Be Productions

What Be Productions does

Be Productions, legally registered as Outdoor Cinema Company PTY LTD and trading as Be Productions Australasia, is a Sydney-headquartered (Lane Cove West) audio-visual and immersive event production company operating since approximately 2004. The company delivers large-scale digital projection, brand activations, and outdoor cinema services to enterprise clients and government bodies across Australia, and serves the broader Australasian market through its exclusive regional partnership with AIRSCREEN, the world's leading manufacturer of portable inflatable cinema screens. Its core offering combines three integrated service lines: digital projection (permanent installations, guerrilla advertising, and event projection mapping), experiential brand activations (including custom builds, LED installations, and projection mapping for product launches), and turnkey outdoor cinema hire (drive-in, rooftop, community screenings) supported by ancillary items such as bean bags, popcorn machines, and food trucks.

The underlying technology stack is hardware-led rather than software-led. Inventory includes AIRSCREEN inflatable screens in sizes from 5.5m to 22.87m capable of accommodating up to 5,000 viewers or 350 cars, cinema-grade DCP projectors from Christie and NEC (including 12,000-lumen laser and 20,000-lumen xenon lamp models), cinema audio processing (Dolby AUD-D2A, Fordray FM transmitters for drive-in audio, Soundcraft AES expansion), and proprietary LED assets such as a 4-metre 360-degree double-sided LED Ring and a 5x3-metre mobile LED Trailer with 5,000-nit brightness. The company has no API, no SDK, no software platform, and no listed integrations.

Revenue is generated through four streams: full-service event production (professional services), equipment rental, equipment sales (as exclusive Australasian AIRSCREEN distributor), and film licensing plus ancillary rentals. All services are quote-based with no public pricing, delivered through direct sales, the company website, and inbound reputation in the Australian experiential marketing industry. Customers include Coca-Cola Australia, Glenmorangie, Belvedere, Bombay Sapphire, Kia, Samsung, Paramount Pictures, Adidas, Puma, QuickBooks, Tinder, Greater Bank, Newcastle Permanent, Peters Drumstick, Marvel Studios, and various local councils, spanning beverage, automotive, technology, entertainment, retail, banking, and government segments.

Name

Be Productions

Legal name

Outdoor Cinema Company PTY LTD

Website

https://beproductions.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Be Productions is a Sydney-based audio-visual and immersive event production company delivering digital projection, brand activations, and outdoor cinema services to enterprise and government clients across Australia and Australasia, operating as the exclusive regional distributor of AIRSCREEN inflatable cinema screens.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Sound Recording Industries (512)

SIC

Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Mobile & Outdoor Cinema Operators (MPADAKAK), Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)

Keywords

• Outdoor cinema hire
• Digital projection services
• Brand activation events
• AV equipment rental
• Experiential marketing production

Headquarters

HQ city

Lane Cove

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Production Services: Full-service event production including digital projection, AV setup, outdoor cinema, and experiential activations for brands and organizations across Australia.
2. Equipment Rental: Rental of AIRSCREEN inflatable cinema screens, DCP projectors, audio systems, and AV equipment for events. Also includes FM transmitters for drive-in cinema audio.
3. Equipment Sales: Exclusive Australasian Sales & Rental Partner for AIRSCREEN. Sale of outdoor cinema equipment, projectors, audio systems, and related AV technology.
4. Film Licensing & Rentals: Additional rental offerings including bean bags, lawn lounge chairs, popcorn machines, food trucks, and film licensing services for outdoor cinema events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Be Productions provides immersive event production services and AV equipment rental across Australia, specializing in large-scale digital projection, outdoor cinema (as the exclusive Australasian partner for AIRSCREEN inflatable screens), and brand/experiential activations. Offerings span equipment rental, full-service event delivery, and hardware sales through its exclusive AIRSCREEN distribution agreement.

Product overview

Be Productions is an immersive events production company operating as a multi-service portfolio rather than a unified software platform. The core offering combines three main pillars: Digital Projection Services (permanent installations, guerrilla advertising, and event projection mapping), Experiential Activations (brand-focused immersive experiences), and Outdoor Cinema (as Australasian distributor of AIRSCREEN inflatable screens). Supporting products include DCP Cinema Projectors (NEC and Christie models with GDC media blocks), Cinema Audio systems (Dolby processors, Fordray FM transmitters, Soundcraft), plus add-on equipment such as a 4m 360-degree LED Ring, mobile LED Trailer, and ancillary hire items (bean bags, popcorn machines, food trucks). The company also provides event logistics, warehousing, and AV technical staffing.

Differentiator

Problem solved

Functional benefit

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AIRSCREENcoreChannel Partner/ Reseller/ DistributorBe Productions is the exclusive Australasian Sales & Rental Partner for AIRSCREEN - the world's leading portable outdoor movie screens. This partnership has been servicing the Australasian market for over 15 years, bringing the magic of cinema to thousands of customers across Australia and New Zealand.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NEC Display Solutions: Major manufacturer of professional projection equipment including the NEC NC3200S and NC1201L cinema projectors deployed by Be Productions. Comparable as a broad incumbent in the projection hardware ecosystem that Be Productions depends on.
• Christie Digital Systems: Global manufacturer of cinema-grade DLP projectors (including NC2000C, NC1201L models used by Be Productions). While not a direct competitor in event services, Christie is a strategic incumbent whose products underpin Be Productions' cinema projection capability and could in principle compete downstream.
• Dolby: Global audio technology provider whose cinema processors (Dolby AUD-D2A, DMA8Plus) are deployed by Be Productions for DCP audio. Not a direct competitor but a broad incumbent in the cinema technology stack that Be Productions integrates into its event offerings.

Direct peers

• AVPartners: Australian AV services company providing event production, staging, and audio-visual support to corporate clients, venues, and live events. Closely comparable to Be Productions on event-driven AV delivery model and B2B customer base across Australia.
• Rotor Vision: Australian outdoor cinema equipment and event services provider offering inflatable screens and projection packages. Direct peer in the outdoor cinema rental and turnkey event production segment that Be Productions operates in.
• Moonlight Cinema: Australia's largest outdoor cinema operator, running seasonal open-air cinema events across Sydney, Melbourne, Brisbane, Adelaide, and Perth. Most directly comparable to Be Productions' outdoor cinema and inflatable screen operations in terms of customer base (general audiences, councils, brands) and product format (outdoor movie screenings).

Others

• AIRSCREEN: German-based manufacturer of patented inflatable outdoor cinema screens operating in 60 countries. Be Productions is their exclusive Australasian distribution and rental partner, making AIRSCREEN both a critical supplier and the upstream rights-holder for Be Productions' core outdoor cinema business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beproductionsau
• LinkedInau.linkedin.com/company/be-productionsaustralasia
• Instagraminstagram.com/beproductions_au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Productions