Koffiemakers

What Koffiemakers does

Koffiemakers is a Dutch direct-to-consumer subscription coffee company founded in 2019 by Frank Meydam and headquartered in Maarssen, Netherlands. The company sells fresh roasted premium Arabica coffee beans to individual consumers and businesses across the Netherlands through a flexible subscription model administered via the website de-koffiemakers.nl. Subscribers select coffee type, quantity per delivery, and cadence (every 2, 4, 6, or 8 weeks) and can pause, modify, or cancel at any time through a personal account portal. The company also runs a B2B workplace coffee subscription under the 'Koffie op het Werk' brand with custom volume-based pricing and social-impact reporting for corporate procurement.\n\nThe product catalog comprises four single-origin coffees sourced from cooperatives in Nicaragua (Expocamo, Byron Rodriguez), Brazil (Capricornio), Peru (Familie Tocto, Churupampa), and Rwanda (Abakundakawa Rushashi), together with a house blend, all required to meet an 83+ cupping score. Green coffee is sourced exclusively through importer This Side Up, which maintains direct relationships with the origin cooperatives, and is roasted to order by Special Roast, a Dutch roastery operating a 1963 Probat UG22 with a custom silo system. Finished beans are shipped via Dutch postal service in mailbox-sized parcels, removing the need for recipients to be home. The company publishes a full per-kilo price breakdown that shows farmers receiving 1.4 to 2x the central market price, a transparency position that is unusual for the category.\n\nThe revenue model is dominated by recurring consumer and B2B subscriptions, supplemented by one-time Cadeaupakket gift packages. Consumer pricing is all-inclusive of VAT and delivery; B2B pricing is exclusive of VAT and delivery and is set on a custom basis. Pricing is not publicly disclosed but is published structurally as per-kilo components. Go-to-market relies on content marketing via origin stories, organic social media, an email newsletter, and gifting and referral, with no evidence of paid acquisition. The privacy policy explicitly disclaims automated decision-making or profiling, signaling a deliberately low-tech data posture.

Name

Koffiemakers

Legal name

De Koffiemakers

Website

https://de-koffiemakers.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Koffiemakers is a Dutch direct-to-consumer subscription coffee company founded in 2019, selling fresh roasted specialty Arabica beans from transparent, ethically sourced supply chains to individual consumers and businesses across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Subscription - Consumer: Koffiemakers generates the majority of its revenue through flexible, recurring subscription payments. Customers choose coffee type, quantity, and delivery frequency (every 2, 4, 6, or 8 weeks) and are billed in advance for each shipment. The subscription is described as 'vrijblijvend' (non-binding) and can be paused or cancelled at any time. Payments are collected via iDEAL or credit card for the first order, with subsequent payments via automatic bank debit.
2. Subscription - Business / Koffie op het Werk: B2B workplace coffee subscriptions billed on a tailored per-customer proposal basis, varying by coffee selection and volume. Frank Meydam handles business outreach directly.
3. One-time Gift Packages (Cadeaupakket): Customers can purchase a one-off gift package containing 2 bags of fresh coffee beans delivered as a mailbox parcel with a personalised card. After the first order, customers can cancel the associated subscription immediately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Koffiemakers operates a direct-to-consumer coffee subscription service delivering fresh-roasted specialty Arabica beans from roaster to Dutch consumers' doorsteps via mailbox parcels, with customers choosing coffee type, quantity, and delivery frequency (every 2, 4, 6, or 8 weeks). The portfolio includes four single-origin coffees (Nicaragua, Brazil, Rwanda, Peru) plus a house blend, all 83+ cupping score, sourced through direct-trade partnerships via importer This Side Up. A separate B2B workplace offering ("Koffie op het Werk") provides tailored coffee programs for Dutch offices with social-impact documentation.

Product overview

Koffiemakers is a direct-to-consumer coffee subscription service offering fresh roasted Arabica coffee beans delivered from the roaster to customers' doorsteps. The company operates as a single unified offering (coffee subscription) supplemented by a gift package product and a business-focused 'Coffee at Work' service. The product portfolio includes four single-origin coffees sourced from cooperatives in Nicaragua, Brazil, Rwanda, and Peru, plus a house blend combining Brazilian and Nicaraguan beans. All products emphasize transparency, direct trade, and social impact, with pricing 1.4 to 2 times above market rates for coffee farmers.

Differentiator

Problem solved

Functional benefit

Products and services

• Koffie Abonnement (Coffee Subscription) Flexible, non-binding coffee subscription delivering fresh-roasted specialty Arabica beans from roaster to consumers' doorsteps in the Netherlands; customers choose coffee type, quantity, and delivery frequency (every 2, 4, 6, or 8 weeks) and can pause, modify, or cancel at any time via the Mijn Koffie-omgeving portal. Targeted at Dutch home coffee enthusiasts who value freshness, direct-trade transparency, and 83+ cupping-score quality.
• Cadeaupakket (Gift Package) One-off gift package containing two bags of fresh premium coffee beans, delivered as a mailbox parcel with a personalised greeting card for the recipient; the associated subscription can be cancelled immediately after the first order. Designed for personal gifting and as a referral/word-of-mouth acquisition channel.
• Koffie op het Werk (Coffee at Work) Tailored B2B workplace coffee subscription for Dutch offices and businesses, with custom volume proposals that can scale with team size and event-driven demand, exclusive of VAT and delivery, and including social-impact documentation for corporate sustainability (MVO) procurement reporting. Sold direct by founder Frank Meydam via phone and contact form.

Quantifiable outcome

• Farmers earn 1.4 to 2 times more than the central coffee market price, even above Fairtrade benchmarks
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Special RoastcoreTechnology or IntegrationSpecial Roast is a modern coffee roastery based in the Netherlands, operating a Probat UG22 roaster from 1963 combined with a unique silo system. Special Roast roasts Koffiemakers' coffee beans to order, ensuring ultra-fresh delivery. Roaster Bo Zwarts creates custom roast profiles for each coffee origin, such as the 'Allemansvriend' blend sourced from Byron Rodriguez in Nicaragua.
• This Side UpcoreStrategic or Co-development PartnerThis Side Up is an importeur (importer) that connects coffee farmers directly with European roasters and entrepreneurs. It operates as an open and transparent network organisation. This Side Up pays farmers 40–100% above the central market price (including above Fairtrade), provides full price transparency on its website, and facilitates a knowledge exchange programme linking farmers with European roasters. Koffiemakers sources all its green coffee through This Side Up.
• Byron Rodriguez / ExpocamocoreStrategic or Co-development PartnerByron Rodriguez is a young Nicaraguan coffee farmer who took over his father's plantation and built an innovative wetmill with a built-in weight-based sorting system. He is part of cooperative and export organisation Expocamo, founded by Francisco Javier Valle Garcia. Expocamo exports Byron's 'Allemansvriend' coffee to Koffiemakers via This Side Up. The relationship began in 2016 as part of This Side Up's farmer-exchanger programme, and in 2017 Expocamo farmers won 1st, 5th, and 7th place in the national Cup of Excellence competition.
• Capricornio (Brazil)coreStrategic or Co-development PartnerCapricornio is a coffee processing and export organisation connecting 21 passionate coffee farmers in Parana State and Sao Paulo State, Brazil. Founders Luiz Saldanha and José Antonio Rezende help farmers convert ageing plantations into modern, ecologically sustainable farms. Capricornio supplies Koffiemakers' 'Braziliaanse Samba' coffee — 75% of the Koffiemakers house blend — grown at altitudes of 400–1,200m, where cold winters and slow ripening produce exceptional sweetness.
• Familie Tocto / Churupampa (Peru)coreStrategic or Co-development PartnerThe Tocto family owns and operates Churupampa, a community coffee enterprise in Chirinos, north-west Peru, with 30 affiliated local coffee farmers. Churupampa focuses on quality over quantity, investing in innovative processing facilities, raised drying beds, and an independent quality-control laboratory. The partnership with Koffiemakers (via This Side Up) began in 2017, and Churupampa represents 'the best Peru has to offer.' Joint initiatives include new drying stations (extending drying from 7 to ~25 days) and circular production knowledge exchange.
• Abakundakawa Rushashi (Rwanda)coreStrategic or Co-development PartnerAbakundakawa Rushashi is a cooperative washing station in Gakenke, northern Rwanda, with over 2,000 affiliated farmers — many of whom are women who organised after the genocide. The cooperative is certified organic (since 2018), uses energy- and water-saving fermentation methods, and reinvests premiums into a community nursery (for shade trees and biodiversity), a community centre, and the women-led Hingakawa organisation. The partnership began in 2013 through This Side Up.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hasbean Coffee: UK specialty coffee roaster/retailer with deep direct-trade relationships and transparent pricing on single-origin offerings. Comparable focus on transparency, single-origin specialty, and direct producer relationships.
• Pact Coffee: UK-based direct-to-consumer specialty coffee subscription offering freshly roasted, ethically sourced beans. Closely comparable to Koffiemakers in D2C subscription model, specialty grade positioning, and direct-trade/impact narrative.
• Trade Coffee: US D2C specialty coffee subscription that matches customers with curated roasters. Mirrors Koffiemakers' subscription-led model, specialty positioning, and curated multi-origin assortment.
• Counter Culture Coffee: US specialty coffee roaster with strong sustainability and direct-trade programmes, offering subscriptions and wholesale. Comparable transparency, direct-trade sourcing, and specialty-grade quality standard.
• Moyee Coffee: Amsterdam/Irish specialty coffee brand built around 'fair chain' transparency and farmer-direct distribution. Operates in overlapping geographies (Netherlands) and shares Koffiemakers' transparent-pricing, farmer-income thesis.
• Atlas Coffee Club: US D2C subscription coffee service featuring single-origin coffees from multiple countries with origin-story content. Comparable subscription model, single-origin assortment, and origin-narrative marketing approach.

Broad incumbents

• Blue Bottle Coffee: Large specialty coffee company built on freshness and quality, operating a broad café network plus a D2C subscription. Comparable specialty-quality positioning but a much larger incumbent with a fundamentally different (café-led) operating model.

Regional players

• Simon Lévelt: Established Dutch specialty coffee retailer and wholesaler with deep brand recognition in the Netherlands. Comparable product category and Dutch footprint, but broader scale and physical retail presence.
• CoffeeBird: Dutch specialty coffee brand offering freshly roasted single-origin and blended coffees via D2C. Operates in the same Dutch market with a similar specialty fresh-roast positioning.

Emerging players

• Holy Bean Coffee: Small specialty coffee brand within the This Side Up importer network, sharing Koffiemakers' sourcing partner and transparent-chain narrative. Directly comparable in ethos but smaller and earlier-stage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DeKoffiemakers
• Facebookfacebook.com/De-Koffiemakers-2469980509743349

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koffiemakers