
No public API is recorded for Shamir Optical Industry.
What industry is Shamir Optical Industry in?
Shamir Optical Industry's product category is Ophthalmic Lens Manufacturing. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment). Its NAICS code is 339115 and its SIC code is 3851.