Magic International
Magic International is a family-owned Indian B2B contract manufacturer producing books, notebooks, envelopes and art supplies at scale from a 300,000 sq. ft. Greater Noida facility, serving publishers, global retailers and government buyers worldwide.
- Company typePrivate
- Founded1947
- HeadquartersNoida, India
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Magic International does
Magic International Pvt. Ltd. (operating as MagicPaper) is a privately held, family-owned B2B contract manufacturer of printed paper products headquartered in Greater Noida, India. The company operates a 300,000 sq. ft. integrated facility with capacity to convert 2,000 tons of paper per month, produce 100,000 book units per day, and manufacture up to 2.2 billion envelopes annually. Its product portfolio spans four core lines: book printing (softcover, hardcover, board books, leather-bound, workbooks, cards, calendars, diaries), notebooks (spiral, wiro, PU, composition, exercise, legal pads, manuscript), envelopes (white, kraft, colored, card sets, bubble and poly mailers), and Art & Craft supplies (construction paper, sketch pads, coloring books, paper rolls).
The underlying technology stack is built around offset printing (sheet-fed and web-fed machines), digital press capability, a Creo Trendsetter CTP pre-press system, automated binding and finishing lines (saddle stitching, perfect binding, case making, UV foiling, embossing), and W+D envelope manufacturing lines. Magic International holds a dense stack of international certifications (ISO 9001, ISO 14001, FSC, GRS, Sedex/SMETA, BSCI, Disney FAMA, C-TPAT, GSV, FCCA-Walmart) that qualify it as a supplier to major Western enterprise clients.
The business model is project-based contract manufacturing sold through direct enterprise sales relationships, quote-based pricing, and B2B e-commerce inquiry channels, targeting publishers, print buyers, leading global retailers (including Marks & Spencer), and government buyers such as DRDO. The company traces its origins to 1947 as Delhi Book Binding House, rebranded to Magic International in 1995, and serves clients across India and internationally with export reach demonstrated by an initial UK retailer relationship in 2000.
Magic International firmographics
Firmographics- Name
- Magic International
- Legal name
- Magic International Pvt. Ltd.
- Website
- https://magicpaper.net
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Magic International is a family-owned Indian B2B contract manufacturer producing books, notebooks, envelopes and art supplies at scale from a 300,000 sq. ft. Greater Noida facility, serving publishers, global retailers and government buyers worldwide.
- Ownership category
- akta.pro rank
Where Magic International is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Magic International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Book Printing: High-quality book printing services for publishers and print buyers including softcover, hardcover, board books, leather bound books, work book kits, cards, calendars, and diaries. Production scaled to 100,000 units per day.
- Notebook Manufacturing: Premium notebooks, journals, and pads with advanced machinery and diverse bindings including spiral, wiro, PU notebooks, composition notebooks, exercise notebooks, refill pads, legal pads, and manuscript notebooks.
- Envelope Production: High-volume envelope manufacturing with capacity of 1.8 billion envelopes annually, including white envelopes, kraft paper envelopes, color envelopes, cards and envelopes, and bubble/poly mailers.
- Art & Craft Products: Art and craft supplies including construction paper, drawing and sketch pads, coloring books, and paper rolls for creative expression.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Magic International product offering
Product offeringCore offering
Magic International is a B2B contract manufacturer that produces high-volume printed stationery and books — including books, notebooks and journals, envelopes, and art & craft supplies — from its 300,000 sq. ft. Greater Noida facility, serving publishers, print buyers, retailers, and institutional clients in India and globally with capacity of 100,000 books per day, 1.8 billion envelopes annually, and 2,000 tons of monthly paper conversion.
Product overview
Magic International is a diversified stationery and printing company offering four core product lines: Book Printing (softcover, hardcover, board books, leather-bound books, work book kits, cards, calendars, diaries), Notebooks (journals, spiral/wiro notebooks, PU notebooks, composition notebooks, exercise notebooks, refill/legal pads, manuscript notebooks), Envelopes (white, kraft, colored, pastel, bright envelopes, card & envelope sets, bubble/poly mailers), and Art & Craft supplies (construction paper, drawing/sketch pads, coloring books, paper rolls). The company operates a 300,000 sq. ft. manufacturing facility in Greater Noida, India, with capacity to convert 2,000 tons of paper monthly, producing millions of books, notebooks, and envelopes annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Book Printing High-quality book manufacturing services for publishers and print buyers, including softcover, hardcover, board, and leather-bound books, work book kits, cards, calendars, and diaries, with capacity of 100,000 units per day.
- Notebooks Premium notebooks, journals, and pads produced with diverse bindings (spiral, wiro, PU) for retailers, publishers, and institutional buyers.
- Envelopes High-volume envelope manufacturing with annual capacity of 1.8 billion envelopes, offering white, kraft paper, colored, pastel and bright variants, card-and-envelope sets, and protective bubble/poly mailers for retail and institutional customers.
- Art & Craft Supplies Art and craft paper products including construction paper, drawing and sketch pads, coloring books, and paper rolls for schools, art institutions, and creative professionals.
Quantifiable outcome
- Production capacity of 100,000 book units per day
- +4 more outcomes
Companies that use Magic International
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Magic International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Magic International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leading Paper and Board MillscoreStrategic sourcing partnerships with leading paper and board mills for quality raw material supply. These partnerships ensure consistent quality inputs and efficient procurement for manufacturing operations.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Magic International competitors and assessment
Company assessmentDirect peers
- MPS Limited: India's largest publicly listed book printing and publishing services company, serving global publishers with comparable B2B book manufacturing scale and end-markets.
- Manipal Technologies Limited: Indian printing and packaging manufacturer serving similar B2B customers with comparable production scale, certifications, and diversified print product portfolio.
- Cenveo: North American envelope and commercial printing manufacturer directly comparable to Magic International's envelope production line and book/print manufacturing capabilities.
- Doms Industries Limited: Indian manufacturer of stationery products (notebooks, files, art supplies) — directly comparable in product categories (notebooks, art supplies) and B2B distribution channels, though more brand-led than Magic International.
- Repro India Limited: Mumbai-based B2B book printing and packaging company serving publishers and retailers across formats — directly comparable in book printing focus and customer segments.
Broad incumbents
- R.R. Donnelley (RRD): Global commercial printing giant offering books, direct mail, packaging, and supply-chain services — directly comparable product mix but vastly larger and more diversified across geographies.
- International Paper: World's largest pulp and paper manufacturer with industrial packaging businesses — comparable in paper raw material exposure and paper-based product manufacturing but vastly larger and upstream-focused.
- Huhtamaki: Finnish global packaging and consumer goods manufacturer with paper-based product lines including envelopes and food service packaging — broadly comparable in paper conversion at much larger scale.
- Quad/Graphics: Major US-based commercial printing services company providing books, magazines, catalogs, and direct marketing — comparable in B2B print manufacturing model but broader scope and US-centric.
Regional players
- LSC Communications: US-based book and magazine printing services company (acquired by Atlas Holdings in 2022) — comparable in book printing focus but serves primarily the North American market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Magic International social profiles
Digital presenceMagic International compliance and trust
Trust signalCompliance10 records
Magic International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic International leadership team
Management profileNumber of profiles
Profiles2 records
Magic International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic International
What does Magic International do?
Magic International is a B2B contract manufacturer that produces high-volume printed stationery and books — including books, notebooks and journals, envelopes, and art & craft supplies — from its 300,000 sq. ft. Greater Noida facility, serving publishers, print buyers, retailers, and institutional clients in India and globally with capacity of 100,000 books per day, 1.8 billion envelopes annually, and 2,000 tons of monthly paper conversion.
Is Magic International a public or private company?
Magic International is a private company. It is classified as family owned and is currently operating.
When was Magic International founded?
Magic International was founded in 1947. It employs 251 to 500 people.
Where is Magic International based?
Magic International is headquartered in Noida, India, in the Asia region.
How does Magic International make money?
Four revenue lines are on record. Book Printing is the primary driver. The others are notebook Manufacturing, envelope Production and art & Craft Products.
Who are Magic International's main competitors?
Direct peers on record are MPS Limited, Manipal Technologies Limited, Cenveo, Doms Industries Limited and Repro India Limited. Broad incumbents are R.R. Donnelley (RRD), International Paper, Huhtamaki and Quad/Graphics. LSC Communications is listed as a regional player.
Does Magic International have an API?
No public API is recorded for Magic International.