Zhejiang Radio & TV Group

What Zhejiang Radio & TV Group does

Zhejiang Radio & TV Group is a state-owned provincial media conglomerate headquartered in Hangzhou, China, established in 1992 under Zhejiang provincial SASAC oversight. It operates 10 television channels (with Zhejiang Satellite TV as a national-level flagship), 8 radio frequencies, and 27 digital and social media platforms, serving as a comprehensive multi-channel broadcast and content production group. Its core subsidiaries span publishing, engineering services, picture television, film production, and hospitality (including the New Youth Hotel), reflecting a vertically integrated media and adjacent services portfolio.

The group's core technology infrastructure centers on the proprietary China Blue Cloud Platform (中国蓝云), a cloud-based media production and distribution system deployed to 90+ county-level media centers in Zhejiang, alongside XR virtual production and holographic projection capabilities used in premium entertainment programming. Notable content and IP assets include the long-running entertainment franchises Running Man China (王牌跑男) and Ace vs Ace (王牌对王牌), the original sports IP 浙BA (Zhejiang Basketball League) with 100B+ views and 1.79M+ offline spectators across 487 matches, and the Z-Sjie (Z视频) digital platform. The group also holds 7.1B+ CNY (71亿+) in public deposits under treasury management.

Revenue is generated across multiple streams: traditional television and digital advertising, event IP monetization (sports, music, cultural events), regional government brand and policy communication services, content licensing, hospitality operations, real estate rental, and ancillary services. Customer segments include Zhejiang provincial and municipal governments (media promotion and policy communication mandates), enterprise advertisers (brand building across TV and digital), and general consumer audiences (entertainment, news, sports content). The 2026-launched innovation ecosystem reform and dual-track talent promotion system signal an active structural modernization effort to reposition the group for a digital-first, multi-vertical media services model.

Name

Zhejiang Radio & TV Group

Legal name

浙江广播电视集团

Website

https://zrtg.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Zhejiang Radio & TV Group is a state-owned provincial media conglomerate operating 10 TV channels, 8 radio frequencies, and 27 digital platforms from Hangzhou, serving Zhejiang provincial governments, enterprise advertisers, and consumer audiences with broadcast content, sports IP, and regional brand services.

Ownership category

akta.pro rank

Product category

Broadcast Media Services

NAICS

Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Regional/Sub-National Broadcast Networks (MPABAAAM)

akta.pro secondary industries

National General-Entertainment Broadcast Networks (MPABAAAA), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• Broadcast media services
• Television advertising
• Radio broadcasting
• Digital content platforms
• Media production

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Television Advertising Sales: Traditional broadcast advertising on Zhejiang Satellite TV and other regional TV channels. Revenue generated from commercial spots, branded content, and program sponsorships across the group's national and provincial reach.
2. Digital/New Media Advertising: Digital advertising revenue from online platforms including China Blue News (中国蓝新闻), Z-Sjie (z视介), and other new media accounts across WeChat, Douyin, Weibo, and other Chinese social platforms.
3. Event Marketing & Sports IP: Revenue from organizing and promoting sports and cultural events including 浙BA basketball league, '吴越杯' tournaments, and cultural activities. Includes media rights, sponsorships, and event operation fees.
4. Regional Brand Communication Services: Strategic partnership services with municipal and district governments for regional brand promotion, tourism marketing, and media coverage. Revenue from '区域品牌传播' cooperation model established since 2023.
5. Content Production & Licensing: Revenue from producing TV dramas, documentaries, variety shows, and other content for external clients. Includes international co-productions like the documentary '良渚·世界文明探源' with Russian partners.
6. Hospitality Operations - New Youth Hotel: Operating the Zhejiang Broadcasting New Youth Hotel (浙江广电新青年酒店有限公司) in Hangzhou Xiaoxiang Subdistrict, generating revenue from hotel accommodation and F&B services.
7. Real Estate Rental Income: Leasing commercial properties including office spaces, storefronts in Dragon King Building (龙翔大厦), Gold Peak Building (金峰大厦), and other group-owned real estate in Hangzhou.
8. Public Announcements & Government Services: Publishing government notices, public announcements, and procurement information through the group's official channels, including tender announcements, public rental notices, and government information releases.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels10 records

Core offering

Zhejiang Radio & TV Group is Zhejiang Province's flagship provincial broadcasting conglomerate that produces and distributes television, radio, and digital content across 10 TV channels (with Zhejiang Satellite TV as the national flagship), 8 radio frequencies, and 27+ digital/social media platforms. Its core commercial activities include broadcast and digital advertising sales, production of entertainment and news programming, organization of major sports and cultural event IPs (notably the 浙BA basketball league), and strategic media partnership services for provincial and municipal governments, supported by a proprietary China Blue Cloud media infrastructure serving county-level media organizations.

Product overview

浙江广播电视集团是浙江省大型国有广播电视台和主流媒体集团，采用平台+多元产品架构。其核心媒体平台包括浙江卫视（主卫星电视频道）、中国蓝新闻（官方新闻资讯平台）、Z视介（综合性视听内容平台）三大新媒体支柱。内容产品线涵盖王牌对王牌、奔跑吧、天赐的声音等综艺节目，以及1818黄金眼等品牌节目。新技术平台包括中国蓝云（云服务平台，已从采编端延伸至播出端）。品牌活动包括浙BA篮球赛事、青雁计划青年人才培养项目。旗下拥有新闻姐、美丽浙江、川源蹲点工作室等新媒体账号和内容工作室矩阵，形成覆盖全域、贯穿全程的融合传播网络。

Differentiator

Problem solved

Functional benefit

Brands

• 中国蓝新闻: News platform and media brand
• Z视介
• 浙江新闻联播
• 之江潮
• 浙BA
• 风云浙商
• 金牛奖

Products and services

• Zhejiang Satellite TV (浙江卫视) Zhejiang Province's flagship national satellite TV channel, broadcasting news, variety shows, TV dramas, and entertainment programming as the group's core broadcast media platform for general audiences and enterprise advertisers nationally.
• China Blue News (中国蓝新闻) Zhejiang Radio & TV Group's official news and information digital new media platform, delivering news video, live streaming, and in-depth reporting to digital news consumers across China.
• Z-Sjie (Z视介) Zhejiang Radio & TV Group's integrated audio-visual content platform hosting variety shows, short videos, long-form video, live streaming, and micro-dramas for general audiences and premium content partners.
• China Blue Cloud Platform (中国蓝云) Self-developed provincial-level cloud platform providing production, editing, and broadcasting services to municipal and county-level media organizations across Zhejiang Province, including county-level heterogeneous backup broadcasting capabilities for emergency signal substitution.
• ZheBA Basketball League (浙BA) Flagship provincial sports event IP organized by Zhejiang Radio & TV Group covering 90 counties/cities/districts across Zhejiang Province, providing media rights, sponsorships, and event operation services to the Zhejiang Provincial Sports Bureau and basketball association partners.
• Regional Brand Communication Service (区域品牌传播) Strategic media partnership service for municipal and district governments covering regional brand building, tourism marketing, city image promotion, and cultural heritage promotion through the group's content creation, platform channels, and integrated media capabilities.
• Zhejiang Broadcasting New Youth Hotel (浙江广电新青年酒店) Hospitality subsidiary providing hotel accommodation and F&B services in Xiaoshan District, Hangzhou, including vegetable, frozen, and seafood procurement operations.

Quantifiable outcome

• 100 billion+ total views and 1 billion+ live views for 2025 浙BA basketball league
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Zhejiang Provincial Sports Bureau (浙江省体育局)flagshipStrategic or Co-development Partner · 23 June 2026Co-organizer of 浙BA (Zhejiang Basketball Association) basketball league. The group is one of the main organizers for 2026, continuing from 2025 when 487 matches across 90 counties achieved 100B+ total views. The group implements '一体化协同、集团军作战、全媒体运营' (integrated coordination, group operations, omnimedia operations) mechanism for event coverage.
• Zhejiang Basketball Association / 浙江省篮协coreStrategic or Co-development Partner · 23 June 2026Co-organizer of 浙BA provincial basketball league. Partnership focuses on grassroots basketball promotion, county-level competitions, and creating '赛事+文旅' (sports plus culture/tourism) experiences. The '跟着浙BA游浙里' brand leverages basketball events to drive tourism consumption across cities.
• Zhejiang Provincial Federation of Literary and Art Circles (浙江省文联)flagshipStrategic or Co-development Partner · 17 June 2026Joint implementation of the inaugural '之江潮' Cultural Award (Zhejiang Province's highest cultural recognition). The group contributed 10 winning works across TV dramas, radio dramas, news features, documentaries, and international communication, ranking among top provincial contributors.
• Lishui City Liandu District Government (丽水市莲都区人民政府)coreStrategic or Co-development Partner · 3 June 2026Strategic cooperation agreement signed June 3, 2026 for comprehensive media partnership. The group will leverage content creation, platform channels, and integrated media capabilities to build a full-domain communication system for Liandu District. Cooperation covers news reporting on common prosperity and economic development, '新闻姐' influencer content, '美丽浙江' operations for provincial new media matrix, '浙里研学' competition and themed activities, and joint production of films, TV dramas, documentaries, and micro dramas showcasing Liandu's cultural heritage.
• Zhejiang Provincial Federation of Disabled Persons (浙江省残疾人联合会)coreStrategic or Co-development Partner · 13 May 2026Science and Education Film and Video Channel (教科影视频道) serves as planning and execution partner for Zhejiang Disabled Persons Future Technology Games. Channel operates '浙江残联' Douyin account and '飞飞爱达未来' video account. The channel won Zhejiang Province Advanced Collective for Disability Assistance. The games feature 17 events including AI glasses competition, drone challenges, and smart prosthetic cycling races.
• CCTV-6 / China Film Channel (央视6套 / 电影频道)flagshipStrategic or Co-development Partner · 8 May 2026Joint production of music program '国乐无双' (National Music Unparalleled). First provincial satellite TV program to premiere simultaneously on CCTV and provincial channel. Deep cooperation model combining creative concepts, with a joint production team formed from both organizations. The program uses XR virtual production technology and holographic projection equipment. Pre-launch already achieved 4.1 billion views and 200+ trending topics.
• All-Russia State Television and Radio Broadcasting Company / VGTRK (俄罗斯全俄国家电视广播公司)flagshipStrategic or Co-development Partner · 21 April 2026Joint documentary production '良渚·世界文明探源' (Liangzhu: Exploration of World Civilization). Russian side operates '我的星球' (My Planet) channel - Russia's mainstream education/tourism TV channel covering Russia and neighboring countries. Production conducted under Zhejiang Provincial Publicity Department guidance. Documentary expected to air during 2026 Liangzhu Forum to promote Liangzhu culture internationally.
• Zhejiang Provincial Aid-Xinjiang Headquarters (浙江省援疆指挥部)coreStrategic or Co-development Partner · 21 April 2026Co-production of micro drama '启明' (Enlightenment) based on the real '启明行动' (Enlightenment Action) aid-Xinjiang program. Radio Traffic Voice spent one year creating the micro drama featuring 921 real cases of children assisted since August 2021. The program has screened over 700,000 people and provided assistance to 921 children with disabilities.
• Aksu Region Qiming School (阿克苏地区启明学校)minorImplementation/ SI/ Consulting Partner · 21 April 2026Co-organizer of micro drama premiere event for '启明' (Enlightenment) with Zhejiang Aid-Xinjiang Headquarters. The school hosts premiere ceremony and serves as the filming location and casting source for the micro drama featuring assisted children and teachers.
• Zhejiang Provincial Financial Development Group (浙江省财开集团)coreStrategic or Co-development Partner · 16 April 2026Strategic cooperation agreement signed April 15, 2026 for partnership across four areas: (1) Data asset operations - leveraging the group's media services and Z-Sjie platform; (2) Investment business - recommending mixed-ownership reform projects; (3) Media promotion - utilizing professional media capabilities for brand image building; (4) Party building joint activities. Both parties aim to build a model cooperation between provincial mainstream media and state-owned financial enterprises.
• Yuhuan City Media Center (玉环市传媒中心)coreTechnology or Integration · 18 March 2026Technology pilot partnership for '县融异构备播' (County-level Heterogeneous Backup Broadcasting) solution. The China Blue Cloud-based solution enables remote emergency signal substitution for county media centers. This pilot test demonstrated technical feasibility of serving county-level media's backup broadcasting needs through provincial-level infrastructure.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mango Excellent Media: Mango Excellent Media is the publicly listed digital streaming arm of Hunan Broadcasting, operating Mango TV platform. Comparable to ZMG's Z视介 and China Blue News digital businesses as a provincial-broadcaster-backed streaming platform competing for digital advertising and subscription revenue.
• Guangdong Broadcasting Group: Guangdong Broadcasting Group operates Guangdong Satellite TV and multiple regional channels. Direct peer to ZMG as one of the major southern/eastern provincial broadcasters with national reach, entertainment IP investment, and digital platform expansion.
• Hunan Broadcasting System: Hunan Broadcasting System (HB) is China's leading provincial satellite broadcaster, operating Hunan Satellite TV and Mango TV. It is the closest direct peer to Zhejiang Radio & TV Group in terms of business model (state-affiliated provincial broadcaster with national satellite reach), entertainment IP portfolio, and competitive positioning for advertising revenue and entertainment content production.
• Beijing Radio and Television Station (BRTV): BRTV is the state-owned broadcaster serving Beijing with multiple channels and digital platforms. Comparable to ZMG in operating a major metropolitan provincial broadcaster with political significance, diversified content production, and digital transformation initiatives backed by municipal government resources.
• Shanghai Media Group (SMG): Shanghai Media Group is a state-owned metropolitan broadcast conglomerate operating Dragon TV and multiple regional channels, plus streaming platform BesTV. Directly comparable to ZMG as a major municipal/provincial broadcaster with diversified digital media assets, content production capabilities, and government ties.
• Jiangsu Broadcasting Corporation: Jiangsu Broadcasting Corporation operates Jiangsu Satellite TV and is a leading provincial broadcaster in eastern China. Direct peer to ZMG with similar East China economic catchment, satellite TV reach, entertainment programming, and digital platform ecosystem serving provincial audiences.
• Shandong Broadcasting and Television Station: Shandong Broadcasting operates Qilu Channel (齐鲁频道) and Shandong Satellite TV, plus iQilu.com digital platform. Direct peer to ZMG as a major provincial broadcaster with substantial digital ecosystem and entertainment programming competing for the same national advertising pool.

Broad incumbents

• China Central Television (CCTV): CCTV is China's national broadcaster and the dominant incumbent in Chinese television. Comparable as the overarching national broadcast authority whose CCTV-6 division has direct partnership with ZMG (joint '国乐无双' production). ZMG operates in CCTV's shadow but competes for advertising and audience share as the leading provincial satellite channel.
• iQiyi: iQiyi is China's leading streaming video platform owned by Baidu. Comparable to ZMG's digital properties (Z视介, China Blue News) as a major competitor for digital video advertising and viewer attention, with substantially larger technology infrastructure and content library.

Regional players

• Wasu Media: Wasu Media is a Zhejiang-based digital media and broadband TV operator closely linked to the local Zhejiang media ecosystem. Comparable to ZMG as a regional Zhejiang player in digital content distribution and IPTV operations, often serving as a distribution channel for similar local content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhejiang Radio & TV Group