Astrido Finance

What Astrido Finance does

Astrido Finance is an Indonesian financial services company headquartered in Jakarta Pusat that originates car loans for consumers. Per the firmographic record, it was founded in 1990, operates as a private for-profit entity, and runs with a workforce of 51-100 employees, making it a small-to-mid-sized non-bank auto finance provider within Indonesia's multi-tier vehicle financing market. Its sole disclosed business activity is the granting of car loans, placing it in the consumer auto finance segment alongside bank-affiliated and independent finance companies competing for new and used vehicle purchases.

No additional product detail, pricing, distribution channel, technology stack, or customer-segment data is available in the source material. The company's own website (astrido-finance.co.id) was inaccessible at the time of data collection, returning only a Cloudflare-style "One moment, please... Loader. Please wait while your request is being verified" interstitial rather than substantive corporate content, so any disclosures on loan tenor, interest-rate bands, dealer partnerships, digital channels, or origination technology cannot be verified from first-party sources.

Business-model mechanics are likewise only inferable: as an Indonesian car loan originator, Astrido Finance would earn revenue primarily from interest spread and ancillary fees on its loan book, funded by a mix of bank credit lines and/or capital markets, and would distribute through dealer counters and potentially direct channels. Ownership, regulatory-license specifics, funding history, management team, and audited financials are not present in the source data, and the only cited source identifier confirms the absence of these fields rather than supplying them.

Name

Astrido Finance

Website

https://astrido-finance.co.id

Company type

Private

Founded year

1990

Headcount range

51–100 employees

Short description

Astrido Finance is an Indonesian financial services company headquartered in Jakarta Pusat that grants car loans to consumers. Founded in 1990, it operates as a private for-profit entity with 51-100 employees.

Ownership category

akta.pro rank

Product category

Consumer Auto Lending

NAICS

Sales Financing (52222)

SIC

Finance Lessors (6172), Personal Credit Institutions (6141)

akta.pro primary industry

Leasing & Lease Buyout Financing (FSAKADAC)

Keywords

• Auto financing
• Car loans
• Vehicle lending
• Consumer credit
• Financial services

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Astrido Finance is a private Indonesian financial services company that grants car loans to customers. The company operates in the consumer auto financing segment, providing vehicle loan products to individual borrowers in Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Loans

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Wahana Ottomitra Multiartha (WOM Finance): An Indonesian public-listed finance company focused on motorcycle and used-car financing for the mass market. Comparable to Astrido Finance as an Indonesian consumer vehicle financier serving the same broad retail base.
• BCA Finance: The auto and multipurpose financing arm of Bank Central Asia, focused heavily on car loans to Indonesian consumers. Comparable to Astrido Finance in product (car loans), geography (Indonesia), and target customer (retail and SME vehicle buyers).
• FIF Group: Federal International Finance, part of the Astra ecosystem, is a major Indonesian auto and motorcycle financier. Comparable to Astrido Finance as a long-established Indonesian consumer auto lender with a national footprint.
• Astra Credit Companies (ACC): Astra International's auto financing arm and one of Indonesia's largest car loan providers, with deep OEM (Toyota, Daihatsu) and dealer relationships. Directly comparable to Astrido in core product and Indonesian market.
• Mandiri Tunas Finance: A joint venture between Bank Mandiri and Tunas Ridean, focused primarily on vehicle financing for retail and corporate customers in Indonesia. Directly comparable to Astrido in product (vehicle financing) and geography.
• Adira Finance: One of Indonesia's largest multi-finance companies, with auto financing (new and used cars) as a core product line. Directly comparable to Astrido Finance as a consumer-facing Indonesian auto lender serving similar customer segments through dealer networks.

Broad incumbents

• Bank Mandiri (KKB / vehicle loan unit): Indonesia's largest bank by assets, with a sizeable consumer vehicle loan book alongside broader retail and corporate banking. Comparable to Astrido Finance as a car loan provider in Indonesia, though operating as a much larger diversified incumbent.

Emerging players

• Toyota Astra Financial Services: Captive financing joint venture supporting Toyota and Daihatsu vehicle sales in Indonesia. Comparable to Astrido as a car-focused financier in Indonesia, though more narrowly tied to OEM channels.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat2 records

Key risks2 records

Key highlights4 records

Customer concentration

• Xx.com/astrido_finance
• LinkedInlinkedin.com/company/astrido-pacific-finance-pt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astrido Finance