Bizzarri
Bizzarri Srl is an Italian manufacturer of modular retail furniture, producing fruit and vegetable displays, bakery and deli fixtures, and shopping trolleys. Founded in 1985 in Foligno, the family-owned company serves major retailers including Coop, Carrefour, Conad, and Auchan.
- Company typePrivate
- Founded1985
- HeadquartersFoligno, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bizzarri does
Bizzarri Srl is an Italian designer and manufacturer of modular furniture and point-of-sale display systems for the large-scale retail trade (GDO) sector, headquartered in Foligno, Umbria. Founded in 1985 by Marco Bizzarri, the family-owned company operates from 5,500m² of commercial, manufacturing, and workspace facilities (two new production facilities added in 2022) with a multidisciplinary team of 30+ staff including architects, designers, and specialized technicians. The product portfolio spans seven main lines: fruit and vegetable displays (EBE120 series, POLIBIN, ORION), bakery furniture (SELF-SERVICE 4C/3C/CC, GEMINI), deli and back counters (SANDWICH modular system), retail accessories and access systems, shopping baskets and trolleys (Flexicart, Fidocart, Duetto, CartUp), info boxes/reception points, and HERCULES shelving for brico, pet, garden, and wine retail.
The business sells directly through a network of agents distributed across Italy, supported by an in-house technical department that provides 3D rendering, project consulting, and 24-hour quotation response. Revenue is generated primarily through B2B hardware sales of furniture systems with bundled professional services (custom design, technical consulting, installation). Notable proprietary/patented products include the Flexicart monocoque shopping trolley (launched at Euroshop 2010, ADI Design Index 2014), the Jet Dispenser glove machine (2020, deployed at Zara and H&M), and the CartUp automatic checkout trolley lift. The customer base spans major Italian and European retail chains — Coop, Carrefour, Conad, Eurospin, Auchan, Eataly, Zara, and H&M — and the company holds ISO 9001:2015 and EcoVadis certifications. In 2024, Bizzarri extended into adjacent verticals with complete furniture solutions for Consorzio Agrario stores, candy stores, and Mieloteca honey displays.
Bizzarri firmographics
Firmographics- Name
- Bizzarri
- Legal name
- Bizzarri Srl
- Website
- https://bizzarrisrl.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bizzarri Srl is an Italian manufacturer of modular retail furniture, producing fruit and vegetable displays, bakery and deli fixtures, and shopping trolleys. Founded in 1985 in Foligno, the family-owned company serves major retailers including Coop, Carrefour, Conad, and Auchan.
- Ownership category
- akta.pro rank
Where Bizzarri is headquartered
LocationHeadquarters
- HQ city
- Foligno
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Bizzarri business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Systems Sales: Core revenue from design, manufacturing and sale of furniture systems for large-scale retail trade including fruit & vegetable displays, bakery furniture, deli counters, retail accessories, shopping baskets, shelving, and info box solutions.
- Project Services: Comprehensive project support including 3D rendering, technical consulting, and graphic consulting for visual identity and communication optimization.
- Custom Design Services: Offering Engineering team provides customized project realization with appropriate aesthetic standards for individual client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B Direct Sales |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Bizzarri product offering
Product offeringCore offering
Bizzarri designs, manufactures, and sells modular furniture systems and point-of-sale display solutions for large-scale retail trade, including fruit and vegetable displays, self-service bakery furniture, deli counters, shopping baskets/trolleys, retail accessories, shelving, and modular info box solutions. The company also delivers project services such as 3D rendering, technical consulting, and graphic consulting for retail visual identity.
Product overview
Bizzarri Srl is a manufacturer of furniture and sales systems for large-scale retail trade (GDO) with over 30 years of experience. The company produces a comprehensive portfolio of retail display solutions organized into seven main product lines: Fruit & Vegetable Systems (metal and wood displays like EBE120 series and POLIBIN), Bakery Display Systems (self-service displays including SELF-SERVICE CC/4C/3C series), Deli Furniture (SANDWICH modular counters with stainless steel structure), Retail Accessories (flexible displays, shelving, access systems), Shopping Baskets (Flexicart monocoque trolleys ranging 25L-100L, Fidocart, Duetto, CartUp elevator), Info Box/Modular Box Office, and HERCULES Shelving Systems. The product portfolio serves major Italian and international retailers including Conad, Coop, Carrefour, Eurospin, and Auchan. Innovation highlights include the patented Flexicart monocoque shopping cart launched at Euroshop 2010, Jet Dispenser patent developed during Covid-19, and CartUp automatic checkout lift.
Differentiator
Problem solved
Functional benefit
Brands
- Flexicart: The world's first one-piece shopping cart with integrated handle, launched in 2010 at Euroshop. A patented monocoque design that revolutionized the shopping basket landscape.
- Fidocart
- CartUp
- Duetto
- SANDWICH
- HERCULES
Products and services
- Fruit & Vegetable Display Systems Metal and wood displays and accessories for fruit and vegetable departments, including modular shelving units such as the EBE120 series, POLIBIN, ORION, DRACO, and specialized displays for flowers and bananas. Sold to large-scale retail chains.
- Bakery Display Systems Self-service and freestanding displays for bakery products including the SELF-SERVICE 4C/3C/CC series, GEMINI counters, wicker baskets, and wooden display solutions designed to rigorous food contact certification standards. Used by retail bakeries and large-scale retail chains.
- Deli Furniture (SANDWICH System) SANDWICH system of sales counters and workbenches combining stainless steel structure robustness with versatile composition for managing and selling cold cuts and bakery products. Targeted at deli departments in retail stores.
- Retail Accessories
Quantifiable outcome
- Space savings through compact stacking designs (Flexicart L stacks at 9cm)
- +2 more outcomes
Companies that use Bizzarri
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
Bizzarri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Bizzarri partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- EVENTUNO SRLminorPartnership for LinkedIn consulting and premium profile creation to provide Bizzarri's salespeople greater international visibility on the LinkedIn platform. Supported by 50% EU voucher funding under POR FESR 2014-2020 Action 3.3.1.
- STUDIO LEGALE SPACCHETTIminorLegal consulting partnership for international contracting matters and patent applications. Supported by 50% EU voucher funding under POR FESR 2014-2020.
- PLAS MEDIA SRLminorPartnership for creation of website in Russian language to increase visibility in Russian-speaking markets where language barrier is prevalent. Supported by 50% EU voucher funding.
- INFOCAD SAScoreDevelopment of product configurator capable of communicating with management software. The application allows dynamic management of catalog elements, realizing executive design, rendering and quotation simultaneously for competitive service delivery.
- GUSTO IDS SRLminorMarketing consultancy partnership for creation of company profile to gain visibility on a global scale and convey complete image to clients. Supported by 50% EU voucher funding.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Bizzarri competitors and assessment
Company assessmentBroad incumbents
- Hussmann: Panasonic-owned US leader in commercial refrigeration and refrigerated display fixtures for grocery and food retail. Adjacent peer given Bizzarri's produce and deli display product lines, though Hussmann focuses specifically on temperature-controlled cases.
- Gunnebo: Swedish-listed global provider of security, cash management, and entrance control solutions for retail, banking, and public spaces. Overlaps with Bizzarri's retail access systems category but operates at much larger scale and broader scope.
- Carrier Commercial Refrigeration: NYSE-listed global leader in commercial refrigeration including refrigerated retail display cases. Overlaps with Bizzarri's produce and deli display categories but operates at massive global scale with multi-region manufacturing footprint.
Direct peers
- Wanzl: German global market leader in shopping carts, trolleys, and retail fixtures. Directly comparable to Bizzarri's shopping basket line (Flexicart competes with Wanzl's t-line) and serves similar large-scale retail customers worldwide at much larger scale.
- Frost-Trol: Portuguese manufacturer of commercial refrigeration and display fixtures for retail, foodservice, and specialty applications. Comparable in scale and regional European focus to Bizzarri with similar mid-sized footprint and customer profile.
- ITAB Shop Concept: Swedish publicly-listed retail concept provider offering shelving, checkouts, lighting, and integrated store concepts across Europe. Closely comparable to Bizzarri's display fixture (SANDWICH), shelving (HERCULES), and checkout lift (CartUp) product lines for grocery and specialty retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bizzarri social profiles
Digital presenceBizzarri compliance and trust
Trust signalCompliance3 records
Bizzarri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bizzarri leadership team
Management profileNumber of profiles
Profiles4 records
Bizzarri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bizzarri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bizzarri
What does Bizzarri do?
Bizzarri designs, manufactures, and sells modular furniture systems and point-of-sale display solutions for large-scale retail trade, including fruit and vegetable displays, self-service bakery furniture, deli counters, shopping baskets/trolleys, retail accessories, shelving, and modular info box solutions. The company also delivers project services such as 3D rendering, technical consulting, and graphic consulting for retail visual identity.
Is Bizzarri a public or private company?
Bizzarri is a private company. It is classified as family owned and is currently operating.
When was Bizzarri founded?
Bizzarri was founded in 1985. It employs 11 to 50 people.
Where is Bizzarri based?
Bizzarri is headquartered in Foligno, Italy, in the Europe region.
How does Bizzarri make money?
Three revenue lines are on record. Furniture Systems Sales are the primary driver. The others are project Services and custom Design Services.
Who are Bizzarri's main competitors?
Broad incumbents on record are Hussmann, Gunnebo and Carrier Commercial Refrigeration. Direct peers are Wanzl, Frost-Trol and ITAB Shop Concept.
Does Bizzarri have an API?
No public API is recorded for Bizzarri.