Multilaser
Multilaser Industrial S.A. is a privately held Brazilian consumer electronics and household products company founded in 1993, selling 3,500+ SKUs across audio, computing, smart home, personal care, kitchenware, security, and accessories via 30,000+ retail points in Brazil plus e-commerce and branch pickup in Uruguay, serving mass-market consumers.
- Company typePrivate
- Founded1993
- HeadquartersMontevideo, Uruguay
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Multilaser does
Multilaser Industrial S.A. is a privately held Brazilian consumer electronics and household products company founded in 1993, operating from headquarters in São Paulo with a modern industrial complex in Extrema (Minas Gerais), a support complex in Manaus (Amazonas), and a sourcing office in Shenzhen, China. The company offers more than 3,500 SKUs across 15 departments, organized around sub-brands including Pulse (audio), Essenza (personal care), Giga (security cameras), Multilaser Liv (smart home IoT), Up Home (kitchenware), Keep (stationery), Mimo (pet and baby products), and Smartogo (mobile accessories). Core technology is commodity consumer electronics built on Bluetooth, USB, and WiFi interfaces, with the Multilaser Liv platform providing app-based control for smart cameras, sensors, and universal IR remotes.
The business model is one-time sale of physical hardware to mass-market consumers through a multi-channel distribution architecture combining more than 30,000 retail points across Brazil (magazines, supermarkets, department stores, IT stores), a Concept Store at Shopping Paulista in São Paulo, 80+ pickup branches across Uruguay, and direct e-commerce at multilaser.com.uy. Products are priced in UYU and USD, with installment payment plans up to 12 months and free shipping above specified thresholds. Revenue is generated from horizontal consumer retail with no disclosed B2B or enterprise segment. The company employs more than 3,000 people across Brazil and Uruguay.
Customer segments are exclusively end-consumer retail, with positioning centered on affordable, value-tier electronics with strong cost-benefit ratios. The company's competitive advantage is grounded in its extensive physical distribution footprint, in-house manufacturing capability, 30+ year Brazilian brand recognition, and multi-category breadth. International expansion is led by Uruguay, where Multilaser Uruguay operates the e-commerce storefront and branch pickup network. No external funding rounds, acquisitions, or public listing are disclosed; the company appears to be founder- or family-controlled.
Multilaser firmographics
Firmographics- Name
- Multilaser
- Legal name
- Multilaser Industrial S.A.
- Website
- https://multilaser.com.uy
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Multilaser Industrial S.A. is a privately held Brazilian consumer electronics and household products company founded in 1993, selling 3,500+ SKUs across audio, computing, smart home, personal care, kitchenware, security, and accessories via 30,000+ retail points in Brazil plus e-commerce and branch pickup in Uruguay, serving mass-market consumers.
- Ownership category
- akta.pro rank
Multilaser industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (4492), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Major Household Appliance Manufacturing (33522)
- SIC
- Retail-Variety Stores (5331), Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
- akta.pro secondary industries
- Off-Price Small Appliances & Home Electronics Retail (CRAEACAH), Electronics & Appliances-Focused Catalog Department Store Retailers (CRAGAIAD)
Keywords
Where Multilaser is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices5 records
Markets served
Multilaser business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware and Consumer Electronics Sales: One-time sale of physical consumer electronics and household products through retail channels and e-commerce. Revenue generated from sale of diverse product portfolio including computing peripherals, audio equipment, personal care devices, home appliances, and smart home products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer electronics and household products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Multilaser product offering
Product offeringCore offering
Multilaser manufactures, distributes, and retails consumer electronics and household products across multiple categories including audio equipment, computing peripherals, smart home IoT devices, home appliances, personal care devices, and lifestyle accessories. The company sells more than 3,500 SKUs across 15 departments through its own e-commerce platform (multilaser.com.uy), 80+ Uruguay pickup branches, and 30,000+ retail points across Brazil.
Product overview
Multilaser is a multi-category consumer electronics and household products company originating from Brazil with over 30 years of market experience. The company operates as an e-commerce retailer in Uruguay offering more than 3,500 products across 15 departments. The product portfolio is organized around multiple sub-brands: Pulse (premium audio/speakers and TWS earbuds), Essenza (personal care/hair appliances), Giga (security cameras/DVR systems), Multilaser Liv (smart home IoT devices), Up Home (kitchenware), Keep (stationery/school supplies), Mimo (pet and baby products), Smartogo (mobile accessories), and Swisspack (laptop backpacks). Core product lines include home appliances (air fryers, blenders, vacuum cleaners), computing peripherals (gaming and standard keyboards, mice, mousepads, monitor stands), smart home security (cameras, door sensors, smart remotes), personal care devices (hair dryers, flat irons, epilators), audio equipment (Bluetooth speakers, tower speakers, earbuds), and lifestyle products (backpacks, cables, stationery). The company also distributes products through more than 30,000 retail points across Brazil and Uruguay.
Differentiator
Problem solved
Functional benefit
Brands
- Pulse: Audio brand offering speakers, headphones, and sound towers.
- Essenza
- Up Home
- Keep
- Mimo
- Smartogo
- Multilaser Liv
- Giga
Products and services
- Multilaser Liv Smart Home Ecosystem Smart home ecosystem including security cameras, magnetic door/window sensors, and universal IR remote controls, all managed through the Multilaser Liv mobile app for home automation.
- Pulse Audio Products Premium audio brand featuring Bluetooth speakers, tower speakers, and true wireless stereo (TWS) earbuds with various power levels and features including LED lighting.
- Essenza Personal Care Personal care product line including hair dryers, flat irons, epilators, and travel hair care kits with ceramic coating technology.
- Giga Security Cameras Security camera line including dome and bullet cameras with varying resolutions (720P to 5MP), infrared night vision, motion detection, and weather resistance for residential and commercial surveillance.
- Up Home Kitchenware Kitchen cookware brand featuring aluminum fry pans and skillets with non-stick coating, suitable for various cooktop types including induction.
- Keep School and Office Supplies Stationery and school supplies brand including mechanical pencils, markers, colored pens, sharpeners, and backpacks for students and office use.
- Mimo Pet and Baby Products Pet and baby care products including plush toys for pets, water fountains for pets, training pads, and pet treats.
- Smartogo Cables and Accessories Mobile device accessories brand featuring USB cables (USB-C, Lightning, Micro USB), car accessories, and headphones at various price points.
- Swisspack Backpacks Backpack brand featuring laptop backpacks with padded compartments for notebooks up to 15.6 inches, made from high-resistance polyester.
- Air Fryers and Home Appliances Home appliances including air fryers, blenders, food processors, vacuum cleaners, and coffee makers sold under Multilaser house brand.
- Computing Peripherals Computing peripherals including wireless mice, mechanical gaming keyboards, numeric keypads, monitor stands, mousepads, and webcam accessories.
- Gaming Accessories Gaming peripherals including RGB mechanical keyboards, XL RGB gaming mousepads, gaming mice, and gaming accessories.
Companies that use Multilaser
Customer profileSegments1 record
Ideal customer profiles1 record
Multilaser technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Multilaser partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Multilaser competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Multilaser social profiles
Digital presenceMultilaser compliance and trust
Trust signalCompliance1 record
Multilaser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multilaser leadership team
Management profileNumber of profiles
Multilaser subsidiaries and ownership
Company hierarchySubsidiaries9 records
Multilaser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multilaser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multilaser
What does Multilaser do?
Multilaser manufactures, distributes, and retails consumer electronics and household products across multiple categories including audio equipment, computing peripherals, smart home IoT devices, home appliances, personal care devices, and lifestyle accessories. The company sells more than 3,500 SKUs across 15 departments through its own e-commerce platform (multilaser.com.uy), 80+ Uruguay pickup branches, and 30,000+ retail points across Brazil.
Is Multilaser a public or private company?
Multilaser is a private company. It is classified as unknown and is currently operating.
When was Multilaser founded?
Multilaser was founded in 1993. It employs 51 to 100 people.
Where is Multilaser based?
Multilaser is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Multilaser make money?
One revenue line is on record: hardware and Consumer Electronics Sales.
Does Multilaser have an API?
No public API is recorded for Multilaser.
What industry is Multilaser in?
Multilaser's product category is Consumer Electronics. Its primary akta.pro industry code is CRAFADAD, Consumer Electronics & Appliances Online Retailers, with a secondary code of CRAEACAH, Off-Price Small Appliances & Home Electronics Retail. Its NAICS code is 4492 and its SIC code is 5331.