The thinking
The thinking is a privately held Austrian consulting and sales support firm based in Klagenfurt that also designs and builds furniture from cardboard, serving clients whose specifics are not disclosed in available sources.
- Company typePrivate
- Founded-
- HeadquartersKlagenfurt, Austria
- Headcount—
- GTM typeB2B
- OfferingServices
What The thinking does
The thinking is a privately held, for-profit firm headquartered in Klagenfurt, Austria, that operates as a consulting and sales support provider while also producing furniture from cardboard. The company's stated business combines advisory services with a physical product line in an unconventional pairing — consulting/sales support work alongside the design and fabrication of cardboard-based furniture. No detailed product specifications, customer segments, pricing model, or go-to-market mechanics are disclosed in the available source data. The firm maintains a web presence at ct-austria.eu/en and is privately held, with no disclosed ownership structure, investors, subsidiaries, or management team in the input material. No information about headcount, revenue, funding history, certifications, partnerships, or operating geographies beyond the Klagenfurt, Austria domicile is provided, limiting external assessment of scale and revenue mechanics.
The thinking firmographics
Firmographics- Name
- The thinking
- Website
- http://www.ct-austria.eu/en
- Company type
- Private
- Operating status
- Operating
- Short description
- The thinking is a privately held Austrian consulting and sales support firm based in Klagenfurt that also designs and builds furniture from cardboard, serving clients whose specifics are not disclosed in available sources.
- Ownership category
- akta.pro rank
The thinking industry classification
Industry- Product category
- Business Consulting
- NAICS
- Interior Design Services (54141), Furniture and Related Product Manufacturing (337)
- SIC
- Household Furniture (2510), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where The thinking is headquartered
LocationHeadquarters
- HQ city
- Klagenfurt
- HQ country
- Austria
- HQ region
- Europe
Markets served
The thinking business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
The thinking product offering
Product offeringCore offering
The thinking provides consulting and sales support services to clients, and manufactures custom furniture built out of cardboard as a complementary physical product line. The firm combines advisory/consulting work with the design and production of cardboard-based furniture, serving customers from its base in Klagenfurt, Austria.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting and Sales Support
Companies that use The thinking
Customer profileIdeal customer profiles1 record
The thinking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The thinking partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
The thinking competitors and assessment
Company assessmentDirect peers
- Paper Tiger: UK-based designer and manufacturer of cardboard furniture and point-of-sale displays. Directly comparable product category (cardboard furnishings/displays) and similar small-scale, design-led positioning to The Thinking's cardboard furniture line.
- Chairigami: US-based maker of flat-pack cardboard chairs, desks, and shelving. Same core material (cardboard), modular flat-pack form factor, and direct-to-consumer/small-business sales motion as The Thinking.
- MASH Studios: Los Angeles-based sustainable furniture maker producing eco-friendly pieces with recycled/sustainable materials. Comparable mix of design-forward, sustainability-positioned furniture and showroom/retail distribution.
- Cartonic: Specialist in cardboard furniture, displays, and packaging-based products for retail and events. Overlaps with The Thinking on cardboard product design and B2B/event applications.
- IDEO: Global design consultancy that has historically worked on sustainable product and furniture design. Comparable to The Thinking's 'Consulting and Sales support' arm as a design-led services firm adjacent to physical product development.
- Frog Design: Design and innovation consultancy with deep work in product design including furniture and sustainable materials. Comparable to The Thinking's consulting-side value proposition of pairing strategy/design services with physical product outcomes.
Broad incumbents
- Vitra: Major European furniture manufacturer and design retailer with explicit sustainability commitments and broad product lines. Larger incumbent operating in the same furniture category, with the scale to launch eco-friendly ranges that compete with niche cardboard players.
- IKEA: Global flat-pack furniture leader with sustainability pledges (e.g., circular and bio-based materials). Incumbent whose modular, affordable approach and growing eco lines define the competitive backdrop for niche cardboard furniture makers.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
The thinking social profiles
Digital presenceThe thinking financial estimates
Financial estimateRevenue estimate
Valuation estimate
The thinking leadership team
Management profileNumber of profiles
The thinking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The thinking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The thinking
What does The thinking do?
The thinking provides consulting and sales support services to clients, and manufactures custom furniture built out of cardboard as a complementary physical product line. The firm combines advisory/consulting work with the design and production of cardboard-based furniture, serving customers from its base in Klagenfurt, Austria.
When was The thinking founded?
The thinking was founded in -1.
Where is The thinking based?
The thinking is headquartered in Klagenfurt, Austria, in the Europe region.
Who are The thinking's main competitors?
Direct peers on record are Paper Tiger, Chairigami, MASH Studios, Cartonic, IDEO and Frog Design. Broad incumbents are Vitra and IKEA.
Does The thinking have an API?
No public API is recorded for The thinking.
What industry is The thinking in?
The thinking's product category is Business Consulting. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141 and its SIC code is 2510.