Energy Rental

What Energy Rental does

Energy Rental Srl is a privately held Italian company headquartered in Vimodrone (Milan) that rents silenced mobile power generators and professional lighting equipment to enterprise clients across Europe. Founded in 1984 by Roberto Dusi, the company operates a fleet of 42 mobile generator vehicles delivering more than 13 MW of total power output, ranging from 50+50 kW twinpack units up to 900+900 kVA bi-generators mounted on heavy vehicles. Its core technical differentiator is twinpack parallel-engine technology — pioneered by the company in 1985 — which provides electrical redundancy through two synchronized engines controlled by a central unit, complemented by a proprietary three-stage sound damping system that keeps noise below 68 dB and enables operations in noise-sensitive historic city centers. The product portfolio spans generator rental, backup generator installation and maintenance, emergency rapid-response power, lighting rental (over 3 MW of apparatus), UPS rental, portable Honda inverter generators, mobile lighting towers, and — as of 2021 — a 300 kVA hybrid generator combining lithium-ion batteries with a StageV diesel generator.

The company monetizes primarily through usage-based rental fees for generators and lighting, plus professional-service revenue from backup installation/maintenance contracts and emergency response deployments. Go-to-market is direct enterprise field sales targeting broadcasters (RAI, Mediaset, Sky, Fox Sports), sports organizations (UEFA, Formula One Management), event producers (Live Nation, Filmmaster), and luxury fashion houses during Milan Fashion Week. Notable engagements include exclusive power supply for the TV compound at the UEFA Europa League Final 2014, the Formula 1 Italian Grand Prix at Monza, Euroleague Final Four 2014, and EXPO 2015. The company operates from a single Milan-area headquarters with no disclosed parent, external investors, or venture backing, serving clients in Italy, Switzerland, Germany, France, and Austria.

Name

Energy Rental

Legal name

ENERGY RENTAL SRL

Website

https://energyrental.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Energy Rental is a Milan-based, privately held Italian company that rents silenced mobile power generators and professional lighting equipment to enterprise broadcasters, sports organizations, fashion houses, and event producers across Europe.

Ownership category

akta.pro rank

Product category

Mobile Power Generator Rental

NAICS

Electric Power Generation (22111)

SIC

Motors & Generators (3621)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

akta.pro secondary industries

Mobile & Temporary Diesel Power Generation (Rental/Containerized) (EUACACAI), Lighting & Power Rentals (Uplighting, Generators, Distribution) (HSACAFAE), Backup & Resilience Power Systems (Standby Generators, Critical Facilities) (EUACALAG), Temporary Power, Mobile Generation & Microgrid Support (EUAEAIAI)

Keywords

• Mobile power generation
• Generator rental services
• Event lighting rental
• Emergency backup power
• Silenced diesel generators

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Generator Rental: Rental of silenced power generators ranging from 50+50 kW to 2 MW for events, trade fairs, TV productions, and emergency applications. Revenue is generated through rental fees based on power capacity and rental duration.
2. Lighting Service and Equipment Rental: Rental of lighting equipment including over 3 MW of lighting apparatus (colored lights, LED projectors, motorised discharge lights), consoles, trusses, and towers. Includes installation and lighting design services.
3. Installation and Maintenance Services: Installation and ongoing maintenance services for fixed backup generator systems at client facilities including radio stations, TV repeaters, industrial sites, and hospitals.
4. Emergency Power Response: Emergency power generation services for blackouts, electrical substation failures, or environmental disasters. Mobile generators mounted on trucks available for rapid deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Energy Rental rents and installs mobile silenced power generators ranging from 50+50 kW to 2 MW and professional lighting systems for live events, television broadcasts, trade fairs, sports competitions, and fashion shows. The company also provides emergency power response, backup generator installation and maintenance services for fixed sites, UPS rental, lighting tower rental, and portable generator rental, operating a fleet of 42 mobile generator vehicles with over 13 MW of total power capacity from its Milan base.

Product overview

Energy Rental provides a comprehensive suite of mobile power generation and lighting solutions for events, broadcasting, and emergency applications. The core offerings include generator rental (50+50 kW to 2 MW) with twin-pack parallel technology for reliability, emergency power generators for rapid response, backup generator installation and maintenance services, and professional lighting services with over 3 MW of apparatus. Supporting products include UPS rentals, portable Honda generators, mobile lighting towers, and an innovative 300 kVA hybrid power generator. The fleet spans multiple power ranges from 5-120 kVA through 900+900 kVA, with all generators featuring soundproofing and environmental compliance. Services include electrical line installation, lighting design, and 24/7 technical assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Noleggio Gruppi Elettrogeni (Mobile Generator Rental) Rental of silenced power generators ranging from 50+50 kW to 2 MW, equipped with twin-pack parallel systems for electrical redundancy, bi-generators with central control units, soundproof containers, and three-stage noise reduction below 68 dB. Targeted at event producers, broadcasters, sports organizations, fashion houses, and exhibition operators requiring temporary mobile power.
• Gruppi Elettrogeni di Emergenza (Emergency Power Generator Service)

Quantifiable outcome

• Up to 100,000 liters of diesel savings per year per hybrid generator
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MediasetcoreStrategic or Co-development PartnerMediaset served as host broadcaster for UEFA Europa League Final 2014, with Energy Rental providing exclusive electricity supply to the TV compound. This partnership involved complex technical coordination for one of the most important television productions in Europe, involving over 230 technicians, 37 cameras, and 64 mobile production units.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Sunbelt Rentals: Sunbelt Rentals is one of North America's largest equipment rental companies, offering generators, light towers, and event solutions. It is a regional peer comparable to Energy Rental in product mix and rental-led model, though operating primarily in the US rather than Europe.

Direct peers

• Aggreko: Aggreko is the global leader in temporary and mobile power generation rental, serving events, utilities, and industrial customers with a fleet spanning tens of thousands of generators. It is the most directly comparable peer to Energy Rental in business model, customer use cases (event power, emergency response), and rental-led go-to-market.
• Trime: Trime specializes in mobile lighting towers and portable power solutions for events, construction, and rental fleets across Europe. Its overlap with Energy Rental's Torri Faro (lighting tower) product line and event-temporary-power customer base makes it a directly comparable peer.
• Speedy Hire: Speedy Hire is a UK-listed equipment rental provider covering power, lighting, and tools with national depots. It is comparable to Energy Rental through its power and lighting rental product lines serving events, construction, and infrastructure customers in Europe.
• Energyst (Caterpillar Rental Power): Energyst is Caterpillar's European rental-power brand, providing temporary generator solutions for events, utilities, and industrial customers. It is a direct peer in temporary/mobile power rental across Europe with overlapping event and emergency-response customer use cases.
• Boels Rental: Boels Rental is one of Europe's largest equipment rental companies, offering generators, lighting, and event infrastructure across multiple countries. It competes with Energy Rental across event power rental in Benelux, Germany, and Italy, with a broader catalog but less event-specialized expertise.

Broad incumbents

• Atlas Copco: Atlas Copco's Power and Flow Solutions business rents portable generators, light towers, and compressors to construction and event customers worldwide. Its broader industrial-equipment portfolio and global footprint make it a broad incumbent overlap with Energy Rental's mobile power and lighting tower offerings.
• Generac Power Systems: Generac is a major manufacturer of backup and prime power generators, with growing rental and industrial offerings. It is comparable as a power generation incumbent whose products Energy Rental likely uses and whose industrial rental expansion could encroach on Energy Rental's emergency-response and backup segments.
• Caterpillar (CAT Rental): Caterpillar manufactures diesel and gas generator sets and supports extensive dealer-led rental networks worldwide. As a leading OEM behind much of the mobile power rental industry, it competes with Energy Rental both through direct rental and through dealer-channel pressure on independent operators.
• Kohler Power Systems: Kohler Power Systems manufactures industrial generators and provides rental and service solutions for backup and prime power. As a generator OEM and service provider, it overlaps with Energy Rental's backup generator installation and maintenance business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/energy-rental-srl
• Xx.com/EnergyRentalSrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Rental