Siam Makro

What Siam Makro does

Siam Makro (แม็คโคร) is a Thailand-based membership cash-and-carry wholesaler and wholly-owned subsidiary of CP AXTRA Public Company Limited (BKK: MAOA), part of the Charoen Pokphand Group. Founded in 1988 and headquartered in Bangkok, the company operates 38 wholesale branches distributed across the Bangkok metropolitan area, northern, eastern, northeastern and southern Thailand, serving professional entrepreneurs, HoReCa operators (hotels, restaurants, catering), and small traditional retailers (โชห่วย / minimarts) with bulk food, beverage and consumer-goods purchasing.

The business is built on a platform-plus-modules architecture anchored by the physical warehouse estate and extended through digital channels — MakroClick for online ordering and delivery, Makro Pro for mobile B2B ordering and loyalty points, and Makro Mail as a weekly promotional catalog featuring 600+ items. Supporting programs include Chef's Club by Makro and the Makro HoReCa Academy for food-service customers, and the Mitr Tae Chohuay (มิตรแท้โชห่วย) small-retailer franchise initiative. A 12+ brand Makro House Brands portfolio (aro, Savepak, M&K, Pro Butcher, Ocean Gems, Sole Cafe, Selected, Petz Friend, Xtra, Q-BIZ, ไทยรวงข้าว, Quality Pro) manufactured to ISO, GMP and HACCP standards provides higher-margin proprietary SKUs.

Revenue is generated through wholesale product sales at bulk pricing to members, with e-commerce fulfillment and private-label sales as supplementary streams; pricing examples such as M&K cookies indicate roughly 50% gross margin potential on house-brand items. The company employs more than 10,000 people and runs supplementary community and direct farmer-sourcing programs that feed inventory into Makro and affiliated Lotus's channels.

Name

Siam Makro

Legal name

CP AXTRA PUBLIC COMPANY LIMITED

Website

https://siammakro.co.th

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Siam Makro is a Thailand-based B2B cash-and-carry wholesaler operating 38 branches nationwide under CP AXTRA, serving HoReCa operators, professional entrepreneurs, and small retailers (โชห่วย) with bulk food and consumer goods, private-label brands, and digital ordering platforms.

Ownership category

akta.pro rank

Product category

Wholesale Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Merchant Wholesalers, Nondurable Goods (424), Household Appliances and Electrical and Electronic Goods Merchant Wholesalers (4236)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Durable Goods (5000)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

akta.pro secondary industries

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD), Hybrid Retail-Wholesale Membership Clubs (B2B2C) (CRAEADAD)

Keywords

• Wholesale distribution
• Cash and carry
• Food service supply
• Private label brands
• B2B retail

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Membership Revenue: Makro generates revenue through membership-based wholesale model where professional entrepreneurs, restaurant owners, food businesses, and small retailers (โชห่วย) pay for bulk quantities of food and consumer goods at wholesale prices.
2. MakroClick/MakroPro Online Sales: E-commerce platform revenue from online orders delivered to business customers.
3. Private Label Product Sales: Revenue from proprietary house brand products including aro, Savepak, M&K, and other private label lines sold through Makro stores and online channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Siam Makro operates a membership-based B2B wholesale distribution business selling food, beverages, household goods, and consumer products in bulk through 38 warehouse-style branches across Thailand and complementary digital platforms (MakroClick, MakroPro). The company targets professional entrepreneurs, HoReCa operators, and small traditional retailers (โชห่วย), supplementing its third-party brand assortment with an extensive proprietary private-label portfolio (Makro House Brands).

Product overview

Siam Makro operates a B2B wholesale distribution business with a platform-plus-modules architecture centered on its core wholesale warehouse model. The main product portfolio includes the Makro Pro digital platform for B2B ordering, Makro Mail promotional catalog, Makro Click online delivery service, and Makro Food Service for hospitality businesses. Under the Makro House Brands umbrella, the company offers 14 sub-brands: aro (core food and household products), Savepak (rice and staples), M&K (snacks and confectionery), Quality Pro (premium food service), Pro Butcher (meat products), Sole Cafe (coffee), Selected (premium curated), Ocean Gems (seafood), Petz Friend (pet supplies), Xtra (household goods), Q-BIZ (business supplies), and ไทยรวงขวัญ (Thai rice). Additional modules include the มิตรแท้โชห่วย small retailer franchise program and Chef's Club community for food professionals. The company operates 38 branches across Thailand serving professional businesses, small retailers, and food service operators.

Differentiator

Problem solved

Functional benefit

Brands

• Makro Pro: Mobile application for B2B ordering serving professional operators
• Makro Click
• Chef's Club by Makro
• Makro House Brands
• Makro Mail
• Makro Point

Products and services

• Makro Pro B2B mobile application and digital platform that lets professional entrepreneurs, restaurant owners, and small business operators order wholesale products, manage purchases, and earn Makro Pro loyalty point rewards with exclusive promotions in a single integrated workflow.
• Makro Click Online ordering and delivery platform enabling business and member customers across Thailand to place bulk orders of food and consumer goods for home or business delivery.
• Makro Mail Weekly promotional catalog and email publication featuring more than 600 discounted items across Makro Mail, Horeca Mail, and Food Service editions, allowing business customers to check prices and plan purchases for margin optimization.
• Makro Food Service Specialized wholesale service tailored for food service businesses including restaurants, hotels, and catering operators, with dedicated branch formats and curated professional-grade product selection.
• Chef's Club by Makro Community platform connecting food lovers, restaurant owners, and professional chefs to elevate food standards and support business success through shared recipes, menu ideas, and culinary content.
• Mitr Tae Chohuay (มิตรแท้โชห่วย) Small-retailer franchise and support program providing business development tips, store-improvement ideas, exclusive deals, and quality private-label products for traditional โชห่วย shops and mini-marts.
• aro (เอโร่) House Brand Flagship Makro House Brand covering a broad range of food and household products including sauces, seasonings, rice, eggs, and processed meats for food service and retail customers, manufactured in ISO, GMP, and HACCP-certified facilities.
• Savepak House Brand House brand focused on rice, cooking oils, and staple grocery products offering quality at affordable prices for small retailers and food businesses.
• M&K House Brand House brand for snacks and confectionery including cookies, wafers, and chocolate items targeting retail stores and households, sold at wholesale prices to support retailer margins.
• Quality Pro House Brand Premium-quality house brand line for professional food service businesses requiring consistent, high-standard ingredients.
• Pro Butcher House Brand House brand specializing in premium meat products including beef, pork, and poultry for food service professionals.
• Sole Cafe House Brand House brand for coffee and café-related products serving food service businesses and coffee shop operators.
• Selected House Brand Premium selected house brand line featuring curated quality products for specialty food service and retail needs.
• Ocean Gems House Brand House brand for seafood products including fish, shrimp, and processed seafood items for food service businesses.
• Petz Friend House Brand House brand for pet food and pet supplies targeting retail stores, mini-marts, and general grocery shops.
• Xtra (เอ็กซ์ตร้า) House Brand House brand offering an extended range of household and personal care products for retail store shelves.
• Q-BIZ House Brand House brand for business and office supplies including stationery and equipment for retailers and food service establishments.
• Thai Ruam Khwam (ไทยรวงข้าว) House Brand House brand specializing in Thai rice and rice products supporting Thai farmers and offering quality local rice options.

Quantifiable outcome

• Profit margins of approximately 50% achievable on M&K private label cookies
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CP AXTRA Public Company LimitedcoreStrategic or Co-development PartnerCP AXTRA is the parent company operating Makro in Thailand. The company is listed on the Thai Stock Exchange and is part of the Charoen Pokphand (CP) Group, one of Thailand's largest conglomerates. Makro operates as a key business unit within the CP AXTRA portfolio of retail and wholesale operations.
• Thai Farmers and Agricultural CooperativescoreStrategic or Co-development PartnerCP AXTRA continues empowering Thai farmers through opportunity platform, purchasing agricultural products directly from farmers. Example: 100,000 kg of Trat golden rambutan purchased and sold through Makro-Lotus nationwide.
• Makro Click and Delivery PartnersminorChannel Partner/ Reseller/ DistributorOnline ordering and delivery services through MakroClick platform serving business customers across Thailand with delivery capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookweb.facebook.com/makroHQ
• YouTubeyoutube.com/@makro1468
• LinkedInlinkedin.com/company/siammakro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siam Makro