Mirakin
Mirakin is an India-based, direct-to-consumer fine jewelry brand and self-described first 3D-printed jewelry manufacturer in India. It designs, produces, and sells 500+ Japan Fusion-inspired pieces in Sterling Silver, Gold, Diamonds, and Brass Alloy via its online storefront, complemented by a customization service and a B2B manufacturing arm.
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mirakin does
Mirakin is a New Delhi-based, privately held designer jewelry company founded in 2015, positioning itself as India's first 3D-printed jewelry manufacturer. It designs, produces, and retails fine jewelry in 92.5% Sterling Silver, 14kt/18kt/22kt Gold, Diamonds, and a proprietary Brass Alloy, organized into more than 500 SKUs across 10+ named collections with a coherent "Japan Fusion" aesthetic (BORO, TSUBAKI, YUI, SAKURA, MIZU, SHIBORI, SHAPES, COLLECTIVES, OLD SUMMER, WEDDING GIFTS, plus seasonal Rakhi and Christmas lines). The core production method is additive 3D printing, paired with 22kt Gold Micron plating, hand finishing, and traditional craft elements such as Lac bangles.
The commercial model is direct-to-consumer e-commerce through an owned Shopify storefront (shop.mirakin.com), with global shipping, 50+ currency support, and unit pricing from roughly $6.35 to $219.55. The brand supplements this with a "Design Your Own" / "Imagination to Creation" customization service, eco-friendly gift packaging (Kibako and Hako boxes), and a parallel B2B contract manufacturing arm (mirakinstudio.com) that offers 3D-printing capacity to other jewelry brands. Customer segments span fashion-forward individual consumers, wedding and occasion gifters, a seasonal Indian festival segment (Rakhi), sustainability-conscious buyers, and B2B brand partners.
Go-to-market is digital-first and product-led: organic social on Instagram, Facebook, Pinterest, and Twitter, an email newsletter, SEO-optimized product pages, customer testimonials on PDPs, and earned media in FEMINA, HEDGE, MENSXP, and PUMP Magazine. The company is founder-led with no disclosed institutional investors, no funding rounds, no M&A activity, and no leadership changes in the source data.
Mirakin firmographics
Firmographics- Name
- Mirakin
- Legal name
- Mirakin
- Website
- https://shop.mirakin.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mirakin is an India-based, direct-to-consumer fine jewelry brand and self-described first 3D-printed jewelry manufacturer in India. It designs, produces, and sells 500+ Japan Fusion-inspired pieces in Sterling Silver, Gold, Diamonds, and Brass Alloy via its online storefront, complemented by a customization service and a B2B manufacturing arm.
- Ownership category
- akta.pro rank
Mirakin industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK)
- akta.pro secondary industries
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)
Keywords
Where Mirakin is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Mirakin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Direct E-commerce Sales: One-time product sales through owned online storefront (shop.mirakin.com) with prices ranging from approximately $6.35 to $219.55 USD. Products include bangles, earrings, necklaces, rings, pendants, bracelets, and chokers across various collections.
- B2B Manufacturing Services: Manufacturing services offered to brands looking to scale production without compromising quality, with cutting-edge design capabilities and expert craftsmanship. Contact via mirakinstudio.com or phone.
- Gift Box Add-ons: Eco-friendly jewelry packaging products (Kibako wooden box, Standard Hako paper box) sold as premium add-ons for gifting occasions, particularly weddings.
- Custom/Personalized Jewelry: Bespoke jewelry creation service where customers submit custom designs for manufacturing, with dedicated customization format and submission process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products (earrings, rings, pendants) |
| Unit Pricing | Pay-as-you-go | Mid-range products (premium bangles, earrings, necklaces) |
| Unit Pricing | Pay-as-you-go | Premium/Festive Edition products |
| Unit Pricing | Pay-as-you-go | Rakhi Special products |
| Unit Pricing | Pay-as-you-go | Gift Box packaging |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Mirakin product offering
Product offeringCore offering
Mirakin designs, manufactures, and sells 3D-printed fine jewelry using 92.5% Sterling Silver, gold, diamonds, and brass alloy across Japanese fusion-inspired designer collections. The company sells jewelry direct-to-consumers via its e-commerce platform and offers customized pieces plus contract manufacturing services for brand partners.
Product overview
Mirakin is a direct-to-consumer fine jewelry brand offering a portfolio of Japanese fusion-inspired jewelry across multiple named collections and sub-brands. The core offering centers on 92.5 Sterling Silver jewelry (3D-printed, a stated first in India), semi-precious stone bangles (Gyoiko Glass, Gyoiko Crystal, Koharu Garden Crystal, and Iro Tsubaki lines), and pearl earrings. The product range is organized into named collections — TSUBAKI (pendants, rings, earrings, bracelets, chokers), SAKURA (cherry blossom-themed), YUI (Shimenawa/Indian Filigree inspired), MIZU (water-inspired), OLD SUMMER (90s retro), SHIBORI (indigo dye technique inspired), SHAPES (geometric minimalist), COLLECTIVES (mixed categories), WEDDING GIFTS (personalized wedding jewelry), and LAC BANGLES (traditional Lac craft) — alongside material-filtered collections (92.5 Sterling Silver, Pearls, Brass), seasonal collections (Christmas), and a Rakhi collection. Add-on services include a Design Your Own / Custom Jewelry personalization program, Imagination to Creation bespoke design service, eco-friendly Gift Boxes (Kibako wooden, Hako paper), and B2B manufacturing services for third-party brands. The company positions itself as India's first 3D-printed jewelry manufacturer.
Differentiator
Problem solved
Functional benefit
Products and services
- Peony Collection Japanese fusion-inspired 3D-printed jewelry collection using sterling silver, gold, diamonds, and brass alloy for style-conscious consumers seeking distinctive designer pieces.
- Origami Collection Origami-themed 3D-printed fine jewelry collection targeting consumers seeking contemporary, design-led pieces.
- Nebula Collection Nebula-themed 3D-printed fine jewelry collection for fashion-forward consumers.
- Stardust Collection Stardust-themed 3D-printed fine jewelry collection for gifting and self-purchase occasions.
- Eros Collection Eros-themed 3D-printed fine jewelry collection targeted at romantic and gifting occasions.
- Knot Collection Knot-themed 3D-printed fine jewelry collection with knot-motif designs.
- Frost Collection Frost-themed 3D-printed fine jewelry collection featuring cool-toned design language.
- Classic Collection Classic-themed 3D-printed fine jewelry collection covering timeless everyday pieces.
- Customization Service Bespoke 3D-printed jewelry design and production service enabling consumers to commission personalized fine jewelry pieces in sterling silver, gold, or with diamonds.
- B2B Jewelry Manufacturing White-label and contract manufacturing service that produces 3D-printed designer jewelry for fashion and jewelry brand partners using Mirakin's design library and production technology.
Quantifiable outcome
- Repurposed Silver reduces carbon emissions by about 66% compared to mining it
Companies that use Mirakin
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Mirakin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mirakin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- mirakinstudio.com (B2B Division)coreB2B manufacturing division offering services to brands looking to scale jewelry production using Mirakin's 3D printing technology and craftsmanship capabilities. Contact: +91-8076619407 / 9650422085.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mirakin competitors and assessment
Company assessmentDirect peers
- CaratLane: India's largest online-first jewelry brand (Titan subsidiary) selling gold, diamond, and silver jewelry via a Shopify-style storefront with try-at-home and customization. Directly comparable DTC model, category, and price tier for Indian fine-jewelry consumers.
- Sukkhi: Online-first Indian jewelry brand specializing in fashion and bridal jewelry for weddings and festivals. Directly competes in Mirakin's occasion- and gifting-led segments at overlapping price tiers.
- Melorra: Indian online fine-jewelry brand specializing in lightweight, everyday gold and gemstone pieces with a design-led catalog. Closely comparable DTC-first approach, similar lightweight gold/silver positioning, and overlapping Indian customer base.
- BlueStone: Online jewelry retailer offering gold, diamond, and platinum jewelry with customization and try-at-home. Directly competes in the same fine-jewelry category with overlapping price points and a shared focus on personalization.
- Candere by Kalyan Jewellers: Online jewelry platform by Kalyan Jewellers selling gold, diamond, and platinum jewelry with customization. Directly competes in the same fine-jewelry e-commerce category and price segment, with growing emphasis on lightweight everyday pieces.
- Mejuri: Canadian-founded, global DTC fine-jewelry brand focused on everyday gold and gemstone pieces at accessible price points with strong storytelling. Comparable DTC model, category (fine jewelry), and price architecture, though primarily serving North American and European consumers.
- Voylla: Indian designer fashion-jewelry brand with a strong online catalog and direct-to-consumer e-commerce focus. Comparable DTC-first model targeting fashion-conscious Indian buyers at accessible price points.
- Ouros Jewels: Online fine-jewelry brand offering gold, diamond, and customized pieces via a direct-to-consumer storefront. Comparable DTC model and emphasis on bespoke/personalized jewelry for occasion gifting.
Broad incumbents
- Tanishq (Titan): India's largest fine-jewelry retailer with an extensive physical and digital footprint under Titan. Overlaps in fine-jewelry category but operates as a broad incumbent with a much wider portfolio and price range than Mirakin.
- Malabar Gold & Diamonds: Major Indian jewelry retailer with strong gold and diamond focus and a large store network. Overlaps in precious-metal fine jewelry but serves a much broader mass-market and bridal customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mirakin social profiles
Digital presenceMirakin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirakin leadership team
Management profileNumber of profiles
Mirakin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirakin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirakin
What does Mirakin do?
Mirakin designs, manufactures, and sells 3D-printed fine jewelry using 92.5% Sterling Silver, gold, diamonds, and brass alloy across Japanese fusion-inspired designer collections. The company sells jewelry direct-to-consumers via its e-commerce platform and offers customized pieces plus contract manufacturing services for brand partners.
Is Mirakin a public or private company?
Mirakin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mirakin founded?
Mirakin was founded in 2015. It employs 11 to 50 people.
Where is Mirakin based?
Mirakin is headquartered in New Delhi, India, in the Asia region.
How does Mirakin make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B Manufacturing Services, gift Box Add-ons and custom/Personalized Jewelry.
Who are Mirakin's main competitors?
Direct peers on record are CaratLane, Sukkhi, Melorra, BlueStone, Candere by Kalyan Jewellers, Mejuri, Voylla and Ouros Jewels. Broad incumbents are Tanishq (Titan) and Malabar Gold & Diamonds.
Does Mirakin have an API?
No public API is recorded for Mirakin.
What industry is Mirakin in?
Mirakin's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAK, Fine Jewelry Manufacturing & Atelier Production, with a secondary code of CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver). Its NAICS code is 33991 and its SIC code is 3910.