Balboa Realty

What Balboa Realty does

Balboa Realty is a privately-held, full-service boutique real estate firm operating in Newport Beach, California, founded in 1967 and legally organized as Pierwalk, LLC (also doing business as Newport Beach Vacation Properties). The company runs three integrated lines of business: residential real estate sales and leasing, long-term residential property management, and vacation rental management. Its platform is built around the AppFolio property management suite, which powers the owner and tenant portals, lease applications, and financial reporting workflows, supplemented by an in-house marketing department responsible for proprietary branding and listing design.

The firm operates from a single headquarters at 813 E Balboa in Newport Beach and serves property owners, buyers, sellers, tenants, and vacation guests in Newport Beach and surrounding Orange County areas. Distribution is multi-channel: a proprietary website with MLS integration, Airbnb and VRBO for short-term rentals, The 100 Collection luxury network for premium inventory, and a Realtor Referral Program for inbound agent leads. Marketing also includes content (area guides, blog, local dining/events) and memberships in state and national realtor and property management associations (CAR, NAR, NARPM, IREM, AAOC, VRMA) and local chambers.

Revenue is generated through three streams: transaction-based commissions on residential sales and lease placements, recurring management fees on long-term rental portfolios, and recurring management fees on vacation rentals (with add-on Concierge Services and Included Experiences). Pricing on listings ranges from roughly $300,000 to $27,000,000 and on rentals from $150 to $30,000 per month; specific commission rates and management fee schedules are not publicly disclosed. The firm self-describes as the leader in Newport Beach property management and emphasizes its "born and raised" local team as the primary differentiator.

Name

Balboa Realty

Legal name

Pierwalk, LLC

Website

https://gobalboa.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Balboa Realty is a boutique, full-service real estate and property management firm founded in 1967 in Newport Beach, California, serving property owners, buyers, sellers, tenants, and vacation guests via brokerage, long-term management, and vacation rental services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage and Property Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

akta.pro secondary industries

Owner Services, Reporting & Portfolio Administration (THAMAKAI), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate
• Property management
• Vacation rentals
• Real estate brokerage
• Leasing services

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential property sales transactions facilitated through MLS listings and direct client relationships
2. Real Estate Leasing Commission: Commission revenue from property lease transactions, including both residential and commercial rental placements
3. Property Management Fees: Recurring management fees from vacation rental management and long-term property management services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Balboa Realty is a full-service boutique real estate firm operating in Newport Beach, California since 1967. The company provides residential real estate sales and leasing brokerage, long-term residential property management, and vacation rental management with marketing, guest services, and concierge offerings. All team members are local-born with deep knowledge of Newport Beach's history, geography, and real property market.

Product overview

Balboa Realty operates as a full-service boutique real estate and property management firm specializing in Newport Beach, California. Founded in 1967, the company offers an integrated platform combining real estate sales and leasing with comprehensive property management services. The product portfolio centers on three core offerings: Vacation Rental Management (handling marketing, guest services, and concierge for short-term rentals), Long-Term Property Management (for residential tenant placement and ongoing property care), and Real Estate Sales & Leasing (full brokerage services including MLS access). These core services are supported by sub-products including Owner and Tenant Portals for account management, Rental Pro Forma for investment analysis, and the luxury-oriented 100 Collection sub-brand. Additional value-add modules include Concierge Services, Included Experiences for vacation guests, and a Realtor Referral Program. The company distinguishes itself through in-house marketing capabilities and local expertise, with all team members born and raised in Newport Beach.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Management Full-service vacation property management for property owners in Newport Beach, including marketing, guest services, concierge, and included experiences for short-term rentals.
• Long-Term Property Management Residential property management services for long-term rentals, including tenant placement, maintenance coordination, pricing, and financial reporting for property owners in Newport Beach and surrounding Orange County areas.
• Real Estate Sales and Leasing Full-service residential real estate brokerage offering property sales, leasing, MLS listings, and investment advisory services for buyers, sellers, and renters in Newport Beach and surrounding Orange County areas.

Quantifiable outcome

• Nearly 60 years of continuous operation in Newport Beach real estate market

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AppFoliocoreTechnology or IntegrationProperty management technology platform powering owner portals, tenant portals, and property management operations. Enables digital management of rental properties, lease applications, and financial reporting.
• California Association of Realtors (CAR)minorGTM or Marketing PartnerState-level professional association membership providing credibility, advocacy, and professional development resources for real estate professionals.
• National Association of Realtors (NAR)minorGTM or Marketing PartnerNational professional association membership providing industry credentials, advocacy, and professional standards for real estate practitioners.
• National Association of Residential Property Managers (NARPM)minorGTM or Marketing PartnerProfessional association membership for residential property managers providing credentials, education, and industry standards.
• Institute of Real Estate Management (IREM)minorGTM or Marketing PartnerProfessional organization membership for real estate management professionals offering certifications and industry resources.
• Apartment Association of Orange County (AAOC)minorGTM or Marketing PartnerRegional industry association membership providing advocacy, education, and networking for apartment and rental property professionals in Orange County.
• Vacation Rental Management Association (VRMA)minorGTM or Marketing PartnerProfessional vacation rental management association membership providing industry standards, education, and networking resources.
• AirbnbminorChannel Partner/ Reseller/ DistributorVacation rental listing platform partnership for marketing and distributing vacation rental properties.
• VRBOminorChannel Partner/ Reseller/ DistributorVacation rental listing platform partnership for marketing and distributing vacation rental properties.
• The 100 CollectionminorGTM or Marketing PartnerLuxury vacation rental collection network for premium property marketing and visibility.
• Newport Beach Chamber of CommerceminorGTM or Marketing PartnerLocal business chamber membership providing community engagement, networking, and local business advocacy.
• Balboa Chamber of CommerceminorGTM or Marketing PartnerLocal business chamber membership for community engagement and networking within Balboa area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vacasa: National scaled vacation rental management company with growing presence in coastal California. Directly competes with Balboa's vacation rental and The 100 Collection services on East Coast and West Coast destinations.
• First Team Real Estate: Large Orange County-based residential brokerage and property management firm with similar hybrid sales-plus-management services across Newport Beach and surrounding coastal communities.
• Surterre Properties: Orange County luxury boutique brokerage offering residential sales, leasing, and property management with a concierge-driven value proposition similar to Balboa's boutique approach.
• Evolve Vacation Rental: National vacation rental manager with adjacent service model to Balboa's vacation rental offering, providing full-service and hybrid management to non-owner-occupied properties.
• Vista Sotheby's International Realty: South Bay/Beach Cities luxury boutique brokerage with comparable full-service model combining sales, leasing, and property management in coastal Southern California. Direct overlap with Balboa's high-end positioning.

Broad incumbents

• Compass: National tech-forward real estate brokerage with a strong Newport Beach/Orange County presence. Competes for the same luxury listing pool, but at a much larger scale and with proprietary technology vs. Balboa's boutique model.
• HomeSmart, EverActive Realty: Large national brokerage with California coverage and a tech-enabled, low-fee model. Represents a wide-incumbent competitive threat to boutique commission economics.
• Coldwell Banker Premier Properties: Global franchise brokerage with significant Orange County presence. Overlaps in traditional residential sales and luxury, but is a broad-market incumbent rather than a Newport Beach specialist.

Others

• TruAmerica Multifamily: Institutional multifamily owner/manager active in Southern California. While not a direct competitor, it represents a category of large institutional landlords that could compete for long-term rental inventory in Newport Beach.
• AppFolio (Property Manager Plus): Core technology partner powering Balboa's owner and tenant portals. As a software ecosystem, it shapes the operating model and is a structural dependency; competitor-platforms include Buildium and Yardi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balboa Realty