New Governance

What New Governance does

New Governance, Inc. is a privately held US software company headquartered in Lake Forest, California, founded in 2001 and operating with a headcount of 11-50 employees. The company develops enterprise compliance workflow software for the healthcare sector, with its flagship product being the Health Privacy Accelerator (HPA) — a system designed to process, manage, and maintain HIPAA Privacy-related disclosures, PHI access requests, authorized and unauthorized releases, authorizations, restrictions, complaints, accounting requests, accounting suspension requests, and confidential communications. HPA also records and manages non-HIPAA health information releases related to treatment, payment, and healthcare operations, extending its scope beyond strictly federally-regulated workflows.

The company operates a direct enterprise sales motion targeting mid-to-large healthcare organizations, with customer acquisition driven primarily through website CTAs ('Request a demo', 'Get in Touch') and consultative sales conversations. Its customer base spans government, defense, and commercial healthcare, and explicitly names the US Military Health System and Defense Health Agency as trusted users. Revenue is generated through recurring enterprise software subscription licensing on a quote-based pricing model not publicly disclosed.

The legal entity was originally established as New Governance, Inc., later traded as HIPAA Accelerator, Inc., and has reverted to New Governance, Inc. in its current Terms & Conditions. The company owns registered trademarks for both the New Governance brand and the HPA product mark. Ownership structure shows no disclosed parent company, no institutional investor backing, and no venture or private equity investment in the available data, consistent with a bootstrapped, founder-controlled operating profile.

Name

New Governance

Legal name

New Governance, Inc.

Website

https://newgovernance.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

New Governance, Inc. is a US-based privately held software company founded in 2001 that builds enterprise healthcare compliance workflow software, anchored by its Health Privacy Accelerator (HPA) product for HIPAA Privacy and PHI disclosure management, serving government, defense, and commercial healthcare organizations.

Ownership category

akta.pro rank

Product category

Healthcare Compliance Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHLACAIAG

Consent, Preference & Data Rights Management (incl. HIPAA/GDPR support)

Healthcare & Life Sciences/Digital Health & Health IT/Healthcare Data Platforms, Warehousing & Governance

SECONDARYHLACABAG

Consent, Authorization & Data Sharing Governance (opt-in/opt-out, DS4P)

Healthcare & Life Sciences/Digital Health & Health IT/Health Information Exchange (HIE) & Interoperability

SECONDARYHLACAJAJ

Governance, Risk & Compliance (GRC) + HIPAA/HITRUST/ISO Readiness

Healthcare & Life Sciences/Digital Health & Health IT/Healthcare Cybersecurity, Identity & Privacy

SECONDARYHLAJAMAI

Public Health Data Governance, Privacy & Information Management

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Policy & Administration

Keywords

• Healthcare compliance software
• HIPAA privacy management
• PHI disclosure processing
• Regulatory compliance automation
• Enterprise healthcare workflow

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise Software Licensing: Enterprise software licensing model providing compliance workflow software to healthcare organizations. Given the enterprise nature of HPA and the focus on mid to large organizations, revenue is generated through recurring software subscription licenses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

New Governance develops and sells the Health Privacy Accelerator (HPA), an enterprise-level compliance workflow software platform designed to simplify and automate HIPAA Privacy and Right of Access Initiative (ROI) management for mid-to-large healthcare organizations. The system processes, manages, and maintains PHI-related disclosures, access requests, authorized and unauthorized releases, authorizations, restrictions, complaints, accounting requests, and other HIPAA Privacy requirements, and also records non-HIPAA health information releases related to treatment, payment, and healthcare operations.

Product overview

New Governance offers a single unified product called Health Privacy Accelerator (HPA), an enterprise healthcare compliance software solution. The product is designed to help healthcare organizations manage HIPAA Privacy and ROI compliance workflows, processing and managing PHI-related disclosures, access requests, releases, authorizations, restrictions, complaints, and accounting requests. The legal trade name for the company is New Governance, Inc. (formerly HIPAA Accelerator, Inc.).

Differentiator

Problem solved

Functional benefit

Brands

• HPA™: Health Privacy Accelerator - an enterprise-level compliance workflow tool designed to simplify and automate HIPAA Privacy and ROI for mid to large size organizations.

Products and services

• Health Privacy Accelerator (HPA) Enterprise-level compliance workflow software that simplifies and automates HIPAA Privacy and ROI management for mid-to-large healthcare organizations. The system processes and manages PHI-related disclosures, PHI access requests, authorized and unauthorized releases, authorizations, restrictions, complaints, accounting requests, accounting suspension requests, and confidential communications. It also serves as a tool for recording and managing non-HIPAA health information releases related to treatment, payment, and healthcare operations.

Quantifiable outcome

• Reduces burden and cost of compliance for healthcare organizations

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Protenus: Protenus provides AI-driven healthcare privacy monitoring and compliance analytics for hospitals and health systems, directly competing with New Governance in the healthcare privacy and PHI oversight category.
• CynergisTek: CynergisTek offers HIPAA privacy and security compliance services and software for healthcare organizations, overlapping with HPA's HIPAA Privacy workflow automation and audit readiness capabilities.
• Compliancy Group: Compliancy Group provides HIPAA compliance software and training targeted at healthcare providers, serving a similar privacy officer and compliance buyer persona as New Governance's HPA.
• Accountable HQ: Accountable HQ delivers HIPAA compliance management software to small and mid-sized healthcare organizations, addressing the same PHI handling, authorizations, and risk assessment workflows as HPA.
• HIPAA One: HIPAA One provides HIPAA security risk analysis and compliance automation software, overlapping with New Governance in the healthcare compliance tooling space, particularly around audit readiness and PHI risk management.

Broad incumbents

• Imprivata: Imprivata is an established healthcare identity, access management, and privacy/security vendor whose offerings intersect with New Governance's PHI access management and authorization workflows at enterprise health systems.
• Symplr: Symplr is a larger healthcare governance, risk, and compliance platform that includes provider data management, credentialing, and compliance modules that overlap with parts of New Governance's healthcare compliance scope.

Emerging players

• Vanta: Vanta is a fast-growing automated compliance platform that increasingly covers HIPAA alongside SOC 2, ISO 27001, and other frameworks, creating emerging competition for healthcare compliance buyers evaluating HIPAA-only tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Governance