Genesis Housing

What Genesis Housing does

Genesis Housing Inc. is a non-profit, community-owned organization founded in 1972 that provides federally subsidized affordable housing for seniors aged 62 and older and individuals with disabilities in rural Wisconsin. The company operates two property locations in Oregon (Dane County) and Brooklyn (Green County), offering one-bedroom (576 sq ft, $644 deposit) and two-bedroom (720 sq ft, $641 deposit) apartment homes with rent including heat, electricity, water, sewer, trash, and recycling. The portfolio includes 3 documented ADA-accessible units, with all homes accessible while second-floor units require stair use. Property operations are professionally managed by Wisconsin Management Company under a long-term operational partnership, with board supervision providing governance oversight.

Genesis Housing generates revenue through monthly residential rental income from residents, with rental assistance provided through the USDA Rural Development federal subsidy program. Rent amounts are not publicly disclosed and are established through direct inquiry, consistent with the income-based eligibility requirements of the federally subsidized housing designation. The customer base is narrowly segmented into two primary personas: low-income seniors 62+ and individuals with disabilities, both served on a direct-to-consumer basis with a waiting list application process.

The underlying technology stack is modest and entirely third-party. The company uses RentCafe (powered by Yardi Systems) as its property management platform, providing resident login, applicant login, online leasing, and rental payment capabilities. Other integrations include Google Maps for location services, Google reCAPTCHA for anti-bot protection on contact forms, and OneTrust for cookie consent management. The company holds no patents, proprietary technology, or AI/ML capabilities, reflecting its operational focus on stable, mission-driven housing delivery rather than technology differentiation.

Name

Genesis Housing

Legal name

Genesis Housing Inc.

Website

https://genesishousinginc.org

Company type

Private

Founded year

1972

Operating status

Operating

Short description

Genesis Housing Inc. is a non-profit, community-owned organization founded in 1972 that provides federally subsidized, affordable one- and two-bedroom apartment homes for low-income seniors aged 62+ and individuals with disabilities in rural Wisconsin communities (Oregon and Brooklyn).

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Rental and Leasing Services (532)

SIC

Lessors Of Real Property, Nec (6519)

akta.pro industry

PRIMARYHLADAAAG

Independent Living Real Estate Owners/Operators (REITs & Management Companies)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

Keywords

• Affordable housing
• Senior housing
• Subsidized apartments
• Accessible housing
• Disability housing

Headquarters

HQ city

Oregon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Residential Rental Income: Genesis Housing generates revenue through monthly rent payments from residents in its one- and two-bedroom apartment homes. The organization is a non-profit, federally subsidized housing provider designated exclusively for seniors aged 62+ and individuals with disabilities. Rental assistance is provided through Rural Development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Genesis Housing is a non-profit, community-owned organization that provides affordable one- and two-bedroom apartment homes for seniors aged 62+ and individuals with disabilities. Operating since 1972 in rural Wisconsin (Oregon in Dane County and Brooklyn in Green County), the company delivers federally subsidized housing through Rural Development rental assistance. Properties are professionally managed by Wisconsin Management Company and feature all-utility-inclusive rent, accessible units, and community amenities.

Product overview

Genesis Housing operates as a non-profit, community-owned organization providing federally subsidized affordable housing for seniors aged 62+ and individuals with disabilities. The portfolio consists of one-bedroom (576 sq ft, $644 deposit) and two-bedroom (720 sq ft, $641 deposit) apartments at two locations in Wisconsin (Oregon, Dane County and Brooklyn, Green County). Apartment amenities include carpeted living areas, efficient appliances, refrigerators, cable ready, wheelchair accessibility in select homes, and extra storage, with rent covering heat, electricity, water, sewer, trash, and recycling. Community amenities include a community room with working kitchen, coin-op laundry, outdoor green spaces, pet-friendly policy, and smoke-free environment. Residents access services via RentCafe property management portals for login, payments, and online leasing.

Differentiator

Problem solved

Functional benefit

Products and services

• One-Bedroom Apartments Affordable one-bedroom apartment homes (576 sq ft) designated for seniors aged 62+ and individuals with disabilities. Units include carpeted living areas, efficient appliances, refrigerator, window coverings, cable ready, and wheelchair accessibility in select homes. Rent includes heat, electricity, water, sewer, trash, and recycling. Deposit is $644.
• Two-Bedroom Apartments Affordable two-bedroom apartment homes (720 sq ft) designated for seniors aged 62+ and individuals with disabilities. Units include carpeted living areas, efficient appliances, refrigerator, window coverings, cable ready, and extra storage at no cost. Rent includes heat, electricity, water, sewer, trash, and recycling. Deposit is $641.
• Federally Subsidized Housing Program Rental assistance program through Rural Development providing subsidized housing for seniors 62+ and individuals with disabilities. The program offers affordable rent with income-based eligibility requirements, with the company designated exclusively for these populations and operating under HUD/USDA Rural Development programs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Wisconsin Management CompanycoreImplementation/ SI/ Consulting PartnerWisconsin Management Company provides professional property management and board supervision services for Genesis Housing. The company manages all aspects of property operations including on-site management, maintenance, and administrative functions. This is a long-term operational partnership critical to daily property functioning.
• Rural DevelopmentcoreOthersRural Development provides rental assistance funding for Genesis Housing as part of the federally subsidized housing program. This government partnership enables the organization to offer affordable housing to low-income seniors and individuals with disabilities.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Others

• Wisconsin Management Company: Third-party property management partner that operates Genesis Housing; comparable as an adjacent services provider managing multi-family and subsidized housing portfolios across the Midwest.

Direct peers

• Kendal Corporation: Non-profit provider of senior living communities, including affordable independent living options — comparable in non-profit structure and focus on serving seniors with mixed-income housing.
• Volunteers of America: Non-profit that operates affordable and supportive housing for seniors and individuals with disabilities, including properties receiving federal rental assistance — directly comparable mission and operating structure.
• United Church Homes: Faith-based non-profit senior housing operator providing affordable independent and assisted living, similar in mission and reliance on federal housing assistance programs.
• Mercy Housing: National non-profit affordable housing provider serving low-income seniors, families, and individuals with disabilities, comparable to Genesis Housing in mission orientation and subsidized rental model.
• National Church Residences: Non-profit organization operating affordable senior housing communities across multiple states with federal subsidy support; directly comparable in mission, resident profile, and subsidized operating model.
• Presbyterian Senior Living: Non-profit operating affordable senior housing communities, including independent living options for low- and moderate-income seniors — comparable in resident profile and subsidy-driven economics.

Regional players

• Dane County Housing Authority: Local public housing authority serving the same Dane County catchment as Genesis Housing, operating federally subsidized housing for low-income residents including seniors and disabled individuals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Housing