Pop Audio
Pop Audio designs and sells modular, professional-grade microphone pop filters (interchangeable foam, fabric, and metal) via direct-to-consumer e-commerce, serving recording studios, home producers, and content creators worldwide through popaudio.co.uk.
- Company typePrivate
- Founded2016
- HeadquartersCambridge, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pop Audio does
Pop Audio is a privately-held audio equipment company that designs and manufactures professional-grade pop filters for vocal recording microphones. The company was founded in 2016 by a team of engineers and musicians who sought to address persistent frustrations with conventional pop filters — namely drooping, imprecise positioning, poor acoustic transparency, and disposable build quality. Its core product is a modular system comprising three interchangeable filter types (hydrophobic open-cell foam, dual-layer fabric, and dual-layer stainless steel), a ball-and-socket joint gooseneck arm, and a quick-release aluminium clamp with a proprietary bayonet attachment mechanism that enables rapid filter swapping. The foam variant uses individual cell technology in which hundreds of tiny cells function as independent dual-layer filters, while the fabric and metal variants rely on a layered air-blast diffusion approach.
The company sells exclusively through its own direct-to-consumer e-commerce storefront at popaudio.co.uk, offering free worldwide shipping, a 14-day risk-free trial, and free return shipping within the EU. Pricing ranges from 29 EUR for individual replacement filters to 99 EUR for the complete Studio Set that bundles all three filter types with the gooseneck arm and clamp. There is no subscription model and no third-party retail distribution mentioned. Its target customers are professional recording studios and engineers, home recording enthusiasts, and content creators — with marketing leverage built around verified usage by high-profile artists including Ed Sheeran, Beyoncé, Dua Lipa, Carrie Underwood, and Lewis Capaldi, supplemented by trade-press reviews from Sound On Sound, Audio Media International, Pro Tools Expert, ReaperTV, and MusicTech.
Operationally, Pop Audio trades as Sonic Sales GmbH, a German private limited company registered in Steinhagen, Germany (HRB 11373), represented by Matthias Herbst. The company reports 1-10 employees, has not disclosed any external funding rounds, and appears to be bootstrapped. Its geographic reach is claimed global via DTC shipping, and it maintains regulatory compliance including WEEE registration (46352590) and EU VAT identification (DE 815415147) to support cross-border sales.
Pop Audio firmographics
Firmographics- Name
- Pop Audio
- Legal name
- Sonic Sales GmbH
- Website
- https://popaudio.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pop Audio designs and sells modular, professional-grade microphone pop filters (interchangeable foam, fabric, and metal) via direct-to-consumer e-commerce, serving recording studios, home producers, and content creators worldwide through popaudio.co.uk.
- Ownership category
- akta.pro rank
Pop Audio industry classification
Industry- Product category
- Studio Microphone Accessories
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)
Keywords
Where Pop Audio is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pop Audio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: One-time purchase of pop filters, filter sets, and accessories. Products include Foam/Fabric/Metal Filter Sets (69 EUR), Studio Set (99 EUR), Gooseneck (49 EUR), and individual replacement filters (29 EUR each). No recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Replacement Filters - Individual filter purchases |
| One time/ perpetual license | Pay-as-you-go | Filter Sets - Complete pop filter with arm and one filter type |
| One time/ perpetual license | Pay-as-you-go | Studio Set - Complete kit with all three filter types |
| One time/ perpetual license | Pay-as-you-go | Gooseneck Only - Replacement arm |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pop Audio product offering
Product offeringCore offering
Pop Audio designs, manufactures, and sells a modular pop filter system for microphones used in vocal recording. The flagship product consists of three interchangeable filter types (fabric, metal, and hydrophobic foam) attached via a bayonet mechanism to a ball and socket joint gooseneck arm secured by an aluminium quick-release clamp. Products are sold as complete sets (Studio Set with all three filters, or single-filter sets) and as replacement components (individual filters and gooseneck arm).
Product overview
Pop Audio offers a modular pop filter system centered on the Pop Audio Pop Filter, which consists of three interchangeable filter types (Foam, Fabric, and Metal), a ball and socket joint gooseneck arm, and a quick-release aluminum clamp. The products are sold as complete sets (Studio Set with all three filters, or individual filter-specific sets) or as separate replacement components (individual filters or gooseneck). The system uses a unique bayonet attachment mechanism for quick filter changes, addressing the common frustrations of traditional pop filters with superior positioning stability, acoustic transparency, and build quality.
Differentiator
Problem solved
Functional benefit
Products and services
- Pop Audio Studio Set Complete pop filter system including gooseneck arm with ball and socket joint, quick-release clamp, and all three interchangeable filter types (foam, metal, fabric), targeting maximum versatility across professional and home recording situations.
- Pop Filter Foam Set Pop filter set featuring a hydrophobic open-cell 30PPI foam filter with ball and socket joint arm and quick-release clamp, designed for critical recording situations requiring maximum acoustic transparency.
- Pop Filter Fabric Set Pop filter set featuring a dual-layer fabric filter with ball and socket joint arm and quick-release clamp, suitable for all recording situations from professional studios to home setups.
- Pop Filter Metal Set Pop filter set featuring a robust dual-layer stainless steel metal filter with hundreds of 0.8mm holes, paired with the ball and socket joint arm and quick-release clamp, designed for studio and road use.
- Pop Audio Gooseneck Replacement gooseneck arm with ball and socket joint mechanism offering strong, flexible positioning. Sold separately for users who need an additional arm.
- Pop Audio Foam Filter Replacement hydrophobic foam filter for the Pop Audio system. Made from open-cell 30PPI foam with 0.4cm thickness, providing ultimate acoustic transparency for critical recording situations.
- Pop Audio Fabric Filter Replacement dual-layer fabric filter for the Pop Audio system, offering high acoustic transparency whilst stopping air blasts from plosives.
- Pop Audio Metal Filter Replacement dual-layer stainless steel metal filter with hundreds of 0.8mm holes for the Pop Audio system, robust and easy to clean for studio and road use.
Quantifiable outcome
- Acoustic transparency verified through frequency response testing showing minimal sound alteration
- +2 more outcomes
Companies that use Pop Audio
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Pop Audio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pop Audio partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
Pop Audio competitors and assessment
Company assessmentBroad incumbents
- sE Electronics: sE Electronics manufactures studio microphones and acoustic accessories, including the iconic Reflexion Filter portable acoustic treatment. Overlaps with Pop Audio in providing professional acoustic accessories for vocal recording environments, but operates as a much broader pro-audio incumbent.
- Shure: Shure is a dominant global manufacturer of microphones and audio equipment, including accessories like the PS-6 popper stopper. Competes with Pop Audio in the broader microphone-accessory ecosystem and shares Pop Audio's appeal to professional vocalists and broadcasters, though Shure is a diversified incumbent.
- RØDE Microphones: RØDE designs and manufactures microphones and accessories for studio, broadcast, and content-creation applications. While RØDE's pop filters are a smaller part of its catalogue, the brand targets the same professional and prosumer vocal-recording market as Pop Audio.
- Blue Microphones: Blue Microphones (now part of Logitech for Content Creators) produces studio and broadcast microphones along with complementary accessories. Serves an overlapping prosumer and creator customer base, though at a much larger scale and broader product range than Pop Audio.
- Neumann: Neumann (a Sennheiser brand) is a legendary manufacturer of high-end studio microphones (TLM, U87, KMS series). The user base of Neumann microphones is precisely Pop Audio's target customer — engineers and artists seeking premium vocal capture — making Neumann's installed base a natural demand driver.
Direct peers
- Talentcell / PEMOTech: PEMOTech and similar Amazon-native brands sell multi-pack microphone pop filters and accessories at entry-level pricing. Directly compete in the pop-filter category with Pop Audio, though they target the opposite end of the price spectrum.
- Aokeo: Aokeo is one of the highest-volume sellers of microphone pop filters on Amazon, offering a wide range of mesh and metal options at budget price points. Direct competitor in the pop-filter category, addressing the same vocal-recording use case Pop Audio targets, but at a substantially lower price tier and without Pop Audio's premium positioning.
Emerging players
- Aston Microphones: Aston Microphones is a premium challenger brand focused on delivering high-quality studio microphones (Origin, Stealth, Spirit) with distinctive design. Shares Pop Audio's premium positioning, design-led differentiation, and appeal to professional recording studios and engineers.
- Elgato (Corsair): Elgato sells microphones and streaming accessories (Wave series) aimed at content creators and streamers. While not a direct pop-filter competitor, Elgato competes for the same prosumer vocal-recording budget and is increasingly relevant as content creation drives home-studio demand.
- Maono: Maono manufactures affordable microphones, audio interfaces, and pop filters targeted at podcasters, streamers, and home recording enthusiasts. Overlaps with Pop Audio on the home-studio / content-creator segment, but positioned at substantially lower price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Pop Audio social profiles
Digital presencePop Audio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pop Audio leadership team
Management profileNumber of profiles
Profiles1 record
Pop Audio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pop Audio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pop Audio
What does Pop Audio do?
Pop Audio designs, manufactures, and sells a modular pop filter system for microphones used in vocal recording. The flagship product consists of three interchangeable filter types (fabric, metal, and hydrophobic foam) attached via a bayonet mechanism to a ball and socket joint gooseneck arm secured by an aluminium quick-release clamp. Products are sold as complete sets (Studio Set with all three filters, or single-filter sets) and as replacement components (individual filters and gooseneck arm).
Is Pop Audio a public or private company?
Pop Audio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pop Audio founded?
Pop Audio was founded in 2016. It employs 1 to 10 people.
Where is Pop Audio based?
Pop Audio is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Pop Audio make money?
One revenue line is on record: hardware Product Sales.
Who are Pop Audio's main competitors?
Broad incumbents on record are sE Electronics, Shure, RØDE Microphones, Blue Microphones and Neumann. Direct peers are Talentcell / PEMOTech and Aokeo. Emerging players are Aston Microphones, Elgato (Corsair) and Maono.
Does Pop Audio have an API?
No public API is recorded for Pop Audio.
What industry is Pop Audio in?
Pop Audio's product category is Studio Microphone Accessories. Its primary akta.pro industry code is CRACANAM, Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters). Its NAICS code is 33431 and its SIC code is 3651.