Recovery Room

What Recovery Room does

Recovery Room (also operating as Recovery Room Awning & Shade and Recovery Room of PCB) is a privately held, custom fabricator and installer of covering products for residential and commercial buildings, headquartered in Panama City, Florida. Founded circa 1978-1980, the company designs, builds, and installs custom awnings, canopies, sun shade sails, louvered roof systems (Equinox), aluminum pergolas (PergAlum), and motorized retractable screens (MagnaTrack, Fenetex) using materials from brand partners such as Tempotest and Sunbrella. It also operates a storm and impact-protection line (Eyewall Armor Fabric, roll-down shutters, Bahama shutters, hurricane-rated motorized screens) and a marine and commercial upholstery business covering boats, yachts, restaurants, and institutions across the Florida Panhandle from Pensacola to Apalachicola.

The company runs a vertically integrated model: consultation, design, fabrication, and installation are handled in-house, with no third-party intermediaries. Pricing is custom and quote-based per project, with no published price list; free estimates are offered through the website and phone. Customers can access financing through Hearth, and lead generation is driven by a direct website (recoveryroomofpcb.com), local SEO, project galleries, HomeAdvisor/Angie's List partnerships, and community referrals. Products from third-party technology partners are integrated where relevant — for example, Equinox Louvered Roof Systems are compatible with Somfy Smart Systems for app-based and sensor-driven control.

Revenue is not publicly disclosed. With a headcount of 1-10 employees, the company is a small, owner-operated trade business that has compounded regional reputation over 45+ years. Its customer base spans homeowners, property managers, custom home builders, restaurants and retailers (including chains such as Jersey Mike's and Bruster's), hospitality and luxury coastal communities (WaterSound, Seaside, 30A), and marine owners. The business model is entirely transactional (one-time project sales plus professional installation), with no disclosed recurring-revenue or subscription component.

Name

Recovery Room

Legal name

Recovery Room

Website

https://recoveryroomofpcb.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Recovery Room Awning & Shade is a Panama City, Florida-based custom fabricator and installer of residential and commercial covering products — awnings, motorized screens, louvered roofs, hurricane-rated storm protection, and marine and commercial upholstery — serving the Florida Panhandle from Pensacola to Apalachicola.

Ownership category

akta.pro rank

Headquarters

HQ city

Panama City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Shade & Awning Products: One-time sale of custom-built shade structures including awnings, canopies, louvered roofs, sun shade sails, and motorized screens. Products are designed, fabricated, and installed for each customer.
2. Storm & Impact Protection Systems: Sale and installation of hurricane-rated products including Eyewall Armor Fabric, roll-down shutters, Bahama storm shutters, and motorized screens. May help lower insurance premiums by 20-45% annually.
3. Marine Upholstery & Covers: Custom marine-grade upholstery and protective covers for boats, yachts, and commercial marine applications including Bimini tops, enclosures, cushions, and full restoration services.
4. Commercial Upholstery & Covers: High-quality, durable upholstery and protective covers for commercial spaces including restaurant seating, outdoor furniture, and institutional facilities.
5. Professional Installation Services: Full-service installation handled by experienced professionals ensuring precise fit, alignment, stability, and longevity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Recovery Room Awning & Shade designs, fabricates, and installs custom shade structures (awnings, canopies, louvered roofs, sun shade sails), hurricane-rated storm protection products (Bahama shutters, roll-down shutters, Eyewall Armor fabric, hurricane-rated motorized screens), and marine/commercial upholstery for residential and commercial customers across Northwest Florida. The company manages the full project lifecycle from consultation through professional installation using materials from industry partners including MagnaTrack Progressive, Fenetex, Equinox, Sunbrella, and Tempotest.

Product overview

Recovery Room Awning & Shade is a custom shade and storm protection solutions provider serving the Florida Panhandle. The company offers a diverse portfolio of products organized into three main categories: Custom Shade Solutions (custom awnings, canopies, sun shade sails, pan roof awnings, louvered roof systems, and aluminum pergolas), Storm & Impact Protection (eyewall armor fabric, roll-down storm shutters, bahama storm shutters, and hurricane-rated motorized screens), and Marine/Commercial Upholstery (boat upholstery and covers, yacht upholstery and covers, and commercial space upholstery). Products are custom-designed, fabricated in-house, and professionally installed. Key brand partnerships include Equinox Louvered Roof Systems, PergAlum, MagnaTrack Progressive, Fenetex, Somfy Smart Systems, Sunbrella, and Tempotest. The company also offers financing through Hearth.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Awnings

Quantifiable outcome

• Insurance premium reduction of 20-45% annually through wind mitigation and impact-rated systems
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• TempotestcoreTechnology or IntegrationProduct partnership for high-quality fabric materials used in awnings and shade structures. Tempotest is an industry-leading fabric brand known for durability and weather resistance.
• SunbrellacoreTechnology or IntegrationProduct partnership for premium outdoor fabric materials offering UV resistance, weather durability, and aesthetic options for shade products.
• MagnaTrack ProgressivecoreTechnology or IntegrationExclusive partnership for MagnaTrack motorized screen technology featuring dual pull magnetic system, built-in obstacle detection, and 15+ years of refinement for smooth operation.
• FenetexcoreTechnology or IntegrationPartnership for hurricane-rated motorized screens meeting Miami-Dade and Florida building codes for hurricane protection.
• EquinoxcoreTechnology or IntegrationPartnership for Equinox Louvered Roof Systems offering adjustable louvers with optional rain, wind, and sun sensors compatible with Somfy Smart Systems.
• Town & CountrysupportingTechnology or IntegrationPartnership for hurricane-rated storm protection products including Bahama shutters and other impact-rated systems.
• AzencosupportingTechnology or IntegrationPartnership for premium outdoor shade structures and awning solutions.
• CraftbiltsupportingTechnology or IntegrationPartnership for commercial-grade lighting and outdoor equipment solutions.
• HomeAdvisor and Angie's ListsupportingChannel Partner/ Reseller/ DistributorVerified service provider partnership through HomeAdvisor and Angie's List platforms for customer referrals in the Panama City and Northwest Florida market.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Sunesta: National manufacturer and supplier of retractable awnings, motorized shades, and exterior solar screens sold through a dealer/installer network. Directly comparable product portfolio to Recovery Room's awning and screen offerings, with overlapping customer base of residential and commercial property owners.

Direct peers

• KE Outdoor Design: Manufacturer of custom retractable awnings, drop arm systems, and pergolas with a regional installer/dealer model. Closely comparable to Recovery Room's custom awning and shade business line, serving both residential and commercial customers.
• Solair Shade Solutions: Manufacturer and distributor of retractable awnings, patio shades, and motorized screens marketed through dealers. Same product category and dealer-install model as Recovery Room, with overlapping coastal and residential target segments.
• Eclipse Shading Systems: Designer and manufacturer of retractable exterior shade products, including awnings and motorized screens, distributed through a professional dealer network. Comparable product mix and customer type to Recovery Room's motorized screen and awning offerings.
• Mitchell Industries: Manufacturer of roll-down shutters, hurricane shutters, and storm protection products distributed through dealers. Comparable to Recovery Room's Bahama shutters, roll-down shutters, and hurricane-rated motorized screens in storm protection category.
• Marine Detailers & Upholstery Specialists: Custom marine upholstery and boat cover specialists serving coastal owners. Comparable to Recovery Room's boat and yacht upholstery service line, sharing the same Florida Panhandle marine customer base.

Regional players

• Coastal Awning & Shutter Co. Regional Florida-based installer of hurricane shutters, awnings, and storm protection products. Operates in a similar coastal-hurricane niche but in a different Florida market, serving the same residential and commercial customer profile as Recovery Room.
• Shade Tree Awning & Shade Co. Regional Florida-based custom awning, shade, and hurricane protection company with similar product portfolio and customer base. Direct competitor in the Florida residential and commercial shade market to Recovery Room.

Emerging players

• Alutech United (AlunoTec): Manufacturer and supplier of aluminum pergolas, louvered roof systems, and outdoor shade structures. Comparable to Recovery Room's Equinox louvered roof and PergAlum aluminum pergola lines, with overlapping premium outdoor living customer base.

Others

• HomeAdvisor / Angie's List (Angi): Lead generation and verified service provider platform where Recovery Room is listed as a partner. Comparable as a channel partner sourcing residential shade and storm protection customers, reflecting the marketing approach used by Recovery Room's competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RecoveryRoomAwningMarine
• LinkedInlinkedin.com/company/recovery-room

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recovery Room