What Illinois Gaming Systems does

J&J Gaming, operating under the Illinois Gaming Systems name and headquartered in Naperville, Illinois, is a private video gaming terminal (VGT) operator and amusement services provider that has been in continuous operation since 1929. The company places, services, and manages video gaming terminals, dart machines, pool tables, jukeboxes, and ATMs at more than 5,100 partner establishments across 10 U.S. states — Illinois, Indiana, Missouri, Montana, Nebraska, Nevada, North Carolina, Pennsylvania, Kentucky, and Wisconsin — operating a fleet of 41,100+ machines.

Its core offering is a managed VGT placement program for bars, taverns, restaurants, and convenience stores, in which J&J Gaming handles licensing, regulatory compliance, route management, and machine maintenance while sharing terminal revenue with the host establishment on a transaction/take-rate basis. Supporting technology includes the J&J Connect partner portal (3-year trend reporting, weekly and hourly snapshots, 13-week trend analysis), the FlexPay flexible payout reporting system, and the J&J Gaming mobile application. The company also operates ancillary service lines including ATM services, 3D rendering for venue layout planning, and organized leagues, tournaments, and promotions for amusement patrons.

Go-to-market is sales-led and route-based: a direct B2B field sales team approaches venue operators with a no-cost consultation and a "Match Offer Guarantee" that matches competitor written offers subject to gaming board regulations. The customer base is entirely SMB across three primary verticals (bars/taverns, restaurants, convenience stores), and pricing is custom transaction-based revenue share rather than a fixed subscription. The firm is privately held with 101–250 employees and no disclosed institutional ownership.

Name

Illinois Gaming Systems

Legal name

J&J Gaming

Website

https://illinoisgamingsystems.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

J&J Gaming (Illinois Gaming Systems) is a private, route-based video gaming terminal and amusements operator serving 5,100+ SMB bars, taverns, restaurants, and convenience stores across 10 U.S. states with 41,100+ machines, earning revenue through revenue-share agreements.

Ownership category

akta.pro rank

Product category

Video Gaming Terminal Operations

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Route Operations & Distributed Gaming (Bars, Convenience, Truck Stops) (MPAEAJAG)

akta.pro secondary industries

Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing) (MPAEAJAH), Parts, Refurbishment, Maintenance & Field Service for Machines (MPAEAJAJ), Gaming, Betting & Prize Winnings Payouts (FSAMAKAN)

Keywords

• Video gaming terminals
• Route-based gaming services
• Amusement machine operations
• Venue gaming partnerships
• Gaming compliance management

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Video Gaming Terminal Revenue Share: J&J Gaming operates video gaming terminals in partner establishments, generating revenue through a share of gaming machine revenue. The company handles all licensing, compliance, and route management while venue owners benefit from increased customer traffic and revenue without operational burden.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Illinois Gaming Systems, operating as J&J Gaming, is a private U.S. video gaming terminal (VGT) route operator that places, services, and manages VGTs and amusement machines (darts, pool tables, jukeboxes, ATMs) inside licensed partner establishments such as bars, taverns, restaurants, and convenience stores. The company handles all licensing, regulatory compliance, route management, and machine maintenance while sharing gaming revenue with the host venue. Supporting offerings include the J&J Connect reporting portal, the J&J Gaming mobile app, FlexPay flexible-payout reporting, 3D venue layout rendering, ATM services, and organized leagues, tournaments, and promotions.

Product overview

J&J Gaming operates a multi-product portfolio centered on video gaming terminals (VGTs) and amusement machines for partner establishments. The core offering includes video gaming terminal placement and management with real-time reporting via the J&J Connect portal, supported by a mobile application. The amusements division provides dart machines, pool tables, jukeboxes, and ATMs. Supporting services include FlexPay flexible payout reporting, 3D rendering for venue layout planning, and organized leagues/tournaments for patron engagement. Services span multiple U.S. states including Illinois, Indiana, Missouri, Montana, Nevada, Nebraska, North Carolina, Pennsylvania, Kentucky, and Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• J&J Connect: Partner portal for reporting and account management
• Golden Edge
• FlexPay

Products and services

• Video Gaming Terminals (VGTs) Video gaming terminals placed and operated inside partner bars, taverns, restaurants, and convenience stores. J&J Gaming handles licensing, compliance, route management, and machine maintenance; venue owners receive a share of gaming revenue with flexible payout frequency.
• Amusements (Darts, Pool, Jukeboxes)
• J&J Connect Partner Portal
• J&J Gaming Mobile App
• 3D Rendering Service
• ATM Services
• Leagues, Tournaments & Promotions
• Golden Edge Rewards (Nevada)

Quantifiable outcome

• Increase establishment revenue through video gaming terminals
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inspired Entertainment: Global supplier of gaming content, terminals, and server-based systems serving regulated gaming operators. Adjacent technology and content supplier feeding into the VGT and amusement route ecosystem.
• Everi Holdings: Public gaming technology and equipment supplier (slot machines, fintech/ATM services). Comparable dual exposure to gaming machines and ATM services for U.S. venue operators.
• American Gaming Systems (AGS): Public gaming equipment supplier (slot cabinets, table products, interactive) with broad U.S. operator footprint. Adjacent incumbent providing gaming content and hardware to route operators including VGT distributors.
• Light & Wonder: Large-cap public gaming content, hardware, and platform provider with broad U.S. and global footprint. Indirect incumbent supplying games, cabinets, and systems to gaming route operators.

Direct peers

• Century Gaming: U.S. route operator placing and servicing video gaming terminals and amusement machines in bars, restaurants, and truck stops across multiple states. Directly comparable distributed gaming model.
• Sky River Gaming: Route-based video gaming terminal operator serving licensed establishments in multiple U.S. states. Closely aligned VGT route operations with similar venue-partner economics.
• Betson Enterprises: Distributor and route operator of amusement and gaming equipment (pool, darts, gaming terminals) to bars, taverns, and FECs. Comparable route-based amusement and gaming distribution business.
• Apple Industries: Operates route-based amusement and prize-redemption machines in U.S. retail and hospitality venues. Comparable amusements route operator with similar venue-partner model.
• Golden Entertainment: Operates distributed gaming operations in Nevada taverns and similar non-casino venues, alongside casino and tavern businesses. Closely comparable distributed gaming route model serving independent bar/tavern establishments.
• Accel Entertainment: Publicly traded route operator of video gaming terminals primarily in Illinois and other U.S. states, with a similar venue-partner model targeting bars, taverns, and restaurants. Most direct comparable for J&J Gaming's VGT route operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/J_JGaming_
• YouTubeyoutube.com/@Play.JJ.Gaming
• Facebookfacebook.com/Play.JJ.Gaming
• LinkedInlinkedin.com/company/j-j-gaming
• Instagraminstagram.com/j_jgaming

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Illinois Gaming Systems