Cedar Bakery

What Cedar Bakery does

Cedar Bakery is a privately-held Lebanese bakery and dining concept founded in 1998 in Preston, Melbourne. The company operates three company-owned retail locations across Melbourne's northern and western suburbs — Preston (flagship, 1998), Watergardens in Taylors Lakes (2020), and Moonee Ponds (2025) — serving individual consumers and groups seeking authentic Lebanese food, pastries, coffee, and catering in a dine-in, takeaway, or event format. The company is founder-owned and shows no evidence of external investment, public listing, or franchising.

The company's core product lines include 20+ varieties of Lebanese pastries baked fresh in-house using its own dough mix, a 29-item dine-in and takeaway menu with vegan, vegetarian, and gluten-free options, a 50+ SKU grocery and deli section (house-made labneh, dips, zaatar, yogurt, and Middle Eastern pantry items), 16 frozen pastry selections for home heating, specialty coffee from partner Industry Beans, and flexible catering for events. The technology layer is a proprietary mobile application on iOS and Android supporting pre-ordering, reordering, loyalty rewards, and menu browsing, used by 5,714+ users. Pricing is not publicly disclosed beyond a sample Meat Box at AUD $39.00.

The business operates a direct-to-consumer model anchored on physical retail, supplemented by catering delivery for groups and events. Distribution is company-owned only with no franchising, and awareness is generated through Facebook, Instagram, word-of-mouth, and the app's loyalty/rewards program. Revenue, headcount, ownership structure, and financial details are not publicly disclosed.

Name

Cedar Bakery

Legal name

Cedar Bakery

Website

https://cedarbakery.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Cedar Bakery is a privately-held Lebanese bakery and dining concept operating three company-owned retail locations across Melbourne, Australia, serving fresh-baked pastries, dine-in meals, groceries, frozen goods, specialty coffee, and catering to local consumers and event customers.

Ownership category

akta.pro rank

Product category

Specialty Bakery (Lebanese / Middle Eastern)

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ), Bread & Pastry Specialty Stores (CRAHAGAC), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Lebanese bakery
• Middle Eastern pastries
• Bakery catering
• Specialty coffee
• Frozen pastries

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dine-in and Takeaway Food Service: Core revenue stream from serving Lebanese cuisine including breakfast, lunch, and all-day dining. Features 29 menu items with vegan, vegetarian, and gluten-free options.
2. Fresh Pastries and Baked Goods: In-house baked Lebanese pastries available in classic and wholemeal varieties, including vegan, vegetarian, and meat options. Over 20 varieties baked fresh daily using their own dough mix.
3. Grocery and Deli: House-made labneh, dips, zaatar, yogurt, premium pantry items, and Middle Eastern spices. Over 50 SKUs available for retail purchase.
4. Frozen Goods: 16 mini pastry selections baked fresh and frozen for customers to heat and serve at home.
5. Specialty Coffee and Beverages: Premium coffee blends from Industry Beans partner, plus traditional drinks like homemade Ayran.
6. Catering Services: Flexible catering for events of any size featuring mini pastries, dips, wraps, salads, and hot dishes packaged for convenience.
7. Mobile App Ordering: Pre-order and reorder through mobile app with integrated rewards and loyalty points system.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cedar Bakery is a Lebanese bakery and café chain that produces and sells traditional Middle Eastern baked goods — including manoushe, fatayer, sfeeha, and assorted pastries — together with specialty coffee, fresh and frozen grocery/deli items, and dine-in service. The business also provides catering for events and operates a mobile app that supports online ordering and a customer loyalty rewards program across its three Melbourne-area locations.

Product overview

Cedar Bakery is a multi-location Lebanese bakery and dining concept with three stores across Melbourne (Preston, Watergardens, and Moonee Ponds). The core offering includes fresh-baked Lebanese pastries (20+ varieties), a dine-in/takeaway menu with 29 Lebanese-inspired dishes, a groceries and deli section (50+ SKUs), frozen pastry products, specialty coffee from Industry Beans, and catering services. The business also offers a proprietary mobile app for pre-ordering, rewards, and loyalty management.

Differentiator

Problem solved

Functional benefit

Products and services

• Lebanese Baked Goods (Manoushe, Fatayer, Sfeeha)

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Industry BeanscoreTechnology or IntegrationIndustry Beans supplies premium coffee blends exclusively to Cedar Bakery. This partnership ensures consistent, high-quality specialty coffee across all three Cedar Bakery locations, differentiating the brand from standard bakery coffee offerings.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cobb Lane: Melbourne-based artisanal bakery and cafe known for pastries, all-day brunch, and specialty coffee. Closely comparable to Cedar Bakery in format, target customer (urban Melbourne diners), and bakery-cafe hybrid model.
• Laurent Boulangerie Patisserie: Multi-location Australian bakery-cafe chain offering French-style pastries, dine-in, and coffee across Victoria and other states. Directly comparable to Cedar Bakery as a multi-store bakery-cafe concept with similar product mix, dine-in model, and Melbourne footprint.
• Brunetti: Iconic Melbourne Italian cafe-bakery with multiple locations serving pastries, cakes, coffee, and dine-in meals. Highly comparable to Cedar Bakery as a concept-store bakery-cafe combining European heritage, full dining, and pastry retail in Melbourne.
• Abla's Pastries: Long-running Melbourne-based Lebanese pastry and food business founded by Abla Amad. Directly comparable to Cedar Bakery as a heritage Lebanese bakery brand in Melbourne with dine-in, takeaway, and catering offerings.

Broad incumbents

• Bakers Delight: Australia's largest specialty bread and bakery retail chain with hundreds of franchise stores nationwide. Comparable as a multi-location bakery retailer serving Australian consumers daily, though more limited in cafe/dining format.
• Michel's Patisserie: National Australian cafe-patisserie chain offering cakes, pastries, coffee, and light meals across 200+ stores. Comparable to Cedar Bakery as a multi-location bakery-cafe concept serving Australian consumers with similar product categories.

Emerging players

• Baklava Bake: UK-headquartered Middle Eastern pastry brand offering baked and frozen baklava and related items. Comparable to Cedar Bakery as a Lebanese/Middle Eastern pastry brand extending into frozen retail distribution.
• St Ali Coffee Roasters: Melbourne specialty coffee roaster and cafe operator serving pastries and light food across multiple locations. Comparable as a Melbourne specialty cafe operator with multi-store footprint and complementary pastry/food program.
• Industry Beans: Melbourne specialty coffee roaster and cafe operator that is Cedar Bakery's exclusive coffee partner. Comparable as a Melbourne specialty coffee player and adjacent cafe operator, with a strategic partnership link to the subject company.

Regional players

• Monsieur Truffe: Melbourne-based specialty chocolate and patisserie brand with cafe-style retail locations. Adjacent comparable as a Melbourne premium pastry-cafe concept with dine-in, retail, and gift formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CedarBakery.com.au
• Instagraminstagram.com/cedarbakerycafe/?hl=en
• Xx.com/bakerycedar
• LinkedInlinkedin.com/company/cedar-bakery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedar Bakery