Autohaus Schorr

What Autohaus Schorr does

Autohaus Schorr GmbH was a privately held German automobile dealership headquartered in Eisenach, Thuringia, operated by the Schorr family for over 130 years. The company's roots trace to a family business founded in 1895; it entered the automobile sector in 1921 and became an Opel dealer in 1934. Over its operating history it expanded to a multi-brand retail and after-sales service portfolio covering Opel, Peugeot, Citroën, Fiat, Abarth, Hyundai, and Isuzu, serving consumer automobile buyers and service customers across four locations in Thuringia (Eisenach, Arnstadt, Mühlhausen, and Erfurt) with 51-100 employees.

The business operated a traditional franchise dealership model, generating revenue through new and used vehicle sales, manufacturer-authorized service, parts, and ancillary automotive services, with physical retail showrooms as the primary distribution channel. No proprietary technology, digital platform, or technology-driven differentiators were part of the offering; the value proposition rested on long-standing local brand heritage, multi-site regional accessibility, and multi-brand franchise representation.

The company entered insolvency proceedings (Insolvenzverfahren) and ceased operations on June 30, 2026. The operative business at Eisenach, Arnstadt, and Mühlhausen was transferred to Autohaus Peter (family Peter) effective July 1, 2026, with Erfurt customers redirected to Autohaus Peter's Erfurt facility. Final managing director Sascha Schorr departed at the same date.

Name

Autohaus Schorr

Legal name

Autohaus Schorr GmbH

Website

https://schorr.de

Company type

Private

Founded year

1895

Operating status

Closed

Headcount range

51–100 employees

Short description

Autohaus Schorr GmbH was a family-owned automobile dealership in Thuringia, Germany, selling and servicing Opel, Peugeot, Citroën, Fiat, Abarth, Hyundai, and Isuzu vehicles across four locations. Operations ceased June 30, 2026, following insolvency proceedings, with the business transferred to Autohaus Peter.

Ownership category

akta.pro rank

Product category

Automobile Dealership Services

NAICS

New Car Dealers (441110), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)

Keywords

• Automobile dealership
• Vehicle sales
• Automotive service
• Opel dealer
• Car maintenance

Headquarters

HQ city

Eisenach

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Core offering

Autohaus Schorr GmbH operates a traditional full-service automobile dealership selling new vehicles from brands including Opel, Peugeot, Citroën, Fiat, Abarth, Hyundai, and Isuzu, and provides after-sales service and maintenance. The business has operated as an Opel franchise dealer since 1934 and served customers across multiple physical locations in the Thuringia region of Germany.

Product overview

Autohaus Schorr GmbH is a traditional full-service automobile dealership operating as a single unified offering. The company has operated as an Opel franchise dealer since 1934, providing automobile sales, service, and related automotive services across its locations in Eisenach, Arnstadt, Mühlhausen, and Erfurt. As of July 1, 2026, the operative business is being transferred to Autohaus Peter, with locations in Eisenach, Arnstadt, Mühlhausen, and Erfurt (Paul-Schäfer-Straße 97) continuing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• New automobile sales (Opel and other marques)
• Automotive service and maintenance

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Autohaus Peter (Family Peter)coreOthers · 1 July 2026Autohaus Peter, represented by Family Peter, has been selected as successor to take over the operational business of Autohaus Schorr GmbH following insolvency proceedings. The Peter family is described as representing reliability, passion, and entrepreneurial responsibility. Autohaus Peter assumes operations at the Eisenach, Arnstadt, and Mühlhausen locations effective July 1, 2026. Erfurt customers are redirected to the Autohaus Peter Erfurt location.

Scale indicators1 record

Recent moves4 records

Regional players

• Moll Automobile: German automotive retail group operating multiple franchised dealerships across central and southern Germany. Comparable as a multi-brand German new-car dealer with similar scale (mid-sized dealer group, dozens-to-low-hundreds of employees).
• Aschoff Gruppe: German automotive retail group with strong Opel and multi-brand representation. Comparable as an Opel-anchored German dealer group subject to the same Stellantis dealer-network rationalisation.
• Sächsische Automobilgruppe: German automotive retail group operating multiple OEM brands across central and eastern Germany. Comparable as an eastern-German multi-brand dealer group under the same regional demographic pressures that affected Schorr.

Broad incumbents

• Senger Gruppe: German automotive retail group operating franchised dealer locations for multiple OEMs. Comparable mid-sized German multi-brand dealer facing the same EU consolidation pressures on regional operators.
• Rosier Group: Family-run German automotive retail group with multiple franchised brands across several states. Directly comparable as a multi-brand, multi-region German dealer group of similar generation and family-ownership profile.
• Hahn Group (Hahn + Fayard Autohandelsgesellschaft): Large German automotive retail group operating multiple franchised brands and locations. Directly comparable as a multi-brand, multi-location German car dealer facing the same OEM consolidation and EV transition pressures that drove Schorr's insolvency.
• Stellantis &You: OEM-controlled retail arm of Stellantis (parent of Opel, Peugeot, Citroën, Fiat, Abarth) selling new vehicles directly through company-owned points of sale. Comparable as the strategic channel that competes with — and increasingly replaces — independent multi-brand dealers like Autohaus Schorr.
• Emil Frey Group: Large European automotive retail group operating multi-brand dealerships across Switzerland, Germany, and beyond. Comparable as a large multi-brand European dealer group benchmark for mid-sized German dealer economics.
• AVAG Holding (Augsburger Verlags- und Handelsgesellschaft): Established German automotive retail group operating across southern and central Germany. Comparable as a regional-to-national German multi-brand dealer group with similar exposure to Stellantis and Hyundai franchises.

Direct peers

• Autohaus Peter: Family-operated German multi-brand dealership group and direct successor to Autohaus Schorr's operative business at Eisenach, Arnstadt, and Mühlhausen from July 1, 2026, with its own Erfurt branch (Paul-Schäfer-Straße 97). Closest direct comparable given identical multi-brand car-dealer model and explicit operational continuity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Autohaus.Schorr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Schorr