The Green Earth

What The Green Earth does

The Green Earth (綠惜地球) is a Hong Kong-registered charitable organization founded in February 2016, operating in the Kwai Tsing area as an environmental advocacy and education NGO rather than a commercial product company. Its core activity set spans five verticals: sustainable policy research and advancement, environmental education, corporate engagement, nature conservation (including reforestation and trail stewardship), and event sustainability services. The portfolio comprises roughly fifteen discrete programs, including Green Talks and Eco Workshops for schools and corporates, the Events Go Green service and Green Event Certification Scheme (a certification product for event organizers), the Green Earth Companion corporate engagement track and Waste Reduction Pledge, the Plantation Enrichment Programme, Charity Woodland sponsorship scheme, the Jockey Club-funded Leave No Trace trail program, Hong Kong Trails Day and Hike & Cherish Lantau, the Rethink Plastic online resources, and Night Walk. Underlying delivery is community-driven: volunteer mobilization, school and corporate workshops, beach cleanups (116 events logged with 43,726 plastic bottles collected for brand audits), tree plantings (25,000+ since founding), and event-day waste sorting have together engaged 900,000+ participants and collected 24 tonnes of recyclables since 2016.

The business model is donation- and grant-funded, supplemented by fee-based or in-kind corporate arrangements routed through the Events Go Green certification program, Green Earth Companion engagements, and Charity Woodland sponsorships. Three customer segments are actively served — general public and community, the corporate sector (ESG and event waste needs), and government and policy makers — with go-to-market executed through a mix of own website content (greenearth.org.hk), e-newsletter and the Green Podcast '綠惜解碼', earned media/news articles, social channels, and direct field sales for schools, corporates, and public events. No unified technology platform, mobile app, or API surface is disclosed; the mail and technology stack is limited to a content CMS, a Raisely fundraising microsite, and Apple Podcasts distribution. Revenue figures are not publicly disclosed.

Name

The Green Earth

Legal name

綠惜地球

Website

https://greenearth.org.hk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Green Earth (綠惜地球) is a Hong Kong-registered environmental charity founded in 2016 that delivers environmental education, advocacy, and event-sustainability programs to the public, corporate sector, and government across Hong Kong.

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Education

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Refuse Systems (4953)

akta.pro primary industry

Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)

akta.pro secondary industries

Environmental Conservation & Sustainability Volunteering (EDAIAGAB), Waste Reduction & Circularity Solutions (Plastics Elimination, Recycling, Composting) (THAAANAF), Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL), Environmental Services, Waste & Recycling Management (EDALALAI)

Keywords

• Environmental education
• Waste reduction programs
• Sustainability advocacy
• Community recycling
• Nature conservation

Headquarters

HQ city

Kwai Tsing

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels3 records

Marketing channels6 records

Core offering

The Green Earth is a Hong Kong-registered charitable organization that delivers environmental education programs (Green Talks, Eco Workshops, Experiential Activities), community recycling initiatives (Used Clothes Reuse Programme), nature conservation projects (Plantation Enrichment, Charity Woodland, Leave No Trace), policy advocacy on waste and climate, and corporate engagement programs (Events Go Green, Green Event Certification Scheme, Green Earth Companion, Waste Reduction Pledge) to promote zero-waste culture and sustainable living in Hong Kong.

Product overview

The Green Earth (綠惜地球) is a registered environmental charity organization founded in February 2016, operating as an advocacy and education organization rather than a commercial product company. The organization does not offer a unified technology platform or software product; instead, it provides a portfolio of environmental programs and services focused on waste reduction, recycling promotion, nature conservation, and environmental education. Key offerings include Green Talks and Eco Workshops for environmental education, the Events Go Green and Green Event Certification Scheme for sustainable event management, corporate engagement programs like Green Earth Companion and Waste Reduction Pledge, community recycling initiatives including a Used Clothes Reuse Programme, and nature conservation programs such as the Plantation Enrichment Programme, Charity Woodland, and Leave No Trace hiking education. The organization also operates thematic programs including Rethink Plastic for marine pollution education and Night Walk for light pollution awareness.

Differentiator

Problem solved

Functional benefit

Brands

• Green Event Certification Scheme (綠惜盛事認證計劃): Certification program for green events to reduce waste and environmental impact
• Green Earth Companion (綠惜夥伴同行計劃)
• Events Go Green (綠惜活動減廢同行)
• Night Walk (綠惜夜行)

Products and services

• Green Talks (綠惜講座) Educational talks on environmental topics delivered to schools, corporations, and community groups to raise awareness about sustainability issues.
• Eco Workshop (環保工作坊) Hands-on workshops providing practical skills for waste reduction, recycling, and sustainable living practices.
• Experiential Activities (體驗活動) Immersive environmental activities enabling participants to connect with nature and learn conservation practices firsthand.
• Used Clothes Reuse Programme (二手衣物收集及重生計劃) Community initiative collecting used clothing for reuse and recycling to reduce textile waste going to landfills.
• Events Go Green (綠惜活動減廢同行) Program supporting event organizers to implement waste reduction measures and sustainable practices during large-scale events.
• Green Event Certification Scheme (綠惜盛事認證計劃) Certification program recognizing events that demonstrate excellence in environmental sustainability and waste management.
• Green Earth Companion (綠惜夥伴同行計劃) Corporate partnership program engaging businesses in environmental commitment and sustainable practices.
• Waste Reduction Pledge (減廢約章) Voluntary commitment program encouraging organizations and individuals to pledge concrete waste reduction targets.
• Plantation Enrichment Programme (植林優化計劃) Reforestation initiative focused on enhancing forest quality and biodiversity through strategic tree planting.
• Charity Woodland (綠惜樹林認養計劃) Program allowing donors to sponsor trees and forest areas for environmental conservation and carbon offset purposes.
• Jockey Club Leave No Trace Programme (賽馬會入山隨俗教育計劃無痕山林計劃) Hiking trail conservation education program promoting responsible outdoor practices to minimize environmental impact.
• Hong Kong Trails Day (香港山徑日) Annual event celebrating and promoting appreciation of Hong Kong's hiking trails while raising awareness for trail conservation.
• Hike & Cherish Lantau (行大嶼，惜大嶼) Conservation initiative focused on protecting Lantau Island's natural environment and promoting sustainable hiking practices.
• Rethink Plastic Online Resources (思塑海廢網上教材) Educational materials and resources focused on marine plastic pollution awareness and prevention.
• Night Walk (綠惜夜行) Night hiking event combining appreciation of nature with education about light pollution and dark sky conservation.
• Walk the Talk (惜山競走) Fundraising outdoor activity combining hiking with environmental advocacy and conservation messaging.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hong Kong Cleanup: Hong Kong nonprofit dedicated to coastal and shoreline cleanups and plastic-pollution awareness. Closely comparable to The Green Earth's beach cleanup and brand-audit work.
• Friends of the Earth (Hong Kong): Hong Kong-based environmental NGO working on waste, recycling, and climate advocacy. Highly comparable to The Green Earth in mission, geographic focus, and advocacy + community-program model.
• Plastic Free Seas: Hong Kong-based organization focused on marine plastic pollution education and corporate engagement. Directly comparable in mission (plastic reduction) and educational programming.
• WWF-Hong Kong: Hong Kong arm of the global conservation NGO, running education, corporate engagement, and conservation programs. Comparable in mission and corporate ESG partnership focus, though with significantly larger scale and global backing.
• The Conservancy Association (長春社): One of Hong Kong's oldest environmental NGOs, focused on heritage conservation, nature protection, and policy advocacy. Directly comparable as a Hong Kong environmental advocacy nonprofit running community programs.
• Green Council (環保促進會): Hong Kong nonprofit promoting sustainable business practices, ESG education, and certification. Comparable to The Green Earth's corporate engagement and Green Event Certification Scheme.

Broad incumbents

• Greenpeace East Asia (Hong Kong): Global environmental campaign organization's Hong Kong office, focused on plastic, climate, and policy advocacy. Comparable in advocacy and plastic-pollution campaigns, but with significantly larger global resources and brand.

Regional players

• Hong Kong Bird Watching Society: Hong Kong nature-conservation NGO focused on bird habitat protection and biodiversity. Comparable as a Hong Kong environmental nonprofit with conservation and public-engagement programs.
• CarbonCare Asia: Hong Kong / Asia-focused nonprofit on carbon reduction, climate advocacy, and corporate carbon literacy. Comparable in advocacy and corporate ESG orientation, though with a stronger carbon-accounting emphasis.

Emerging players

• Green Monday: Hong Kong-based social enterprise promoting plant-based eating and sustainability. Comparable as a Hong Kong sustainability advocacy organization engaging corporates and consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubepodcasts.apple.com/hk/podcast/ep13-氣候變化又關沖涼事/id1531293023?i=1000543128131
• Facebookfacebook.com/greenearthorghk
• LinkedInlinkedin.com/company/the-green-earth-hong-kong
• Instagraminstagram.com/greenearthorghk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Earth