Damon Braces

What Damon Braces does

Damon Braces is an orthodontic product brand owned and operated by Ormco Corporation, headquartered in Brea, California. It markets the Damon System, a passive self-ligating brace system that uses a patented slide mechanism to connect archwires to brackets without elastic ties, paired with light-force shape-memory titanium wires. The portfolio includes the standard metal Damon System and Damon Clear, a virtually invisible ceramic-bracket variant. The technology is positioned to reduce friction, shorten treatment time, decrease chair time, and improve oral hygiene versus conventional braces, with 20+ years of clinical evidence and 7M+ smiles delivered cited as commercial proof points.

The business model is a two-sided B2B2C channel: Ormco certifies and supplies independent orthodontists (the 'Damon Doctors'), who in turn deliver treatment to adult and teen patients at typical fees of $5,100–$7,000 per case. Revenue to Damon/Ormco is generated from doctor certification, training, and ongoing supply of brackets, wires, and Damon Clear components; patients do not transact directly with the company. Marketing relies on a 'Find a Damon Doctor' locator, SEO, video testimonials, clinical-evidence content, and a light social presence on Facebook and Instagram. The addressable market is concentrated in the US and Canada, with explicit adult-segment targeting leveraging AAO data showing approximately 1 in 5 orthodontic patients is an adult.

Name

Damon Braces

Legal name

Ormco Corporation

Website

https://damonbraces.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Damon Braces is an orthodontic product brand of Ormco Corporation that markets the patented Damon System of self-ligating braces and Damon Clear ceramic brackets to certified orthodontists, who in turn treat adult and teen patients across the US and Canada.

Ownership category

akta.pro rank

Product category

Orthodontic Bracket Systems

NAICS

Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)

SIC

Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

akta.pro secondary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

• Self-ligating braces
• Orthodontic bracket system
• Clear ceramic braces
• Orthodontic supplies
• Passive self-ligation

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel

Revenue model

1. Orthodontic Treatment with Damon Braces: Damon Braces generates revenue through a network of certified orthodontists who provide treatment to patients. Treatment costs typically range from $5,100 to $7,000 depending on case complexity. The company serves as the brand/supplier while treatment is delivered through independent orthodontic practices.
2. Doctor Certification and Supply: Orthodontists pay to become certified Damon Doctors and receive ongoing supply of Damon System products. Contact information provided: Call: 1-800-854-1741, Email: [email protected]

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Damon Braces is a consumer-facing orthodontic brand selling the Damon System, a self-ligating brace system that uses a patented slide mechanism to connect archwires to brackets without elastic ties. The product line includes metal Damon Braces and Damon Clear ceramic brackets, delivered exclusively through a network of certified Damon Doctors (orthodontists) across the U.S. and Canada.

Product overview

The Damon System is a unified orthodontic brace product line comprising two main offerings: the standard Damon Braces (metal brackets) and Damon Clear (ceramic/clear brackets). Both products share the patented passive self-ligation mechanism that reduces friction compared to traditional braces, uses gentle forces with shape-memory wires, and eliminates elastic ties to improve oral hygiene. The system is designed to deliver broader smiles, faster treatment times, and greater comfort than conventional braces.

Differentiator

Problem solved

Functional benefit

Brands

• Damon Clear: Clear ceramic braces that are virtually invisible and resistant to staining, offering a discreet alternative to traditional metal braces.

Products and services

• Damon System The Damon System is a passive self-ligating orthodontic brace system that uses a patented slide mechanism to connect archwires to brackets without elastic ties, allowing wires to move freely and reducing friction. It is designed to deliver broader smiles, faster treatment, fewer appointments, and greater comfort than conventional braces, and is available through certified Damon Doctors.
• Damon Clear Damon Clear is a clear ceramic bracket option for the Damon System that is virtually invisible, resistant to staining, and does not use elastic ties, providing a discreet aesthetic alternative to metal Damon Braces and other clear braces with visible metal parts.

Quantifiable outcome

• Over 7 million smiles delivered
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Align Technology (Invisalign): Maker of Invisalign clear aligners, the dominant non-fixed alternative to Damon Braces in the orthodontic market. Both target adult and teen orthodontic patients seeking aesthetic, comfortable treatment, and they directly compete for the same patient cases through orthodontists.
• American Orthodontics: Privately held manufacturer of orthodontic brackets, wires, and bands, including self-ligating systems. Sells directly to orthodontists in competition with Damon Braces on bracket technology and consumables.
• GAC International (Dentsply Sirona): Producer of In-Ovation self-ligating brackets and other orthodontic appliances that directly compete with the Damon System's passive self-ligation technology among orthodontists.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company that disrupted the orthodontic industry by bypassing traditional orthodontists. Competes with Damon Braces for the same end-patient demand, particularly cost-sensitive adults, but through a fundamentally different (and lower-cost) delivery model.
• Straumann Group (ClearCorrect): Major dental implant company that also offers ClearCorrect clear aligners, competing with Damon Braces for orthodontic case volume through dental professionals and group practices.

Others

• Ormco Corporation: Parent company of Damon Braces and a long-standing manufacturer of orthodontic appliances (brackets, wires, tubes). Shares the same orthodontic channel and technology base, and is the operational entity through which Damon Braces products are sold.
• Envista Holdings: Parent corporate family of Ormco/Damon Braces (per linked privacy and integrity policies). A dental-focused holding company with multiple orthodontic and implant brands, providing strategic context for Damon Braces' positioning within a broader portfolio.

Broad incumbents

• Dentsply Sirona (SureSmile / Orthodontics): Major dental equipment manufacturer with SureSmile aligners and orthodontic product lines. Competes with Damon Braces across both fixed appliances and clear aligners, and serves orthodontists through broad dental distribution channels.
• 3M Oral Care: Manufactures Clarity and other self-ligating ceramic/metal braces and orthodontic supplies. Competes directly with Damon Braces in the fixed-appliance category and is part of a much larger diversified industrial conglomerate.
• Henry Schein Orthodontics: Large dental distributor and orthodontic product manufacturer serving orthodontists with brackets, aligners, and supplies. Competes with Damon Braces through both branded products and orthodontic practice software/equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DamonSystemBraces
• Instagraminstagram.com/damonbraces
• LinkedInlinkedin.com/company/damon-braces

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Damon Braces