Damon Braces
Damon Braces is an orthodontic product brand of Ormco Corporation that markets the patented Damon System of self-ligating braces and Damon Clear ceramic brackets to certified orthodontists, who in turn treat adult and teen patients across the US and Canada.
- Company typePrivate
- Founded2004
- HeadquartersBrea, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Damon Braces does
Damon Braces is an orthodontic product brand owned and operated by Ormco Corporation, headquartered in Brea, California. It markets the Damon System, a passive self-ligating brace system that uses a patented slide mechanism to connect archwires to brackets without elastic ties, paired with light-force shape-memory titanium wires. The portfolio includes the standard metal Damon System and Damon Clear, a virtually invisible ceramic-bracket variant. The technology is positioned to reduce friction, shorten treatment time, decrease chair time, and improve oral hygiene versus conventional braces, with 20+ years of clinical evidence and 7M+ smiles delivered cited as commercial proof points.
The business model is a two-sided B2B2C channel: Ormco certifies and supplies independent orthodontists (the 'Damon Doctors'), who in turn deliver treatment to adult and teen patients at typical fees of $5,100–$7,000 per case. Revenue to Damon/Ormco is generated from doctor certification, training, and ongoing supply of brackets, wires, and Damon Clear components; patients do not transact directly with the company. Marketing relies on a 'Find a Damon Doctor' locator, SEO, video testimonials, clinical-evidence content, and a light social presence on Facebook and Instagram. The addressable market is concentrated in the US and Canada, with explicit adult-segment targeting leveraging AAO data showing approximately 1 in 5 orthodontic patients is an adult.
Damon Braces firmographics
Firmographics- Name
- Damon Braces
- Legal name
- Ormco Corporation
- Website
- https://damonbraces.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Damon Braces is an orthodontic product brand of Ormco Corporation that markets the patented Damon System of self-ligating braces and Damon Clear ceramic brackets to certified orthodontists, who in turn treat adult and teen patients across the US and Canada.
- Ownership category
- akta.pro rank
Damon Braces industry classification
Industry- Product category
- Orthodontic Bracket Systems
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)
- SIC
- Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)
- akta.pro secondary industry
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
Keywords
Where Damon Braces is headquartered
LocationHeadquarters
- HQ city
- Brea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Damon Braces business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel
Revenue model
- Orthodontic Treatment with Damon Braces: Damon Braces generates revenue through a network of certified orthodontists who provide treatment to patients. Treatment costs typically range from $5,100 to $7,000 depending on case complexity. The company serves as the brand/supplier while treatment is delivered through independent orthodontic practices.
- Doctor Certification and Supply: Orthodontists pay to become certified Damon Doctors and receive ongoing supply of Damon System products. Contact information provided: Call: 1-800-854-1741, Email: [email protected]
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Damon System Treatment |
| Other | Multi-year contract | Insurance-Covered Treatment |
| Other | Multi-year contract | Damon Clear (Clear Brackets) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Damon Braces product offering
Product offeringCore offering
Damon Braces is a consumer-facing orthodontic brand selling the Damon System, a self-ligating brace system that uses a patented slide mechanism to connect archwires to brackets without elastic ties. The product line includes metal Damon Braces and Damon Clear ceramic brackets, delivered exclusively through a network of certified Damon Doctors (orthodontists) across the U.S. and Canada.
Product overview
The Damon System is a unified orthodontic brace product line comprising two main offerings: the standard Damon Braces (metal brackets) and Damon Clear (ceramic/clear brackets). Both products share the patented passive self-ligation mechanism that reduces friction compared to traditional braces, uses gentle forces with shape-memory wires, and eliminates elastic ties to improve oral hygiene. The system is designed to deliver broader smiles, faster treatment times, and greater comfort than conventional braces.
Differentiator
Problem solved
Functional benefit
Brands
- Damon Clear: Clear ceramic braces that are virtually invisible and resistant to staining, offering a discreet alternative to traditional metal braces.
Products and services
- Damon System The Damon System is a passive self-ligating orthodontic brace system that uses a patented slide mechanism to connect archwires to brackets without elastic ties, allowing wires to move freely and reducing friction. It is designed to deliver broader smiles, faster treatment, fewer appointments, and greater comfort than conventional braces, and is available through certified Damon Doctors.
- Damon Clear Damon Clear is a clear ceramic bracket option for the Damon System that is virtually invisible, resistant to staining, and does not use elastic ties, providing a discreet aesthetic alternative to metal Damon Braces and other clear braces with visible metal parts.
Quantifiable outcome
- Over 7 million smiles delivered
- +4 more outcomes
Companies that use Damon Braces
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Damon Braces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Damon Braces partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Damon Braces competitors and assessment
Company assessmentDirect peers
- Align Technology (Invisalign): Maker of Invisalign clear aligners, the dominant non-fixed alternative to Damon Braces in the orthodontic market. Both target adult and teen orthodontic patients seeking aesthetic, comfortable treatment, and they directly compete for the same patient cases through orthodontists.
- American Orthodontics: Privately held manufacturer of orthodontic brackets, wires, and bands, including self-ligating systems. Sells directly to orthodontists in competition with Damon Braces on bracket technology and consumables.
- GAC International (Dentsply Sirona): Producer of In-Ovation self-ligating brackets and other orthodontic appliances that directly compete with the Damon System's passive self-ligation technology among orthodontists.
Emerging players
- SmileDirectClub: Direct-to-consumer clear aligner company that disrupted the orthodontic industry by bypassing traditional orthodontists. Competes with Damon Braces for the same end-patient demand, particularly cost-sensitive adults, but through a fundamentally different (and lower-cost) delivery model.
- Straumann Group (ClearCorrect): Major dental implant company that also offers ClearCorrect clear aligners, competing with Damon Braces for orthodontic case volume through dental professionals and group practices.
Others
- Ormco Corporation: Parent company of Damon Braces and a long-standing manufacturer of orthodontic appliances (brackets, wires, tubes). Shares the same orthodontic channel and technology base, and is the operational entity through which Damon Braces products are sold.
- Envista Holdings: Parent corporate family of Ormco/Damon Braces (per linked privacy and integrity policies). A dental-focused holding company with multiple orthodontic and implant brands, providing strategic context for Damon Braces' positioning within a broader portfolio.
Broad incumbents
- Dentsply Sirona (SureSmile / Orthodontics): Major dental equipment manufacturer with SureSmile aligners and orthodontic product lines. Competes with Damon Braces across both fixed appliances and clear aligners, and serves orthodontists through broad dental distribution channels.
- 3M Oral Care: Manufactures Clarity and other self-ligating ceramic/metal braces and orthodontic supplies. Competes directly with Damon Braces in the fixed-appliance category and is part of a much larger diversified industrial conglomerate.
- Henry Schein Orthodontics: Large dental distributor and orthodontic product manufacturer serving orthodontists with brackets, aligners, and supplies. Competes with Damon Braces through both branded products and orthodontic practice software/equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Damon Braces social profiles
Digital presenceDamon Braces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Damon Braces leadership team
Management profileNumber of profiles
Damon Braces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Damon Braces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Damon Braces
What does Damon Braces do?
Damon Braces is a consumer-facing orthodontic brand selling the Damon System, a self-ligating brace system that uses a patented slide mechanism to connect archwires to brackets without elastic ties. The product line includes metal Damon Braces and Damon Clear ceramic brackets, delivered exclusively through a network of certified Damon Doctors (orthodontists) across the U.S. and Canada.
Is Damon Braces a public or private company?
Damon Braces is a private company. It is classified as corporate owned and is currently operating.
When was Damon Braces founded?
Damon Braces was founded in 2004. It employs 51 to 100 people.
Where is Damon Braces based?
Damon Braces is headquartered in Brea, United States, in the North America region.
How does Damon Braces make money?
Two revenue lines are on record. Orthodontic Treatment with Damon Braces are the primary driver. The others are doctor Certification and Supply.
Who are Damon Braces's main competitors?
Direct peers on record are Align Technology (Invisalign), American Orthodontics and GAC International (Dentsply Sirona). Emerging players are SmileDirectClub and Straumann Group (ClearCorrect). Others are Ormco Corporation and Envista Holdings. Broad incumbents are Dentsply Sirona (SureSmile / Orthodontics), 3M Oral Care and Henry Schein Orthodontics.
Does Damon Braces have an API?
No public API is recorded for Damon Braces.
What industry is Damon Braces in?
Damon Braces's product category is Orthodontic Bracket Systems. Its primary akta.pro industry code is HLABABAE, Traditional Braces (Metal/Ceramic/Lingual) Providers, with a secondary code of HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 339114 and its SIC code is 3843.