Rowell

What Rowell does

Rowell (Shanghai Rowell Industry Limited) is a Chinese B2B manufacturer founded in 2009 that produces glass packaging for the cosmetics industry, operating from its headquarters in Hongkou District, Shanghai. The company offers a broad product portfolio including nail polish bottles (with proprietary 3-layer light-proof color coating for UV gel polish), essential oil and serum dropper bottles, diffuser bottles for home and car use, perfume bottles, cream jars, lotion bottles with pumps, and accessories such as caps, pipettes, brushes, and rattan sticks. Manufacturing capacity is reported at approximately 1,000,000 nail polish glass bottles per day, 50,000 brushes per machine per day, and 200,000 polypropylene bottles per day on fully automatic lines, supported by a mould library of more than 3,000 series.

The business model is classic export-oriented OEM/ODM manufacturing with a sales-led, inquiry-based go-to-market. Quotes are custom, the deposit structure is 30% on order confirmation and 70% pre-shipment, and minimum order quantities typically range from 5,000 to 10,000 pieces per SKU. Free samples and free custom design are offered to qualified buyers, and the company publishes an extensive product catalogue on its website alongside YouTube factory-tour content. Customer segments include cosmetic and personal care brands, nail polish manufacturers, aromatherapy and home fragrance companies, perfume/fragrance brands, and skincare/lotion producers, with documented buyer activity in Europe (UK, France), the Americas (USA, Mexico), the Middle East (UAE), Southeast Asia, Japan, and South Korea.

Operations are ISO 9001 certified, the firm appears to be privately held and founder-owned with no disclosed parent company or external investors, and there are no patents, named enterprise customers, or management-team disclosures in the source material. The headcount range of 11-50 employees and the absence of disclosed financial figures indicate a small-to-mid-sized export manufacturer rather than a tier-one global supplier.

Name

Rowell

Legal name

Rowell Industry Limited

Website

https://rowellpackage.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rowell (Shanghai Rowell Industry Limited) is a Shanghai-based B2B manufacturer, founded in 2009, that produces custom glass packaging — including nail polish, dropper, diffuser, perfume, cream jar, and lotion bottles — for cosmetic, fragrance, and skincare brand buyers worldwide through OEM/ODM services.

Ownership category

akta.pro rank

Product category

Cosmetic Glass Packaging

NAICS

Glass Container Manufacturing (327213), Plastics Bottle Manufacturing (326160)

SIC

Glass Containers (3221), Glass & Glassware, Pressed Or Blown (3220)

akta.pro primary industry

Cosmetics & Perfumery Glass Packaging (Fragrance Bottles, Cosmetic Jars) (IMALAEAC)

akta.pro secondary industries

Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA), Cosmetics & Personal Care Plastic Packaging Manufacturing (IMANAEAL), Sampling & Travel-Size Packaging (Minis, Vials, Blisters) (IMALAJAL)

Keywords

• Glass bottle packaging
• Cosmetic packaging manufacturer
• Custom glass bottles
• OEM glass packaging
• Nail polish bottles

Headquarters

HQ city

Hongkou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Glass Bottle Manufacturing and Wholesale: B2B manufacturing and wholesale of glass packaging bottles for cosmetic industry. Products include essential oil bottles, nail polish bottles, diffuser bottles, cream jars, lotion bottles, perfume bottles, and related accessories. Revenue is generated through bulk orders with minimum order quantities typically ranging from 5,000-10,000 pieces per SKU.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rowell manufactures and wholesales high-grade glass packaging bottles for the cosmetics industry, including essential oil dropper bottles, nail polish bottles, gel polish bottles, diffuser bottles, perfume bottles, cream jars, lotion bottles, and serum bottles. The company offers OEM and ODM customization services covering shape, capacity (1ml to 750ml), color coatings, caps, droppers, brushes, and logo printing (silk screen, hot stamping, decal). Products are sold in bulk with minimum order quantities typically ranging from 5,000 to 10,000 pieces per SKU.

Product overview

Rowell is a glass bottle packaging manufacturer established in 2009, specializing in high-grade cosmetic glass packaging. The company offers a comprehensive portfolio of products including essential oil dropper bottles, nail polish bottles (including UV gel polish bottles), diffuser bottles (for home and car), perfume bottles, cream jars, lotion bottles with pumps, and serum bottles. These products are available in various shapes (cylinder, square, round, oval, heart, hexagon, crystal), capacities (from 1ml mini bottles to 500ml), and colors with surface treatment options. Rowell provides OEM and ODM customization services including logo printing (silk screen, hot stamping, decal), color coating, frosted finishes, and custom mold development. The company also supplies accessories such as caps (aluminum, plastic, wooden, acrylic), droppers, pipettes, brushes, and diffuser sticks.

Differentiator

Problem solved

Functional benefit

Products and services

• Diffuser Bottle Glass bottles for reed diffusers used for home fragrance, available in various shapes (cylinder, ball, round, square) and capacities from 30ml to 500ml, with rattan sticks and wooden caps.
• Nail Polish Bottle Glass nail polish bottles for gel polish and regular nail polish, available in various shapes (square, cylinder, round, oval, heart) and sizes from 1ml to 20ml, with customizable caps and brushes.
• Dropper Bottles (Essential Oil Bottles) Glass dropper bottles used for essential oils, serums, and liquid medications, available in various shapes (cylindrical, square, oval) and sizes from 2ml to 50ml with glass pipettes and rubber tops.
• Perfume Bottle Glass perfume bottles for fragrance packaging, available in various shapes (cylinder, square, hexagon, round, crystal) and capacities from 8ml to 200ml with customizable caps, sprayers, and color coatings.
• Cream Jar Glass cream jars for cosmetic creams and emulsions, available in various shapes (round, square, oval) and capacities from 5g to 60g with customizable caps and surface treatments.
• Lotion Bottle Glass lotion bottles with pump dispensers for body and facial lotions, available in various shapes (cylinder, square) and capacities from 20ml to 200ml.
• Car Diffuser Bottle Small glass bottles for car air fresheners with hanging designs, wooden caps, strings, and vent clip options, available in capacities from 4ml to 12ml.
• Serum Bottle Glass serum bottles with droppers for skincare serums, available in various sizes with customizable color coatings and caps.
• Gel Polish Bottle UV gel nail polish bottles with 3-layer light-proof color coating to protect gel polish from drying, available in sizes from 3ml to 15ml with customizable caps and brushes.
• Amber Glass Bottle Amber-colored glass dropper bottles that filter light and UV radiation to protect light-sensitive products like essential oils, available in various sizes from 5ml to 100ml.
• Glass Cups with Lid High borosilicate glass cups with lids for beverages like milk tea, coffee, and juices, available in 16oz (500ml) to 25oz (750ml) capacities.
• Aluminum Bottle Aluminum bottles for water, beer, and cosmetic packaging applications, offered as an alternative to glass packaging.
• Housewares Glass Jar Round and square glass jars with lids for general housewares and storage applications.
• Cap and Dropper Accessories Replacement and customizable caps, droppers, pipettes, and brushes for glass bottles including aluminum caps, plastic caps, wooden caps, rubber tops, and various brush types.
• Diffuser Sticks Rattan and fiber sticks for reed diffusers that help volatilize fragrance oils into the air, available in various lengths and colors.

Quantifiable outcome

• 100% light-proof protection for UV gel nail polish bottles using 3-layer color coating technology
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Albea Group: Global packaging group offering plastic, metal, and cosmetic packaging solutions including fragrance and skincare containers. Broader portfolio than Rowell but overlapping in cosmetic primary packaging categories.
• Gerresheimer AG: European-listed manufacturer of glass and plastic packaging primarily for pharma and cosmetics, with strong presence in fragrance and personal care glass. Larger scale and broader customer base, but overlapping product categories with Rowell.

Direct peers

• Verescence: French global leader in glass packaging for perfumes and cosmetics, supplying major fragrance houses with premium bottles. Comparable as a cosmetic/perfume glass packaging manufacturer, though positioned further upmarket than Rowell.
• Shandong Linuo Glass: Chinese glass packaging manufacturer producing bottles for cosmetics, perfume, and personal care with significant export business. Comparable in product categories (cosmetic glass bottles) and OEM service orientation.
• Bormioli Luigi: Italian luxury glass manufacturer specializing in fragrance and cosmetic bottles for prestige brands. Direct comparable in cosmetic glass packaging with a focus on premium aesthetics similar to Rowell's product range.
• Anhui Deli Glass Products: Chinese manufacturer of cosmetic and pharmaceutical glass packaging with a focus on nail polish bottles, perfume bottles, and essential oil bottles. Closest head-to-head Chinese competitor with overlapping product mix and export orientation.
• Xuzhou Yongmei Glass Products: Chinese manufacturer specializing in nail polish bottles and cosmetic glass packaging for export markets. Strong overlap with Rowell's core product categories and customer segments.
• Pochet du Courval: French manufacturer of luxury glass packaging for perfumes, cosmetics, and skincare serving global prestige brands. Direct product overlap in cosmetic glass bottles and jars, with tier-1 customer mix Rowell does not currently access.
• Stoelze Glass Group: German manufacturer of glass packaging for cosmetics, personal care, and perfumery. Comparable product categories (cosmetic jars, bottles, lotion containers) with a similar OEM/ODM service model.
• Heinz Glas: German family-owned manufacturer of high-quality glass bottles and jars for the perfume, cosmetics, and personal care industries. Closely comparable product portfolio (perfumery and cosmetic glass) with stronger premium positioning.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shanghai-rowell-glass

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowell