SB3 Coatings
SB3 Coatings is a veteran-owned, US-based private company that develops and sells nano-ceramic SiO2 protective coatings and aftercare products for automotive, motorcycle, marine, and industrial surfaces through DTC e-commerce, certified installers, dealerships, and wholesale channels.
- Company typePrivate
- Founded-
- HeadquartersLebanon, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SB3 Coatings does
SB3 Coatings is a veteran-owned, US-based private company that develops and distributes nano-ceramic SiO2 protective coatings primarily for automotive surfaces. Its core technology is a 2-Part Ceramic Coating System (Trinity Select) marketed with an 8-year durability claim, complemented by climate-specific variants — Alpha+ (5-year) and Omega+ (2-year) — that integrate a proprietary Salt Inhibitor for cold-weather corrosion resistance. The portfolio extends beyond exterior paint to interior leather (Hyde) and fabric (Fiber) coatings, an Industrial coating rated to 1300°F, and a full Dealership Kit bundling paint, leather, glass, and fabric protection for B2B dealership use. Supporting this is an aftercare line of soaps, quick detailers, decontamination products, dressings, and cleaners positioned to maintain installed coatings.
The company monetizes through five identifiable streams: (1) one-time sales of ceramic coating products to certified installers and dealerships; (2) aftercare consumables sold to coating customers, generating modest repeat purchase behavior; (3) Dealership Kits sold to automotive dealerships; (4) certification and regional Workshop Academy training fees for detailers; and (5) wholesale accounts for authorized resellers. Go-to-market is multi-channel: direct-to-consumer via a Shopify storefront with international shipping, Amazon marketplace listings, a certified Surface Specialist installer network located via a public Find-an-Installer map, a direct dealership field-sales program, and wholesale distribution. Pricing across the catalog ranges from approximately $8 for individual aftercare items up to $165 for premium coatings and the Dealership Kit, with volume discounts and case-pack options available to professional buyers.
SB3 Coatings serves three primary customer segments — individual car enthusiasts, professional detailers/installers, and automotive dealerships — with secondary use cases in motorcycle, marine, and industrial applications. The company positions itself around veteran-owned brand identity, third-party warranty that reports to CARFAX, and a certified installer training ecosystem. The company claims 70,000+ cumulative customers served and describes itself as a global leader in professional automotive coatings, though no revenue, headcount, funding, or founding date is publicly disclosed in available source material.
SB3 Coatings firmographics
Firmographics- Name
- SB3 Coatings
- Legal name
- SB3 Coatings
- Website
- https://sb3coating.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SB3 Coatings is a veteran-owned, US-based private company that develops and sells nano-ceramic SiO2 protective coatings and aftercare products for automotive, motorcycle, marine, and industrial surfaces through DTC e-commerce, certified installers, dealerships, and wholesale channels.
- Ownership category
- akta.pro rank
SB3 Coatings industry classification
Industry- Product category
- Automotive Coatings
- NAICS
- Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Automotive & Transportation Coatings (IMAEAGAC)
- akta.pro secondary industries
- Industrial & Protective Coatings (IMAEAGAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where SB3 Coatings is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Markets served
SB3 Coatings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ceramic Coating Products: Sale of professional-grade ceramic coating products including Trinity Select, Alpha+, and Omega+ coatings for automotive applications. These are primary protection products sold to certified installers and dealerships.
- Aftercare Products: Sale of aftercare maintenance products including ceramic quick detailers (SB3 Money), soaps, tire dressings, glass cleaners, decon fallout removers, and interior coatings. These support ongoing customer retention and recurring revenue from existing coated vehicles.
- Dealership Kits: Sale of comprehensive dealership kits containing ceramic coating products, application tools, and detailed instructions for automotive professionals to offer premium ceramic coating services to clients.
- Certification and Training: Revenue from certification programs and workshop academy training sessions conducted by regional instructors across multiple US locations, providing hands-on training and business mentorship.
- Wholesale: Wholesale distribution channel for bulk purchases of SB3 coating products for authorized resellers and installers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Aftercare Product Line |
| One time/ perpetual license | Pay-as-you-go | Dealership Kit |
| Unit Pricing | Pay-as-you-go | Destroy Case (6 units) |
| Unit Pricing | Pay-as-you-go | Decon Volume Discount |
| Unit Pricing | Pay-as-you-go | Decon Case (6 units) |
| One time/ perpetual license | Pay-as-you-go | Hyde Leather Coating |
| One time/ perpetual license | Pay-as-you-go | Fiber Interior Fabric Coating |
| One time/ perpetual license | Pay-as-you-go | Industrial Coating |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
SB3 Coatings product offering
Product offeringCore offering
SB3 Coatings manufactures and sells professional-grade nano-ceramic SiO2 protective coatings for vehicles (cars, motorcycles, and marine vessels), offering a flagship 2-Part Trinity Select system (8-year warranty), cold-weather Alpha+ and Omega+ coatings with Salt Inhibitor technology, interior nanoceramic coatings (leather and fabric), and an aftercare/maintenance product line. The company sells directly to consumers through its e-commerce site and indirectly through a certified installer network and automotive dealership program.
Product overview
SB3 Coatings is a veteran-owned professional automotive ceramic coatings company offering a comprehensive product portfolio centered on nano-ceramic coating technology. The core product line includes the Trinity Select 2-Part Ceramic Coating System (8-year warranty), along with cold weather-specific Alpha+ (5-year durability) and Omega+ (2-year durability) coatings featuring integrated Salt Inhibitor technology. The aftercare product line includes maintenance and cleaning products: SB3 Money Ceramic Quick Detailer, SB3 Soap (16oz and gallon), SB3 Decon fallout remover (16oz and gallon), SB3 Maintain, SB3 Destroy water spot remover, SB3 Tuxx Dressing for tires, SB3 Glass Cleaner, and SB3 Natural APC all-purpose cleaner. Interior protection products include Hyde Leather Coating and Fiber Interior Fabric Coating. Specialty offerings include Industrial Coating for high-temperature and anti-graffiti applications, and a Dealership Kit bundling paint, leather, glass, and fabric coatings for professional automotive dealership use.
Differentiator
Problem solved
Functional benefit
Brands
- Trinity Select: 2-Part Ceramic Coating System designed to provide maximum durability, unmatched gloss, and long-lasting protection. 8 year coating durability.
- Alpha+ Ceramic Coating
- Omega+ Ceramic Coating
- Dealership Kit
Products and services
- Trinity Select 2-Part Ceramic Coating Proprietary two-part ceramic coating system providing maximum durability, unmatched gloss, and 8-year warranty-backed protection; designed for professional installation on vehicles.
- Alpha+ Ceramic Coating (Cold Weather) Advanced ceramic coating with integrated Salt Inhibitor technology forming a durable hydrophobic barrier against salt-induced corrosion; 5-year durability for automotive winter applications.
- Omega+ Ceramic Coating (Cold Weather) Cold-weather ceramic coating with integrated Salt Inhibitor technology providing 2 years of protection against salt-induced corrosion and environmental damage on automotive surfaces.
- SB3 Money Ceramic Quick Detailer Premium ceramic quick detailer spray that adds a protective ceramic layer and hydrophobic properties between washes; available in 16oz and gallon sizes for consumers and high-volume users.
- SB3 Soap (Ceramic-Compatible Car Shampoo) pH-balanced/neutral car wash shampoo designed to clean effectively while being gentle on ceramic coatings; available in 16oz and gallon sizes.
- SB3 Decon Fallout Remover Acid-free, pH-balanced fallout remover with a color-changing formula (turns purple when reacting to iron particles) for removing brake dust, rail dust, and ferrous contaminants from vehicle surfaces; available in 16oz and gallon sizes with bulk-case pricing.
- SB3 Maintain Ceramic Coating Booster Ceramic coating maintenance product that provides super hydrophobic finish, scratch resistance, and UV protection to preserve and enhance existing ceramic-coated surfaces.
- SB3 Tuxx Tire Dressing Water-based professional tire dressing providing long-lasting high-gloss finish, water resistance, and UV protection; available in 16oz and gallon sizes.
- SB3 Destroy Water Spot Remover Professional gel-based water spot and calcium remover for fast-acting removal of mineral deposits and hard water stains from vehicle surfaces; backed by a 5-year third-party warranty on the case SKU.
- SB3 Glass Cleaner Tint-safe, streak-free, pro-grade glass cleaner formulated to remove road film, fingerprints, and smoker's haze from vehicle glass; also distributed via Amazon.
- SB3 Natural APC All-Purpose Cleaner Natural, environmentally friendly all-purpose cleaner in gallon size providing versatile interior and exterior cleaning power.
- Hyde Leather Coating Premier water-based, odorless nanoceramic protective coating for automotive leather surfaces offering a 12-month half-life, ultra hydrophobic barrier against water, stains, and grease.
- Fiber Interior Fabric Coating Premier water-based, odorless nanoceramic 9H protective coating for automotive fabric with an 18-month half-life and superior hydrophobic water repellency.
- Industrial Coating 9H nanoceramic protective industrial coating with 1300°F high-temperature rating, anti-graffiti properties, food-safe certification, and corrosion/oxidation/scratch resistance.
- Dealership Kit All-in-one ceramic coating bundle for automotive dealerships and detailing businesses including Paint Coating (5-7 years protection), Leather Coating, Glass Coating, Fabric Coating, application tools, and detailed instructions for in-house service integration; priced at $165.
- Get Certified Installer Training & Workshop Academy Paid certification program and hands-on regional Workshop Academy training (Michigan, West Coast, Tennessee, Massachusetts, Kentucky, Orlando) that qualifies detailers as authorized SB3 Surface Specialists, including business mentorship and access to the certified installer network.
Quantifiable outcome
- 70,000+ customers served
- +5 more outcomes
Companies that use SB3 Coatings
Customer profileSegments5 records
Ideal customer profiles3 records
SB3 Coatings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
SB3 Coatings partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
SB3 Coatings competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
SB3 Coatings social profiles
Digital presenceSB3 Coatings financial estimates
Financial estimateRevenue estimate
Valuation estimate
SB3 Coatings leadership team
Management profileNumber of profiles
SB3 Coatings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SB3 Coatings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SB3 Coatings
What does SB3 Coatings do?
SB3 Coatings manufactures and sells professional-grade nano-ceramic SiO2 protective coatings for vehicles (cars, motorcycles, and marine vessels), offering a flagship 2-Part Trinity Select system (8-year warranty), cold-weather Alpha+ and Omega+ coatings with Salt Inhibitor technology, interior nanoceramic coatings (leather and fabric), and an aftercare/maintenance product line. The company sells directly to consumers through its e-commerce site and indirectly through a certified installer network and automotive dealership program.
Is SB3 Coatings a public or private company?
SB3 Coatings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SB3 Coatings founded?
SB3 Coatings was founded in -1. It employs 11 to 50 people.
Where is SB3 Coatings based?
SB3 Coatings is headquartered in Lebanon, United States, in the North America region.
How does SB3 Coatings make money?
Five revenue lines are on record. Ceramic Coating Products are the primary driver. The others are aftercare Products, dealership Kits, certification and Training and wholesale.
Does SB3 Coatings have an API?
No public API is recorded for SB3 Coatings.
What industry is SB3 Coatings in?
SB3 Coatings's product category is Automotive Coatings. Its primary akta.pro industry code is IMAEAGAC, Automotive & Transportation Coatings, with a secondary code of IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 32551 and its SIC code is 2851.