Immerse Global Summit

What Immerse Global Summit does

Immerse Global Summit is an event management organization that produces a vertical-focused summit series for enterprise practitioners deploying AI and XR (extended reality) technologies at scale. Founded in 2018 and operated under the VR/AR Association (VRARA) and Applied AI Association (AAIA), the organization has accumulated six years of event history and over 10,000 cumulative attendees across global editions. In 2026, the format was reimagined from a general immersive tech summit into four vertical-specific editions: Enterprise Edition 1 (manufacturing, AEC, energy, aerospace, automotive, and frontline work), Enterprise Edition 2 (education and corporate L&D), Healthcare Edition, and Media & Entertainment Edition.

The company is not a technology product company; its product surface is its calendar of events. Revenue is generated through three one-time streams: attendee registration fees, sponsorship packages, and paid speaking slots. The flagship 2026 Enterprise Edition, held April 14-15 at Verizon Innovation Lab in San Francisco, targets 175 VP-level enterprise practitioners, with case studies drawn from deployments across 10,000+ frontline workers. Speaker and sponsor rosters include Google, NVIDIA, Microsoft, AWS, Meta, Adobe, Qualcomm, Lockheed Martin, Walmart, Stanford, Boeing, Disney, Mastercard, and other Fortune 500 companies, reflecting substantial enterprise brand equity.

The business model is asset-light. The organization leverages partner venues (e.g., Verizon Innovation Lab), association networks (VRARA, AAIA), and sponsor relationships to deliver events rather than proprietary technology. Marketing and distribution rely on association partnerships, sponsor co-promotion, and direct registration via third-party platforms (Luma, Cognito Forms). Founded by Nathan Pettyjohn, the company operates with 11-50 employees and has no disclosed external funding, positioning it as a bootstrapped, association-affiliated media business rather than a venture-backed enterprise.

Name

Immerse Global Summit

Legal name

Immerse Global Summit

Website

https://immerseglobalsummit.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Immerse Global Summit is an event series under VRARA and AAIA that hosts vertical-specific AI and XR summits for VP-level enterprise practitioners, with four editions planned for 2026 across industrial, education, healthcare, and media sectors.

Ownership category

akta.pro rank

Product category

Conference and Event Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

akta.pro secondary industries

Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA), Training, Enablement & Talent Development Summits (THAHAMAH), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Enterprise summit events
• AI and XR conferences
• Vertical industry summits
• Immersive technology events
• Corporate conference series

Headquarters

HQ city

California

HQ country

El Salvador

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Event Registration: Revenue generated from attendee registrations for the summit events across multiple editions.
2. Sponsorship: Sponsorship packages sold to technology companies and enterprises seeking visibility among VP-level AI and XR practitioners.
3. Speaking Slots: Fees charged to companies and individuals applying to speak at the summit.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Immerse Global Summit is a vertically-segmented in-person summit series organized for VP-level enterprise practitioners deploying AI and XR at scale. The portfolio comprises four distinct event editions in 2026 (Enterprise, Healthcare, Education, and Media & Entertainment), each featuring practitioner case studies, live demos of platforms in production at Fortune 500 companies, AI governance sessions, and structured networking. Revenue is generated through attendee registration, corporate sponsorship packages, and paid speaking slots.

Product overview

Immerse Global Summit is an event series organizer that hosts focused, vertically-driven summits for enterprise practitioners in the AI and XR space. The portfolio consists of four distinct event editions: Enterprise Edition 1 (April 2026, focused on manufacturing, AEC, energy, aerospace, automotive, and frontline work), Enterprise Edition 2 (Q3 2026, focused on education and corporate L&D), Healthcare Edition (Q2 2026, focused on hospitals, med device, pharma, and digital therapeutics), and Media & Entertainment Edition (Q4 2026, focused on virtual production and live immersive experiences). All editions feature practitioner case studies, live demos, and networking opportunities across AI and XR tracks.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Edition 1 Summit A two-day, two-track in-person summit covering enterprise XR and AI for manufacturing, AEC, energy, aerospace, automotive, and frontline work. Designed for ~175 VP-level enterprise practitioners. Includes practitioner case studies, live demos from platforms in production at Fortune 500s, AI governance sessions, and structured networking.
• Enterprise Edition 2 Summit A quarterly event edition scheduled for Q3 2026 covering K-12, higher education, workforce training, and corporate learning and development (L&D) buyers deploying AI and XR in education and training contexts.
• Healthcare Edition Summit An event edition scheduled for Q2 2026 serving hospitals, health systems, medical device companies, pharmaceutical companies, and digital therapeutics organizations deploying immersive technology for healthcare training, patient treatment, and medical device visualization.
• Media & Entertainment Edition Summit An event edition scheduled for Q4 2026 focused on virtual production, sports broadcasting, and live immersive experience creation across the media and entertainment sector.

Quantifiable outcome

• 10,000+ frontline workers trained via XR case studies featured at the summit
• +1 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• VR/AR Association (VRARA)coreStrategic or Co-development PartnerOfficial organizational partner providing community access, cross-promotion, and practitioner network connections for the Immerse Global Summit series.
• Applied AI Association (AAIA)coreStrategic or Co-development PartnerOfficial organizational partner connecting the summit with AI practitioner community and providing cross-promotional opportunities.
• VerizonflagshipStrategic or Co-development PartnerVerizon Innovation Lab serves as the venue host for the San Francisco Enterprise Edition 2026 (April 14-15). Verizon also appears as a speaker at the event.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immerse Global Summit