SpareBank 1 Finans Midt-Norge

What SpareBank 1 Finans Midt-Norge does

SpareBank 1 Finans Midt-Norge AS is a Norwegian licensed financing company established in 2010 and headquartered in Trondheim. The company is jointly owned by six regional SpareBank 1 alliance banks in central Norway — SpareBank 1 SMN, SpareBank 1 Sogn og Fjordane, SpareBank 1 Nordmøre, SpareBank 1 Hallingdal Valdres, SpareBank 1 Gudbrandsdal, and SpareBank 1 Lom og Skjåk — and operates as the consolidated consumer and SMB credit arm of the SpareBank 1 alliance in its region. As of the available disclosures it employs 53 staff and manages a credit portfolio (forvaltningskapital) of approximately 13.5 billion NOK.

The company provides a focused set of asset-backed financing products for two customer segments. For private consumers it offers vehicle loans (billån) — including variants for cars, classic vehicles, boats, motorcycles, campers, ATVs, snowmobiles, and electric vehicles — with up to 100% financing, repayment periods up to 10 years, same-day decisions, BankID-based electronic signing, and an optional payment-protection insurance add-on priced at 7.7% of monthly installment. For business customers it provides operating and financial leasing (vehicles, machinery, agricultural and forest equipment, production equipment) and commercial loans (næringslån) typically secured by the financed asset over 3–10 year terms. Revenue is generated through interest spreads, establishment fees, registration fees (tinglysningsgebyr), late-payment penalties, and insurance premiums.

Distribution is conducted almost entirely through a multi-partner channel architecture rather than direct sales: loan applications are originated through BN Bank, Lendo, the SpareBank 1 alliance banks, Sparebanken Møre, Amcar (classic vehicles, ~30,000 members), and Elbilforeningen (electric vehicle association), with the company operating a self-service web portal (sb1finans.no) for applications, account management, and supplementary tools such as liquidity and operating budget templates. The company holds Miljøfyrtårn (Environmental Lighthouse) certification and applies an explicit credit policy excluding fossil-fuel power, oil sand mining, nuclear power, and weapons-export financing.

Name

SpareBank 1 Finans Midt-Norge

Legal name

SpareBank 1 Finans Midt-Norge AS

Website

https://sb1finans.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

SpareBank 1 Finans Midt-Norge is a Trondheim-based licensed lender, jointly owned by six regional SpareBank 1 banks, that provides vehicle, boat, equipment, and commercial-asset financing plus leasing to Norwegian consumers and SMBs, distributing loans through partner banks, comparison platforms, and enthusiast associations.

Ownership category

akta.pro rank

Product category

Vehicle and Equipment Financing

NAICS

Sales Financing (52222), Sales Financing (522220), Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141), Finance Lessors (6172)

akta.pro primary industry

Auto Title Loans (Vehicle-Backed Short-Term) (FSAKADAJ)

akta.pro secondary industries

Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK), Pricing, Risk-Based Offer & Limit Management (FSAGAHAE)

Keywords

• Vehicle financing
• Business leasing
• Commercial lending
• Payment protection insurance
• Classic vehicle loans

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Financing (Billån): Interest-bearing loans for vehicle purchases including cars, boats, ATVs, snowmobiles, and motorhomes. Revenue generated through interest payments, establishment fees, and tinglysningsgebyr (registration fees). Provides up to 100% financing with repayment periods up to 10 years.
2. Leasing: Operating and financial leasing for business customers covering vehicles, machinery, agricultural equipment, and production equipment. Revenue from monthly lease payments over contracted periods.
3. Business Loans (Næringslån): Loans secured by collateral in the financed object, with terms typically ranging from 3 to 10 years. Revenue from interest and establishment fees.
4. Payment Insurance (Forsikret lån): Credit protection insurance offered alongside vehicle loans, covering involuntary unemployment, illness, serious illness diagnosis, and death. Revenue from insurance premiums calculated as percentage of monthly loan costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

SpareBank 1 Finans Midt-Norge provides vehicle financing (car loans, classic vehicle loans, boat loans) to private customers and operating/financial leasing and collateralized commercial loans to business customers. The company also offers optional payment protection insurance alongside its consumer loans and distributes its products through partner banks (BN Bank, SpareBank 1 group, Sparebanken Møre), comparison platforms (Lendo), and enthusiast organizations (Amcar, Elbilforeningen). Same-day loan decisions, up to 100% financing, and repayment terms up to 10 years are core features.

Product overview

SpareBank 1 Finans Midt-Norge AS operates as a financing company offering a comprehensive suite of financial products for both private individuals and businesses. The core product portfolio includes vehicle loans (billån) for private customers with standard and insured variants, classic vehicle financing through the Amcar partnership, business leasing for vehicles and equipment, commercial loans (næringslån) secured by registered objects, and boat financing with ship mortgage options. The company also provides supplementary financial management tools including liquidity budget and operating budget templates. All private lending products can be applied for through various partner channels including BN Bank, Lendo, SpareBank 1, Sparebanken Møre, and Amcar, with same-day approval and electronic signing via BankID.

Differentiator

Problem solved

Functional benefit

Products and services

• Billån (Car Loan)

Quantifiable outcome

• Same day loan decision
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BN BankcoreChannel Partner/ Reseller/ DistributorBN Bank routes private customer car loan applications to SpareBank 1 Finans Midt-Norge. Customers can apply for car loans through BN Bank's website and are referred to SpareBank 1 Finans for processing.
• LendocoreChannel Partner/ Reseller/ DistributorLendo, a loan comparison platform, routes car loan applications to SpareBank 1 Finans Midt-Norge. Customers can apply for financing through Lendo's loan comparison service.
• SpareBank 1coreChannel Partner/ Reseller/ DistributorSpareBank 1 group banks route car loan applications from their customers to SpareBank 1 Finans Midt-Norge for financing. Existing SpareBank 1 customers can also access loan information through online banking.
• Sparebanken MørecoreChannel Partner/ Reseller/ DistributorSparebanken Møre routes car loan applications from their customers to SpareBank 1 Finans Midt-Norge. Sparebanken Møre customers can also access loan information through their online banking portal.
• AmcarcoreChannel Partner/ Reseller/ DistributorAmcar is Norway's classic vehicle enthusiasts' organization with 170 member clubs and approximately 30,000 members. They refer classic car financing customers to SpareBank 1 Finans Midt-Norge. Phone: 72 89 60 00.
• Elbilforeningen (Norwegian Electric Vehicle Association)minorChannel Partner/ Reseller/ DistributorThe Norwegian Electric Vehicle Association refers their members to SpareBank 1 Finans Midt-Norge for electric vehicle financing. Members can access preferential loan terms through this partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resurs Bank: Nordic consumer and point-of-sale finance provider active in Norway, offering installment loans and vehicle-related financing through partner channels — directly comparable business model and customer profile.
• Santander Consumer Bank (Norway): Major Nordic consumer and vehicle finance provider active in Norway, with comparable installment loan and auto financing products targeting private individuals through digital channels.
• SpareBank 1 Finans Østlandet: Parallel regional financing company within the SpareBank 1 alliance serving the Østlandet region with the same product mix of vehicle loans, leasing, and business loans — the most directly comparable peer in the same alliance.

Broad incumbents

• Volvo Car Financial Services: Volvo's captive financing operation offering loans and leases on Volvo vehicles in Norway — directly competes for the same vehicle financing customers with manufacturer-backed rates.
• Volkswagen Financial Services Norway: Captive auto finance arm of Volkswagen Group offering vehicle loans and leasing in Norway — direct overlap on passenger car and commercial vehicle financing, backed by dealer-channel origination.
• DnB Finans: Norway's largest nonbank financing company, offering vehicle leasing and business loans nationwide. Overlaps heavily in product categories but operates at national scale with a much broader customer base and balance sheet.
• Nordea Bank (Norway): Largest Nordic bank with a broad consumer and corporate lending franchise in Norway including auto and equipment financing — competes for the same borrowers as a diversified incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sparebank-1-finans-midt-norge-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpareBank 1 Finans Midt-Norge