Sign Wizard

What Sign Wizard does

Sign Wizards Inc. is a privately held, women-owned custom signage manufacturer and installer founded in 1984 by Christine Mosher and headquartered at 1111 SE Grand Ave in Portland, Oregon. The company operates a vertically integrated service model that spans architectural consultation, in-house design, fabrication (including CNC machining, vinyl cutting, routing, and dimensional letter work), permit procurement, engineered stamped drawings, professional installation, and ongoing maintenance and repair. Its product portfolio is organized into interior signs (corporate identification, ADA-compliant architectural signage, building directories, retail and restaurant signage), exterior signs (dimensional letters and graphics, blade and projecting signs, monument signs, traffic and construction signage), and promotional/specialty work (vinyl signs and lettering, vehicle graphics).

The business serves commercial customers primarily in the Portland metropolitan area, with named clients spanning restaurants and cafes (Boke Bowl, Stumptown Coffee, Moberi), commercial property management (Templeton Property Management), healthcare (Lifeworks, across 15+ locations), and large multifamily developments (NV Apartments/The Dianne, a 26-floor, 248-unit building). The firm also serves government and municipal clients for traffic, parking, and public-space signage. Go-to-market is direct and sales-led: project bidding, online quote requests, and phone outreach, with marketing driven by a website portfolio, Instagram, and customer testimonials rather than paid acquisition.

Revenue is generated on a project-based, quote-driven basis (one-time project fees rather than recurring contracts), with pricing determined by specifications, size, materials, and scope. The company owns its operating facility, is a member of the Central Eastside Industrial Council, and partners with regional architecture and branding firms (Ankrom Moisan, Sockeye, Always with Honor) on larger projects. As of the available data, no external funding, parent company, or acquisition activity is disclosed, and the firm is led by founder Christine Mosher with Sarah Mosher serving as President.

Name

Sign Wizard

Legal name

Sign Wizards Inc.

Website

https://signwizards.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Sign Wizards is a privately held, women-owned custom signage company founded in 1984 in Portland, Oregon, providing design, fabrication, installation, permitting, and maintenance services to commercial, retail, multifamily, healthcare, and municipal clients in the Portland metro area.

Ownership category

akta.pro rank

Product category

Commercial Signage Fabrication & Installation

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Ornamental and Architectural Metal Work Manufacturing (332323), Graphic Design Services (541430)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro industry

PRIMARYBPAHAKAN

Wayfinding, Signage & Environmental Graphic Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYHSACADAJ

Corporate Event Decor, Branding & Signage

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Custom sign fabrication
• Commercial sign installation
• ADA compliant signage
• Vinyl lettering graphics
• Vehicle graphics services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Sign Fabrication & Installation: Project-based revenue from designing, fabricating, and installing custom signage for commercial and residential clients. Services include interior signs, outdoor signs, vehicle graphics, and specialty signage. Revenue is earned through one-time project fees rather than recurring contracts.
2. Professional Services: Consulting, project management, permit procurement, site surveys, and maintenance/repair services. These services support the core fabrication business and may be bundled with sign projects or sold separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sign Wizards designs, fabricates, and installs custom commercial signage — including interior signs (corporate identification, ADA-compliant, building directories, retail/restaurant), exterior signs (dimensional letters, blade/projecting, monument, traffic/construction), and specialty signs (vinyl lettering, vehicle graphics) — bundled with project management, permit procurement, and maintenance for businesses across the Portland metro area.

Product overview

Sign Wizards is a full-service custom sign manufacturing company offering a comprehensive portfolio of signage products and services. The product lineup includes three main sign categories: Indoor/Interior Signs (corporate identification, architectural & ADA-compliant signs, building directories, retail & restaurant signage), Outdoor Signs (dimensional letters & graphics, blade & projecting signs, monument signs, traffic/construction signs), and Promotional & Specialty Signs (vinyl signs & lettering, vehicle graphics). These are supported by an extensive service layer including project bidding, project management, fabrication, installation, branding & logo design, site surveys, engineered drawings, permit procurement, and sign maintenance & repair. The company operates as a single unified offering combining design, manufacturing, and installation capabilities for projects ranging from small vinyl lettering to large-scale complete sign packages for commercial buildings and multi-location businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Graphics High-quality, weatherproof vehicle graphics for company fleets, including custom design, layout optimization, and professional installation. Targeted at businesses that want branded fleet wraps and vehicle lettering.
• Vinyl Signs & Vinyl Lettering Cut-vinyl logos, lettering for vehicles, and printed self-adhesive vinyl applications for walls, windows, doors, and wall decor. Suited to retail, restaurant, and small-business branding needs.
• Corporate Identification Signs Professional business identification signage for building entrances and foyers that creates a strong first impression, communicates business identity, and represents company brand. For corporate offices and property managers.
• Architectural and ADA Code-Compliant Signs Signage products designed to meet all architectural and ADA code requirements, ensuring accessibility compliance while maintaining aesthetic appeal. For commercial, civic, and multi-family buildings subject to accessibility regulations.
• Building Directories Custom building directories that complement office architecture and decor while providing clear suite and office listings, with easy update capabilities for tenant changes. For office buildings and commercial property managers.
• Retail & Restaurant Signage Customized signage for retail and restaurant businesses, from vinyl lettering and graphics to outdoor signs, complementing existing branding and location aesthetics. For independent retailers, restaurants, cafes, and food-service operators.
• External Dimensional Letters & Graphics Three-dimensional exterior signage that adds depth and visual impact to building entries and facades. For commercial buildings, offices, and storefronts.
• Blade & Projecting Signs Perpendicular signs mounted on building exteriors for maximum street visibility, available in vintage-style projecting designs or clean modern blade aesthetics. For retail, restaurants, and storefronts that need visibility to foot and vehicle traffic.
• Monument Signs Statement monument signage suitable for building identification, federal buildings, public parks, and apartment complexes, fabricated in diverse materials. For commercial properties, multifamily developments, civic buildings, and parks.
• Traffic / Construction Signs Municipal-grade signage for traffic needs including street signs, public parking garages, transportation stops, and construction projects, meeting ADA code compliance. For government and municipal clients as well as contractors needing code-compliant signs.
• Project Bidding Project bidding service accepting plans, quote requests, and in-person appointments for project consultation, available to businesses of any size.
• Project Management End-to-end project coordination working with business owners, developers, contractors, and property managers to ensure smooth execution and timely delivery of signage projects.
• Sign Fabrication Professional sign fabrication service with over 30 years of experience manufacturing signs of all types with high-quality materials and craftsmanship.
• Sign Installation Skilled-technician installation services for signs at any location, ensuring secure placement that meets building code requirements both indoors and outdoors.
• Branding & Logo Design Design services creating signs and logos that communicate business identity, cultivating a fitting brand image from initial concept through installation.
• Large Projects & Sign Packages Comprehensive signage solutions for large-scale projects, offering turnkey design and implementation of complete sign packages delivered on time and on budget. For developers, multi-site operators, and enterprises undergoing rebranding or new construction.
• Site & Building Surveys On-site surveying services to assess building sites and provide efficient project kickoff with expert evaluation.
• Engineered Stamped Drawings Engineering drawing services providing stamped drawings required for secure installations and for city/local permit prerequisites.
• Permit Package Design & Permit Procurement Expert navigation of city, county, and state signage regulations with complete permit package design and procurement services.
• Design & Develop Interior and Exterior Signs Collaborative design service working with clients to understand desired aesthetics while defining practical signage needs, delivering innovative custom designs.
• Design of ADA & Code-Compliant Signage Specialized design service for ADA and code-compliant signage that meets regulatory requirements while complementing architectural style and branding.
• Sign Maintenance & Repair Repair and restoration services for worn signage, bringing signs back to their original condition with professional service. For existing signage installed by Sign Wizards or by others.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• SockeyeminorStrategic or Co-development PartnerSockeye is a branding agency that created comprehensive branding guidelines for Lifeworks through months of research and collaboration. Sign Wizards was brought in to execute the physical branding across 15+ locations based on Sockeye's creative direction.
• Always with HonorminorStrategic or Co-development PartnerDesign studio (Elsa & Tyler Lang) that created branding and artwork for Moberi superfood cafe. Sign Wizards collaborated with the client and Always with Honor to produce interior and exterior signage, working from illustrations and mock-ups.
• Ankrom MoisanminorStrategic or Co-development PartnerArchitecture firm that contacted Sign Wizards directly for The Dianne project and provided beautiful design concepts. Sign Wizards focused on building the concept designs into tangible sign packages.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• FASTSIGNS: The largest franchised sign and visual graphics company in North America, offering design, fabrication, and installation of custom signage for businesses. Directly comparable to Sign Wizards across the full custom sign product line, though FASTSIGNS operates at national scale via franchisees.
• Signarama: Global franchise network specializing in custom sign design, manufacturing, and installation for commercial clients. Comparable in product offering (interior/exterior signs, vehicle graphics, ADA signage) and project-based revenue model to Sign Wizards, with a larger franchise footprint.
• Image360: Franchised network of sign and graphics centers producing custom signage, vehicle wraps, and visual communications for businesses. Closely comparable to Sign Wizards in scope (design through installation) and target customer (SMB and enterprise).
• Signs Now: Network of custom sign shops offering design, manufacturing, and installation services for SMB and enterprise clients. Directly comparable product offering, project-based model, and customer base to Sign Wizards.

Broad incumbents

• YESCO: Long-established sign manufacturer serving West Coast commercial customers with custom signage, including illuminated and architectural signs. Comparable on fabrication capability and PNW/West Coast orientation, but operates at significantly larger scale and scope.
• Allen Industries: National sign and architectural branding company serving enterprise and multi-site customers. Comparable to Sign Wizards on large project capability (e.g., Lifeworks-style rebrands) but with national reach and corporate customers rather than regional SMB focus.
• National Signs: Full-service commercial sign company providing design, fabrication, and installation across the U.S. Comparable product breadth to Sign Wizards including architectural, ADA, and illuminated signage, with national account capabilities.
• Poblocki Sign Company: Mid-Atlantic-based commercial sign manufacturer with full design, fabrication, and installation services. Comparable to Sign Wizards on multi-site enterprise rollouts and ADA-compliant signage, though at a larger regional scale.

Emerging players

• SpeedPro Imaging: National network specializing in large-format printing, vehicle wraps, and visual graphics rather than traditional fabricated signage. Overlaps with Sign Wizards on vinyl and vehicle graphics segments but does not offer the same architectural/illuminated sign capabilities.

Regional players

• Suttle Motor Signs: Regional sign fabrication and installation company serving the Pacific Northwest with comparable product lines (interior/exterior signs, vehicle graphics). Strong regional peer to Sign Wizards though based in Washington state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/signwizardspdx
• Facebookfacebook.com/signwizardinc
• LinkedInlinkedin.com/company/sign-wizards

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sign Wizard