HUES Advertising and Marketing

What HUES Advertising and Marketing does

HUES Advertising and Marketing Pvt. Ltd. is a privately held, full-service advertising and communications agency headquartered in Thiruvananthapuram, Kerala, India, operating since 1996. The firm delivers integrated 360-degree communication solutions across seven core service lines: brand consultancy, advertising, marketing, film production, event management, public relations, and photo-shoot services. Its client base is concentrated in Kerala, with a diverse portfolio spanning banking (HDFC Bank), healthcare (Samad Hospital, Dental Identitti), government (Travancore Devasom Board), retail, F&B, and regional publishing (Chungath, Grihalakshmi).

The agency holds Indian Newspaper Society (INS) accreditation and Indian Broadcasting Federation approval, which allows it to release advertisements across newspapers, television channels, FM radio, and digital media nationwide. HUES operates from three Kerala offices (Thiruvananthapuram headquarters, Kochi, Thrissur) supplemented by four liaison offices in Mumbai, Chennai, Bangalore, and Kolkata, giving it a domestic India-wide footprint for client servicing. The business model is professional services–based, generating revenue through project and retainer engagements with clients across the media spectrum. Pricing is not publicly disclosed.

The company is bootstrapped and independently owned, with no disclosed institutional investment, no M&A activity, and no proprietary technology platform. Its technology footprint is minimal — its website (huesworld.com) appears dated and was developed by Astrasoft, a third-party vendor. There is no evidence of AI/ML capabilities, no API, no patents, and no proprietary software product. The firm competes as a traditional creative services agency rather than a technology-enabled marketing business.

Name

HUES Advertising and Marketing

Legal name

HUES Advertising and Marketing Pvt. Ltd.

Website

https://huesworld.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

HUES Advertising and Marketing is a Kerala-based, privately held Indian advertising agency founded in 1996, offering brand consultancy, advertising, film production, event management, PR, and marketing services to enterprises and regional businesses across India.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Advertising services
• Brand consultancy
• Marketing services
• Event management
• Film production

Headquarters

HQ city

Thiruvananthapuram

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Services: HUES generates revenue through providing advertising services including creating advertisements with the aim of bringing revenues to clients' companies. They are INS accredited and approved by Indian Broadcasting Federation, enabling them to release advertisements across Newspapers, Channels, FM radios and other electronic and digital media across India.
2. Brand Consultancy: Brand strategy and positioning services to help frame brand strategy for customers.
3. Marketing Services: Marketing products and services across every media platform.
4. Film Production: Film production services with experienced and talented workforce.
5. Event Management: Outdoor or indoor campaigns, exhibitions, seminars or any public or personal events management.
6. Public Relations: Public relation services and expertise.
7. Photo-shoot Services: Photo-shoot services for models and products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HUES Advertising and Marketing is a full-service advertising agency providing 360-degree communication solutions to businesses across India. Its core offerings include Brand Consultancy (brand strategy and positioning), Advertising creation and placement across newspapers, channels, FM radio, and digital media, Marketing across every media platform, Film Production, Event Management, Public Relations, and Photo-shoot services. The agency is accredited by the Indian Newspaper Society (INS) and approved by the Indian Broadcasting Federation, allowing it to release advertisements across all major Indian media channels.

Product overview

HUES Advertising and Marketing Pvt. Ltd. is a full-service advertising agency providing 360-degree communication solutions. The company offers an integrated suite of services including Brand Consultancy, Advertising, Marketing, Film Production, Event Management, Public Relations, and Photo-shoot services. These offerings work together to provide comprehensive brand building, advertising, and marketing support, with the agency's tagline 'Defining You' representing its approach to creating personalized brand strategies for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Consultancy

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• WATConsult: India-based digital and social media agency offering creative, media, influencer, and technology-driven marketing services. Represents the digital-native competitive threat to traditional full-service agencies like HUES that have not disclosed comparable digital capabilities.

Broad incumbents

• Lowe Lintas: Indian full-service creative agency and part of the IPG Mediabrands network, offering brand building, advertising, digital, and integrated communications. Comparable to HUES in offering breadth, but with significantly larger headcount and pan-India presence.
• Ogilvy India: India arm of global creative network WPP, providing brand strategy, advertising, digital, PR, and customer engagement services. A direct competitor in creative advertising with materially greater scale, network reach, and blue-chip client roster across India.
• Ulka Advertising (now FCB Ulka): Long-established Indian advertising agency now part of the FCB global network, offering creative, media, digital, and brand activation services. Direct competitor with deeper network affiliation and broader pan-India execution capability.
• McCann Worldgroup India: India operations of global advertising network McCann, providing brand advertising, digital, PR, and healthcare communications. Competes with HUES for enterprise clients across sectors but operates at substantially greater scale with multinational integration capabilities.
• Leo Burnett India: India arm of Publicis-owned Leo Burnett network offering creative advertising, digital, and brand-building services. Direct competitor in the full-service creative category with deeper digital and media-buying resources.

Direct peers

• Taproot Dentsu: Indian creative agency within the Dentsu network known for integrated brand campaigns across print, broadcast, digital, and experiential. Comparable service mix to HUES, with a stronger creative reputation but similar India-domestic focus.
• Crayons Advertising: Indian mid-sized full-service advertising agency offering creative, media, digital, and event services. Closest comparable to HUES in scale and structure — both are independent, India-rooted, multi-service creative shops serving regional and mid-market clients.
• Rediffusion Brand Solutions: Independent Indian full-service advertising agency offering brand strategy, creative, digital, and media services. Competes with HUES for mid-market and enterprise clients with comparable service breadth and India-domestic footprint.
• Mudra Communications (now DDB Mudra Group): One of India's largest full-service advertising agency networks offering brand consultancy, creative advertising, digital, media, and PR services. Direct competitor to HUES in the integrated 360-degree communications space, with a substantially larger pan-India footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hues-advertising-and-marketing-pvt-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUES Advertising and Marketing