Tidelli Outdoor Living
Tidelli Outdoor Living is a Brazilian family-owned manufacturer of premium outdoor furniture using proprietary nautical rope and designer collaborations, serving corporate hospitality clients (Google, Accor, WeWork) and retail consumers through 40+ stores across Brazil, the US, and international distributors.
- Company typePrivate
- Founded1999
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tidelli Outdoor Living does
Tidelli Outdoor Living is a Brazilian family-owned manufacturer of premium outdoor furniture, founded in 1989 and led by the Mandelli family (Tatiana Mandelli as founder/designer, Luciano Mandelli as lead product designer). The company operates a 16,000 m² vertically integrated factory in Brazil that produces its own proprietary nautical rope — a hand-braided product using Holland-imported polyester thread — alongside aluminum, eucalyptus wood, stone, and marine-grade fabric components. Its portfolio spans more than 20 designer-signed collections (including collaborations with Francesco Maccapani Missoni, Matteo Cibic, Ruy Ohtake, Martha Medeiros, Marcelo Rosenbaum, and Tatiana Mandelli) and covers chairs, sofas, dining and coffee tables, loungers, swings, umbrellas, rugs, planters, and lighting, all designed for indoor-outdoor use.
The business operates a hybrid B2B/B2C go-to-market. Approximately 50% of revenue comes from corporate projects serving hospitality, real estate developers, corporate campuses, and healthcare facilities, with named enterprise clients including Google, Spotify, Mercado Livre, WeWork, Accor, Tivoli, Moura Dubeux, Cyrela, and Clínica Romana. The remaining 50% flows through a multi-channel retail and distribution network: 22 exclusive branded stores across Brazil, 18 multibrand showrooms in Brazil, 4 exclusive US stores (Miami, Newport Beach, Palm Desert), and exclusive distributors in Portugal, Angola, Dubai, Argentina, and Panama. Products are tailor-made to order and fully customizable, with pricing handled quote-by-quote through the store network, a dedicated professional portal for architects and interior designers, and an online Moodboard simulator for color and material configuration.
Tidelli claims more than 13,000 completed projects worldwide, the largest color palette in the Brazilian outdoor furniture market, and over a decade of top-of-mind brand status in its home market. The company is privately held with no disclosed external investors and operates Instituto Tidelli as a social-impact subsidiary focused on community and sustainability programs.
Tidelli Outdoor Living firmographics
Firmographics- Name
- Tidelli Outdoor Living
- Legal name
- Tidelli Outdoor Living
- Website
- https://tidelli.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tidelli Outdoor Living is a Brazilian family-owned manufacturer of premium outdoor furniture using proprietary nautical rope and designer collaborations, serving corporate hospitality clients (Google, Accor, WeWork) and retail consumers through 40+ stores across Brazil, the US, and international distributors.
- Ownership category
- akta.pro rank
Tidelli Outdoor Living industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)
- akta.pro primary industry
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
Keywords
Where Tidelli Outdoor Living is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices29 records
Markets served
Tidelli Outdoor Living business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- B2C Furniture Sales: Direct sales of outdoor furniture to end consumers through exclusive stores and showrooms. Products are tailor-made to order and fully customizable.
- B2B Corporate Sales: Corporate sales account for 50% of total sales. Includes restaurants, clubs, hotels, clinics, and workplaces. Offers custom design solutions, folding and stackable options, and partial or complete refurbishment services.
- Custom Design Services: Tidelli adapts furniture to the dimensions of space and creates entirely new designs to meet specific corporate project needs. Offers the largest color palette in the market and can create specific shades of ropes to meet project requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom outdoor furniture with full customization options |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Tidelli Outdoor Living product offering
Product offeringCore offering
Tidelli Outdoor Living is a Brazilian manufacturer of handcrafted premium outdoor furniture built around a proprietary nautical rope manufacturing system combined with aluminum, wood, stone, and marine-grade fabric materials. The company operates a 16,000 m² vertical-production factory in Brazil and sells tailor-made furniture through exclusive branded stores, multibrand showrooms, e-commerce, and a direct corporate sales program targeting hospitality, corporate, and real estate clients.
Product overview
Tidelli Outdoor Living is a Brazilian outdoor furniture manufacturer offering hand-crafted products made with proprietary nautical rope, aluminum, wood, and stone materials. The company operates a single unified product line organized across two main classification systems: by Typology (seating, tables, loungers, umbrellas, accessories) and by Collection/Lines (70+ named collections including Boho, Jasmine, Marco, Pentagramma, Bali, and others). Tidelli provides both consumer-facing retail products and B2B corporate solutions with custom dimensions, materials, and color options. The portfolio includes furniture categories for indoor/outdoor use spanning chairs, sofas, tables, pool loungers, swings, umbrellas, lighting, rugs, and accessories. The company also offers a Moodboard design simulator tool for customization. Tidelli operates manufacturing facilities in Brazil with a global store network across the Americas, Europe, Africa, and Middle East.
Differentiator
Problem solved
Functional benefit
Brands
- Instituto Tidelli: Tidelli's social impact and CSR initiative focused on community development and sustainability.
Products and services
- Designer Outdoor Furniture Collections Curated portfolio of 70+ handcrafted outdoor furniture collections built with proprietary nautical rope, aluminum structures, eucalyptus wood, stone tabletops, and marine-grade fabrics. Each collection is signed by a designer and offered in a wide range of finishes; major collections include Boho, Jasmine, Milagres, Marco, Pentagramma, Beach, Monte Carlo, Amazônia, Caraiva, Drop, Sahara, Shell, Quechua, Carmel, Hermosa, Gamboa, Bali, Biarritz, Bora Bora, Boss, Chia, Club, Oslo, Painho, and Pendulo.
- Moodboard Simulator Interactive web-based simulator that lets customers customize Tidelli furniture with infinite color and material combinations across aluminum, ropes, fabrics, stones, wood, and PVC finishes for residential and corporate projects.
- Corporate Solutions B2B offering providing custom-made outdoor furniture, project adaptation, largest-in-market color palette, custom shade creation, folding and stackable configurations, and refurbishment services for hospitality, corporate offices, real estate developers, and healthcare facilities. Customers include Google, Mercado Livre, Spotify, WeWork, Tivoli Eco Resort, GAV Resorts, Hotel Nannai, Summerville, Accor Group, Moura Dubeux, Cyrela, and Clínica Romana.
- Outdoor Accessories Handcrafted outdoor accessories including nautical rope rugs, planters, lamps/lanterns/pendants, tabletop items, garden pieces, curtains, decorative elements, and kids and pet furniture designed to complement Tidelli's furniture collections.
Quantifiable outcome
- 13,000+ projects completed worldwide
- +2 more outcomes
Companies that use Tidelli Outdoor Living
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles5 records
Tidelli Outdoor Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tidelli Outdoor Living partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and regional.
- Martha MedeiroscoreMartha Medeiros, through the Mãos de Martha project, collaborated with Tidelli on the Milagres Collection, inspired by São Miguel dos Milagres. The collection features the Pérola Armchair with nautical rope weavings and exclusive colors such as Azul Milagres.
- Matteo CibiccoreItalian designer Matteo Cibic collaborated with Tidelli on the Chia and Vimare collections. Chia was inspired by the coastal city of Chia in Sardinia, while Vimare translates sensations of the sea into furniture pieces.
- Francesco Maccapani MissonicoreFrancesco Maccapani Missoni designed the Pentagramma collection, exploring color, rhythm, and composition as a visual language with more than 20 rope colors and 12 exclusive patterns.
- Ruy OhtakecoreArchitect Ruy Ohtake designed the Pendulo collection, expressing the union of art, comfort, and movement with an organic design and arched structure allowing 360° rotation.
- Marcelo Rosenbaum + Fetiche DesigncoreThe Painho line was developed in partnership with Marcelo Rosenbaum and Fetiche Design, inspired by the iconic thrones of Tropical Bahia, combining industrial precision with Brazilian craftsmanship.
- Karin ReiterminorThe Raizes Collection was developed in collaboration with jewelry designer Karin Reiter, paying tribute to Brazilian fauna and flora through decorative pieces crafted in nautical rope.
- Grass it up General Trading LLCregionalExclusive distributor for Dubai and UAE region, operating from Al Joud Center, Sheikh Zayed Road with showroom and retail operations.
- Terra Home & Decor - Grupo TerraregionalExclusive distributor for Angola, operating from Talatona, Luanda with retail showroom.
- Casa MiscellanyregionalExclusive distributor for Panama, operating from Calle Belén and Plaza Costa del Este locations.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Tidelli Outdoor Living competitors and assessment
Company assessmentDirect peers
- Royal Botania: Belgian premium outdoor furniture brand specializing in teak, aluminum, and weather-resistant designs for residential and hospitality. Comparable on premium positioning, international dealer distribution model, and contract/hospitality clientele.
- Gloster: UK/US premium outdoor furniture maker with strong teak and contract-grade offering. Comparable in serving luxury hospitality and residential outdoor projects globally, though Gloster skews more teak-and-mass-production vs. Tidelli's custom-rope positioning.
- Paola Lenti: Italian maker of high-end indoor/outdoor furniture known for proprietary textile and material innovations. Closely comparable to Tidelli in combining a proprietary material platform with made-to-order customization, designer-driven collections, and luxury hospitality clients.
- Brown Jordan: American premium outdoor furniture maker with deep hospitality and contract client roster. Closely comparable in product category (outdoor seating, dining, loungers) and in serving hotels/resorts/condos, though Brown Jordan leads on contract-grade durability while Tidelli leads on customization.
- Frontgate: Direct-to-consumer premium outdoor furniture and home brand (Crate & Barrel/Nordstrom family). Highly comparable on premium outdoor positioning, custom configurability, and a similar residential-plus-hospitality customer base, with stronger scale and a US-centric footprint.
- Kettal: Spanish luxury outdoor furniture brand sold in high-end residential and hospitality projects worldwide. Comparable on premium price point, designer collaborations, and weather-resistant materials, with a stronger European and contract-grade reputation.
Emerging players
- Tuuci: US-based luxury shade and outdoor furniture brand (umbrellas, loungers, pavilions) for high-end residential and hospitality. Comparable on premium outdoor positioning, hospitality clientele, and Miami/global design-led brand presence, with narrower product scope.
- Vondom: Spanish designer outdoor furniture brand known for sculptural, rotomolded and aluminum pieces used in hospitality and contract projects. Comparable on designer collaborations, premium hospitality positioning, and a global multi-region distribution model.
- Mamagreen: Belgian premium outdoor furniture maker focused on weather-resistant, design-led collections for residential and hospitality. Comparable on made-to-order premium positioning and international distribution, but with smaller scale and less rope/material specialization than Tidelli.
Broad incumbents
- RH (Restoration Hardware): US-based luxury home furnishings retailer with a large outdoor category. Comparable as a premium-positioned brand competing for the same affluent residential and hospitality outdoor spend, though RH operates at far greater scale and with a broader indoor/outdoor catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tidelli Outdoor Living social profiles
Digital presenceTidelli Outdoor Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tidelli Outdoor Living leadership team
Management profileNumber of profiles
Profiles2 records
Tidelli Outdoor Living subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tidelli Outdoor Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tidelli Outdoor Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tidelli Outdoor Living
What does Tidelli Outdoor Living do?
Tidelli Outdoor Living is a Brazilian manufacturer of handcrafted premium outdoor furniture built around a proprietary nautical rope manufacturing system combined with aluminum, wood, stone, and marine-grade fabric materials. The company operates a 16,000 m² vertical-production factory in Brazil and sells tailor-made furniture through exclusive branded stores, multibrand showrooms, e-commerce, and a direct corporate sales program targeting hospitality, corporate, and real estate clients.
Is Tidelli Outdoor Living a public or private company?
Tidelli Outdoor Living is a private company. It is classified as family owned and is currently operating.
When was Tidelli Outdoor Living founded?
Tidelli Outdoor Living was founded in 1999. It employs 51 to 100 people.
Where is Tidelli Outdoor Living based?
Tidelli Outdoor Living is headquartered in Miami, United States, in the North America region.
How does Tidelli Outdoor Living make money?
Three revenue lines are on record. B2C Furniture Sales are the primary driver. The others are B2B Corporate Sales and custom Design Services.
Who are Tidelli Outdoor Living's main competitors?
Direct peers on record are Royal Botania, Gloster, Paola Lenti, Brown Jordan, Frontgate and Kettal. Emerging players are Tuuci, Vondom and Mamagreen. RH (Restoration Hardware) is listed as a broad incumbent.
Does Tidelli Outdoor Living have an API?
No public API is recorded for Tidelli Outdoor Living.
What industry is Tidelli Outdoor Living in?
Tidelli Outdoor Living's product category is Outdoor Furniture. Its primary akta.pro industry code is CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail. Its NAICS code is 33712 and its SIC code is 2511.