Elt Hungary
ELT Hungary is a Hungarian educational publisher that provides English and German language teaching materials mapped to the national curriculum, serving Hungarian schools and teachers via print catalogues, a webshop, the Teacher's Assistant digital platform, and a free CPD program.
- Company typePrivate
- Founded2004
- HeadquartersKisújszállás, Hungary
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Elt Hungary does
ELT Hungary Kft. is a Hungarian educational publishing company specializing in English language teaching (ELT) materials for the Hungarian K-12 and adult education market. Founded in 2004 and headquartered in Kisújszállás with 51-100 employees, the company operates as the Hungarian division and distribution partner of MM Publications, distributing a comprehensive catalogue of curriculum-aligned textbooks, readers, exam preparation materials (including Cambridge Young Learners), grammar resources, and supplementary publications across pre-primary, primary, secondary, and adult segments. Materials are explicitly mapped to Hungary's 2020 National Curriculum (NAT).
The company's product stack combines print textbooks with digital infrastructure. Core offerings include the Teacher's Assistant online platform (providing lesson planning tools, digital resources, and video tutorials to registered teachers), Digital Student Materials, and Interactive Whiteboard (IWB) resources integrated with the Kreta Hungarian educational platform. Supporting services include the Teacher's Academy free CPD program, an Academic Support team for teacher inquiries, and bundled reading competition packages for schools. German language teaching materials extend the portfolio beyond English.
ELT Hungary generates revenue primarily through one-time sales of educational books, teacher resource packages, and digital products via its own webshop (mmshop.hu) and catalogue-based direct sales to schools. The go-to-market is community-led, anchored on teacher outreach, free professional development, and academic support. Distribution spans self-serve e-commerce, direct catalogue ordering, and embedded IWB integration through Kreta, with marketing concentrated on the company website, Facebook, and YouTube.
Elt Hungary firmographics
Firmographics- Name
- Elt Hungary
- Legal name
- ELT Hungary Kft.
- Website
- https://mmnyelvkonyvek.hu
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ELT Hungary is a Hungarian educational publisher that provides English and German language teaching materials mapped to the national curriculum, serving Hungarian schools and teachers via print catalogues, a webshop, the Teacher's Assistant digital platform, and a free CPD program.
- Ownership category
- akta.pro rank
Elt Hungary industry classification
Industry- Product category
- Educational Publishing
- NAICS
- Educational Support Services (611710), Educational Services (61), Exam Preparation and Tutoring (611691)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)
- akta.pro primary industry
- World Languages & Bilingual/ESL (K–12) Materials (EDAGAAAC)
- akta.pro secondary industries
- Young Learners ESL/EFL Materials (Pre-K–Primary) (EDAGAHAF), Teen & Secondary ESL/EFL Materials (EDAGAHAG), Adult & Workplace English (ESP) Materials (EDAGAHAH), Teacher’s Editions, Methodology & Professional Resources (TESOL/TEFL) (EDAGAHAJ)
Keywords
Where Elt Hungary is headquartered
LocationHeadquarters
- HQ city
- Kisújszállás
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Elt Hungary business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Educational Book Sales: Sale of English language textbooks and learning materials across all education levels (pre-primary, primary, secondary, adult). Products include core course materials, readers, and supplementary publications aligned with the Hungarian national curriculum (2020-as NAT).
- Teacher's Package Sales: Sale of teacher resource packages containing lesson plans, materials, and teaching aids. Teachers can register and order these packages.
- Digital Product Sales: Digital learning materials and platform access sold through their webshop (mmshop.hu).
- Competition Organization Services: Organizing reading competitions for schools with bundled packages including competition materials for local school events.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Elt Hungary product offering
Product offeringCore offering
ELT Hungary publishes and sells English language teaching (ELT) materials for the Hungarian educational market, including curriculum-aligned textbooks, readers, and supplementary resources for pre-primary, primary, secondary, and adult learners mapped to the 2020 Hungarian National Curriculum (NAT). The company operates the Teacher's Assistant digital platform for teachers, offers a Teacher's Academy CPD program, and distributes products via its own webshop mmshop.hu and catalogue-based school sales.
Product overview
ELT Hungary is an educational publishing company specializing in English language teaching (ELT) materials for the Hungarian market. The company operates as a unified publisher offering a comprehensive portfolio across educational levels—from Pre-Primary through Secondary and Adult education. The core offerings include course materials (NEW PLUS, USE OF ENGLISH B2, GO STARTERS/MOVERS/FLYERS, LIVE ENGLISH GRAMMAR, Get To The Top, Enter the Portal), supported by the Teacher's Assistant digital platform for educators. Supplementary products include readers, supplementary materials, and German language books. The company provides professional development through its Teachers' Academy, offers academic support services for teachers, and distributes digital student materials. Products span print catalogues and the mmshop.hu webshop for distribution.
Differentiator
Problem solved
Functional benefit
Brands
- MM Publications: Educational publisher brand for language teaching materials
Products and services
- NEW PLUS English language course materials for students listed as a new publication in the catalogue, serving Hungarian schools.
- USE OF ENGLISH B2 English language course material focused on English usage and grammar at B2 level, supporting secondary and adult exam preparation.
- GO STARTERS / GO MOVERS / GO FLYERS Cambridge Young Learners English exam preparation materials for children targeting primary-level learners.
- LIVE ENGLISH GRAMMAR Grammar reference and practice materials for English language learners.
- Get To The Top Revised Edition English language course series supporting national curriculum requirements.
- Enter the Portal English language course materials used in conjunction with Me and my country Projects.
- Teacher's Assistant Online platform providing teachers with digital resources, lesson planning tools, and access to teaching materials aligned with curriculum standards.
- Digital Student Materials Extra digital learning materials created by the publisher to support student language learning, accessible through the Students area.
- Teacher's Package Teacher resource package containing lesson plans, materials, and teaching aids ordered via registration for English teachers in Hungary.
- Graded Readers Simplified and graded readers, including autumn reading competition packages, to promote reading in English education across Hungarian schools.
- German Language Books German language learning materials targeting the Hungarian educational market as a second foreign language offering.
Companies that use Elt Hungary
Customer profileSegments8 records
Ideal customer profiles3 records
Elt Hungary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Elt Hungary partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MM PublicationscoreMM Publications is the parent/partner organization of ELT Hungary. ELT Hungary operates as the Hungarian division/distributor for MM Publications English language teaching materials. The partnership includes access to international ELT content, Teacher's Academy community, and collaborative product development for the Hungarian market.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Elt Hungary competitors and assessment
Company assessmentBroad incumbents
- Pearson English: Pearson is a major global ELT publisher with K-12 courseware and digital platforms competing for Hungarian school adoptions. Comparable through product category, K-12 ESL/EFL offering, and digital teacher support ecosystem.
- MM Publications: MM Publications is the parent/partner organization of ELT Hungary and the source of its international ELT content and Teacher's Academy community. It operates across multiple geographies with a broader catalog, making it the closest structural peer.
- National Geographic Learning (ELT): National Geographic Learning, part of Cengage, publishes K-12 ELT courses with strong visual/content branding competing in the same school adoption market. Comparable through K-12 English courseware and digital teacher resources.
- Cambridge University Press (Education): Cambridge publishes ELT courses and exam preparation materials (including Young Learners — GO series) that directly overlap with ELT Hungary's GO STARTERS/MOVERS/FLYERS line. Comparable through curriculum-aligned K-12 English and Cambridge exam prep offerings.
- Oxford University Press (ELT): Oxford's ELT division is a global English language teaching publisher with K-12 and adult courses competing for the same Hungarian school adoptions. Comparable through product category (ELT textbooks and digital resources) and target customer (teachers and schools).
Direct peers
- Helbling Languages: Helbling Languages publishes English and German language teaching materials for European schools, with comparable course-based and supplementary ELT offerings. Comparable as a mid-sized European ELT publisher with similar curriculum-aligned product lines.
- Richmond Education: Richmond (part of Santillana) publishes ELT materials for primary and secondary levels and competes in similar Central and Eastern European markets. Comparable as a regional ELT publisher targeting the same K-12 segment.
- Klett (Ernst Klett Verlag): Klett is a major German educational publisher with ELT and modern foreign language materials distributed across Central Europe. Comparable through curriculum-aligned foreign language textbooks and teacher resource packages.
- Hueber Verlag: Hueber publishes language teaching materials (English and German) widely used in European schools. Comparable through ELT/FLT coursebook offerings for primary, secondary, and adult learners.
Regional players
- Akadémiai Kiadó: Akadémiai Kiadó is a leading Hungarian academic and educational publisher with overlapping domestic distribution. Comparable as a Hungarian-based educational publisher operating in the same school procurement channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Elt Hungary social profiles
Digital presenceElt Hungary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elt Hungary leadership team
Management profileNumber of profiles
Elt Hungary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elt Hungary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elt Hungary
What does Elt Hungary do?
ELT Hungary publishes and sells English language teaching (ELT) materials for the Hungarian educational market, including curriculum-aligned textbooks, readers, and supplementary resources for pre-primary, primary, secondary, and adult learners mapped to the 2020 Hungarian National Curriculum (NAT). The company operates the Teacher's Assistant digital platform for teachers, offers a Teacher's Academy CPD program, and distributes products via its own webshop mmshop.hu and catalogue-based school sales.
Is Elt Hungary a public or private company?
Elt Hungary is a private company. It is classified as corporate owned and is currently operating.
When was Elt Hungary founded?
Elt Hungary was founded in 2004. It employs 51 to 100 people.
Where is Elt Hungary based?
Elt Hungary is headquartered in Kisújszállás, Hungary, in the Europe region.
How does Elt Hungary make money?
Four revenue lines are on record. Educational Book Sales are the primary driver. The others are teacher's Package Sales, digital Product Sales and competition Organization Services.
Who are Elt Hungary's main competitors?
Broad incumbents on record are Pearson English, MM Publications, National Geographic Learning (ELT), Cambridge University Press (Education) and Oxford University Press (ELT). Direct peers are Helbling Languages, Richmond Education, Klett (Ernst Klett Verlag) and Hueber Verlag. Akadémiai Kiadó is listed as a regional player.
Does Elt Hungary have an API?
No public API is recorded for Elt Hungary.
What industry is Elt Hungary in?
Elt Hungary's product category is Educational Publishing. Its primary akta.pro industry code is EDAGAAAC, World Languages & Bilingual/ESL (K–12) Materials, with a secondary code of EDAGAHAF, Young Learners ESL/EFL Materials (Pre-K–Primary). Its NAICS code is 611710 and its SIC code is 2731.