NewPage

What NewPage does

NewPage, established in May 2005, is described in its firmographic profile as a leading producer of printing and specialty papers in North America, headquartered in Miamisburg, Ohio, with 10,000+ employees. The associated source data indicates the company operates as a vertically integrated manufacturer and supplier of paper and packaging materials spanning cartonboard, containerboard, sack paper, multiple kraft paper grades (bags, flexible, medical, speciality), formable paper, liquid packaging board, graphic and label papers (coated sheets, web papers, coated digital, inkjet, label), and both hardwood and softwood pulp.

The business is organized around three principal product categories — Packaging Materials, Graphic and Label Papers, and Pulp — serving four primary verticals: Food & Beverages, Consumer & Luxury, Industrial, and Medical & Hygiene. Production is anchored in a global manufacturing footprint of ten production units across Sweden, Finland, and the United States (Frövi/Rockhammar, Gruvön, Gävle, Karlsborg, Skärblacka, Pietarsaari/Jakobstad, Escanaba, Quinnesec, and Wisconsin Rapids).

The go-to-market model is B2B enterprise field sales with quote-based pricing, supported by dedicated customer e-portals (E-portal, Web BonD, Arena, YourBillerud North America) that enable self-service ordering, contract management, and account administration. Revenue is generated through one-time sales of paper and packaging materials to brands, converters, and industrial customers. The company differentiates on sustainable, high-performance packaging — "lighter, stronger, more durable without compromising sustainability or cost efficiency" — supported by FSC, PEFC, ISO 27001, SOC1, and SOC2 Type 2 certifications, and a Science Based Targets initiative (SBTi)-approved net-zero target by 2050. Recent operational signals include the 2026 launch of QuickFill Plus Xcel, a specialty filling-performance paper grade, and a Q1 2026 interim report citing sequential volume uplift alongside challenged profitability.

Name

NewPage

Legal name

Billerud Aktiebolag (publ)

Website

https://newpagecorp.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

10,001+ employees

Short description

NewPage is a leading North American producer of printing and specialty papers, established in 2005 and headquartered in Miamisburg, Ohio, with 10,000+ employees. It serves commercial printers, publishers, brands, converters, and industrial customers across food, consumer, industrial, and medical-hygiene verticals.

Ownership category

akta.pro rank

Product category

Paper and Packaging Materials

NAICS

Pulp, Paper, and Paperboard Mills (3221), Paper Mills (32212), Paperboard Mills (32213), Converted Paper Product Manufacturing (3222)

SIC

Paper Mills (2621), Paperboard Mills (2631)

akta.pro industry

PRIMARYIMAMAEAA

Printing & Writing Paper Manufacturing

Industrials, Manufacturing & Construction/Paper & Forest Products/Paper Manufacturing (Printing/Writing, Newsprint, Specialty)

SECONDARYIMALAKAH

Folding Carton & Paperboard Packaging Printing

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

SECONDARYIMAMAHAJ

Paper Converting Services (slitting, sheeting, coating, laminating, rewinding)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

SECONDARYIMALACAH

Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap)

Industrials, Manufacturing & Construction/Packaging & Containers/Paper & Paperboard Packaging (Cartons, Corrugated, Folding Boxboard)

Keywords

• Paper manufacturing
• Packaging materials
• Printing papers
• Kraft paper
• Containerboard

Headquarters

HQ city

Miamisburg

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Paper and Packaging Materials Sales: Billerud generates revenue through the manufacture and sale of paper and packaging materials including cartonboard, containerboard, sack paper, kraft paper products, formable paper, liquid packaging board, graphic papers, label papers, and pulp. Revenue comes from direct sales to brands, converters, and industrial customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NewPage manufactures and sells paper and packaging materials including cartonboard, containerboard, sack paper, kraft paper products, formable paper, liquid packaging board, graphic and label papers, and pulp. The company supplies these materials directly to brands, converters, and industrial customers across Europe and North America through regional production operations and dedicated customer portals.

Product overview

Billerud offers a comprehensive portfolio of paper and packaging materials organized into three main product categories: Packaging Materials (including cartonboard, containerboard/corrugated materials, various kraft papers, formable paper, and liquid packaging board), Graphic and Label Papers (including coated sheets, web papers, coated digital, inkjet papers, and label papers), and Pulp products (hardwood and softwood). The company serves diverse industries including Food & Beverages, Consumer & Luxury, Industrial, and Medical & Hygiene sectors across Europe and North America. Billerud positions itself as 'Packaging Tomorrow' - focused on sustainable packaging solutions that are lighter, stronger, and more durable without compromising sustainability or cost efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Cartonboard Packaging material for carton-based packaging solutions used by brands and converters.
• Containerboard Corrugated packaging materials for transport and display packaging applications.
• Sack Paper Paper for industrial sack applications.
• Kraft Paper Bags Kraft paper for bag packaging applications.
• Kraft Paper Flexible Flexible kraft paper for various packaging needs.
• Kraft Paper Medical Kraft paper specifically designed for medical and healthcare packaging applications.
• Kraft Paper Speciality Specialized kraft paper for niche packaging requirements.
• Formable Paper Paper designed for forming applications.
• Liquid Packaging Board

Quantifiable outcome

• Net-zero greenhouse gas emissions target by 2050 approved by Science Based Targets initiative (SBTi)

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mondi: UK-headquartered global paper and packaging group with kraft paper, containerboard, and corrugated operations. Direct competitor in kraft paper, sack paper, and containerboard categories served by Billerud.
• International Paper: World's largest pulp and paper producer with leading positions in containerboard and corrugated packaging. Direct competitor in North American and global containerboard markets where Billerud has growing exposure.
• UPM-Kymmene: Finnish pulp and paper manufacturer producing label papers, graphic papers, and specialty packaging papers. Closely comparable in product portfolio (especially label and graphic papers) and Nordic production footprint.
• Packaging Corporation of America: US-based containerboard and corrugated packaging producer. Comparable in North American containerboard operations and customer base, particularly serving consumer goods converters.
• Smurfit Westrock: Global paper-based packaging leader formed by the merger of Smurfit Kappa and WestRock. Direct competitor in containerboard, cartonboard, and corrugated packaging serving similar FMCG and industrial customers worldwide.
• Mayr-Melnhof Karton: European leader in recycled and virgin fiber-based cartonboard for folding cartons. Directly comparable in cartonboard offerings serving the Consumer & Luxury and Food & Beverage verticals.
• Stora Enso: Nordic-headquartered integrated paper, packaging, and biomaterials producer with a comparable product mix spanning cartonboard, containerboard, kraft papers, and pulp. Direct competitor in European and selected global paper packaging markets.
• Sappi: South Africa-headquartered global producer of coated graphic papers, packaging boards, and dissolving pulp. Directly comparable in coated graphic/printing papers and specialty paperboard categories.

Emerging players

• Cascades: Canadian producer of tissue, specialty packaging, and containerboard products. Comparable in North American containerboard and sustainable packaging positioning, though with a stronger tissue focus.

Broad incumbents

• Domtar: North American pulp, paper, and personal care products company. Overlaps with Billerud in pulp supply and printing/writing paper categories, but with a broader personal care product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/billerudab
• Facebookfacebook.com/NewPageCorp
• LinkedInlinkedin.com/company/newpage-corporation
• Instagraminstagram.com/billerudna
• Xx.com/newpagecorp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewPage