American Management University

What American Management University does

American Management University (AMU) is a private online higher-education institution operating through AMU LLC, authorized by the Utah Department of Commerce (Registration Certificate #14230220-9984) and headquartered at 898 South State St Ste 310, Orem, Utah, with administrative functions in France. The institution offers business and management degree programs ranging from associate to doctoral level (ASBA, BSBA, MBA, Master of Marketing, DBA, PhD in Business), plus a 120-hour TESOL certification. Programs are delivered entirely online and through distance-learning formats using Moodle LMS, targeting working professionals and international students seeking flexible, career-relevant credentials.

AMU's business model is tuition-based, charging $200 per credit hour for undergraduate programs and $250-$400 per unit at graduate and doctoral levels, with total program costs ranging from $7,500 (Master of Marketing) to $24,000 (PhD). Go-to-market is direct-to-consumer via the AMU website, supplemented by channel partnerships with international institutions in Malaysia (Maple Tree Academy), Philippines (International Academy Manila), China (individual representative), France (European City University), and California (Nobel University) for student recruitment. The institution is founder-led by Roy Virgen (Chairman & CEO), with no disclosed external investment or VC backing.

A material structural constraint is the absence of accreditation by a U.S. Department of Education-recognized accrediting agency, which AMU discloses on its website and which limits degree recognition, credit transferability, and licensure eligibility. AMU instead holds ASIC Membership, IACBE Educational Membership, IABP partnership status, and program-level ACCREDITAT accreditation for its TESOL certification. Revenue, enrollment counts, and headcount are not publicly disclosed, and the visible team is small (approximately 20 named personnel).

Name

American Management University

Legal name

American Management University

Website

https://amu.education

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

American Management University is a private, Utah-authorized online institution offering associate-to-doctoral business degrees and a TESOL certification via Moodle LMS, targeting working professionals and international students through direct enrollment and channel partners in Asia, Europe, and North America.

Ownership category

akta.pro rank

Product category

Online Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

akta.pro secondary industries

Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), Online For-Profit Career Universities (EDAHALAJ), Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

Keywords

• Online business degrees
• Higher education programs
• Distance learning university
• MBA programs online
• Doctoral business programs

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Tuition and Fees: AMU generates revenue primarily through tuition fees charged per credit hour or per program. Programs range from $7,500 (Master of Marketing) to $24,000 (PhD) for total program cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

American Management University offers fully online business-focused degree programs at the associate, bachelor, master, and doctoral levels, as well as a 120-hour TESOL professional certification. Programs are priced per credit hour (undergraduate $200, master $250, doctoral $300–$400) and delivered via a distance-learning format intended for working professionals and international learners seeking flexible, accessible higher education.

Product overview

American Management University offers a portfolio of online degree programs in business administration, leadership, marketing, and related disciplines at associate, bachelor, master, and doctoral levels, plus professional certifications. Programs are delivered through online and distance-learning formats designed for working professionals. The product portfolio consists of the ASBA (undergraduate foundation), BSBA (undergraduate with seven specialization tracks including Marketing, Organizational Leadership, Psychology, International Business, Management, Information Technology, and Sports Management), MBA (graduate core with specialties in Education Administration and Leadership), Master of Marketing (specialized graduate marketing program), DBA (doctoral applied research degree with five specialization options), PhD in Business (research-focused doctoral with dissertation requirement), and a 120-hour TESOL certification (standalone professional credential). Tuition ranges from $200 per credit hour for undergraduate programs to $400 per unit for doctoral programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Associate of Science in Business Administration (ASBA) Two-year undergraduate foundation degree providing general education and business fundamentals, preparing students for entry-level business roles or further undergraduate study. Delivered fully online.
• Bachelor of Science in Business Administration (BSBA) Four-year undergraduate degree offering broad business foundations with flexible specializations in Marketing, Organizational Leadership, Psychology, International Business, Management, Information Technology, and Sports Management. Delivered fully online.
• Master of Business Administration (MBA) Graduate degree providing advanced study in business leadership, strategy, and management, with a specialty in Education Administration and Leadership and a capstone course in strategic management. Delivered fully online.
• Master of Marketing Specialized graduate program covering consumer behavior, marketing research, digital marketing strategy, brand management, and integrated marketing communications, with a capstone or optional thesis track. Delivered fully online.
• Doctor of Business Administration (DBA) Doctoral program for experienced professionals focusing on advanced applied business practice, leadership, and applied research, with specializations in Education Administration, Marketing, International Business, Leadership, and Information Technology, including a doctoral-level applied research project. Delivered fully online.
• Doctor of Philosophy (PhD) in Business Research-focused doctoral program emphasizing advanced research skills, critical analysis, and theoretical understanding, requiring completion and defense of a dissertation demonstrating original research contribution. Delivered fully online.
• 120-Hour TESOL Certification Program Professional certification in Teaching English to Speakers of Other Languages, accredited by ACCREDITAT and geared toward individuals pursuing English-language teaching roles. Delivered fully online.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Maple Tree AcademyminorChannel Partner/ Reseller/ DistributorMaple Tree Academy in Melaka, Malaysia serves as a recruitment and academic collaboration partner for AMU in the East and Southeast Asia region. The partnership supports student access and program outreach in the Malaysian market.
• Mr. Tan JinlongminorChannel Partner/ Reseller/ DistributorIndividual representative for the Peoples Republic of China and SARs handling student recruitment and academic collaboration for AMU in mainland China and special administrative regions.
• International Academy ManilaminorChannel Partner/ Reseller/ DistributorInternational Academy Manila in the Philippines operates as an academic partner supporting student recruitment and educational outreach for AMU in the Southeast Asian market.
• European City UniversityminorChannel Partner/ Reseller/ DistributorEuropean City University in France serves as a partner for academic collaboration, pathway opportunities, and program outreach in the European market.
• Nobel UniversityminorChannel Partner/ Reseller/ DistributorNobel University in California, USA operates as a partner supporting student recruitment and academic collaboration for AMU in the North American market.

Scale indicators1 record

Expansion highlights5 records

Broad incumbents

• Capella University: Capella is an accredited, for-profit online university (owned by Strategic Education) offering business and doctoral programs. It is comparable to AMU in delivery model and adult-learner focus, with the key contrast being regional accreditation and established scale.
• Walden University: Walden is a large online for-profit university (owned by Adtalem) with extensive doctoral and business programs targeting working professionals. It competes for the same adult learner and shares AMU's online, multi-level business portfolio, but at materially greater scale and with regional accreditation.
• Liberty University Online: Liberty's online programs offer associate-through-doctoral business degrees at aggressive price points, targeting a similar working-adult and international student segment as AMU. It is a broad incumbent competitor with regional accreditation that puts significant pricing pressure on unaccredited alternatives.
• Purdue University Global: Purdue Global is the online arm of Purdue University offering business and graduate degrees to working adults. It competes with AMU for adult learners while leveraging Purdue's brand and accreditation, making it a higher-credibility alternative in the same category.
• Southern New Hampshire University: SNHU operates one of the largest online business degree portfolios in the U.S., including MBA and BSBA programs. It overlaps with AMU's target learner (working adults) and core subjects but serves a much broader audience with regional accreditation and a large employer-partnership network.

Direct peers

• Columbia Southern University: Columbia Southern is a private, for-profit, online-first university offering business degrees from associate through doctoral. It is comparable to AMU in delivery model, business focus, and target segment of working adults, with the advantage of distance education accreditation.
• Western Governors University: WGU is a large, accredited, nonprofit online-first university offering business degrees from bachelor's through doctoral. It competes head-on with AMU for working-adult learners but with U.S. regional accreditation, federal aid eligibility, and far greater scale — making it the natural 'accredited version' of AMU's value proposition.
• Unicaf University: Unicaf is a pan-African online university with international recruitment partnerships and scholarship-funded delivery. It overlaps with AMU on cross-border online recruitment, business programs, and the working-adult segment, particularly in emerging markets.
• Aspen University: Aspen is a small, for-profit, online-first university offering business and doctoral programs with a similar price-sensitive positioning to AMU. It is highly comparable in size, business focus, and online-only delivery, making it a tight peer for benchmarking.
• University of the People: UoPeople is an accredited, tuition-free or low-cost online university that primarily serves international students seeking U.S.-recognized credentials. It directly mirrors AMU's global, online, price-led positioning but with the advantage of recognized accreditation.

Market position

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AmericanManagementUniversity
• LinkedInlinkedin.com/company/american-management-university

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Management University