Sheida

What Sheida does

Sheida Cosmetics TR is a privately held Turkish cosmetics manufacturer with 30 years of sector experience, headquartered in Istanbul (Burhaniye Mah., Üsküdar) with R&D laboratories embedded at the Ege University campus in Izmir. The company designs, formulates, and produces a comprehensive cosmetics portfolio spanning skincare, body care, haircare, sun care, and color cosmetics, organized into eight specialized sub-brands — Pure Ocean (cleansing), Mineral Ultimate (anti-aging with natural mineral water), Endless Youth (30+ anti-aging), Snow White (brightening), Hydrating, Active Shine (haircare), Active Care (body), and Écran Solaire (sun protection) — plus core makeup SKUs such as BB Cream, liquid foundation, mascara, concealer, primer, and liquid lipstick. A distinguishing technical capability is in-house production of biotechnology-derived active molecules from Turkey's native plant biodiversity, developed through TUBITAK-supported industry-university collaborations with Ege University; all analytical and stability testing (HPLC, GC, microbial, challenge, stability) is performed in-house under ISO 9001, Health Ministry GMP, and Euro GMP standards compliant with EU regulations.

The business model is direct-to-consumer e-commerce via the proprietary storefront sheida.com.tr for the Turkish domestic market, complemented by international wholesale and distributor channels reaching more than 30 countries. Products are sold on a unit-pricing, one-time-purchase basis (no subscription), priced between ₺310 and ₺1,075 per SKU, with a free-shipping threshold at ₺1,500 and trial-size gifts attached to every order. Marketing relies on owned content (blog, Instagram @sheidacosmeticstr, email newsletter) and earned media coverage in major Turkish outlets (Sabah, Anadolu Agency, TRT). End consumers are segmented by age (under-30 vs. 30+), skin type (dry/sensitive, normal/combination, oily), and use case (anti-aging, brightening, sun protection, makeup), with no named enterprise or B2B anchor customers disclosed.

Name

Sheida

Legal name

Sheida Cosmetics TR

Website

https://sheida.com.tr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Sheida Cosmetics TR is a privately held Turkish cosmetics manufacturer with 30 years of experience, producing skincare, body care, haircare, and makeup under eight sub-brands via in-house biotechnology-derived active molecules. It sells direct-to-consumer through sheida.com.tr in Turkey and distributes to over 30 countries internationally.

Ownership category

akta.pro rank

Product category

Cosmetics and Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Eye & Lip Skincare (CRABAAAC)

Keywords

• Cosmetics manufacturing
• Skincare products
• Anti-aging creams
• Biotechnology cosmetics
• Personal care brands

Headquarters

HQ city

Üsküdar

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Sheida generates revenue through direct one-time product sales to consumers via its e-commerce platform. Products are sold at individual retail prices with free shipping threshold incentives. No subscription model is apparent.
2. International Distribution: The company sells its branded products through international distribution networks to over 30 countries worldwide, generating revenue through wholesale and export channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sheida manufactures and sells a portfolio of branded cosmetics — skincare, body care, hair care, and makeup products — across eight sub-brands (Pure Ocean, Mineral Ultimate, Endless Youth, Snow White, Hydrating, Active Shine, Active Care, Écran Solaire) and standalone items such as BB Cream, Liquid Foundation, Mascara, Liquid Lipstick, Concealer, Primer, and Brow Powder. Products are sold direct-to-consumer via the sheida.com.tr online storefront and distributed internationally to over 30 countries, formulated using biotechnology-derived active molecules developed through TÜBİTAK-supported R&D collaboration with Ege University.

Product overview

Sheida is a Turkish cosmetics manufacturer with 30 years of industry experience, operating ISO and Euro GMP-certified production facilities. The company produces a comprehensive skincare, body care, hair care, and makeup portfolio under the Sheida brand, sold in over 30 countries. The product portfolio is organized into specialized sub-brands addressing distinct skin concerns: Pure Ocean (cleansing line with biotechnological plant actives), Mineral Ultimate (anti-aging/lifting with natural mineral water), Endless Youth (30+ anti-aging with ATP-boosting Ribose), Snow White (spot-correcting/brightening), Hydrating (intensive moisturizing), Active Shine (botanical hair care), Active Care (body care), and Écran Solaire (sun protection). Core makeup offerings include BB Cream, liquid foundation, mascara, liquid lipstick, concealer, and primer. Sheida is distinguished as one of the rare Turkish cosmetics firms that both produces and utilizes active molecules in its formulations, developed through TÜBİTAK-supported R&D collaborations with Ege University.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Ocean (Cleansing Line) A cleansing sub-brand line targeting all skin types, featuring facial washes, cleansing foams, tonics, micellar water, and purifying masks formulated with biotechnological plant actives including Aloe Barbadensis and lactic acid.
• Mineral Ultimate (Anti-Aging & Lifting Line) An anti-aging and lifting sub-brand formulated with natural mineral water, including collagen creams, day/night creams, eye creams, neck and décolleté creams, firming serums, and overnight masks.
• Endless Youth (Anti-Aging Series for 30+) An anti-aging sub-brand targeting consumers aged 30 and above, featuring day creams, night creams, and serums formulated with ATP-boosting Ribose, Sodium Hyaluronate, and Vitamin E.
• Snow White (Brightening & Spot-Correcting Line) A skin brightening and spot-correcting sub-brand featuring serums, day creams with SPF 15+, night creams, and intimate area whitening creams, formulated with Citrus Sinensis peel extract to inhibit melanin synthesis.
• Hydrating (Moisturizing Line for Under-30) A moisturizing sub-brand for the under-30 age group providing 24-hour intensive hydration with Shea Butter, Vitamin E, and Hyaluronic Acid.
• Active Shine (Hair Care Line) A hair care sub-brand featuring revitalizing, reparative, and strengthening shampoos, conditioners, and roll-on deodorants with botanical actives including Inulin, Jojoba oil, and Chicory extract.
• Active Care (Body Care Line) A body care sub-brand featuring hand and body lotions formulated with Aloe, Shea Butter, Propolis, and Rose extracts.
• Écran Solaire (Sun Care Line) A sun care sub-brand including SPF 50+ face and body sunscreens, tinted sunscreen for pigmented skin, bronzing oils, after-sun lotions, and sun milks for UVA/UVB protection.
• BB Cream 50 ml A multi-functional tinted moisturizer with SPF 30 protection, pore-minimizing Orange Peel extract, Vitamin E and C, providing satin finish, spot correction, and skin tone evening for all skin types.
• Sıvı Fondöten (Liquid Foundation) 40 ml A 40ml liquid foundation with SPF 15, adjustable coverage, 24-hour wear, sebum control, and natural matte finish suitable for all skin types.
• Wavelength Mascara (Gold, Silver, Red variants) A mascara series offered in Gold, Silver, and Red variants with silicone brush for volume, length, and curl, formulated with natural Senegal acacia, rice extract, and silk protein.
• Kalıcı Sıvı Ruj (Long-Lasting Liquid Lipstick) A long-lasting liquid lipstick available in 27 color options, with ultra-thin formula, matte finish, Vitamin E for moisturizing, and up to 24-hour wear.
• Göz Altı Kapatıcı (Concealer) A water-based, oil-free concealer with 24-hour wear, high coverage, satin finish, available in 4 shades for under-eye coverage and blemish concealment.
• Makyaj Bazı (Make Up Primer) A 50ml makeup primer base with SPF protection, sebum control, moisturizing properties, and skin-smoothing effects for all skin types.
• Kaş Farı (Brow Powder) A brow powder with high pigmentation, long-lasting formula, smudge-proof and flake-proof for natural eyebrow shaping.
• Snow White Skincare Sets (Bundles) Pre-configured Snow White skincare bundles combining brightening products, including day care sets (2-piece, 3-piece daily) and night care sets (2-piece) at bundled pricing.

Quantifiable outcome

• Products sold in over 30 countries worldwide
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ege UniversitycoreStrategic or Co-development PartnerSheida collaborates with Ege University through TUBITAK-supported industry-university cooperation projects. R&D laboratories are located within the Ege University campus, where the company's R&D engineers and expert team develop new-generation biotechnology methods to produce beneficial active molecules from Turkey's native plant biodiversity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sheidacosmeticstr
• Xx.com/sheidacosmetics
• Facebookfacebook.com/sheidacosmeticstr
• LinkedInlinkedin.com/company/sheida-cosmetics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheida