seoul center

What seoul center does

Seoul Center is a Vietnamese aesthetic clinic chain operating under the DN Group (Diễn Nhân Group) corporate umbrella. The company delivers a comprehensive portfolio of beauty and aesthetic services across 50+ physical branches spanning Ho Chi Minh City (multiple districts), Hanoi, Da Nang, Can Tho, Hoi An, Nha Trang, Hue, Ca Mau, Bac Lieu, Da Lat, Tam Kỳ, and additional provinces. Its three-tier facility architecture comprises Thẩm mỹ viện (aesthetic medical spas), Phòng khám da liễu (dermatology clinics), and Phòng khám chuyên khoa thẩm mỹ (specialized surgical aesthetic clinics), each requiring distinct Ministry of Health medical practice licenses.

The service offering spans five pillars: (1) Skin Care — facial treatments including Luxury Infusion, HA Peptide, Vitamin C, Dr. Care, and AI Renew laser pico protocols; (2) Cosmetic Tattoo — collagen lip spray, eyebrow shading/ombre, and color correction services priced from 499,000 VND to 10,000,000 VND; (3) High-Tech Treatments — laser hair removal, tattoo removal, Matrix laser for pigmentation/acne, and Derma Perfecta tissue regeneration; (4) Non-Surgical Aesthetic Medicine — Botox, fillers, and skin rejuvenation injectables including Rejuran, Neo XCenlens, Karisma RH Collagen, Restylane Vital, and Mesotherapy Oxyx; and (5) Surgical Aesthetics — structural/semi-structural rhinoplasty with Surgiform or rib cartilage, blepharoplasty, ptosis repair, Phoenix eye shaping, facelifts, and brow lifts. Seoul Center markets proprietary-branded techniques including MD-DYNAMIC CODE (HATC injection for facial contouring), Biological Muscle Lifting (autologous bio-threads), Collagen Muscle Lifting (collagen thread mesh), and Facial Contouring CODE. The company also applies Genyal Genyalift skin booster from Swiss manufacturer Xcelens (Elle Beauty Awards 2025 'Skin Booster of the Year').

The business model is direct-to-consumer with unit-priced transactions across all service categories. Customer acquisition relies heavily on celebrity and KOL endorsements (Huỳnh Như Lam serves as both CEO and brand ambassador), reality TV sponsorship ('Chị Đẹp Đạp Gió Rẽ Sóng' 2023 gold sponsor), multi-platform social media (YouTube, TikTok, Facebook), content marketing, referral programs, and direct booking via website, mobile app, hotline (1800 3333), WhatsApp, and Zalo. The target segment is general consumers (primarily women) seeking aesthetic services, with pain points addressed including aging, pigmentation, scarring, acne, and facial feature modification. Leadership includes CEO Huỳnh Như Lam and Deputy CEO Bùi Thị Thúy Hằng (who represented the company at IMCAS Asia 2026 in Bangkok).

Name

seoul center

Legal name

Công ty Cổ phần Bệnh viện Thẩm mỹ Quốc tế Seoul Center

Website

https://seoulcenter.vn

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Seoul Center is a Vietnamese aesthetic clinic chain operating 50+ branches under DN Group, offering surgical and non-surgical aesthetic services, dermatology, and cosmetic tattooing to mass-market consumers across Vietnam.

Ownership category

akta.pro rank

Product category

Aesthetic and Cosmetic Clinic Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK), Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK)

Keywords

• Aesthetic clinic services
• Cosmetic surgery services
• Dermatology clinic services
• Non-surgical aesthetic treatments
• Permanent makeup services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Aesthetic Medical Services: Revenue generated from surgical procedures including rhinoplasty, eyelid surgery, facelifts, and other surgical aesthetic treatments performed at their specialized aesthetic clinic branches.
2. Non-Surgical Aesthetic Treatments: Revenue from Botox injections, dermal fillers, skin rejuvenation treatments (Rejuran, Profhilo, Neo XCenlens, Karisma RH Collagen, Restylane Vital, Mesotherapy), laser treatments, and other non-invasive procedures.
3. Skin Care and Spa Services: Revenue from facial treatments, skincare services (Infusion luxury care, HA Peptide care, Vitamin C care, AI Renew), and spa treatments at their clinic branches.
4. Tattoo/Microblading Services: Revenue from lip tattooing (collagen lip tattooing), eyebrow services (Shading, Ombre), and other permanent makeup procedures performed at their dermatology clinic branches.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Seoul Center is a Vietnam-based aesthetic clinic chain operating 50+ branches that delivers a comprehensive portfolio of beauty and aesthetic services spanning facial skin care, cosmetic tattooing/microblading, high-tech laser treatments, non-surgical injectables (Botox, fillers, skin rejuvenation), and surgical aesthetics (rhinoplasty, eyelid surgery, facelifts). Services are rendered using proprietary techniques (MD-DYNAMIC CODE, Biological Muscle Lifting) and imported equipment, targeting individual Vietnamese consumers seeking Korean-standard aesthetic procedures.

Product overview

Seoul Center is a multi-branch Vietnamese aesthetic clinic chain operating under the DN Group ecosystem, providing a comprehensive portfolio of beauty and aesthetic services across three facility types: Thẩm mỹ viện (aesthetic medical spa), Phòng khám da liễu (dermatology clinic), and Phòng khám chuyên khoa thẩm mỹ (specialized aesthetic clinic). The core offering spans five service pillars: (1) Skin Care — facial treatments (Luxury Infusion, HA Peptide, Vitamin C, Dr. Care); (2) Tattoo — cosmetic lip/eyebrow spraying (collagen lip spray, shading, ombre, color correction); (3) High-Tech Treatments — laser hair removal, tattoo removal, Matrix laser (pigmentation, acne, rejuvenation), Derma Perfecta; (4) Internal Aesthetic Medicine — Botox, fillers, filler dissolution, Rejuran, Neo XCenlens, Karisma RH Collagen, Restylane Vital, Mesotherapy Oxyx; and (5) Surgical Aesthetics — structural/semi-structural/Surgiform/rib cartilage rhinoplasty, eye surgeries (blepharoplasty, ptosis, Phoenix eye), facelifts, eyebrow lifts. The company also markets proprietary exclusive technologies including MD-CODE (muscle dynamic facial contouring), Biological Muscle Lifting (bio-thread), Collagen Muscle Lifting, and Facial Contouring CODE technique, as well as an AI Renew feature using laser pico technology. Services are delivered across a nationwide branch network with facilities categorized as aesthetic medical spas, dermatology clinics, and specialized aesthetic clinics, each with separate operational medical licenses.

Differentiator

Problem solved

Functional benefit

Products and services

• Chăm sóc da (Skin Care / Facial Services) Comprehensive facial skin care services including Luxury Infusion care, HA Peptide care, Vitamin C infusion, Luxury Dr. Care, and AI Renew treatments performed at Thẩm Mỹ Viện Seoul Center branches. Designed for individual consumers seeking professional facial skincare and rejuvenation.
• Phun xăm (Tattoo / Lip & Eyebrow Spraying)
• Điều trị công nghệ cao (High-Tech Laser Treatments)
• Thẩm mỹ nội khoa (Internal / Non-Surgical Aesthetic Medicine)
• Thẩm mỹ ngoại khoa (Surgical Aesthetics)

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Seoul Center Tam Kỳ - Quảng Nam BranchcoreOthers · 27 July 2026New branch opening in Tam Kỳ, Quảng Nam province on June 27, 2026. Opening celebration event with hundreds of gifts distributed.
• Xcelens (Genyal Brand)coreStrategic or Co-development Partner · 1 January 2026Seoul Center applies Genyal Genyalift product from Xcelens (Swiss manufacturer) which won Skin Booster of the Year award at Elle Beauty Awards 2025. Strategic product partnership for skin booster treatments.
• IMCAS Asia 2026minorOthers · 1 January 2026Ms. Bùi Thị Thúy Hằng - Deputy CEO of Seoul Center attended IMCAS Asia 2026 conference in Bangkok to update on advanced aesthetic technology trends.
• Chị Đẹp Đạp Gió Rẽ Sóng 2023coreGTM or Marketing Partner · 1 January 2023Gold sponsor of the reality TV show 'Chị Đẹp Đạp Gió Rẽ Sóng' 2023. Major marketing partnership for brand exposure through television program.
• DN GroupcoreOthersParent company ecosystem including Seoul Center, Seoul Academy, Nhakhoashark (dental), and other beauty/health subsidiaries. DN Group is the overarching corporate entity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Galderma: Major global aesthetics brand (Restylane, Sculptra, Dysport) — many of which Seoul Center uses in injectables. Adjacent incumbent shaping consumer expectations and pricing benchmarks in medical aesthetics.
• Allergan Aesthetics (AbbVie): Global manufacturer of Botox and other aesthetics products used by Seoul Center. Indirect peer because AbbVie supplies key inputs and shape the aesthetic-product landscape Seoul Center operates in.

Direct peers

• Bệnh viện Thẩm mỹ Đông Á: Vietnamese aesthetic hospital chain offering surgical and non-surgical procedures across multiple branches. Directly comparable to Seoul Center in customer segment, service mix, and mass-market positioning in Vietnam.
• Violex Clinic: Vietnamese aesthetic clinic chain offering similar facial, injectables, and surgical services. Direct peer given overlapping target customers and Vietnamese market overlap.
• Thu Cúc Beauty Center: Multi-branch Vietnamese beauty and cosmetic clinic chain spanning skincare, injectables, and minor surgical procedures. Competes for the same Vietnamese female consumer seeking one-stop aesthetics services.
• Bệnh viện Thẩm mỹ Kangnam: One of the largest Vietnamese aesthetic hospital chains with multi-branch coverage and Korean-aesthetic positioning. Closest direct competitor to Seoul Center given similar Korean-aligned branding, multi-service portfolio (surgery + non-surgery), and nationwide footprint.
• Lavender Clinic: Multi-branch Vietnamese aesthetic clinic offering surgical aesthetics, injectables, and skincare across HCMC/Hanoi. Comparable in service breadth and target demographic.
• Bệnh viện Thẩm mỹ JW Hàn Quốc: Vietnamese aesthetic hospital with Korean-trained surgeons and similar K-beauty positioning. Direct competitor in the surgical + non-surgical aesthetic services segment.

Others

• Nhakhoashark: Sister company under DN Group (Seoul Center's parent). Adjacent peer sharing the same corporate parent ecosystem in the beauty/health services space in Vietnam.
• Seoul Academy / Seoul Spa: Sister brands under DN Group (Seoul Center's parent). Adjacent peer in the beauty and wellness training/operations ecosystem in Vietnam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thammyvienseoulcenter
• Facebookfacebook.com/thammyvienseoulcenter
• TikToktiktok.com/@seoulcenter.vn
• LinkedInlinkedin.com/company/seoul-center

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about seoul center