KIX 106

What KIX 106 does

KIX 106 (legal call sign WGKX-FM) is a country music radio station broadcasting at 105.9 FM in the Memphis, Tennessee Designated Market Area. The station is owned and operated by Cumulus Radio LLC, a subsidiary of Cumulus Media Inc. (parent corporate headquarters in Atlanta, GA), and is licensed under an FCC broadcast license. Programming includes syndicated national content such as Country Countdown USA, locally produced on-air segments, listener contests and sweepstakes, and local event coverage distributed via over-the-air FM broadcast and online streaming.

The underlying technology stack centers on the SoCast Digital platform, which powers the station website (kix106.com), web-based live streaming, contest administration, member registration, and newsletter operations. KIX 106 monetizes primarily through the sale of advertising airtime to local and national businesses targeting the Memphis-area listener base, supplemented by contest and sweepstakes sponsorships (including the July Jackpot Giveaway with a $2,000 cash prize and the Summer Vacay Payday contest with $1,000 winners). Ancillary revenue and engagement channels include a SweetDeals local marketplace partnership and a 901 Tix ticketing integration for concerts and events.

The station serves two distinct customer groups: (1) adult listeners in the Memphis metropolitan area who consume the programming free of charge via over-the-air reception or streaming, and (2) advertisers and sponsors — primarily local SMBs alongside national brands such as Live Nation, major record labels, and venue operators including Sphere Las Vegas. The business model is advertiser-supported with no listener-side pricing. KIX 106 is actively operating and was the subject of a May 2026 FCC license transfer-of-control filing as part of a Cumulus Media Inc. corporate restructuring.

Name

KIX 106

Legal name

Cumulus Media Inc.

Website

https://kix106.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KIX 106 (WGKX-FM) is a country music radio station broadcasting at 105.9 FM in the Memphis, Tennessee DMA, owned by Cumulus Radio LLC. It delivers over-the-air and streamed programming, contests, events, and advertising services to local listeners and advertisers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

akta.pro secondary industry

Music Radio Networks (Format-Based) (MPABABAF)

Keywords

• Country radio broadcast
• Radio advertising sales
• Online audio streaming
• Sweepstakes and contests
• Local event promotion

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Sales: The station generates primary revenue through the sale of advertising airtime to local and national businesses. Sponsors and advertisers support programming and contest prize offerings.
2. Contest and Promotion Sponsorships: Revenue generated through promotional partnerships where third-party brands sponsor station contests and giveaways in exchange for visibility and brand exposure to the listener base.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

KIX 106 (WGKX-FM) operates a country music radio station at 105.9 FM in Memphis, Tennessee, delivering free over-the-air broadcasts and online streaming of country music programming, syndicated shows, and local content. It monetizes its audience through advertising airtime sales and sponsored contests (including the July Jackpot Giveaway and Summer Vacay Payday), supports a website-based experience with event listings and a local deals partnership (SweetDeals), and licenses promotional ticketing through 901 Tix.

Product overview

KIX 106 (WGKX-FM) is a country music radio station serving Memphis, Tennessee at 105.9 FM, owned and operated by Cumulus Media Inc. The station delivers a unified offering centered on live broadcast radio combined with digital engagement: core programming includes the WGKX-FM broadcast with syndicated shows like Country Countdown USA, contest and sweepstakes administration via SoCast Digital, a SweetDeals local marketplace, events/concerts listings with 901 Tix ticketing, and advertising services. Listeners access content through over-the-air reception, online streaming, and a SoCast-powered web platform supporting account registration, contest entry, and newsletter subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• WGKX-FM (KIX 106) Broadcast Radio Station Country music radio station broadcasting at 105.9 FM in Memphis, Tennessee, with live over-the-air programming, online streaming, and listener engagement features managed through the SoCast Digital platform. Targeted at adult listeners in the Memphis DMA.
• Country Countdown USA Syndicated country music countdown show airing weekdays from 6:00 AM to 9:00 AM as part of the station's programming schedule. Available to Memphis DMA listeners tuning in to KIX 106.
• Contests and Sweepstakes Station-run contest and sweepstakes programs administered via the SoCast Digital platform, including the July Jackpot Giveaway ($2,000 cash prize) and Summer Vacay Payday ($1,000 winners). Available to KIX 106 listeners who register and enter through the station website.
• Events and Concerts Listings Concert and local event listings with integrated ticket purchasing via 901 Tix, featuring country and mainstream music performances. Targeted at Memphis-area listeners seeking live event information.
• Radio Advertising Services Radio advertising and promotional packages for local and national businesses targeting Memphis metropolitan area listeners, sold through the Cumulus Media sales team. Includes on-air spot placement and contest/segment sponsorship opportunities.
• SweetDeals Memphis Local Deals Partnership Partnership offering via SweetDeals for limited-time deals on Memphis-area dining, local attractions, and entertainment accessible through the KIX 106 station website.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Tractor SupplyminorGTM or Marketing Partner · 27 June 2026KIX 106 participated in the grand opening celebration of the new Tractor Supply store in Hernando, Mississippi, demonstrating community partnership and local business support.
• SoCast DigitalcoreTechnology or IntegrationSoCast Digital provides the digital platform powering KIX 106's website, online streaming, contest administration, and member management. The partnership enables the station to run promotional giveaways including the July Jackpot Giveaway ($2,000 cash prize) and Summer Vacay Payday contest ($1,000 winners).
• SweetDealsminorGTM or Marketing PartnerSweetDeals is a local deals platform partnership providing exclusive offers and discounts to KIX 106 listeners. The partnership offers limited-time deals on dining, local attractions, and entertainment in the Memphis area.
• 901 TixminorChannel Partner/ Reseller/ Distributor901 Tix serves as the station's preferred ticket sales partner for local concerts and events, integrated into the station's events calendar for easy listener access to event tickets.
• Various National Contest SponsorsminorGTM or Marketing PartnerNational contests run across Cumulus stations including trips to concerts, festivals, and music events. Sponsors include Live Nation, major record labels, and venue operators such as Sphere Las Vegas, providing prize packages for listener giveaways.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SiriusXM: SiriusXM is a satellite and streaming audio subscription service that competes for country-music listenership and listener attention against over-the-air stations like KIX 106. While monetized via subscription rather than advertising, its rural and in-car country audience directly overlaps with KIX 106's target listener.
• Cox Media Group: Cox Media Group operates a large portfolio of radio stations across major and mid-sized US markets along with television and digital properties. As a diversified local-broadcast incumbent with overlapping country and music formats in similar DMAs, it competes for both listeners and ad budgets against KIX 106.
• iHeartMedia Inc. iHeartMedia is the largest US radio operator with over 800 stations and iHeartRadio digital streaming. It competes head-to-head with Cumulus/KIX 106 for national advertisers, country-format audience share in Memphis-adjacent markets, and digital audio listenership, making it the broadest incumbent comparable to WGKX-FM.

Direct peers

• Townsquare Media: Townsquare Media operates a portfolio of local radio stations, many in mid-sized US markets comparable to Memphis, often featuring country and music formats. As a smaller-cap radio broadcaster focused on local markets with digital extensions, it mirrors KIX 106's positioning and scale within the Cumulus network.
• Emmis Communications: Emmis Communications operates local radio stations including urban and music formats in mid-sized US markets, with a local-market advertising focus. Its single-market/single-station economics are directly comparable to WGKX-FM's operating structure within the Cumulus portfolio.
• Beasley Media Group: Beasley Media Group operates local radio stations across mid-sized US markets, including multiple music-format outlets. Its local-market advertising sales model and mix of broadcast plus digital offerings make it directly comparable to a single Cumulus station like WGKX-FM.
• Audacy Inc. Audacy operates a national portfolio of AM/FM radio stations including country-format outlets and competes directly with Cumulus for advertiser budgets and audience share. Its mix of broadcast stations and digital streaming parallels KIX 106's broadcast-plus-streaming model under similar revenue dynamics.
• Salem Communications: Salem Communications operates a portfolio of local radio stations with a mix of music, news, and talk formats in mid-sized US markets. Its radio-station-centric business model and reliance on local advertising sales makes it comparable in scope and operations to a single Cumulus-owned station.
• KKBQ 93.7 (Houston): KKBQ 93.7 is a country format radio station also owned by Cumulus Media, broadcasting to the Houston DMA. As a sister Cumulus country station in a top-tier US market, it shares audience profile, programming strategy, and contest-driven engagement model with KIX 106 in Memphis.

Emerging players

• Pandora (SiriusXM subsidiary): Pandora is a free, ad-supported digital streaming service specializing in lean-back radio-style listening including country formats. Its ad-supported streaming model directly competes with KIX 106 for both listener share and advertiser dollars seeking country-music audience reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/KIX106
• Facebookfacebook.com/kix106
• LinkedInlinkedin.com/company/kix-broadcasting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIX 106