Reflections International

Name

Reflections International

Legal name

Reflections International, Inc.

Website

https://reflectionsinternational.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

International Student Exchange Programs

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Secondary School Exchange Programs (Academic Year/Semester) (EDAIAHAB)

akta.pro secondary industries

Short-Term Secondary Immersion & Cultural Exchange Trips (EDAIAHAD), International Student Onboarding & Pre-Departure Orientation Services (EDAIACAG), Peer Mentorship, Buddy & Host-Family Matching Programs (EDAIAKAD)

Keywords

• Student exchange programs
• High school exchange
• Cultural exchange services
• Host family programs
• International student placement

Headquarters

HQ city

Fond Du Lac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Exchange Program Fees: Reflections International generates revenue through fees associated with their international high school youth exchange program. Students pay for participation in the exchange between Wisconsin/USA and European countries (Germany, Switzerland, Netherlands, Belgium, Spain). Host families also register through the platform to host international students.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Reflections International facilitates international high school youth exchange programs between Wisconsin/USA and European countries, with particular focus on Germany and Switzerland. The organization recruits international high school students and matches them with American host families in Wisconsin for half-year (5 months) or full-year (10 months) placements. Operations are supported by an online portal for student and host family registration, along with organized group activities and trips for participants.

Product overview

Reflections International operates a single unified program—the International High School Youth Exchange Program—supported by its Student Portal and Host Family Portal. The Student Portal enables exchange students to register, provide personal information, and manage documentation for visa processing. The Host Family Portal allows families to register and complete host family qualification requirements. Both portals feed into the organization's core exchange program operations.

Differentiator

Problem solved

Functional benefit

Products and services

• High School Youth Exchange Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• STS Foundation (Student Travel Schools): Smaller exchange organization offering high school year, semester, and short-term programs with U.S. host families. Comparable in offering but operates with a smaller footprint than national incumbents, similar positioning tier to Reflections International.

Broad incumbents

• AFS Intercultural Programs: Globally established intercultural exchange organization running CSIET-accredited high school year and semester programs in dozens of countries. Highly comparable on product (secondary school exchange) and target market (international high school students and host families), though at a much larger scale.
• World Learning (The Experiment in International Living): Well-established nonprofit running high school summer and semester exchange programs, including strong U.S.–Europe pipelines. Comparable product (secondary school exchange) with broader portfolio including gap year and educator programs.
• CIEE (Council on International Educational Exchange): One of the largest U.S.-based international exchange organizations, operating CSIET-accredited high school exchange programs alongside study abroad, work exchange, and gap year offerings. Directly comparable on the core high school exchange product but operates at much broader national and global scale.

Direct peers

• Greenheart Exchange: CSIET-accredited nonprofit placing international high school students with U.S. host families for semester and year programs. Operates a very similar direct-to-consumer model to Reflections International, making it a strong head-to-head competitor.
• International Student Exchange (ISE): Nonprofit CSIET-accredited agency offering year and semester high school exchanges between the U.S. and partner countries. Comparable in scale, product structure, and host-family recruitment approach.
• Ayusa: CSIET-accredited organization placing international high school students (including many from Europe) with U.S. host families for academic year and semester programs. Closely comparable in operating model and customer base.
• Nacel Open Door: CSIET-listed exchange organization offering high school semester and year programs with U.S. host families, with strong European source markets. Direct peer in product offering, target customer, and CSIET-accredited model.
• ASSE International Student Exchange: CSIET-listed nonprofit running high school exchange programs between the U.S. and dozens of partner countries, with a similar host-family placement model. Closely comparable in scale, product, and customer (high school students + U.S. host families).

Regional players

• CCI Greenheart / PAX: Operates exchange programs across multiple European source countries with U.S. host family placement, similar in concept to Reflections International's Wisconsin-Europe corridor but with a different U.S. regional footprint and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/reflectionsinternational
• Instagraminstagram.com/reflectionsinternational

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflections International