Firestone Vineyard
Firestone Vineyard is a 325-acre estate winery in Santa Ynez Valley, California, producing Bordeaux, Burgundy, Loire, and Rhône varietals sold direct-to-consumer through its Los Olivos tasting room, e-commerce store, and a three-tier quarterly wine club. The winery operates as part of the Foley Family Wines portfolio.
- Company typePrivate
- Founded1972
- HeadquartersLos Olivos, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Firestone Vineyard does
Firestone Vineyard is a single-estate winery located at 5017 Zaca Station Road in Los Olivos, California, operating 325 certified sustainable vineyard acres in the Santa Ynez Valley AVA of Santa Barbara County. Founded in 1972 by Leonard and Brooks Firestone as the first estate winery in the county, the property was acquired by vintner Bill Foley in September 2007 and is now operated as part of the Foley Family Wines portfolio. Production focuses on Bordeaux, Burgundy, Loire, and Rhône grape varieties, yielding a portfolio spanning a premium Chairman Series (Cabernet Sauvignon, Fumé Blanc, Lineage, Merlot), Reserve-tier wines (Syrah, Chardonnay), and entry varietals (Cabernet Franc, Malbec, Petit Verdot, Rosé). Winemaking is led by Lorna Kreutz, who also produces for sibling Foley estates Lincourt and Foley Estates.
Firestone Vineyard firmographics
Firmographics- Name
- Firestone Vineyard
- Legal name
- Firestone Vineyard (operated by Foley Family Wines, Inc.)
- Website
- https://firestonewine.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Firestone Vineyard is a 325-acre estate winery in Santa Ynez Valley, California, producing Bordeaux, Burgundy, Loire, and Rhône varietals sold direct-to-consumer through its Los Olivos tasting room, e-commerce store, and a three-tier quarterly wine club. The winery operates as part of the Foley Family Wines portfolio.
- Ownership category
- akta.pro rank
Firestone Vineyard industry classification
Industry- Product category
- Estate Winery Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Firestone Vineyard is headquartered
LocationHeadquarters
- HQ city
- Los Olivos
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Firestone Vineyard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through estate tasting room, online shop, and wine club shipments. Retail and wholesale distribution of estate-produced wines.
- Wine Club Memberships: Quarterly curated wine shipments with member benefits including preferred access to releases, exclusive savings (10-20%), complimentary tastings, and event invitations. Three tiers: 2-bottle, 4-bottle, and 6-bottle clubs.
- Wine Tasting Experiences: Estate wine tasting flights and specialized experiences (Sip and Chip, Chairman's Vertical Flight) generating revenue from hospitality services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | 2-Bottle Club - Discover Firestone: Mixed selection of 2 wines delivered quarterly |
| Subscription | Quarterly | 4-Bottle Club - Explore Your Favorites: Customizable mixed, red-only, or white-only selection of 4 wines delivered quarterly |
| Subscription | Quarterly | 6-Bottle Club - Collector's Experience: Mixed or red-only selection of 6 wines delivered quarterly |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Firestone Vineyard product offering
Product offeringCore offering
Firestone Vineyard operates an estate winery producing and selling Santa Ynez Valley wines spanning Bordeaux, Burgundy, Loire Valley, and Rhone Valley varietals across Chairman Series, Reserve Collection, and estate varietal tiers. The winery sells through an estate tasting room in Los Olivos, an online wine shop, and a quarterly wine club subscription. On-site guest experiences include tasting flights, vertical flights, and food-pairing experiences.
Product overview
Firestone Vineyard is a single-estate winery in Santa Ynez Valley offering a portfolio of estate-grown wines and wine club memberships. The product line includes premium Chairman Series wines (Cabernet Sauvignon, Fumé Blanc, Lineage, Merlot), Reserve-tier wines (Syrah, Chardonnay), and varietal wines (Cabernet Franc, Malbec, Petit Verdot, Rosé). The winery also operates the Firestone Cellar Wine Club with three membership tiers (2-Bottle, 4-Bottle, and 6-Bottle clubs) offering quarterly shipments and member benefits. Guest experiences include Estate Tasting Flights, Chairman's Vertical Flights, and Sip and Chip food pairings.
Differentiator
Problem solved
Functional benefit
Brands
- Chairman Series: Premium wine line including Chairman Series Cabernet Sauvignon, Chairman Series Fumé Blanc, Chairman Series Lineage, and Chairman Series Merlot
- Reserve Collection
- Firestone Cellar Club
Products and services
- The Chairman Series Cabernet Sauvignon A premium single-vineyard Cabernet Sauvignon from the estate's best block, featuring bold tannins with layers of graphite, blueberry compote, and cassis fruit, sold to wine consumers.
- The Chairman Series Fume Blanc A 100% Sauvignon Blanc from the best estate block using the Musqué clone, offering perfumed tropical aromas with vibrant acidity and notes of ripe yellow peach and candied grapefruit, sold to wine consumers.
- The Chairman Series Lineage A bold red blend of Petit Verdot and Cabernet Sauvignon, showcasing rich cassis, currant, and juicy blackberry with chalky tannins and earthy blue fruit, sold to wine consumers.
- Chairman Series Merlot A Chairman Series Merlot from Santa Ynez Valley, part of the premium tier of estate wines sold to wine consumers.
- Reserve Syrah A 96% Syrah estate wine with black pepper, black plum, and violet candy aromas, featuring a juicy palate with moderate tannin support and layers of blackberry and plum, sold to wine consumers.
- Reserve Chardonnay An estate Reserve Chardonnay from Santa Ynez Valley, representing the white wine tier of the portfolio, sold to wine consumers.
- Cabernet Franc A 2022 Santa Ynez Valley Cabernet Franc from the estate vineyards, part of the estate's red wine collection sold to wine consumers.
- Malbec A Santa Ynez Valley Malbec from the estate vineyards, representing the red wine portfolio sold to wine consumers.
- Petit Verdot A Santa Ynez Valley Petit Verdot, part of the estate's Bordeaux varietal offerings sold to wine consumers.
- Rosé A 2025 Santa Ynez Valley Rosé composed of Riesling and Malbec, offering elegant perfumed rose petals and ripe watermelon with a textured palate of strawberries and cream, sold to wine consumers.
- Firestone Cellar Wine Club 2-Bottle Membership A quarterly wine club membership delivering 2 bottles per release at approximately $110 average cost, featuring mixed selections of handcrafted wines selected by the winemaking team, with 10% savings and complimentary estate tastings for individual wine consumers.
- Firestone Cellar Wine Club 4-Bottle Membership A quarterly customizable wine club membership delivering 4 bottles per release at approximately $195-$220 average cost, allowing members to choose mixed, red-only, or white-only selections, with 20% savings and complimentary tastings for individual wine consumers.
- Firestone Cellar Wine Club 6-Bottle Membership A quarterly collector's wine club membership delivering 6 bottles per release at approximately $295-$330 average cost with included shipping, offering the full range of handcrafted wines with complimentary tastings at partner wineries for individual wine consumers.
- Estate Tasting Flight A wine tasting experience showcasing 5 acclaimed Firestone estate wines, available daily from 11am-4pm for $25 for non-members, offered to visiting wine consumers at the Los Olivos estate.
- Chairman's Vertical Flight A special tasting experience featuring side-by-side vintages of Fum\u00e9 Blanc, Cabernet Sauvignon, and Lineage wines, offered to visiting wine consumers at the Los Olivos estate.
- Sip and Chip Experience A wine and food pairing experience at $40 for members and $60 for non-members, featuring Firestone wines paired with specialty wine chips including Smoked Gouda, Dry Aged Ribeye, and Spicy Calabrese varieties, offered to visiting wine consumers at the Los Olivos estate.
Companies that use Firestone Vineyard
Customer profileSegments2 records
Ideal customer profiles2 records
Firestone Vineyard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Firestone Vineyard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Foley Family WinescoreFirestone Vineyard is owned and operated by Foley Family Wines, Inc. Founded by Bill Foley. Member of Foley Family Wines portfolio of wineries. Wine club memberships are managed through Foley Food and Wine Society. Provides access to partner winery benefits across the portfolio including complimentary tastings and member discounts at other properties.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Firestone Vineyard competitors and assessment
Company assessmentDirect peers
- Cakebread Cellars: Family-owned Napa estate winery with strong DTC, tasting room, and wine club, focused on premium-tier wines. Comparable in family-ownership model, DTC emphasis, and premium positioning.
- Beckmen Vineyards: Estate winery in Los Olivos, Santa Ynez Valley, focused on Rhône varietals with tasting room and wine club. Directly competes for tasting room traffic and DTC wine club members in the same AVA.
- Zaca Mesa Winery & Vineyards: Estate winery on 750 acres in Santa Ynez Valley specializing in Rhône varietals with tasting room and wine club. Closely comparable in estate scale, DTC motion, and varietal mix.
- Fess Parker Winery & Vineyard: Estate winery in Santa Barbara County (Los Olivos) with a comparable DTC model: tasting room, wine club, and estate-grown Rhône and Bordeaux varietals. Closest direct competitor in the same appellation and price tier.
- Brander Vineyard: Boutique estate winery in Santa Ynez Valley known for Sauvignon Blanc and estate Bordeaux varietals with tasting room. Comparable in size, estate position, and DTC focus.
- DAOU Vineyards & Winery: Premium estate winery in Paso Robles with a tasting-experience-led DTC model, wine club, and hospitality-driven revenue mix. Comparable in DTC operating model and premium bottle positioning.
- St. Francis Winery & Vineyards: Sonoma estate winery with vineyard, tasting room, wine and food pairing experiences, and wine club. Operates a comparable DTC and hospitality model in a California premium appellation.
- Justin Vineyards & Winery: Premium California estate winery with estate vineyard, tasting room, wine club, and Michelin-starred on-site restaurant. Comparable DTC model and premium tier strategy on the Central Coast.
- Sunstone Winery & Villa: Santa Ynez Valley estate winery with tasting room, wine club, and on-site event hosting. Direct competitor in the Los Olivos DTC and tasting-experience market.
Broad incumbents
- Foley Family Wines: Parent company and multi-brand wine portfolio that includes Firestone. Provides distribution, shared services, and cross-property member benefits relevant to Firestone's growth trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Firestone Vineyard social profiles
Digital presenceFirestone Vineyard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firestone Vineyard leadership team
Management profileNumber of profiles
Profiles2 records
Firestone Vineyard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firestone Vineyard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firestone Vineyard
What does Firestone Vineyard do?
Firestone Vineyard operates an estate winery producing and selling Santa Ynez Valley wines spanning Bordeaux, Burgundy, Loire Valley, and Rhone Valley varietals across Chairman Series, Reserve Collection, and estate varietal tiers. The winery sells through an estate tasting room in Los Olivos, an online wine shop, and a quarterly wine club subscription. On-site guest experiences include tasting flights, vertical flights, and food-pairing experiences.
Is Firestone Vineyard a public or private company?
Firestone Vineyard is a private company. It is classified as corporate owned and is currently operating.
When was Firestone Vineyard founded?
Firestone Vineyard was founded in 1972. It employs 51 to 100 people.
Where is Firestone Vineyard based?
Firestone Vineyard is headquartered in Los Olivos, United States, in the North America region.
How does Firestone Vineyard make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships and wine Tasting Experiences.
Who are Firestone Vineyard's main competitors?
Direct peers on record are Cakebread Cellars, Beckmen Vineyards, Zaca Mesa Winery & Vineyards, Fess Parker Winery & Vineyard, Brander Vineyard, DAOU Vineyards & Winery, St. Francis Winery & Vineyards, Justin Vineyards & Winery and Sunstone Winery & Villa. Foley Family Wines is listed as a broad incumbent.
Does Firestone Vineyard have an API?
No public API is recorded for Firestone Vineyard.
What industry is Firestone Vineyard in?
Firestone Vineyard's product category is Estate Winery Wines. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 5810.