Adogo Pet Hotels

What Adogo Pet Hotels does

Adogo Pet Hotels is a privately held, founder-operated pet hospitality company founded in 2011 by John Sturgess, a former Carlson and DoubleTree Hotels executive, alongside his wife Stacey and daughter Ellie. The company operates three state-of-the-art physical locations in the Twin Cities metropolitan area (Minnetonka, Maple Grove, and Richfield), offering overnight boarding, supervised daycare, and professional grooming services targeted at dog owners in the Minneapolis–St. Paul region. Minnetonka is the flagship with suites and full-service grooming; Maple Grove is the high-capacity site with 100 boarding rooms and five daycare play areas; Richfield is positioned across from MSP airport to capture travel-driven boarding demand.

The company's core technology is operational rather than software-native: live webcam streaming (ADOGO-cam) lets owners watch their dogs during daycare hours across all three locations, with separate feeds by dog size and playgroup. Physical infrastructure includes custom-designed rooms with individual lockers and feeding systems, K9 turf outdoor areas with water fountains, ADT-monitored security with temperature and fire monitoring, and a Gingrapp-based online portal for reservations, customer management, and account access. There is no proprietary AI or data platform disclosed.

Commercially, Adogo runs a unit-pricing model with optional multi-visit prepayment: standard boarding starts at $49/night and suites at $79/night, daycare is $25 (half-day) to $35 (full-day), daycare packages run from $250 (10 half-day visits) to $2,700 (90 full-day visits), and grooming is quote-based. A PawPoints loyalty program (1 point per $1 spent) drives repeat visits. Customer acquisition is direct-to-consumer in the Twin Cities via website, blog, location-specific Facebook pages, and earned media; there is no franchise, no third-party distribution, and no institutional capital.

Name

Adogo Pet Hotels

Legal name

Adogo Pet Hotel

Website

https://adogopethotels.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Adogo Pet Hotels is a founder-owned, privately held pet hospitality company operating three locations in the Twin Cities metro (Minnetonka, Maple Grove, Richfield) that offers overnight boarding, supervised daycare, and grooming services to regional dog owners, supported by live webcam monitoring and a multi-visit loyalty program.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury/Suite-Style Pet Hotel Boarding (HSANADAE)

akta.pro secondary industry

Climate-Controlled/Indoor Boarding Facility (HSANADAL)

Keywords

• Pet boarding services
• Dog daycare
• Pet grooming
• Pet hospitality
• Dog hotel

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dog Boarding/Overnight Stays: Overnight boarding services with rates starting at $49/night for standard rooms and $79/night for suites. Boarding includes full day daycare. Multi-dog discounts of 20% for additional dogs in the same kennel. Peak periods (holidays, spring break) may require non-refundable deposits.
2. Dog Daycare: Daycare services offered as half-day ($25 for 4 hours) or full-day ($35). Volume packages available: 10 visits ($250-$340), 20 visits ($660), 30 visits ($960), 60 visits ($1860), 90 visits ($2700). Boarding includes full day daycare at no additional charge.
3. Dog Spa/Grooming Services: Professional grooming services including spa baths, blueberry facials, paw balm, deep conditioning, and full grooming. Pricing varies by breed, size, and coat condition. Services can be paired with daycare for a full day of relaxation and play.
4. ADOGO PawPoints Rewards Program: Loyalty rewards program where customers earn 1 point per $1 spent. Points can be redeemed for discounts: 200 points = $10, 400 points = $20, etc.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Adogo Pet Hotels operates upscale, full-service pet hotels providing overnight dog boarding, all-day dog daycare, and dog spa/grooming services at three Twin Cities locations in Minnetonka, Maple Grove, and Richfield, Minnesota. Customers book stays via an online Gingr portal, can monitor pets remotely through ADOGO-cam live webcams, and earn PawPoints loyalty rewards on purchases. Spacious accommodations include private rooms, custom rooms, and K9 turf play areas, with 24/7 ADT-monitored security and a temperament evaluation requirement for new canine guests.

Product overview

Adogo Pet Hotels operates as a unified pet hospitality platform offering three integrated service tiers. The core offering consists of Dog Boarding (overnight accommodations with included daycare) and Dog Daycare (structured playgroups with monitoring capabilities). Dog Spa provides premium grooming add-ons that can be combined with boarding or daycare stays. The PawPoints Rewards Program incentivizes repeat visits across all services. The company operates three physical locations (Minnetonka, Maple Grove, and Richfield) that share common branding, booking systems, and a unified loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Boarding (Overnight Stays)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Maple Grove Pet HospitalcoreStrategic or Co-development Partner · 21 March 2025ADOGO Pet Hotels partners with Maple Grove Pet Hospital for National Animal Poison Prevention Week education and awareness. The partnership involves co-marketing pet safety information, with Maple Grove Pet Hospital providing veterinary expertise on household toxins, poisoning symptoms, and emergency response. ADOGO references Maple Grove Pet Hospital (763-265-5878) as the recommended veterinary contact for pet poison emergencies alongside ASPCA and Pet Poison Helpline.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Camp Bow Wow: Large North American dog daycare and overnight boarding franchise offering supervised playgroups, webcams, and overnight accommodations. Closest direct competitor with a similar multi-service model and target customer (working dog owners).
• Best Friends Pet Hotel: Luxury pet hotel chain offering overnight boarding, daycare, grooming, and spa with resort-style amenities. Operates in a similar premium-tier segment to Adogo with overlapping product mix.
• K9 Resort Luxury Pet Hotel: Luxury dog resort offering boarding, daycare, spa, and grooming in a hotel-style setting with private suites. Highly comparable premium positioning, suite-based pricing, and full-service offering.
• Dogtopia: Premium dog daycare franchise with size-segregated playrooms, webcams, and spa add-ons. Directly comparable to Adogo's daycare, spa, and supervised socialization model with similar pricing tiers.

Emerging players

• Rover: Online marketplace connecting pet owners with in-home pet sitters, dog walkers, and boarding hosts. Represents a flexible, lower-cost substitute for facility-based boarding that could capture budget-conscious customers during downturns.

Broad incumbents

• Petco: National pet retailer and services operator offering boarding, daycare, grooming, and training across hundreds of locations. Overlaps with Adogo's services but competes as a scaled broad-line retailer rather than a premium specialist.
• PetSmart (PetsHotel): National pet retail giant operating in-store PetsHotel boarding and Doggie Day Camp plus grooming salons. Competes in the same services but as part of a much broader retail portfolio rather than a standalone premium brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ADOGOpethotels
• Xx.com/adogopethotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adogo Pet Hotels