La Estrella
La Estrella S.A.S is a family-owned Colombian agro-industrial company (founded 1997, Pereira) that vertically integrates balanced animal feed manufacturing, full-cycle pork production, sugarcane cultivation, and direct-to-consumer pork retail (Delicerdos) to serve commercial pig farms and retail consumers in Colombia.
- Company typePrivate
- Founded1997
- HeadquartersPereira, Colombia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What La Estrella does
La Estrella S.A.S is a privately held Colombian agro-industrial company founded in 1997, headquartered in Pereira, Risaralda. The company operates four integrated business units: (1) full-cycle pork protein production across three sites in Pereira, Risaralda, with automated feeding systems and a three-component biosecurity protocol covering Bioexclusion, Biomanejo, and Biocontención; (2) a balanced animal feed mill with a quality control laboratory and dynamic feed formulation capabilities tailored to each pig growth stage (gestation, lactation, pre-weaning, finishing), optimizing cost and nutrition based on raw material pricing and nutrient variability; (3) sugarcane cultivation at Hacienda San Marcos in Viterbo, Caldas, using modern, sustainable agronomic practices; and (4) the Delicerdos retail point of sale at Plaza de Mercado Paloquemao in Bogotá for direct-to-consumer commercialization of premium pork. Headcount is 51-100 employees and the company is organized as a Colombian SAS (simplified stock company) under family ownership.
The company's core technology centers on vertically integrated agro-industrial operations: automated feeding systems deployed across all production stages, a three-component biosecurity framework applied uniformly across pig sites, and a feed quality control laboratory conducting analysis from raw material reception through final dispatch. Proprietary feed formulation expertise allows the company to update diets dynamically based on ingredient pricing and nutrient content variability, reportedly generating savings of $6-8 per ton of feed and $0.18 per pig on reformulation, which is material given that feed represents 60-70% of pig production costs. The company also operates a career page and content marketing channels (website blog "Novedades", YouTube) positioning itself as a thought leader in pig nutrition and digital transformation in agriculture.
La Estrella generates revenue through B2B direct sales of balanced animal feed to commercial pig farming operations, B2B wholesale and B2C retail (via Delicerdos) sales of premium pork produced on its own farms, and commodity sales of sugarcane. Pricing is not publicly disclosed; all commercial quoting is handled via direct contact (phone, WhatsApp, website form, on-site visits) using a consultative, sales-led approach with personalized technical advisory as a key differentiator. The company serves three segments: commercial pig farms (primary), retail pork consumers in Bogotá, and agricultural commodity buyers of sugarcane. Geographic footprint is domestic only, concentrated in Colombia's coffee region (Risaralda, Caldas) and Bogotá. No funding rounds, M&A activity, or external investor participation are disclosed; ownership and control remain with the founding family.
La Estrella firmographics
Firmographics- Name
- La Estrella
- Legal name
- LA ESTRELLA S.A.S
- Website
- https://laestrellasa.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- La Estrella S.A.S is a family-owned Colombian agro-industrial company (founded 1997, Pereira) that vertically integrates balanced animal feed manufacturing, full-cycle pork production, sugarcane cultivation, and direct-to-consumer pork retail (Delicerdos) to serve commercial pig farms and retail consumers in Colombia.
- Ownership category
- akta.pro rank
La Estrella industry classification
Industry- Product category
- Agro-industrial Pork Production
- NAICS
- Animal (except Poultry) Slaughtering (311611), Hog and Pig Farming (1122), Animal Food Manufacturing (3111)
- SIC
- Meat Packing Plants (2011), Food And Kindred Products (2000)
- akta.pro primary industry
- Hog Slaughtering (Harvest & Evisceration) (AFANABAA)
- akta.pro secondary industries
- Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB), Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)
Keywords
Where La Estrella is headquartered
LocationHeadquarters
- HQ city
- Pereira
- HQ country
- Colombia
- HQ region
- Latin America
Offices4 records
Markets served
La Estrella business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Balanced Animal Feed Sales: Manufacturing and commercial sale of balanced feed formulations for pigs across all growth stages (gestation, lactation, pre-weaning, finishing). Revenue is generated through direct B2B sales to pig farming operations.
- Pork Meat Production and Sales: Full-cycle pig production from breeding through finishing, with meat sold through the company's own retail point of sale (Delicerdos) and likely to wholesale/commercial buyers.
- Sugarcane Production: Cultivation of sugarcane at Hacienda San Marcos in Viterbo, Caldas using modern, sustainable agronomic practices. Sugarcane is sold as an agricultural commodity.
- Delicerdos Retail Pork Sales: Direct-to-consumer retail sale of premium pork meat at the Delicerdos point of sale located in Plaza de Mercado Paloquemao, Bogotá. This is the company's consumer-facing sales channel for its own-produced pork.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No public pricing tiers available; direct sales quoting model. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
La Estrella product offering
Product offeringCore offering
La Estrella S.A.S is an integrated agro-industrial company that produces animal protein (full-cycle pork), manufactures balanced animal feed for pigs across all growth stages, and cultivates sugarcane. The company also operates Delicerdos, a retail point of sale in Bogotá for direct-to-consumer commercialization of its own-produced premium pork. Its vertically integrated model connects feed manufacturing, pig farming, and meat retail under a single Colombian operation.
Product overview
La Estrella S.A.S is a family-owned agroindustrial company founded in 1997, operating as an integrated agricultural production system. The company operates four distinct but complementary business units: (1) Producción de Proteína Animal - pork production across complete cycle with automated feeding systems in Pereira, Risaralda; (2) Alimento Balanceado para Animales - feed mill producing balanced animal feed for pigs at all growth stages; (3) Producción Caña de Azúcar - sugar cane cultivation using sustainable methods in Viterbo, Caldas; and (4) Delicerdos - retail pork sales outlet in Bogotá's Paloquemao market. The integrated model allows the company to control production from farm to consumer plate, with the feed mill supplying the animal production operation, and Delicerdos serving as the direct-to-consumer channel for the pork produced.
Differentiator
Problem solved
Functional benefit
Brands
- Delicerdos: Point of sale for commercialization of high-quality pork meat, located at plaza de mercado Paloquemao local 80003 in Bogotá.
Products and services
- Producción de Proteína Animal (Pork Production)
- Alimento Balanceado para Animales (Balanced Animal Feed)
- Producción Caña de Azúcar (Sugarcane Cultivation)
Quantifiable outcome
- Feed represents 60-70% of pig production costs — optimized feed formulation can yield savings of $6-8 per ton of feed when ingredient prices change, and $0.18 per pig on reformulation
- +1 more outcomes
Companies that use La Estrella
Customer profileSegments3 records
Ideal customer profiles3 records
La Estrella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
La Estrella partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
La Estrella competitors and assessment
Company assessmentDirect peers
- Italcol: Colombian animal nutrition and balanced feed company serving livestock and pet markets. Directly comparable on the feed mill side of La Estrella's business, operating in the same Colombian market and customer base (commercial pig farms).
- Aurora Alimentos: Brazilian cooperative that operates integrated pork processing and food production with branded and value-added meat products. Comparable mid-sized integrated protein producer in Latin America with a similar farm-to-consumer orientation.
- Frimesa: Paraguayan integrated pork cooperative covering breeding, feed, slaughter, and processed pork. Similar vertically integrated structure and mid-sized scale to La Estrella, with comparable product categories across the pork value chain.
- Agrosuper: Chile-based vertically integrated producer of pork, poultry, and salmon with in-house feed manufacturing. Most directly comparable Latin American peer to La Estrella's integrated pork + feed + sugarcane model, though operating at substantially larger scale.
Broad incumbents
- Smithfield Foods: Largest US pork producer, vertically integrated from feed milling (Murphy-Brown) through processing and branded pork products. Direct functional analogue of La Estrella's integrated pork-plus-feed model, though operating at much larger scale.
- Charoen Pokphand Foods (CPF): Thai-based global integrated feed and protein company with extensive pork operations across Asia and Latin America. Comparable vertical integration (feed + farming + processed pork) and product category overlap with La Estrella.
- JBS S.A. Brazilian-headquartered global meat processor with significant pork (Seara) operations across multiple geographies. Broad incumbent in the same protein category, operating at vastly larger scale but with comparable end products and B2B customer profiles.
- Tyson Foods: US-based integrated protein producer with significant pork and prepared foods operations. Broad incumbent operating across the protein value chain with feed, processing, and branded retail — overlapping several of La Estrella's business units.
- Cargill: Global agricultural giant with significant animal nutrition and feed operations (including premixes and integrated pig production in some markets). Comparable on the feed manufacturing side of La Estrella's business, and a benchmark competitor for feed quality and formulation.
Regional players
- Grupo Pecuario San Fernando: Peruvian integrated livestock and pork producer operating across feed, farming, and distribution in the Andean region. Comparable regional peer given similar mid-market scale and Latin American agro-industrial orientation to La Estrella.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
La Estrella social profiles
Digital presenceLa Estrella financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Estrella leadership team
Management profileNumber of profiles
La Estrella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Estrella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Estrella
What does La Estrella do?
La Estrella S.A.S is an integrated agro-industrial company that produces animal protein (full-cycle pork), manufactures balanced animal feed for pigs across all growth stages, and cultivates sugarcane. The company also operates Delicerdos, a retail point of sale in Bogotá for direct-to-consumer commercialization of its own-produced premium pork. Its vertically integrated model connects feed manufacturing, pig farming, and meat retail under a single Colombian operation.
Is La Estrella a public or private company?
La Estrella is a private company. It is classified as family owned and is currently operating.
When was La Estrella founded?
La Estrella was founded in 1997. It employs 51 to 100 people.
Where is La Estrella based?
La Estrella is headquartered in Pereira, Colombia, in the Latin America region.
How does La Estrella make money?
Four revenue lines are on record. Balanced Animal Feed Sales are the primary driver. The others are pork Meat Production and Sales, sugarcane Production and delicerdos Retail Pork Sales.
Who are La Estrella's main competitors?
Direct peers on record are Italcol, Aurora Alimentos, Frimesa and Agrosuper. Broad incumbents are Smithfield Foods, Charoen Pokphand Foods (CPF), JBS S.A., Tyson Foods and Cargill. Grupo Pecuario San Fernando is listed as a regional player.
Does La Estrella have an API?
No public API is recorded for La Estrella.
What industry is La Estrella in?
La Estrella's product category is Agro-industrial Pork Production. Its primary akta.pro industry code is AFANABAA, Hog Slaughtering (Harvest & Evisceration), with a secondary code of AFAIADAB, Pork Wholesale (Primal/Subprimal, Boxed Pork). Its NAICS code is 311611 and its SIC code is 2011.