Freycinet Experience Walk

What Freycinet Experience Walk does

Freycinet Experience Walk is a privately held Australian eco-tourism operator founded in 1992 by Joan Masterman and architect Ken Latona, conducting a four-day, fully inclusive guided coastal walking tour through Tasmania's Freycinet National Park, including the iconic Wineglass Bay and Schouten Island. The company operates from Friendly Beaches Lodge — the only accommodation located within Freycinet National Park, situated on private land adjacent to the park boundary — a six-building eco-lodge designed by Ken Latona following Glenn Murcutt's 'touch the earth lightly' philosophy and recognized with multiple Australian architecture awards including the 1993 RAIA Commercial Award, a 1993 Environmental Citation, and the 2018 Enduring Architecture Award. Technical infrastructure is built around off-grid sustainability: solar panels and batteries for power, gas for hot water and cooking, rainwater capture for potable and wash water, self-composting toilets, and Tasmanian oak / iron construction designed to follow the contours of the land.

The business model is direct-to-consumer, with all-inclusive pricing at A$3,600 per person for the 2026/27 season (A$3,350 for children 8–16), a A$500 per person non-refundable deposit, balance due 60 days pre-departure, and full payment required for bookings within 60 days. Capacity is structurally capped at one trip at a time with a maximum of 10 guests and four dedicated staff, departing Tuesdays and Fridays from October to April. Customer segments include couples, families, solo travelers, and private groups of 8–10; additional product surface includes Day Hikes, a Groups & Private Bookings (exclusive lodge hire) option, a Couples Experience sub-brand, and a curated Wineries of Freycinet offering. Go-to-market relies on the company's own website and phone/email direct booking, content marketing via blog and Instagram, partnership channels including Great Walks of Tasmania and Great Walks of Australia collectives, an accommodation referral partnership with Old Woolstore Apartments, TripAdvisor, and earned media in publications including Condé Nast Traveller, Washington Post, AFR, and NZ Herald. Advanced Ecotourism certification from Eco Tourism Australia (highest tier) and Joan Masterman's 2019 Order of Australia anchor the sustainability and brand position.

Name

Freycinet Experience Walk

Legal name

Freycinet Experience Pty Ltd

Website

https://freycinet.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Freycinet Experience Walk is a private Tasmanian eco-tourism operator running a four-day all-inclusive guided walking tour of Freycinet National Park, with accommodation at the award-winning Friendly Beaches Lodge, serving leisure travelers (couples, families, solo, and groups) seasonally from October to April.

Ownership category

akta.pro rank

Product category

Eco-tourism guided walking tours

NAICS

Tour Operators (561520), All Other Traveler Accommodation (721199)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ)

akta.pro secondary industries

Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)

Keywords

• Guided walking tours
• Ecotourism experiences
• Lodge accommodation
• Nature based tourism
• Small group travel

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Four-day guided walking tours: All-inclusive four-day walking tour package covering accommodation at Friendly Beaches Lodge, all meals and beverages including award-winning regional wines, guided walks, boat trips, park passes, equipment rental (jacket and pack), and return transfers from Hobart. Pricing is per person with children's and group discounts available.
2. Cancellation and transfer fees: Deposit of $500 per person is non-refundable. Balance due 60 days before departure. Cancellation within 21 days of departure results in no refund.
3. Private lodge hire: Groups of 8-10 can hire the entire lodge exclusively with or without walking itinerary, offering tailored experiences

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Freycinet Experience Walk operates a four-day, fully inclusive guided coastal walking tour through Tasmania's Freycinet National Park, capped at ten guests per departure. The package bundles three nights at Friendly Beaches Eco-Lodge, all meals and award-winning regional wines, pack-free guided walks, a boat trip to Schouten Island, park passes, Gore-Tex jackets and packs, and return transfers from Hobart CBD/airport, sold per person with private-lodge hire available for groups of 8–10.

Product overview

Freycinet Experience Walk operates as a single unified product: a four-day, fully-inclusive guided walking tour through Tasmania's Freycinet National Park. The core offering combines the Freycinet Experience Walk itself (the guided hiking experience) with accommodation at Friendly Beaches Lodge, creating an integrated lodge-based walking holiday. Additional sub-brands include Couples Experience, Groups & Private Bookings, and Day Hikes for varied segment needs. The company also curates winery experiences as part of the broader Tasmanian tourism offering.

Differentiator

Problem solved

Functional benefit

Brands

• Friendly Beaches Lodge: The award-winning eco-lodge accommodation at the heart of Freycinet National Park where guests stay during the four-day walking tour.

Products and services

• Freycinet Experience Walk (four-day guided walking tour) A four-day guided coastal walking tour through Tasmania's Freycinet National Park covering the entire Freycinet Peninsula including the iconic Wineglass Bay. The package includes three nights at Friendly Beaches Lodge, all meals and locally sourced wine, pack-free guided walks, boat trip to Schouten Island, park passes, Gore-Tex jacket and pack, and return transfers from Hobart CBD or airport. Maximum 10 guests per group with four dedicated staff, departures every Tuesday and Friday from October to April.
• Friendly Beaches Lodge Award-winning eco-lodge nestled inside Freycinet National Park offering six buildings among casuarina, tea tree and banksia vegetation, 100 metres from a private beach. Features off-grid solar power, rainwater collection and composting toilets, private rooms with goose-down doonas and Egyptian cotton sheets, communal Tasmanian oak dining tables, hot showers and deep baths. Private rooms and exclusive-use options for walking tour guests and private groups.
• Couples Experience A romantic couples getaway version of the four-day Freycinet Experience Walk offering private rooms, shared dining at communal tables, wine pairings, and opportunities to reconnect in the wilderness of Freycinet National Park. Designed for pairs seeking a fully curated romantic escape with all logistics handled.
• Groups & Private Bookings (Private Lodge Hire) Private group experiences for 8 to 10 people featuring exclusive use of Friendly Beaches Lodge, fully customised walking itineraries, and dedicated hosts preparing all meals and beverages. Available with or without the guided walking itinerary for friend groups, families or executive retreats.
• Day Hikes Half-day and full-day guided walking experiences within Freycinet National Park for visitors with limited time, including scenic coastal trails and visits to iconic locations such as Wineglass Bay with professional guides.
• Wineries of Freycinet curated experience A curated wine tourism experience showcasing East Coast Tasmania's boutique wineries including Devil's Corner, Spring Vale Vineyards, Gala Estate, Milton Vineyard and Freycinet Vineyard. Combines tastings and scenic visits to complement the walking tour and broader Tasmanian food and wine offering.

Quantifiable outcome

• Maximum 10 guests per group ensures personalized service quality
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Great Walks of TasmaniacoreChannel Partner/ Reseller/ DistributorCollection of eight independent guided walk companies offering experiences in Tasmania's most inspiring locations. Combined walks cover over 300km of Tasmania's prime walking tracks. Freycinet Experience Walk is a member operator.
• Great Walks of AustraliacoreChannel Partner/ Reseller/ DistributorCollection of 13 destination-based walks across Australia offering journeys exploring diverse landscapes with excellent guiding, accommodation, and local food and wine. Freycinet Experience Walk represents Tasmania in this national collective.
• Eco Tourism AustraliacoreStrategic or Co-development PartnerECO Certification program assures travelers that certified products are backed by commitment to sustainable practices and high quality nature-based tourism experiences. Freycinet Experience Walk holds Advanced Ecotourism certification at highest level.
• Old Woolstore ApartmentsminorChannel Partner/ Reseller/ DistributorRecommended accommodation partner in Hobart. Staff offer special rates to Freycinet Experience guests. Centrally located near Salamanca Place, Battery Point, and Constitution Dock. Guests quote 'Freycinet Experience' or use code FREYCINET for 10% discount.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/freycinetexperiencewalk
• Facebookfacebook.com/freycinetexperiencewalk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freycinet Experience Walk