K102 GmbH

What K102 GmbH does

K102 GmbH is a privately held German digital media company, founded in 2006 and headquartered in Düsseldorf, that operates a premium domain name marketplace under the domainmarkt.de storefront. The company's core business is selling curated, premium .de domain names — such as the flagship k102.de, currently listed at €820 (reduced from €1,290) — to German businesses and individuals seeking brandable digital assets. Revenue is generated on a transaction-by-transaction basis, with buyers paying a single domain price and no transfer fees.

K102's go-to-market pairs a self-serve e-commerce listing model with assisted inside-sales support via a free German hotline (0800 7243 288) staffed by domain experts. The company has a foundational operational partnership with DENIC eG, the central registry for .de domains, and displays customer testimonials from named buyers across healthcare, software, communications, and individual entrepreneurs as social proof. The customer base is highly fragmented, spanning German SMEs, solo entrepreneurs, occasional enterprise buyers (EUROIMMUN AG, MAXIM-Holding GmbH & Co. KG), and micro-businesses, with no recurring revenue relationships. The domainmarkt.de storefront itself is operated under the infrastructure of nomino GmbH, which appears in the site footer copyright — a structural detail that is not fully explained in the available data.

Name

K102 GmbH

Website

https://k102.de

Company type

Private

Founded year

2006

Operating status

Operating

Short description

K102 GmbH operates domainmarkt.de, a German marketplace selling premium .de domain names to SMEs, entrepreneurs, and a small number of enterprise buyers, earning one-time transaction fees per domain sold.

Ownership category

akta.pro rank

Product category

Domain Brokerage

NAICS

Wholesale Trade Agents and Brokers (42512)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Domain Names & Digital Identity NFT Marketplaces (FSADANAK)

akta.pro secondary industry

Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

Keywords

• Premium domain sales
• Domain name brokerage
• Domain transfer services
• Digital asset resale
• Short domain marketplace

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Domain Name Sales: K102 GmbH generates revenue through one-time sales of premium domain names. The company lists domains at fixed prices on its marketplace, with no transfer fees charged to buyers. Revenue is transaction-based, derived from individual domain name sales to businesses and individuals seeking branded digital assets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

K102 GmbH sells premium German domain names — most notably the short numeric domain k102.de — through the third-party domainmarkt.de marketplace. Each domain is offered at a fixed one-time unit price with no transfer fees charged to buyers, and the transaction is supported by personal customer service and toll-free hotline consultation. The offering combines a scarce digital asset (premium .de domain) with assisted transfer execution via a partnership with the DENIC eG registry.

Product overview

K102 GmbH's primary digital presence is the premium domain k102.de, which is currently listed for sale on the domainmarkt.de marketplace. The domain is marketed as a foundation for a solid business. Additional services offered include domain transfer, personal customer support, and no transfer fees.

Differentiator

Problem solved

Functional benefit

Products and services

• k102.de premium domain Premium short numeric German .de domain name, currently listed for sale on the domainmarkt.de marketplace at €820 excluding VAT (reduced from €1,290). Marketed as a foundation for a solid business across industries, with transfer executed through the DENIC eG registry and supported by personal customer service and no transfer fees.

Quantifiable outcome

• No transfer fees charged on domain purchases

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DENIC eGcoreTechnology or IntegrationDENIC eG is the central registry for .de domain names in Germany. K102 GmbH / domainmarkt.de operates in partnership with DENIC for domain transfers and registrations, as evidenced by the DENIC logo displayed on the website. This is a foundational operational partnership required for all .de domain transactions in Germany.

Recent moves4 records

Expansion highlights2 records

Direct peers

• Above.com: Domain marketplace and brokerage specializing in premium and brandable domains. Operates a comparable transaction model with negotiation tools and escrow.
• Afternic: Domain name sales platform owned by GoDaddy, listing premium domains with brokerage support. Directly comparable marketplace model with a much larger inventory and global reach.
• Sedo: The world's largest domain marketplace, facilitating premium domain sales and transfers globally. K102 competes for the same buyer pool seeking premium .de and other domains, but at a much smaller, Germany-focused scale.
• Undeveloped: Curated premium domain marketplace with VC backing; directly competes for buyers seeking short, brandable, and premium domain names with a more polished UX.
• Squadhelp: Domain marketplace combining curated listings with naming contests. Targets the same SME/entrepreneur buyer seeking brandable digital assets.
• DAN.com: Domain marketplace with installment payment plans for buyers, focused on simplifying premium domain acquisition. Comparable transaction model with stronger buyer financing features.

Others

• Escrow.com: Transaction escrow service commonly used in domain transfers. Not a competitor for inventory but a critical infrastructure provider whose terms and policies affect all domain marketplaces including K102's.

Broad incumbents

• GoDaddy: Largest global domain registrar and owner of Afternic; offers registration, aftermarket, and brokerage across all TLDs. Overlaps with K102 on premium .de sales but as part of a much broader portfolio.
• Namecheap: Major domain registrar with marketplace functionality. Adjacent incumbent with broad product portfolio; competes for domain buyers at the registration and transfer stage rather than the premium brokerage stage.

Regional players

• IONOS: Major German-headquartered registrar and hosting provider; dominant in the .de registration market. While primarily a registrar rather than premium broker, it captures the same German SME buyer pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K102 GmbH