Dr. Jart+
Dr. Jart+ is a Korean skincare brand wholly owned by Estée Lauder Companies that develops dermatologist-tested BB creams, moisturizers, masks, cleansers, and SPF products, selling direct-to-consumer via drjart.com and through select global retail channels. The brand serves skincare-focused and skincare-makeup-hybrid consumers worldwide.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dr. Jart+ does
Dr. Jart+ is a Korean skincare brand founded in 2005 that develops and markets dermatologically oriented skincare products for men and women, with a portfolio spanning BB creams, moisturizers, sheet masks, cleansers, toners, serums, SPF, and bundled gift sets. The brand is anchored by proprietary formulation technologies including Cryo Rubber™ two-step mask systems, Ceramidin™ (five ceramides plus panthenol for barrier strengthening), Cicapair™ cica complex with Centella Asiatica extracts, Vital Hydra Solution™ hyaluronic acid hydration technology, and a flagship BB cream that pioneered the BB cream category 20 years ago. Products are positioned for skincare-focused consumers and skincare-makeup-hybrid consumers seeking barrier care, hydration, redness reduction, anti-aging, brightening, and blemish control, with clinical testing claims supporting outcomes such as 2-hour barrier strengthening and improved hydration.
Dr. Jart+ operates a primarily direct-to-consumer go-to-market through its owned e-commerce platform drjart.com, which is built on Shopify and supported by regional sites for Korea (drjart.co.kr), the UK (drjart.co.uk), and the US (drjart.com). The brand also maintains a physical retail store presence and is being directed toward high-growth digital channels including Amazon and TikTok as part of parent Estée Lauder Companies' "Beauty Reimagined" turnaround plan. Products are unit-priced in the $10–$98 range, with Afterpay installment payments, free shipping on orders above $50, FSA/HSA-eligible SKUs, and bundled gift sets used to drive average order value. Marketing is digital-first across TikTok (Dr.Jart x DermTok collaboration), Instagram, YouTube, Facebook, and Pinterest, supplemented by email capture incentives and influencer/community programs such as Dr.Jart+ X Art Start.
Since 2019, Dr. Jart+ has been wholly owned by The Estée Lauder Companies Inc., following an initial 49% stake in 2014 and a full acquisition valued at approximately $1.7 billion. Expected 2025 sales of around $150 million reflect significant contraction from the $500 million in net sales projected at the time of the full acquisition. In late 2025, ELC explored a sale before reversing course in July 2026 to retain the brand under current Korean leadership as part of its portfolio restructuring.
Dr. Jart+ firmographics
Firmographics- Name
- Dr. Jart+
- Legal name
- Have & Be USA, Inc.
- Website
- https://drjart.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dr. Jart+ is a Korean skincare brand wholly owned by Estée Lauder Companies that develops dermatologist-tested BB creams, moisturizers, masks, cleansers, and SPF products, selling direct-to-consumer via drjart.com and through select global retail channels. The brand serves skincare-focused and skincare-makeup-hybrid consumers worldwide.
- Ownership category
- akta.pro rank
Dr. Jart+ industry classification
Industry- Product category
- K-Beauty Skincare Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Sensitive Skin & Barrier Repair (CRABAAAG)
- akta.pro secondary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Dr. Jart+ is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dr. Jart+ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through owned e-commerce platform drjart.com. Products include BB creams, color correctors, moisturizers, face masks, cleansers, toners, serums, SPF products, and gift sets. Revenue generated from individual product purchases and bundled value sets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium BB Cream Tinted Moisturizer - $49.00 |
| Unit Pricing | Pay-as-you-go | Ceramidin Skin Barrier Cream - $50.00 |
| Unit Pricing | Pay-as-you-go | Face Masks - $10-$16 each |
| Unit Pricing | Pay-as-you-go | Gift Sets and Bundles - $56-$98 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Dr. Jart+ product offering
Product offeringCore offering
Dr. Jart+ develops and sells Korean skincare products including BB cream tinted moisturizers, barrier creams, face masks, cleansers, toners, serums, and SPF products. The brand combines dermatological science with Korean beauty innovation, offering proprietary formulations such as Cryo Rubber masks, Ceramidin complex, Cicapair cica complex, and Vital Hydra Solution. Products are sold primarily through direct-to-consumer e-commerce and retail, targeting skincare-focused consumers seeking gentle yet effective formulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Korean BB Cream Tinted Moisturizer with SPF 30 Lightweight, non-acnegenic Korean BB cream that hydrates, conceals and protects with SPF 30 for a fresh, natural glow finish that lasts all day. Strengthens skin barrier in 2 hours. Dermatologist tested. Available in multiple tints, 40 mL / 1.35 fl.oz.
- Ceramidin Skin Barrier Moisturizing Cream Fast-absorbing barrier strengthening moisturizing cream featuring 5 Ceramides plus Panthenol. Strengthens the skin barrier, moisturizes and boosts elasticity. 50 mL / 1.69 fl. oz.
- Cryo Rubber Masks Two-step rubber sheet masks inspired by cryotherapy. The rubber mask layer holds in serum and maintains contact with skin longer than standard sheet masks, delivering potent ingredients through a cooling effect plus high-concentration ampoules.
- Cicapair Soothing Color Correcting Treatment SPF 30 Color-correcting treatment featuring Centella Asiatica Extracts to soothe redness and sensitivity while repairing skin's barrier. Includes SPF 30 protection. Designed for the no-makeup makeup look.
- Dermaclear Hydrating PH Gel Cleanser pH-balancing hydrating gel-to-foam cleanser from Korea that gently washes away debris, pollution, SPF and makeup without disrupting skin's barrier or stripping skin. 150 mL.
- Dermaclear Daily Exfoliating Cleanser Daily dual-action exfoliating foam cleanser from Korea that buffs away and dissolves dead skin cells, makeup, SPF, and pore-clogging debris, leaving skin smooth and visibly bright. Derm-tested and suitable for sensitive skin. 100 mL.
- Cryo Sorbet Icy Cooling Face Mask A 10-minute powder-to-sorbet Korean face mask that mixes into a cooling sorbet, visibly depuffs, tightens the appearance of pores and boosts glow.
- Hydro Firming Face Mask Korean face mask with Hydrolyzed Collagen and Hyaluronic Acid that visibly firms skin, going from opaque to clear within 1 hour as ingredients absorb.
- K-Beauty No-Makeup Makeup Look Bundle A 3-step Korean skincare routine bundle for the no-makeup makeup look containing 1 tinted moisturizer, 1 cream, and 1 toner. Priced at $98 (reg. $139).
Quantifiable outcome
- 100% showed improved hydration and skin radiance in clinical testing (BB Cream)
- +4 more outcomes
Companies that use Dr. Jart+
Customer profileSegments3 records
Ideal customer profiles3 records
Dr. Jart+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Dr. Jart+ partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Estée Lauder CompaniescoreEstée Lauder Companies fully acquired Dr. Jart+ in 2019 and decided to retain the brand in July 2026, reversing earlier plans to explore a sale. Dr. Jart+ remains in Korea under current leadership as part of ELC's portfolio restructuring under the 'Beauty Reimagined' turnaround plan. ELC is focusing on high-growth channels like Amazon and TikTok for the brand.
- ShopifycoreDr. Jart+'s US e-commerce platform is powered by Shopify's e-commerce platform. Shopify provides the technology infrastructure for online sales, checkout processing, and Shop Pay accelerated checkout feature.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Dr. Jart+ competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dr. Jart+ social profiles
Digital presenceDr. Jart+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Jart+ leadership team
Management profileNumber of profiles
Dr. Jart+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Jart+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Jart+
What does Dr. Jart+ do?
Dr. Jart+ develops and sells Korean skincare products including BB cream tinted moisturizers, barrier creams, face masks, cleansers, toners, serums, and SPF products. The brand combines dermatological science with Korean beauty innovation, offering proprietary formulations such as Cryo Rubber masks, Ceramidin complex, Cicapair cica complex, and Vital Hydra Solution. Products are sold primarily through direct-to-consumer e-commerce and retail, targeting skincare-focused consumers seeking gentle yet effective formulations.
Is Dr. Jart+ a public or private company?
Dr. Jart+ is a private company. It is classified as corporate owned and is currently operating.
When was Dr. Jart+ founded?
Dr. Jart+ was founded in 2005. It employs 51 to 100 people.
Where is Dr. Jart+ based?
Dr. Jart+ is headquartered in New York, United States, in the North America region.
How does Dr. Jart+ make money?
One revenue line is on record: direct E-commerce Sales.
Does Dr. Jart+ have an API?
No public API is recorded for Dr. Jart+.
What industry is Dr. Jart+ in?
Dr. Jart+'s product category is K-Beauty Skincare Products. Its primary akta.pro industry code is CRABAAAG, Sensitive Skin & Barrier Repair, with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 32561 and its SIC code is 2844.